Top 30 Best Places in Macedonia And Thrace, Greece to Invest in Airbnb & Short-Term Rentals (2025)

Source: AirROI

Last updated: 2025-07-01

Unlock high-ROI opportunities in Macedonia And Thrace, Greece‘s booming short-term rental (STR) market. This 2025 Airbnb investment guide from AirROI leverages cutting-edge Airbnb data analytics to pinpoint the most profitable cities for Airbnb and vacation rental entrepreneurs. Whether you’re scaling your portfolio or making your first STR investment, discover markets with strong rental demand, high revenue potential, and favorable regulations. We are committed to providing trustworthy insights based on comprehensive market analysis, and you can learn more about our rigorous approach to data accuracy.

Our STR market analysis dives deep into key performance indicators like monthly revenue, average daily rates (ADR), occupancy trends, property counts, and regulatory landscapes across Macedonia And Thrace, Greece. We go beyond simple rankings to provide the context you need for informed investment decisions using reliable Airbnb data.

Explore the data-driven insights below to identify the premier short-term rental investment hotspots and high ROI Airbnb markets in Macedonia And Thrace, Greece for 2025.

Top Short-Term Rental Markets in Macedonia And Thrace, Greece

Rank:#1Market:Thessaloniki Municipal UnitCountry:GreeceProperties:3,276Monthly Revenue:$736.94Daily Rate (ADR):$80.96Occupancy:40.18%Regulation:Low
Rank:#2Market:Kassandra Municipal UnitCountry:GreeceProperties:1,186Monthly Revenue:$881.43Daily Rate (ADR):$184.12Occupancy:40.95%Regulation:Low
Rank:#3Market:Sithonia Municipal UnitCountry:GreeceProperties:1,014Monthly Revenue:$943.64Daily Rate (ADR):$176.63Occupancy:44.04%Regulation:Low
Rank:#4Market:Pallini Municipal UnitCountry:GreeceProperties:758Monthly Revenue:$982.34Daily Rate (ADR):$215.94Occupancy:39.99%Regulation:Low
Rank:#5Market:KavalaCountry:GreeceProperties:336Monthly Revenue:$604.13Daily Rate (ADR):$100.68Occupancy:36.96%Regulation:Low
Rank:#6Market:AlexandroupoliCountry:GreeceProperties:255Monthly Revenue:$768.38Daily Rate (ADR):$106.90Occupancy:38.77%Regulation:Low
Rank:#7Market:Toroni Municipal UnitCountry:GreeceProperties:254Monthly Revenue:$747.40Daily Rate (ADR):$134.92Occupancy:46.87%Regulation:Low
Rank:#8Market:ΠεραίαCountry:GreeceProperties:235Monthly Revenue:$638.71Daily Rate (ADR):$94.94Occupancy:42.08%Regulation:Moderate
Rank:#9Market:Katerini MunicipalityCountry:GreeceProperties:210Monthly Revenue:$491.64Daily Rate (ADR):$103.72Occupancy:36.64%Regulation:Low
Rank:#10Market:ΘέρμηCountry:GreeceProperties:123Monthly Revenue:$852.94Daily Rate (ADR):$92.17Occupancy:41.56%Regulation:Low
Rank:#11Market:Nea PeramosCountry:GreeceProperties:112Monthly Revenue:$634.61Daily Rate (ADR):$127.37Occupancy:43.77%Regulation:Moderate
Rank:#12Market:ΛιτόχωροCountry:GreeceProperties:111Monthly Revenue:$549.16Daily Rate (ADR):$95.28Occupancy:31.80%Regulation:Low
Rank:#13Market:Νέα ΚαλλικράτειαCountry:GreeceProperties:100Monthly Revenue:$500.10Daily Rate (ADR):$94.60Occupancy:40.92%Regulation:Low
Rank:#14Market:Νέοι ΕπιβάτεςCountry:GreeceProperties:91Monthly Revenue:$698.94Daily Rate (ADR):$101.43Occupancy:38.69%Regulation:Low
Rank:#15Market:Xanthi Municipal UnitCountry:GreeceProperties:90Monthly Revenue:$586.11Daily Rate (ADR):$74.49Occupancy:33.04%Regulation:Low
Rank:#16Market:Νέα ΗρακλείτσαCountry:GreeceProperties:89Monthly Revenue:$673.44Daily Rate (ADR):$181.34Occupancy:37.86%Regulation:Low
Rank:#17Market:ΛεπτοκαρυάCountry:GreeceProperties:86Monthly Revenue:$613.03Daily Rate (ADR):$142.45Occupancy:36.83%Regulation:Low
Rank:#18Market:Thassos MunicipalityCountry:GreeceProperties:84Monthly Revenue:$751.51Daily Rate (ADR):$153.57Occupancy:42.19%Regulation:Low
Rank:#19Market:Paggaio MunicipalityCountry:GreeceProperties:83Monthly Revenue:$978.80Daily Rate (ADR):$182.52Occupancy:41.35%Regulation:Low
Rank:#20Market:KomotiniCountry:GreeceProperties:80Monthly Revenue:$577.09Daily Rate (ADR):$57.54Occupancy:42.75%Regulation:Low
Rank:#21Market:SerresCountry:GreeceProperties:78Monthly Revenue:$557.55Daily Rate (ADR):$61.65Occupancy:37.43%Regulation:Low
Rank:#22Market:Ofrynio BeachCountry:GreeceProperties:73Monthly Revenue:$521.54Daily Rate (ADR):$122.46Occupancy:33.00%Regulation:Low
Rank:#23Market:LimenariaCountry:GreeceProperties:71Monthly Revenue:$467.57Daily Rate (ADR):$107.77Occupancy:36.85%Regulation:Low
Rank:#24Market:Polygyros MunicipalityCountry:GreeceProperties:71Monthly Revenue:$646.23Daily Rate (ADR):$135.10Occupancy:42.98%Regulation:Low
Rank:#25Market:Drama Municipal UnitCountry:GreeceProperties:70Monthly Revenue:$493.62Daily Rate (ADR):$82.46Occupancy:28.89%Regulation:Low
Rank:#26Market:ThassosCountry:GreeceProperties:70Monthly Revenue:$809.10Daily Rate (ADR):$143.81Occupancy:46.65%Regulation:Low
Rank:#27Market:ΑσπροβάλταCountry:GreeceProperties:69Monthly Revenue:$470.40Daily Rate (ADR):$89.91Occupancy:37.68%Regulation:Low
Rank:#28Market:Αγία ΤριάδαCountry:GreeceProperties:65Monthly Revenue:$586.81Daily Rate (ADR):$94.13Occupancy:41.80%Regulation:Low
Rank:#29Market:Nea PotideaCountry:GreeceProperties:64Monthly Revenue:$522.35Daily Rate (ADR):$125.25Occupancy:39.42%Regulation:Low
Rank:#30Market:Nea MoudaniaCountry:GreeceProperties:63Monthly Revenue:$905.05Daily Rate (ADR):$159.21Occupancy:38.93%Regulation:Low

Our Data-Driven Methodology for STR Market Analysis

At AirROI, our market rankings and insights are powered by a robust methodology combining comprehensive Airbnb data collection with sophisticated STR analytics techniques. We strive to provide the most accurate and actionable intelligence for short-term rental investors.

Data Collection & Scope

  • Global Coverage: We aggregate STR data from tens of millions of active short-term rental listings across platforms like Airbnb and Vrbo worldwide.
  • Real-Time Metrics: Our systems track key performance indicators (KPIs) daily, including booking rates, nightly pricing (ADR), occupancy rates, and revenue.
  • Regulatory Monitoring: We actively monitor and incorporate local short-term rental regulations, licensing requirements, and tax obligations into our market analysis.

Analysis & Ranking

  • Proprietary Algorithms: AI and machine learning models analyze booking patterns, predict seasonal demand shifts, and identify emerging market trends in the STR space.
  • Key Metric Evaluation: We evaluate markets based on a weighted combination of critical investment factors using our extensive Airbnb analytics:
    • Revenue Potential: Average Monthly Revenue and Average Daily Rate (ADR).
    • Market Demand: Occupancy Rate and booking lead times.
    • Investment Scale: Number of active properties and market growth trends.
    • Regulatory Environment: Assessed impact of local STR regulations on operational feasibility and profitability.
  • Benchmarking: Performance is benchmarked against regional and global averages to provide context for vacation rental investment potential.

Key Metrics Explained

  • Properties: The count of active short-term rental listings in the market.
  • Monthly Revenue: Average revenue generated per property per month, a key indicator for Airbnb profitability.
  • Daily Rate (ADR): Average nightly booking price.
  • Occupancy: Percentage of nights booked out of total available nights, crucial for understanding STR demand.
  • Regulation: An indicator of the local regulatory climate impacting Airbnb investment.

This rigorous approach ensures our recommendations are based on real-world performance Airbnb data and forward-looking market analysis, empowering you to invest smarter in the vacation rental market.

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