Νέα Ηράκλεια Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Macedonia and Thrace, Greece
Is Airbnb profitable in Νέα Ηράκλεια in 2025? Explore comprehensive Airbnb analytics for Νέα Ηράκλεια, Macedonia and Thrace, Greece to uncover income potential. This 2025 STR market report for Νέα Ηράκλεια, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 33 active listings.
Whether you're considering an Airbnb investment in Νέα Ηράκλεια, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Νέα Ηράκλεια Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Νέα Ηράκλεια Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Νέα Ηράκλεια (2025)
Understanding the monthly revenue variations for Airbnb listings in Νέα Ηράκλεια is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Νέα Ηράκλεια is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Νέα Ηράκλεια across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,148+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,321 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $783 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $356, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Νέα Ηράκλεια
Νέα Ηράκλεια Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Νέα Ηράκλεια STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Νέα Ηράκλεια:
- Best-in-class properties (Top 10%) achieve 47%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 38% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 23%.
- Entry-level properties (Bottom 25%) average 11% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Νέα Ηράκλεια
Average Daily Rate (ADR) Airbnb Trends in Νέα Ηράκλεια (2025)
Effective short term rental pricing strategy in Νέα Ηράκλεια involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Νέα Ηράκλεια typically peaks in January and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $294+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $177 or more.
- Typical properties (Median) charge around $107 per night.
- Entry-level properties (Bottom 25%) earn around $75 per night.
Average Daily Rate (ADR) Trend by Month in Νέα Ηράκλεια
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Airbnb Seasonality Analysis & Trends in Νέα Ηράκλεια (2025)
Peak Season (August, July, September)
- Revenue averages $1,936 per month
- Occupancy rates average 44.6%
- Daily rates average $142
Shoulder Season
- Revenue averages $900 per month
- Occupancy maintains around 23.8%
- Daily rates hold near $141
Low Season (January, February, May)
- Revenue drops to average $496 per month
- Occupancy decreases to average 13.3%
- Daily rates adjust to average $159
Seasonality Insights for Νέα Ηράκλεια
- The Airbnb seasonality in Νέα Ηράκλεια shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Νέα Ηράκλεια's highest earning potential, with monthly revenues capable of climbing to $2,613, occupancy reaching a high of 58.6%, and ADRs peaking at $164.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $455, occupancy could drop to 11.8%, and ADRs may adjust down to $134.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Νέα Ηράκλεια.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Νέα Ηράκλεια seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Νέα Ηράκλεια (2025)
Exploring the top neighborhoods for short-term rentals in Νέα Ηράκλεια? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Center of Nea Irakleia | The heart of Nea Irakleia, where local shops, cafes, and restaurants are situated. A vibrant area that attracts both tourists and locals, providing easy access to amenities and cultural experiences. | Local market, Traditional taverns, Nea Irakleia Church, Parks and green spaces, Cultural festivals |
| Near the Beach | Proximity to the coastline makes this area highly desirable for tourists looking to enjoy the sun and sea. Offers opportunities for beach-related activities and relaxation. | Beach access, Water sports, Coastal promenades, Beach bars, Sunset views |
| Historic District | Rich in history and cultural heritage, this area is perfect for those interested in exploring the past of Nea Irakleia, with traditional architecture and museums. | Local museums, Historical sites, Cultural tours, Traditional festivals, Art galleries |
| Mountain View Area | Offers stunning views of the surrounding mountains and is appealing for nature lovers and hikers. A great retreat for guests looking to escape the city bustle. | Hiking trails, Scenic viewpoints, Nature parks, Wildlife watching, Picnic areas |
| Cultural Quarter | This area is known for its artistic vibe, attracting creatives and artists, with plenty of galleries, workshops, and cultural events. | Art studios, Cultural workshops, Local artisan shops, Theater performances, Craft fairs |
| Main Square | Central hub of activity, perfect for those who want to experience the local lifestyle. It’s ideal for hosting events and activities. | Public events, Food markets, Live music, Shopping, Local cafes |
| Family-friendly Zone | Tailored for families seeking comfortable accommodations with easy access to playgrounds and family-friendly activities. | Playgrounds, Family parks, Kid-friendly attractions, Sports facilities, Family restaurants |
| Nightlife District | A hotspot for nightlife enthusiasts with bars, clubs, and entertainment venues. Attracts younger crowds looking for evening activities. | Bars and clubs, Live music venues, Late-night dining, Festivals, Social events |
Understanding Airbnb License Requirements & STR Laws in Νέα Ηράκλεια (2025)
Yes, Νέα Ηράκλεια, Macedonia and Thrace, Greece enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Νέα Ηράκλεια to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 61% licensed listings)
Top Performing Airbnb Properties in Νέα Ηράκλεια (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Νέα Ηράκλειαbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Stone Bungalow, Halkidiki.
Entire Place • 2 bedrooms
Villa Alexandra
Entire Place • 3 bedrooms
Very cosy 4 bedroom chalet in Nea Irakleia.
Entire Place • 4 bedrooms
Villa Olympia
Entire Place • 5 bedrooms
Lillibet's home
Entire Place • 2 bedrooms
Sea-duction Studios 1
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Νέα Ηράκλεια (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Νέα Ηράκλεια based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Zoi | 2 | $22,188 | 0 | N/A/5.0 |
| Ανδρεας | 1 | $21,702 | 15 | 4.93/5.0 |
| Xanthippi | 2 | $16,947 | 71 | 4.81/5.0 |
| George | 2 | $12,907 | 24 | 4.89/5.0 |
| Mary | 1 | $12,258 | 13 | 4.69/5.0 |
| Ivan | 1 | $12,248 | 3 | 5.00/5.0 |
| Ana | 1 | $11,357 | 1 | N/A/5.0 |
| Σπύρος | 1 | $10,999 | 64 | 4.94/5.0 |
| Κωνσταντινος | 1 | $10,664 | 11 | 5.00/5.0 |
| Ελενη | 1 | $8,244 | 21 | 4.95/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Νέα Ηράκλεια.
Dive Deeper: Advanced Νέα Ηράκλεια STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Νέα Ηράκλεια. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsΝέα Ηράκλεια Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Νέα Ηράκλεια
- The Νέα Ηράκλεια Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 33 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Νέα Ηράκλεια, House properties are the most common (51.5%), reflecting the local real estate landscape.
- Houses represent a significant 51.5% portion, catering likely to families or larger groups.
Νέα Ηράκλεια Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Νέα Ηράκλεια
- The dominant room capacity in Νέα Ηράκλεια is 2 bedrooms listings, making up 57.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 78.8% of the active Airbnb listings in Νέα Ηράκλεια, indicating a high concentration in these sizes.
- A significant 27.2% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Νέα Ηράκλεια.
Νέα Ηράκλεια Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Νέα Ηράκλεια
- The most common guest capacity trend in Νέα Ηράκλεια vacation rentals is listings accommodating 6 guests (27.3%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 4 guests dominate the Νέα Ηράκλεια STR market, accounting for 48.5% of listings.
- 45.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Νέα Ηράκλεια.
- On average, properties in Νέα Ηράκλεια are equipped to host 5.3 guests.
Νέα Ηράκλεια Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Νέα Ηράκλεια
- The most common availability pattern in Νέα Ηράκλεια falls within the 271-366 days range, representing 87.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Νέα Ηράκλεια (45.5%), reflecting common guest stay durations or potential owner blocking patterns.
Νέα Ηράκλεια Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
2 Nights
1 listings
3.1% of total
3 Nights
5 listings
15.6% of total
4-6 Nights
19 listings
59.4% of total
7-29 Nights
4 listings
12.5% of total
30+ Nights
3 listings
9.4% of total
Key Insights
- The most prevalent minimum stay requirement in Νέα Ηράκλεια is 4-6 Nights, adopted by 59.4% of listings. This highlights the market's preference for longer commitments.
- Very short stays (1-2 nights) are less common (3.1%), suggesting hosts prefer slightly longer bookings to optimize turnover.
Recommendations
- Align with the market by considering a 4-6 Nights minimum stay, as 59.4% of Νέα Ηράκλεια hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 9.4% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Νέα Ηράκλεια.
Νέα Ηράκλεια Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
7 listings
26.9% of total
Moderate
2 listings
7.7% of total
Firm
5 listings
19.2% of total
Strict
12 listings
46.2% of total
Cancellation Policy Insights for Νέα Ηράκλεια
- The prevailing Airbnb cancellation policy trend in Νέα Ηράκλεια is Strict, used by 46.2% of listings.
- A majority (65.4%) of hosts in Νέα Ηράκλεια utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 46.2% market standard in Νέα Ηράκλεια.
- With 46.2% using Strict terms, this is a viable option in Νέα Ηράκλεια, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Νέα Ηράκλεια.
Νέα Ηράκλεια STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Νέα Ηράκλεια
- The overall average booking lead time for vacation rentals in Νέα Ηράκλεια is 33 days.
- Guests book furthest in advance for stays during January (average 58 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in May (average 19 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (50 days avg.) sees the longest lead times, while Fall (31 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (33 days) as a baseline for your pricing and availability strategy in Νέα Ηράκλεια.
- For January stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 58 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 50 days) to capture early planners.
- Monitor your own booking lead times against these Νέα Ηράκλεια averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Νέα Ηράκλεια (2025)
Amenity Prevalence
Amenity Insights for Νέα Ηράκλεια
- Essential amenities in Νέα Ηράκλεια that guests expect include: Air conditioning, Kitchen, Wifi, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Essentials, Dishes and silverware, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Νέα Ηράκλεια: Air conditioning, Kitchen, Wifi, TV.
- Prioritize adding missing essentials: TV.
- Consider adding popular differentiators like Essentials or Dishes and silverware to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Νέα Ηράκλεια to stay competitive.
Νέα Ηράκλεια Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Νέα Ηράκλεια
- The typical guest profile for Airbnb in Νέα Ηράκλεια consists of predominantly international visitors (100%), with top international origins including Bulgaria, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 0.0% of guests.
- Key international markets include Germany (40.8%) and Bulgaria (16.3%).
- Top languages spoken are English (37.9%) followed by German (17.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Bulgaria.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Νέα Ηράκλεια Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Skiathos Municipality | 69 | $1,791 | $348.40 | 48% |
| Achladias | 103 | $1,780 | $322.44 | 51% |
| Klima | 18 | $1,544 | $344.72 | 40% |
| Myli | 49 | $1,413 | $224.35 | 42% |
| Kalyvia | 28 | $1,325 | $223.55 | 46% |
| Thermaikos Municipality | 27 | $1,292 | $173.39 | 44% |
| Νέα Μουδανιά | 24 | $1,280 | $183.62 | 48% |
| Mourtero | 17 | $1,280 | $194.80 | 39% |
| Loutraki | 26 | $1,171 | $153.58 | 46% |
| Οικισμός "Κάτω Γαλήνη" | 10 | $1,137 | $165.00 | 48% |