Puerto San José Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Escuintla, Guatemala

Source: AirROI
Last updated: 2025-06-01

Is Airbnb profitable in Puerto San José in 2025? Explore comprehensive Airbnb analytics for Puerto San José, Escuintla, Guatemala to uncover income potential. This 2025 STR market report for Puerto San José, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 81 active listings.

Whether you're considering an Airbnb investment in Puerto San José, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Puerto San José Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Puerto San José Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$256
The average rental revenue earned for an occupied room per day in Puerto San José.
Occupancy Rate(?)
21.2%
Lower demand, potentially seasonal or market factors at play.
Median Annual Revenue(?)
$12,701
Typical annual income for an Airbnb listing in Puerto San José. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-11.7%
Significant decrease (-11.7%) vs. last year.
Peak Revenue Month(?)
April
The month with the highest average earnings, indicating peak season in Puerto San José.
Lowest Revenue Month(?)
August
The month with the lowest average earnings, indicating the low season in Puerto San José.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
81
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Puerto San José (2025)

Understanding the monthly revenue variations for Airbnb listings in Puerto San José is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Puerto San José is typically April, while August often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Puerto San José across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $3,725+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $2,267 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $1,310 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $716, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Puerto San José

Puerto San José Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Puerto San José STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Aprilsees the highest demand (peak season occupancy), while August experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Puerto San José:

  • Best-in-class properties (Top 10%) achieve 45%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 34% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 18%.
  • Entry-level properties (Bottom 25%) average 9% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Puerto San José

Average Daily Rate (ADR) Airbnb Trends in Puerto San José (2025)

Effective short term rental pricing strategy in Puerto San José involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Puerto San José typically peaks in April and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $418+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $327 or more.
  • Typical properties (Median) charge around $247 per night.
  • Entry-level properties (Bottom 25%) earn around $179 per night.

Average Daily Rate (ADR) Trend by Month in Puerto San José

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Airbnb Seasonality Analysis & Trends in Puerto San José (2025)

Peak Season (April, December, March)
  • Revenue averages $2,640 per month
  • Occupancy rates average 29.2%
  • Daily rates average $270
Shoulder Season
  • Revenue averages $1,675 per month
  • Occupancy maintains around 22.0%
  • Daily rates hold near $258
Low Season (July, August, September)
  • Revenue drops to average $1,146 per month
  • Occupancy decreases to average 17.8%
  • Daily rates adjust to average $252

Seasonality Insights for Puerto San José

  • The Airbnb seasonality in Puerto San José shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Puerto San José's highest earning potential, with monthly revenues capable of climbing to $3,073, occupancy reaching a high of 31.7%, and ADRs peaking at $285.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,060, occupancy could drop to 15.8%, and ADRs may adjust down to $251.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Puerto San José.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Puerto San José seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Puerto San José (2025)

Exploring the top neighborhoods for short-term rentals in Puerto San José? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
La Playa
A popular destination due to its beautiful beaches and recreational activities. It attracts tourists looking for sun, surf, and relaxation, making it an ideal spot for vacation rentals.
Puerto San José Beach, Fishing opportunities, Local seafood restaurants, Surfing spots, Beachfront bars
Centro Histórico
The historical center of Puerto San José offers cultural experiences with local markets and traditional Guatemalan cuisine. This area appeals to those interested in the local lifestyle and heritage.
Local markets, Plaza Municipal, Historic buildings, Cultural festivals, Food stalls
San José Golf Club
A sought-after area for golf enthusiasts and families, offering beautiful greens and facilities. Ideal for those looking for a relaxed atmosphere combined with golfing activities.
San José Golf Course, Nature walks, Restaurant with views, Nearby hotels, Events and tournaments
Laguna del Pescador
A scenic lagoon area perfect for eco-tourism and nature lovers. It is popular among tourists looking to experience the local flora and fauna, making it a great location for nature-based accommodations.
Bird watching, Kayaking opportunities, Picnic areas, Nature trails, Local wildlife
Boca del Río
This area is known for its natural beauty and coastal views. It's great for tourists looking to enjoy water sports and relaxation by the river and ocean.
River boat rides, Fishing tours, Scenic viewpoints, Beach access, Water sports activities
Anexo 7
An up-and-coming neighborhood with new developments and investments, catering to both local and foreign tourists looking for modern accommodations close to each other.
New restaurants, Community parks, Shopping areas, Local events, Nearby tourist sites
El Faro
A coastal area known for its lighthouse and stunning views. It is popular with couples and families looking for a picturesque getaway, making it ideal for romantic or family stays.
El Faro Lighthouse, Scenic viewpoints, Snorkeling areas, Beachside cafes, Photo opportunities
Marina
This vibrant marina attracts yacht enthusiasts and luxury travelers. It's perfect for those seeking a high-end experience with access to boating and exclusive dining.
Luxury yacht rentals, Fine dining restaurants, Marina walks, Waterfront events, Nightlife attractions

Understanding Airbnb License Requirements & STR Laws in Puerto San José (2025)

While Puerto San José, Escuintla, Guatemala currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Puerto San José to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 10% licensed listings)

Top Performing Airbnb Properties in Puerto San José (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Puerto San Josébased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Linda beach house with pool

Linda beach house with pool

Entire Place • 4 bedrooms

$75,320
Revenue
55.3%
Occupancy
$394.44
Daily Rate
Family Beach House

Family Beach House

Entire Place • 6 bedrooms

$70,703
Revenue
48.6%
Occupancy
$405.12
Daily Rate
Casa Palmeras

Casa Palmeras

Entire Place • 3 bedrooms

$57,483
Revenue
46.6%
Occupancy
$319.55
Daily Rate
Casa Coral

Casa Coral

Entire Place • 3 bedrooms

$48,841
Revenue
54.1%
Occupancy
$266.59
Daily Rate
Beautiful house, beachfront,

Beautiful house, beachfront,

Entire Place • 5 bedrooms

$41,817
Revenue
29.6%
Occupancy
$363.45
Daily Rate
Casa "Davika" in a condominium with private pool

Casa "Davika" in a condominium with private pool

Entire Place • 5 bedrooms

$33,151
Revenue
44.1%
Occupancy
$253.94
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Puerto San José (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Puerto San José based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Roxy1$75,320614.97/5.0
Mario1$70,703614.95/5.0
Bárbara1$57,4831754.95/5.0
Gustavo5$53,760634.79/5.0
Adamaris Vacacionarte3$53,228794.71/5.0
⁨Inversiones Heres S.A.⁩5$51,63484.33/5.0
Juan1$48,841274.96/5.0
Federico2$37,410414.72/5.0
Junior2$34,924204.68/5.0
David1$33,151444.95/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Puerto San José.

Dive Deeper: Advanced Puerto San José STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Puerto San José. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Puerto San José Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Puerto San José

  • The Puerto San José Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 91.4% of the 81 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Puerto San José, House properties are the most common (96.3%), reflecting the local real estate landscape.
  • Houses represent a significant 96.3% portion, catering likely to families or larger groups.
  • Smaller segments like hotel/boutique, apartment/condo (combined 3.7%) offer potential for unique stay experiences.

Puerto San José Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Puerto San José

  • The dominant room capacity in Puerto San José is 3 bedrooms listings, making up 42% of the market. This suggests a strong demand for properties suitable for families or small groups.
  • Together, 3 bedrooms and 4 bedrooms properties represent 67.9% of the active Airbnb listings in Puerto San José, indicating a high concentration in these sizes.
  • A significant 87.7% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Puerto San José.

Puerto San José Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Puerto San José

  • The most common guest capacity trend in Puerto San José vacation rentals is listings accommodating 8+ guests (82.7%). This suggests the primary traveler segment is likely larger groups.
  • Properties designed for 8+ guests and 6 guests dominate the Puerto San José STR market, accounting for 90.1% of listings.
  • 90.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Puerto San José.
  • On average, properties in Puerto San José are equipped to host 7.4 guests.

Puerto San José Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Puerto San José

  • The most common availability pattern in Puerto San José falls within the 271-366 days range, representing 88.9% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 98.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 1-30 days range is most frequent in Puerto San José (45.7%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 2.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Puerto San José Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (56.3%)

1 Night

45 listings

56.3% of total

2 Nights (17.5%)

2 Nights

14 listings

17.5% of total

30+ Nights (26.3%)

30+ Nights

21 listings

26.3% of total

Key Insights

  • The most prevalent minimum stay requirement in Puerto San José is 1 Night, adopted by 56.3% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (73.8%) of the Puerto San José Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
  • A significant segment (26.3%) caters to monthly stays (30+ nights) in Puerto San José, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 1 Night minimum stay, as 56.3% of Puerto San José hosts use this setting.
  • Explore offering discounts for stays of 30+ nights to attract the 26.3% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Puerto San José.

Puerto San José Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (30%)

Flexible

21 listings

30% of total

Moderate (28.6%)

Moderate

20 listings

28.6% of total

Firm (24.3%)

Firm

17 listings

24.3% of total

Strict (17.1%)

Strict

12 listings

17.1% of total

Cancellation Policy Insights for Puerto San José

  • The prevailing Airbnb cancellation policy trend in Puerto San José is Flexible, used by 30% of listings.
  • There's a relatively balanced mix between guest-friendly (58.6%) and stricter (41.4%) policies, offering choices for different guest needs.

Recommendations for Hosts

  • Consider adopting a Flexible policy to align with the 30% market standard in Puerto San José.
  • Regularly review your cancellation policy against competitors and market demand shifts in Puerto San José.

Puerto San José STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Puerto San José

  • The overall average booking lead time for vacation rentals in Puerto San José is 27 days.
  • Guests book furthest in advance for stays during April (average 38 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in March (average 15 days), indicating more last-minute travel plans during this time.
  • Seasonally, Winter (28 days avg.) sees the longest lead times, while Summer (22 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (27 days) as a baseline for your pricing and availability strategy in Puerto San José.
  • For April stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 38 days out to capitalize on advance planning.
  • Target marketing efforts for the Winter season well in advance (at least 28 days) to capture early planners.
  • Monitor your own booking lead times against these Puerto San José averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Puerto San José (2025)

Amenity Prevalence

Amenity Insights for Puerto San José

  • Essential amenities in Puerto San José that guests expect include: Kitchen, Pool, Air conditioning, Free parking on premises. Lacking these (any) could significantly impact bookings.
  • Popular amenities like TV, Wifi, BBQ grill are common but not universal. Offering these can provide a competitive edge.
  • Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Puerto San José: Kitchen, Pool, Air conditioning, Free parking on premises.
  • Prioritize adding missing essentials: Kitchen, Pool, Air conditioning, Free parking on premises.
  • Consider adding popular differentiators like TV or Wifi to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Puerto San José to stay competitive.

Puerto San José Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Puerto San José

  • The typical guest profile for Airbnb in Puerto San José consists of primarily domestic travelers (82%), often arriving from nearby Guatemala City, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Spanish or English.
  • Domestic travelers account for 82.4% of guests.
  • Key international markets include Guatemala (82.4%) and United States (9.7%).
  • Top languages spoken are Spanish (57.9%) followed by English (36.2%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Guatemala City and Mixco.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Puerto San José Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Municipio de Jicalapa13$3,851$373.9333%
Municipio de El Congo44$3,354$310.8339%
Municipio de Santa Isabel Ishuatán16$2,930$270.6139%
Santa Catarina Palopó52$2,891$242.4043%
Municipio de San Luis Talpa38$2,809$263.2240%
Agua Escondida14$2,685$269.3431%
San Jorge La Laguna22$2,615$204.9347%
Cantón Planes de la Laguna13$2,587$275.4034%
Monzón36$2,435$286.0928%
Xanadu144$2,410$239.0139%

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