Top 30 Best Places in Macedonia And Thrace, Greece to Invest in Airbnb & Short-Term Rentals (2025)

Source: AirROI

Last updated: 2025-12-01

Unlock high-ROI opportunities in Macedonia And Thrace, Greece‘s booming short-term rental (STR) market. This 2025 Airbnb investment guide from AirROI leverages cutting-edge Airbnb data analytics to pinpoint the most profitable cities for Airbnb and vacation rental entrepreneurs. Whether you’re scaling your portfolio or making your first STR investment, discover markets with strong rental demand, high revenue potential, and favorable regulations. We are committed to providing trustworthy insights based on comprehensive market analysis, and you can learn more about our rigorous approach to data accuracy.

Our STR market analysis dives deep into key performance indicators like monthly revenue, average daily rates (ADR), occupancy trends, property counts, and regulatory landscapes across Macedonia And Thrace, Greece. We go beyond simple rankings to provide the context you need for informed investment decisions using reliable Airbnb data.

Explore the data-driven insights below to identify the premier short-term rental investment hotspots and high ROI Airbnb markets in Macedonia And Thrace, Greece for 2025.

Top Short-Term Rental Markets in Macedonia And Thrace, Greece

Rank:#1Market:Thessaloniki Municipal UnitCountry:GreeceProperties:3,064Monthly Revenue:$837.35Daily Rate (ADR):$87.48Occupancy:38.99%Regulation:High
Rank:#2Market:Kassandra Municipal UnitCountry:GreeceProperties:1,038Monthly Revenue:$946.19Daily Rate (ADR):$190.92Occupancy:35.44%Regulation:High
Rank:#3Market:Sithonia Municipal UnitCountry:GreeceProperties:927Monthly Revenue:$1050.89Daily Rate (ADR):$189.03Occupancy:39.49%Regulation:High
Rank:#4Market:Pallini Municipal UnitCountry:GreeceProperties:683Monthly Revenue:$1093.71Daily Rate (ADR):$240.01Occupancy:34.35%Regulation:High
Rank:#5Market:KavalaCountry:GreeceProperties:322Monthly Revenue:$671.18Daily Rate (ADR):$109.34Occupancy:33.68%Regulation:High
Rank:#6Market:AlexandroupoliCountry:GreeceProperties:258Monthly Revenue:$880.14Daily Rate (ADR):$116.42Occupancy:36.00%Regulation:High
Rank:#7Market:Toroni Municipal UnitCountry:GreeceProperties:224Monthly Revenue:$862.93Daily Rate (ADR):$145.74Occupancy:44.06%Regulation:High
Rank:#8Market:ΠεραίαCountry:GreeceProperties:224Monthly Revenue:$770.08Daily Rate (ADR):$106.46Occupancy:38.82%Regulation:High
Rank:#9Market:Katerini MunicipalityCountry:GreeceProperties:216Monthly Revenue:$542.39Daily Rate (ADR):$108.25Occupancy:32.24%Regulation:High
Rank:#10Market:ΘέρμηCountry:GreeceProperties:120Monthly Revenue:$930.87Daily Rate (ADR):$104.82Occupancy:38.26%Regulation:High
Rank:#11Market:ΛιτόχωροCountry:GreeceProperties:104Monthly Revenue:$579.03Daily Rate (ADR):$96.87Occupancy:28.82%Regulation:High
Rank:#12Market:Nea PeramosCountry:GreeceProperties:93Monthly Revenue:$657.90Daily Rate (ADR):$138.59Occupancy:37.45%Regulation:High
Rank:#13Market:Ofrynio BeachCountry:GreeceProperties:90Monthly Revenue:$571.62Daily Rate (ADR):$138.92Occupancy:31.04%Regulation:High
Rank:#14Market:Xanthi Municipal UnitCountry:GreeceProperties:89Monthly Revenue:$629.19Daily Rate (ADR):$80.61Occupancy:31.50%Regulation:High
Rank:#15Market:Νέα ΚαλλικράτειαCountry:GreeceProperties:89Monthly Revenue:$493.57Daily Rate (ADR):$102.37Occupancy:33.56%Regulation:High
Rank:#16Market:SerresCountry:GreeceProperties:86Monthly Revenue:$582.07Daily Rate (ADR):$65.33Occupancy:35.84%Regulation:High
Rank:#17Market:Thassos MunicipalityCountry:GreeceProperties:86Monthly Revenue:$803.62Daily Rate (ADR):$176.62Occupancy:35.64%Regulation:High
Rank:#18Market:Paggaio MunicipalityCountry:GreeceProperties:85Monthly Revenue:$890.48Daily Rate (ADR):$187.42Occupancy:36.95%Regulation:High
Rank:#19Market:Νέοι ΕπιβάτεςCountry:GreeceProperties:85Monthly Revenue:$868.46Daily Rate (ADR):$110.78Occupancy:37.73%Regulation:High
Rank:#20Market:KomotiniCountry:GreeceProperties:80Monthly Revenue:$633.93Daily Rate (ADR):$64.65Occupancy:40.01%Regulation:High
Rank:#21Market:Νέα ΗρακλείτσαCountry:GreeceProperties:76Monthly Revenue:$787.30Daily Rate (ADR):$165.71Occupancy:34.83%Regulation:High
Rank:#22Market:Polygyros MunicipalityCountry:GreeceProperties:73Monthly Revenue:$976.14Daily Rate (ADR):$183.48Occupancy:39.61%Regulation:High
Rank:#23Market:ΛεπτοκαρυάCountry:GreeceProperties:73Monthly Revenue:$622.46Daily Rate (ADR):$150.23Occupancy:30.08%Regulation:High
Rank:#24Market:ThassosCountry:GreeceProperties:70Monthly Revenue:$739.14Daily Rate (ADR):$157.47Occupancy:37.98%Regulation:High
Rank:#25Market:ΑσπροβάλταCountry:GreeceProperties:70Monthly Revenue:$541.88Daily Rate (ADR):$113.00Occupancy:33.33%Regulation:High
Rank:#26Market:Drama Municipal UnitCountry:GreeceProperties:68Monthly Revenue:$577.28Daily Rate (ADR):$87.31Occupancy:28.12%Regulation:High
Rank:#27Market:Νέα ΜηχανιώναCountry:GreeceProperties:67Monthly Revenue:$503.56Daily Rate (ADR):$99.02Occupancy:35.12%Regulation:High
Rank:#28Market:Municipality of Nea PropontidaCountry:GreeceProperties:66Monthly Revenue:$1203.37Daily Rate (ADR):$195.48Occupancy:42.35%Regulation:High
Rank:#29Market:LimenariaCountry:GreeceProperties:64Monthly Revenue:$542.83Daily Rate (ADR):$117.72Occupancy:33.41%Regulation:High
Rank:#30Market:Nea MoudaniaCountry:GreeceProperties:64Monthly Revenue:$807.03Daily Rate (ADR):$176.17Occupancy:32.75%Regulation:High

Our Data-Driven Methodology for STR Market Analysis

At AirROI, our market rankings and insights are powered by a robust methodology combining comprehensive Airbnb data collection with sophisticated STR analytics techniques. We strive to provide the most accurate and actionable intelligence for short-term rental investors.

Data Collection & Scope

  • Global Coverage: We aggregate STR data from tens of millions of active short-term rental listings across platforms like Airbnb and Vrbo worldwide.
  • Real-Time Metrics: Our systems track key performance indicators (KPIs) daily, including booking rates, nightly pricing (ADR), occupancy rates, and revenue.
  • Regulatory Monitoring: We actively monitor and incorporate local short-term rental regulations, licensing requirements, and tax obligations into our market analysis.

Analysis & Ranking

  • Proprietary Algorithms: AI and machine learning models analyze booking patterns, predict seasonal demand shifts, and identify emerging market trends in the STR space.
  • Key Metric Evaluation: We evaluate markets based on a weighted combination of critical investment factors using our extensive Airbnb analytics:
    • Revenue Potential: Average Monthly Revenue and Average Daily Rate (ADR).
    • Market Demand: Occupancy Rate and booking lead times.
    • Investment Scale: Number of active properties and market growth trends.
    • Regulatory Environment: Assessed impact of local STR regulations on operational feasibility and profitability.
  • Benchmarking: Performance is benchmarked against regional and global averages to provide context for vacation rental investment potential.

Key Metrics Explained

  • Properties: The count of active short-term rental listings in the market.
  • Monthly Revenue: Average revenue generated per property per month, a key indicator for Airbnb profitability.
  • Daily Rate (ADR): Average nightly booking price.
  • Occupancy: Percentage of nights booked out of total available nights, crucial for understanding STR demand.
  • Regulation: An indicator of the local regulatory climate impacting Airbnb investment.

This rigorous approach ensures our recommendations are based on real-world performance Airbnb data and forward-looking market analysis, empowering you to invest smarter in the vacation rental market.

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This report is powered by our industry-leading Airbnb Data API, providing direct access to live short-term rental data from global markets like Macedonia And Thrace. Use this data to build powerful analytics tools, discover investment opportunities, and inform your vacation rental strategy.

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