Skala Potamias Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Macedonia and Thrace, Greece

Source: AirROI
Last updated: 2025-07-01

Is Airbnb profitable in Skala Potamias in 2025? Explore comprehensive Airbnb analytics for Skala Potamias, Macedonia and Thrace, Greece to uncover income potential. This 2025 STR market report for Skala Potamias, based on AirROI data from July 2024 to June 2025, reveals key trends in the niche market of 55 active listings.

Whether you're considering an Airbnb investment in Skala Potamias, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Skala Potamias Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Skala Potamias Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$142
The average rental revenue earned for an occupied room per day in Skala Potamias.
Occupancy Rate(?)
42.7%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$8,052
Typical annual income for an Airbnb listing in Skala Potamias. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
15.5%
Strong growth (15.5%) vs. last year.
Peak Revenue Month(?)
August
The month with the highest average earnings, indicating peak season in Skala Potamias.
Lowest Revenue Month(?)
January
The month with the lowest average earnings, indicating the low season in Skala Potamias.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
55
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Skala Potamias (2025)

Understanding the monthly revenue variations for Airbnb listings in Skala Potamias is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Skala Potamias is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Skala Potamias across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $2,246+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $1,370 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $883 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $529, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Skala Potamias

Skala Potamias Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Skala Potamias STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while December experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Skala Potamias:

  • Best-in-class properties (Top 10%) achieve 55%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 35% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 27%.
  • Entry-level properties (Bottom 25%) average 14% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Skala Potamias

Average Daily Rate (ADR) Airbnb Trends in Skala Potamias (2025)

Effective short term rental pricing strategy in Skala Potamias involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Skala Potamias typically peaks in June and dips lowest during December. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $240+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $171 or more.
  • Typical properties (Median) charge around $112 per night.
  • Entry-level properties (Bottom 25%) earn around $81 per night.

Average Daily Rate (ADR) Trend by Month in Skala Potamias

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Airbnb Seasonality Analysis & Trends in Skala Potamias (2025)

Peak Season (August, July, June)
  • Revenue averages $2,408 per month
  • Occupancy rates average 54.7%
  • Daily rates average $149
Shoulder Season
  • Revenue averages $844 per month
  • Occupancy maintains around 23.7%
  • Daily rates hold near $137
Low Season (January, February, November)
  • Revenue drops to average $194 per month
  • Occupancy decreases to average 7.9%
  • Daily rates adjust to average $131

Seasonality Insights for Skala Potamias

  • The Airbnb seasonality in Skala Potamias shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Skala Potamias's highest earning potential, with monthly revenues capable of climbing to $2,977, occupancy reaching a high of 67.8%, and ADRs peaking at $162.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $175, occupancy could drop to 3.9%, and ADRs may adjust down to $122.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Skala Potamias.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Skala Potamias seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Skala Potamias (2025)

Exploring the top neighborhoods for short-term rentals in Skala Potamias? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Golden Beach
Famous for its long sandy stretch and crystal clear waters, Golden Beach is a prime destination for beachgoers and families looking for a relaxing holiday. It offers easy access to local amenities and beautiful views.
Golden Beach, Beach bars, Watersports, Sunbathing, Local taverns
Skala Potamias Beach
Skala Potamias Beach is known for its scenic beauty and charming atmosphere, making it attractive for tourists who want a peaceful seaside escape. The shallow waters are ideal for families with children.
Skala Potamias Beach, Water activities, Sunset views, Nearby fish taverns
Mount Strážis
This mountainous area offers hiking opportunities and stunning views of the Aegean Sea, appealing to nature lovers and adventure seekers looking for outdoor activities and camping.
Hiking trails, Scenic viewpoints, Flora and wildlife, Photography opportunities
Thassos Town
As the island's capital, Thassos Town features historical sites, vibrant nightlife, and cultural events, making it a hot spot for tourists looking to explore the rich heritage of the island.
Ancient Agora, Thassos Archaeological Museum, Cafes and restaurants, Shopping areas, Historical monuments
Limenaria
Limenaria is one of the larger villages on Thassos, known for its lively atmosphere, inviting beaches, and excellent seafood restaurants, perfect for travelers seeking a combination of relaxation and local culture.
Limenaria Beach, Local taverns, Fishing village charm, Market stalls
Aliki
Aliki is famous for its beautiful beaches and ancient ruins. The unique combination of history and nature draws visitors who appreciate both relaxation and cultural exploration.
Aliki Beach, Ancient quarries, Archaeological sites, Secluded coves
Potos
A picturesque village that is popular with tourists for its lively ambiance, variety of accommodations, and numerous dining options along the coastline, making it a great spot for nightlife and relaxation.
Potos Beach, Bars and clubs, Seafront dining, Local markets
Alyki Beach
Known for its untouched beauty and tranquility, Alyki Beach attracts those seeking a more peaceful vacation away from larger tourist crowds, ideal for relaxation and nature enthusiasts.
Alyki Beach, Natural surroundings, Small cafes, Hiking paths

Understanding Airbnb License Requirements & STR Laws in Skala Potamias (2025)

While Skala Potamias, Macedonia and Thrace, Greece currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Skala Potamias to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 2% licensed listings)

Top Performing Airbnb Properties in Skala Potamias (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Skala Potamiasbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Spacious Friendly Apartment by the Sea

Spacious Friendly Apartment by the Sea

Entire Place • 2 bedrooms

$19,541
Revenue
46.2%
Occupancy
$152.48
Daily Rate
LUXURY VILLA ALEXANDRA SKALA POTAMIAS THASSOS

LUXURY VILLA ALEXANDRA SKALA POTAMIAS THASSOS

Entire Place • 1 bedroom

$18,784
Revenue
53.6%
Occupancy
$136.03
Daily Rate
Serenity Villa in the largest bay of Thassos

Serenity Villa in the largest bay of Thassos

Entire Place • 4 bedrooms

$17,734
Revenue
47.6%
Occupancy
$362.56
Daily Rate
Olive Deluxe Villa Golden beach

Olive Deluxe Villa Golden beach

Entire Place • 3 bedrooms

$17,568
Revenue
36.4%
Occupancy
$245.18
Daily Rate
Villa Panorama

Villa Panorama

Entire Place • 2 bedrooms

$15,396
Revenue
47.5%
Occupancy
$133.08
Daily Rate
GOLDEN VIEW VILLA - 1

GOLDEN VIEW VILLA - 1

Entire Place • 2 bedrooms

$14,810
Revenue
38.4%
Occupancy
$102.43
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Skala Potamias (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Skala Potamias based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Melissa6$52,617884.91/5.0
Lina6$47,5872344.88/5.0
Markos4$31,858195.00/5.0
Alexandros4$28,9211234.91/5.0
Stavros2$19,843134.73/5.0
Panos1$19,541355.00/5.0
Γρηγοριος1$18,784144.86/5.0
Ivana1$17,734344.97/5.0
Αγγελος1$17,568155.00/5.0
Theodoros5$17,564814.76/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Skala Potamias.

Dive Deeper: Advanced Skala Potamias STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Skala Potamias. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Skala Potamias Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Skala Potamias

  • The Skala Potamias Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 89.1% of the 55 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Skala Potamias, Apartment/Condo properties are the most common (54.5%), reflecting the local real estate landscape.
  • Houses represent a significant 36.4% portion, catering likely to families or larger groups.
  • The presence of 9.1% Hotel/Boutique listings indicates integration with traditional hospitality.

Skala Potamias Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Skala Potamias

  • The dominant room capacity in Skala Potamias is 1 bedroom listings, making up 40% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 2 bedrooms properties represent 78.2% of the active Airbnb listings in Skala Potamias, indicating a high concentration in these sizes.
  • Listings with 3+ bedrooms (7.3%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Skala Potamias.

Skala Potamias Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Skala Potamias

  • The most common guest capacity trend in Skala Potamias vacation rentals is listings accommodating 4 guests (29.1%). This suggests the primary traveler segment is likely small families or groups.
  • Properties designed for 4 guests and 2 guests dominate the Skala Potamias STR market, accounting for 47.3% of listings.
  • 27.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Skala Potamias.
  • On average, properties in Skala Potamias are equipped to host 4.2 guests.

Skala Potamias Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Skala Potamias

  • The most common availability pattern in Skala Potamias falls within the 271-366 days range, representing 83.6% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 31-90 days range is most frequent in Skala Potamias (56.4%), reflecting common guest stay durations or potential owner blocking patterns.

Skala Potamias Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (29.2%)

1 Night

14 listings

29.2% of total

2 Nights (25%)

2 Nights

12 listings

25% of total

3 Nights (18.8%)

3 Nights

9 listings

18.8% of total

4-6 Nights (18.8%)

4-6 Nights

9 listings

18.8% of total

30+ Nights (8.3%)

30+ Nights

4 listings

8.3% of total

Key Insights

  • The most prevalent minimum stay requirement in Skala Potamias is 1 Night, adopted by 29.2% of listings. This highlights the market's preference for shorter, flexible bookings.

Recommendations

  • Align with the market by considering a 1 Night minimum stay, as 29.2% of Skala Potamias hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 29.2% currently do.
  • Explore offering discounts for stays of 30+ nights to attract the 8.3% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Skala Potamias.

Skala Potamias Airbnb Cancellation Policy Trends Analysis (2025)

Flexible

1 listings

1.8% of total

Moderate (27.3%)

Moderate

15 listings

27.3% of total

Firm (21.8%)

Firm

12 listings

21.8% of total

Strict (49.1%)

Strict

27 listings

49.1% of total

Cancellation Policy Insights for Skala Potamias

  • The prevailing Airbnb cancellation policy trend in Skala Potamias is Strict, used by 49.1% of listings.
  • A majority (70.9%) of hosts in Skala Potamias utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.

Recommendations for Hosts

  • Consider adopting a Strict policy to align with the 49.1% market standard in Skala Potamias.
  • With 49.1% using Strict terms, this is a viable option in Skala Potamias, particularly for high-value properties or during peak demand periods.
  • Regularly review your cancellation policy against competitors and market demand shifts in Skala Potamias.

Skala Potamias STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Skala Potamias

  • The overall average booking lead time for vacation rentals in Skala Potamias is 55 days.
  • Guests book furthest in advance for stays during August (average 105 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in December (average 1 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (83 days avg.) sees the longest lead times, while Winter (1 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (55 days) as a baseline for your pricing and availability strategy in Skala Potamias.
  • For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 105 days out to capitalize on advance planning.
  • During December, focus on last-minute booking availability and promotions, as guests book with very short notice (1 days avg.).
  • Target marketing efforts for the Summer season well in advance (at least 83 days) to capture early planners.
  • Monitor your own booking lead times against these Skala Potamias averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Skala Potamias (2025)

Amenity data is currently unavailable for Skala Potamias.

Skala Potamias Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Skala Potamias

  • The typical guest profile for Airbnb in Skala Potamias consists of predominantly international visitors (92%), with top international origins including Romania, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Turkish.
  • Domestic travelers account for 7.6% of guests.
  • Key international markets include Bulgaria (16.9%) and Romania (16.1%).
  • Top languages spoken are English (38.6%) followed by Turkish (12.3%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Focus marketing internationally, particularly towards travelers from Romania.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Skala Potamias Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Achladias100$2,014$325.3951%
Skiathos Municipality71$1,885$359.3147%
Klima21$1,564$325.3241%
Kalyvia27$1,466$231.4146%
Myli54$1,411$228.3742%
Loutraki23$1,400$160.9448%
Νέα Μουδανιά26$1,301$176.2449%
Ormos Prinou15$1,251$198.6151%
Οικισμός "Κάτω Γαλήνη"10$1,241$164.0748%
Skiathos368$1,170$178.0948%

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