Flores Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Petén, Guatemala
Is Airbnb profitable in Flores in 2025? Explore comprehensive Airbnb analytics for Flores, Petén, Guatemala to uncover income potential. This 2025 STR market report for Flores, based on AirROI data from July 2024 to June 2025, reveals key trends in the market of 242 active listings.
Whether you're considering an Airbnb investment in Flores, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Flores Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Flores Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Flores (2025)
Understanding the monthly revenue variations for Airbnb listings in Flores is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Flores is typically January, while May often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Flores across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,658+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,004 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $526 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $231, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Flores
Flores Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Flores STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Januarysees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Flores:
- Best-in-class properties (Top 10%) achieve 68%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 52% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 32%.
- Entry-level properties (Bottom 25%) average 16% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Flores
Average Daily Rate (ADR) Airbnb Trends in Flores (2025)
Effective short term rental pricing strategy in Flores involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Flores typically peaks in June and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $150+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $92 or more.
- Typical properties (Median) charge around $55 per night.
- Entry-level properties (Bottom 25%) earn around $31 per night.
Average Daily Rate (ADR) Trend by Month in Flores
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Airbnb Seasonality Analysis & Trends in Flores (2025)
Peak Season (January, December, April)
- Revenue averages $991 per month
- Occupancy rates average 43.3%
- Daily rates average $77
Shoulder Season
- Revenue averages $783 per month
- Occupancy maintains around 34.7%
- Daily rates hold near $75
Low Season (May, June, October)
- Revenue drops to average $631 per month
- Occupancy decreases to average 27.8%
- Daily rates adjust to average $79
Seasonality Insights for Flores
- The Airbnb seasonality in Flores shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Flores's highest earning potential, with monthly revenues capable of climbing to $1,050, occupancy reaching a high of 48.1%, and ADRs peaking at $84.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $612, occupancy could drop to 27.2%, and ADRs may adjust down to $73.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Flores.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Flores seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Flores (2025)
Exploring the top neighborhoods for short-term rentals in Flores? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Santa Elena | The bustling town of Santa Elena is the gateway to Tikal National Park, attracting tourists that seek to explore the ancient Mayan ruins. Its central location offers a mix of local culture and tourist amenities. | Tikal National Park, Lake Petén Itzá, Cultural Center of Petén, Petén Itzá viewpoints, Local markets |
| Flores Island | Flores is a picturesque island town on Lake Petén Itzá, known for its vivid architecture and charming atmosphere. It's a popular base for tourists visiting the Lake and Tikal region. | San Miguel Church, Catedral de Flores, Isla de Flores, Local restaurants and shops, Lake Petén Itzá tours |
| El Remate | A quieter alternative to Flores, El Remate is a small town on the shores of Lake Petén Itzá, popular for its tranquil vibe and access to nature. Great for eco-tourism and relaxation. | Hotel and Eco-lodges, Lake activities, Nature trails, Mayan ruins nearby, Kayaking on the lake |
| Tikal | World-renowned archaeological site, Tikal is a must-visit for anyone interested in Mayan history. Hosting here attracts adventure seekers and history buffs alike. | Temple I, Temple II, Jaguar Temple, Tikal National Park, Wildlife watching |
| La técnica | An emerging area close to the lake and Mayan ruins, beneficial for those wanting to experience local culture while also appealing to tourists venturing to Tikal. | Community markets, Nature landscapes, Local food experiences, Cultural activities, Outdoor adventures |
| Peten Itza | Known for the scenic lake, it attracts those who love water sports and fishing, and is great for family vacations. Suitable for longer stays. | Fishing and boat tours, Beach areas, Sunbathing, Swimming spots, Picnic areas |
| Uaxactun | A nearby Mayan archaeological site, smaller than Tikal but equally fascinating. It's ideal for those interested in deeper explorations of Mayan culture. | Mayan ruins, Gardens, Natural scenery, Community tours, Cultural exchanges |
| San Andrés | A village known for its cultural richness and proximity to the Petén rainforest, popular with tourists looking for an authentic experience away from crowded places. | Local festivals, Traditional food, Rainforest access, Hiking trails, Wildlife |
Understanding Airbnb License Requirements & STR Laws in Flores (2025)
While Flores, Petén, Guatemala currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Flores to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 0% licensed listings)
Top Performing Airbnb Properties in Flores (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Floresbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Hacienda Bella Vista! Flowers, Peten
Entire Place • 5 bedrooms
5 Rooms | Private Pool | Private Terrace | WIFI
Entire Place • 5 bedrooms
Casa Victoria 1
Entire Place • 8 bedrooms
Amazing House The Heart Of Flores
Entire Place • 3 bedrooms
kiiper • Casa Esmeralda – free shuttle
Entire Place • 3 bedrooms
Most beautiful house with a pool on the island.
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Flores (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Flores based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Hostted | 17 | $280,021 | 974 | 4.61/5.0 |
| Kiiper | 10 | $112,866 | 515 | 4.66/5.0 |
| Aura Luz | 8 | $105,464 | 76 | 4.93/5.0 |
| Reyna | 1 | $66,299 | 53 | 4.83/5.0 |
| Hotel Jaguar Inn Tikal | 4 | $55,851 | 173 | 4.42/5.0 |
| Mirna | 5 | $50,352 | 2355 | 4.86/5.0 |
| Mildred | 3 | $48,456 | 73 | 4.46/5.0 |
| Douglas | 9 | $46,686 | 169 | 4.87/5.0 |
| Karen | 3 | $44,543 | 324 | 4.85/5.0 |
| Karen | 2 | $39,766 | 43 | 4.80/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Flores.
Dive Deeper: Advanced Flores STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Flores. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsFlores Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Flores
- The Flores Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 52.5% of the 242 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 46.7% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Flores, Apartment/Condo properties are the most common (39.7%), reflecting the local real estate landscape.
- Houses represent a significant 36.8% portion, catering likely to families or larger groups.
- The presence of 13.2% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, unique stays (combined 1.2%) offer potential for unique stay experiences.
Flores Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Flores
- The dominant room capacity in Flores is 1 bedroom listings, making up 48.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 63.2% of the active Airbnb listings in Flores, indicating a high concentration in these sizes.
Flores Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Flores
- The most common guest capacity trend in Flores vacation rentals is listings accommodating 2 guests (21.9%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Flores STR market, accounting for 41.3% of listings.
- 21.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Flores.
- On average, properties in Flores are equipped to host 3.2 guests.
Flores Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Flores
- The most common availability pattern in Flores falls within the 271-366 days range, representing 63.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 86.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Flores (35.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 14.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Flores Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
192 listings
82.1% of total
2 Nights
25 listings
10.7% of total
3 Nights
1 listings
0.4% of total
4-6 Nights
1 listings
0.4% of total
30+ Nights
15 listings
6.4% of total
Key Insights
- The most prevalent minimum stay requirement in Flores is 1 Night, adopted by 82.1% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (92.8%) of the Flores Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 82.1% of Flores hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 6.4% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Flores.
Flores Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
103 listings
43.8% of total
Moderate
66 listings
28.1% of total
Firm
38 listings
16.2% of total
Strict
28 listings
11.9% of total
Cancellation Policy Insights for Flores
- The prevailing Airbnb cancellation policy trend in Flores is Flexible, used by 43.8% of listings.
- The market strongly favors guest-friendly terms, with 71.9% of listings offering Flexible or Moderate policies. This suggests guests in Flores may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 43.8% market standard in Flores.
- Using a Strict policy might deter some guests, as only 11.9% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Flores.
Flores STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Flores
- The overall average booking lead time for vacation rentals in Flores is 20 days.
- Guests book furthest in advance for stays during January (average 31 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in July (average 17 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (28 days avg.) sees the longest lead times, while Summer (18 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (20 days) as a baseline for your pricing and availability strategy in Flores.
- For January stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 31 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 28 days) to capture early planners.
- Monitor your own booking lead times against these Flores averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Flores (2025)
Amenity data is currently unavailable for Flores.
Flores Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Flores
- The typical guest profile for Airbnb in Flores consists of predominantly international visitors (80%), with top international origins including Guatemala, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 20.0% of guests.
- Key international markets include United States (21.1%) and Guatemala (20%).
- Top languages spoken are English (40.2%) followed by Spanish (34.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Guatemala.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Flores Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Maya Beach | 74 | $3,906 | $400.45 | 38% |
| Caribbean Way | 27 | $3,019 | $344.59 | 38% |
| Hopkins Village | 65 | $2,940 | $307.17 | 39% |
| Seine Bight | 27 | $2,573 | $408.17 | 36% |
| Placencia | 273 | $2,556 | $282.21 | 38% |
| Caye Caulker Village | 360 | $2,041 | $172.70 | 45% |
| Hopkins | 91 | $1,637 | $194.02 | 36% |
| San Ignacio | 11 | $1,427 | $234.97 | 27% |
| San Ignacio & Santa Elena | 168 | $1,281 | $131.43 | 39% |
| Omoa | 117 | $1,137 | $287.96 | 19% |