Masserberg Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Thuringia, Germany
Is Airbnb profitable in Masserberg in 2025? Explore comprehensive Airbnb analytics for Masserberg, Thuringia, Germany to uncover income potential. This 2025 STR market report for Masserberg, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 24 active listings.
Whether you're considering an Airbnb investment in Masserberg, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Masserberg Airbnb data is crucial. Understanding the local regulations is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Masserberg Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Masserberg (2025)
Understanding the monthly revenue variations for Airbnb listings in Masserberg is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Masserberg is typically April, while June often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Masserberg across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,521+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,852 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,976 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,330, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Masserberg
Masserberg Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Masserberg STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Marchsees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Masserberg:
- Best-in-class properties (Top 10%) achieve 56%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 32% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 24%.
- Entry-level properties (Bottom 25%) average 16% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Masserberg
Average Daily Rate (ADR) Airbnb Trends in Masserberg (2025)
Effective short term rental pricing strategy in Masserberg involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Masserberg typically peaks in February and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $455+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $448 or more.
- Typical properties (Median) charge around $231 per night.
- Entry-level properties (Bottom 25%) earn around $138 per night.
Average Daily Rate (ADR) Trend by Month in Masserberg
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Airbnb Seasonality Analysis & Trends in Masserberg (2025)
Peak Season (April, August, September)
- Revenue averages $3,333 per month
- Occupancy rates average 36.3%
- Daily rates average $263
Shoulder Season
- Revenue averages $1,996 per month
- Occupancy maintains around 26.5%
- Daily rates hold near $291
Low Season (February, June, November)
- Revenue drops to average $1,114 per month
- Occupancy decreases to average 28.8%
- Daily rates adjust to average $286
Seasonality Insights for Masserberg
- The Airbnb seasonality in Masserberg shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Masserberg's highest earning potential, with monthly revenues capable of climbing to $3,654, occupancy reaching a high of 40.9%, and ADRs peaking at $392.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $643, occupancy could drop to 16.7%, and ADRs may adjust down to $224.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Masserberg.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Masserberg seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Masserberg (2025)
Exploring the top neighborhoods for short-term rentals in Masserberg? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Masserberg Town Center | Central area with easy access to shops, restaurants, and the scenic surroundings of Masserberg. Popular among families and tourists for its convenience and local charm. | Masserberg Village Museum, Masserberg Spa, Local markets, Parks and scenic walking paths, Winter sports activities |
| Thuringian Forest | A beautiful natural region offering hiking, skiing, and outdoor activities. Attracts nature lovers and adventure tourists year-round. | Rennsteig Trail, Hiking paths, Ski resorts, Nature reserves, Scenic viewpoints |
| Hohenfelden Reservoir | A popular lake for water sports and leisure activities, ideal for summer vacations. Perfect for families and those looking for relaxation by the water. | Hohenfelden Lake, Water sports facilities, Picnic areas, Walking trails, Camping sites |
| Bad Colberg-Heldburg | A Spa town known for wellness and relaxation, appealing to guests seeking therapeutic treatments and tranquil surroundings. | Thermal baths, Wellness hotels, Spa facilities, Nature walks |
| Schwarzatal Valley | A picturesque valley known for beautiful landscapes and hiking opportunities, attracting outdoor enthusiasts and nature tourists. | Schwarzatal hiking trails, Castles, Scenic viewpoints, Local wildlife |
| Theilingen | A small, peaceful community ideal for those looking for a quiet retreat, making it attractive to couples and families seeking tranquility. | Local parks, Rural activities, Historical buildings |
| Lichtenhain | A quaint village with a traditional German atmosphere, appealing to those looking for culture and history in a rural setting. | Historical architecture, Cultural festivals, Walking tours, Local eateries |
| Rennsteig | The most famous long-distance hiking trail in Germany, a major draw for hikers and outdoor lovers, providing unique experiences in nature. | Rennsteig trail, Hiking facilities, Natural parks, Scenic views |
Understanding Airbnb License Requirements & STR Laws in Masserberg (2025)
With 13% of listings showing registration in 2025, understanding potential Airbnb license requirements is crucial in Masserberg. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Masserberg to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 13% licensed listings)
Top Performing Airbnb Properties in Masserberg (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Masserbergbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Cozy cottage with a view of the mountain meadow
Entire Place • 6 bedrooms
Cozy wooden house in Masserberg, on the Rennsteig
Entire Place • 2 bedrooms
Stunning home in Masserberg OT Fehrenba with WiFi
Entire Place • 2 bedrooms
Amazing home in Masserberg OT Fehrenba
Entire Place • 2 bedrooms
2 bedroom gorgeous home in Masserberg OT Fehrenba
Entire Place • 2 bedrooms
Stunning home in Masserberg OT Fehrenba
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Masserberg (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Masserberg based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Novasol | 16 | $342,676 | 0 | N/A/5.0 |
| Olaf | 1 | $33,027 | 80 | 4.79/5.0 |
| Annalena | 1 | $32,663 | 39 | 4.92/5.0 |
| Host #12442604 | 1 | $12,452 | 0 | N/A/5.0 |
| Tom | 1 | $5,521 | 28 | 4.86/5.0 |
| Carsten | 1 | $4,510 | 4 | 5.00/5.0 |
| Host #360173830 | 2 | $2,830 | 0 | N/A/5.0 |
| Kim - BELVILLA | 1 | $625 | 20 | 4.35/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Masserberg.
Dive Deeper: Advanced Masserberg STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Masserberg. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMasserberg Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Masserberg
- The Masserberg Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 24 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Masserberg, House properties are the most common (87.5%), reflecting the local real estate landscape.
- Houses represent a significant 87.5% portion, catering likely to families or larger groups.
Masserberg Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Masserberg
- The dominant room capacity in Masserberg is 2 bedrooms listings, making up 87.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 95.8% of the active Airbnb listings in Masserberg, indicating a high concentration in these sizes.
- Listings with 3+ bedrooms (4.2%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Masserberg.
Masserberg Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Masserberg
- The most common guest capacity trend in Masserberg vacation rentals is listings accommodating 4 guests (79.2%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Masserberg STR market, accounting for 87.5% of listings.
- 12.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Masserberg.
- On average, properties in Masserberg are equipped to host 4.2 guests.
Masserberg Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Masserberg
- The most common availability pattern in Masserberg falls within the 271-366 days range, representing 87.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 91.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Masserberg (70.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 8.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Masserberg Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
1 listings
4.2% of total
2 Nights
2 listings
8.3% of total
3 Nights
2 listings
8.3% of total
30+ Nights
19 listings
79.2% of total
Key Insights
- The most prevalent minimum stay requirement in Masserberg is 30+ Nights, adopted by 79.2% of listings. This highlights the market's preference for longer commitments.
- Very short stays (1-2 nights) are less common (12.5%), suggesting hosts prefer slightly longer bookings to optimize turnover.
- A significant segment (79.2%) caters to monthly stays (30+ nights) in Masserberg, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 79.2% of Masserberg hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 4.2% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 79.2% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Masserberg.
Masserberg Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
7 listings
46.7% of total
Flexible
3 listings
20% of total
Moderate
1 listings
6.7% of total
Firm
1 listings
6.7% of total
Strict
3 listings
20% of total
Cancellation Policy Insights for Masserberg
- The prevailing Airbnb cancellation policy trend in Masserberg is Super Strict 60 Days, used by 46.7% of listings.
- There's a relatively balanced mix between guest-friendly (26.7%) and stricter (26.7%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Super Strict 60 Days policy to align with the 46.7% market standard in Masserberg.
- Regularly review your cancellation policy against competitors and market demand shifts in Masserberg.
Masserberg STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Masserberg
- The overall average booking lead time for vacation rentals in Masserberg is 35 days.
- Guests book furthest in advance for stays during December (average 108 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in September (average 12 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (62 days avg.) sees the longest lead times, while Summer (21 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (35 days) as a baseline for your pricing and availability strategy in Masserberg.
- For December stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 108 days out to capitalize on advance planning.
- During September, focus on last-minute booking availability and promotions, as guests book with very short notice (12 days avg.).
- Target marketing efforts for the Winter season well in advance (at least 62 days) to capture early planners.
- Monitor your own booking lead times against these Masserberg averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Masserberg (2025)
Amenity Prevalence
Amenity Insights for Masserberg
- Essential amenities in Masserberg that guests expect include: Heating, TV, Kitchen, Hangers, Coffee maker, Smoke alarm, Wifi, Essentials, Private entrance, BBQ grill. Lacking these (any) could significantly impact bookings.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Masserberg: Heating, TV, Kitchen, Hangers, Coffee maker, Smoke alarm, Wifi, Essentials, Private entrance, BBQ grill.
- Prioritize adding missing essentials: Smoke alarm, Wifi, Essentials, Private entrance, BBQ grill.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Masserberg to stay competitive.
Masserberg Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Masserberg
- The typical guest profile for Airbnb in Masserberg consists of primarily domestic travelers (89%), often arriving from nearby Berlin, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 88.9% of guests.
- Key international markets include Germany (88.9%) and Netherlands (3.7%).
- Top languages spoken are English (42.9%) followed by German (41.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Berlin and Leipzig.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Masserberg Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Meimbressen | 15 | $1,935 | $166.49 | 29% |
| Rothenburg ob der Tauber | 44 | $1,811 | $139.07 | 43% |
| Elgershausen | 11 | $1,773 | $98.53 | 51% |
| Herzberg | 18 | $1,694 | $179.03 | 41% |
| Elend | 13 | $1,666 | $288.58 | 29% |
| Margetshöchheim | 13 | $1,641 | $111.41 | 52% |
| Gräfenberg | 12 | $1,617 | $136.10 | 44% |
| Uslar | 17 | $1,596 | $237.01 | 28% |
| Zella-Mehlis | 16 | $1,516 | $149.29 | 36% |
| Willsbach | 15 | $1,425 | $186.33 | 36% |