Santa Cruz Muluá Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Retalhuleu, Guatemala
Is Airbnb profitable in Santa Cruz Muluá in 2025? Explore comprehensive Airbnb analytics for Santa Cruz Muluá, Retalhuleu, Guatemala to uncover income potential. This 2025 STR market report for Santa Cruz Muluá, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 19 active listings.
Whether you're considering an Airbnb investment in Santa Cruz Muluá, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Santa Cruz Muluá Airbnb data is crucial. Understanding the local regulations is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Santa Cruz Muluá Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Santa Cruz Muluá (2025)
Understanding the monthly revenue variations for Airbnb listings in Santa Cruz Muluá is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Santa Cruz Muluá is typically December, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Santa Cruz Muluá across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,298+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,286 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $600 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $362, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Santa Cruz Muluá
Santa Cruz Muluá Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Santa Cruz Muluá STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Decembersees the highest demand (peak season occupancy), while September experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Santa Cruz Muluá:
- Best-in-class properties (Top 10%) achieve 49%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 39% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 28%.
- Entry-level properties (Bottom 25%) average 16% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Santa Cruz Muluá
Average Daily Rate (ADR) Airbnb Trends in Santa Cruz Muluá (2025)
Effective short term rental pricing strategy in Santa Cruz Muluá involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Santa Cruz Muluá typically peaks in April and dips lowest during August. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $208+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $119 or more.
- Typical properties (Median) charge around $72 per night.
- Entry-level properties (Bottom 25%) earn around $57 per night.
Average Daily Rate (ADR) Trend by Month in Santa Cruz Muluá
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Airbnb Seasonality Analysis & Trends in Santa Cruz Muluá (2025)
Peak Season (December, January, April)
- Revenue averages $1,379 per month
- Occupancy rates average 40.0%
- Daily rates average $106
Shoulder Season
- Revenue averages $963 per month
- Occupancy maintains around 27.6%
- Daily rates hold near $102
Low Season (July, September, October)
- Revenue drops to average $604 per month
- Occupancy decreases to average 21.9%
- Daily rates adjust to average $92
Seasonality Insights for Santa Cruz Muluá
- The Airbnb seasonality in Santa Cruz Muluá shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Santa Cruz Muluá's highest earning potential, with monthly revenues capable of climbing to $1,593, occupancy reaching a high of 46.9%, and ADRs peaking at $113.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $517, occupancy could drop to 17.2%, and ADRs may adjust down to $91.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Santa Cruz Muluá.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Santa Cruz Muluá seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Santa Cruz Muluá (2025)
Exploring the top neighborhoods for short-term rentals in Santa Cruz Muluá? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Santa Cruz Central | The heart of Santa Cruz Muluá, close to local markets and cultural sites. Ideal for visitors looking to experience authentic Guatemalan culture and cuisine. | Local markets, Church of Santa Cruz, Parks, Artisan shops, Local eateries |
| Retalhuleu Main Square | A vibrant area with local restaurants, cafes, and shops. This location attracts both tourists and locals looking for a central and lively atmosphere. | Main Square, Local restaurants, Cultural center, Museum of Retalhuleu, Shopping areas |
| Santa Cruz Beaches | Beautiful beaches that are perfect for sunbathing and water activities. A great destination for travelers seeking relaxation and outdoor adventures. | Beautiful beaches, Water sports, Beachfront restaurants, Sunset views |
| Retalhuleu Theme Parks | Retalhuleu is known for its theme parks which attract families and tourists. Perfect for hosting guests looking for fun and entertainment activities. | Xetulul Theme Park, Xocomil Water Park, Cultural attractions nearby, Family-friendly activities |
| Las Mangas | A charming neighborhood with a mix of rural and urban ambiance. Offers a taste of both the local lifestyle and scenic views. | Scenic views, Local farms, Community events, Friendly atmosphere |
| Coffee Plantations Area | Known for its coffee production, this area attracts tourists interested in agriculture and authentic experiences. Great for eco-tourism. | Coffee tours, Plantation visits, Local cafes, Scenic beauty |
| Hiking Trails | For adventure seekers and nature lovers, this area provides access to hiking trails leading to stunning landscapes and natural beauty. | Hiking trails, Natural parks, Viewing platforms, Wildlife |
| Cultural Heritage Sites | Rich in history, this area allows visitors to explore ancient sites and learn about Guatemalan heritage. An educational and cultural experience. | Mayan ruins, Historical landmarks, Museums |
Understanding Airbnb License Requirements & STR Laws in Santa Cruz Muluá (2025)
With 21% of listings showing registration in 2025, understanding potential Airbnb license requirements is crucial in Santa Cruz Muluá. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Santa Cruz Muluá to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 21% licensed listings)
Top Performing Airbnb Properties in Santa Cruz Muluá (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Santa Cruz Muluábased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Villa marta Casa de descanso
Entire Place • 5 bedrooms
Holiday villa, near the IRTRA, A/C and Pool.
Entire Place • 4 bedrooms
¡Hermosa Villa cerca del Irtra!
Entire Place • 3 bedrooms
Tropical charm, minutes from IRTRA
Entire Place • 3 bedrooms
Holiday Home Las Marías
Entire Place • 3 bedrooms
Vacation home 1 km from IRTRA
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Santa Cruz Muluá (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Santa Cruz Muluá based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Host #538153026 | 1 | $27,156 | 0 | N/A/5.0 |
| Ana | 2 | $24,204 | 54 | 4.72/5.0 |
| Pablo | 1 | $23,462 | 135 | 4.71/5.0 |
| Tony | 1 | $13,113 | 34 | 4.50/5.0 |
| Juan Carlos | 2 | $12,369 | 44 | 4.50/5.0 |
| Francis | 1 | $10,986 | 13 | 4.77/5.0 |
| La Escondida | 1 | $9,257 | 103 | 4.46/5.0 |
| David | 1 | $8,497 | 239 | 4.68/5.0 |
| Liliam | 1 | $5,996 | 34 | 4.50/5.0 |
| Hector Federico | 1 | $4,146 | 86 | 4.70/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Santa Cruz Muluá.
Dive Deeper: Advanced Santa Cruz Muluá STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Santa Cruz Muluá. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSanta Cruz Muluá Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Santa Cruz Muluá
- The Santa Cruz Muluá Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 94.7% of the 19 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Santa Cruz Muluá, House properties are the most common (47.4%), reflecting the local real estate landscape.
- Houses represent a significant 47.4% portion, catering likely to families or larger groups.
- The presence of 10.5% Hotel/Boutique listings indicates integration with traditional hospitality.
Santa Cruz Muluá Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Santa Cruz Muluá
- The dominant room capacity in Santa Cruz Muluá is 2 bedrooms listings, making up 47.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 73.7% of the active Airbnb listings in Santa Cruz Muluá, indicating a high concentration in these sizes.
- A significant 36.9% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Santa Cruz Muluá.
Santa Cruz Muluá Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Santa Cruz Muluá
- The most common guest capacity trend in Santa Cruz Muluá vacation rentals is listings accommodating 8+ guests (36.8%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Santa Cruz Muluá STR market, accounting for 63.1% of listings.
- 68.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Santa Cruz Muluá.
- On average, properties in Santa Cruz Muluá are equipped to host 6.3 guests.
Santa Cruz Muluá Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Santa Cruz Muluá
- The most common availability pattern in Santa Cruz Muluá falls within the 271-366 days range, representing 63.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Santa Cruz Muluá (42.1%), reflecting common guest stay durations or potential owner blocking patterns.
Santa Cruz Muluá Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
19 listings
100% of total
Key Insights
- The most prevalent minimum stay requirement in Santa Cruz Muluá is 1 Night, adopted by 100% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (100.0%) of the Santa Cruz Muluá Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 100% of Santa Cruz Muluá hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Santa Cruz Muluá.
Santa Cruz Muluá Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
8 listings
44.4% of total
Moderate
5 listings
27.8% of total
Firm
4 listings
22.2% of total
Strict
1 listings
5.6% of total
Cancellation Policy Insights for Santa Cruz Muluá
- The prevailing Airbnb cancellation policy trend in Santa Cruz Muluá is Flexible, used by 44.4% of listings.
- The market strongly favors guest-friendly terms, with 72.2% of listings offering Flexible or Moderate policies. This suggests guests in Santa Cruz Muluá may expect booking flexibility.
- Strict cancellation policies are quite rare (5.6%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 44.4% market standard in Santa Cruz Muluá.
- Using a Strict policy might deter some guests, as only 5.6% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Santa Cruz Muluá.
Santa Cruz Muluá STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Santa Cruz Muluá
- The overall average booking lead time for vacation rentals in Santa Cruz Muluá is 16 days.
- Guests book furthest in advance for stays during June (average 34 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in July (average 5 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (17 days avg.) sees the longest lead times, while Fall (15 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (16 days) as a baseline for your pricing and availability strategy in Santa Cruz Muluá.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 34 days out to capitalize on advance planning.
- During July, focus on last-minute booking availability and promotions, as guests book with very short notice (5 days avg.).
- Target marketing efforts for the Spring season well in advance (at least 17 days) to capture early planners.
- Monitor your own booking lead times against these Santa Cruz Muluá averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Santa Cruz Muluá (2025)
Amenity Prevalence
Amenity Insights for Santa Cruz Muluá
- Essential amenities in Santa Cruz Muluá that guests expect include: Kitchen. Lacking these (this) could significantly impact bookings.
- Popular amenities like TV, Free parking on premises, Wifi are common but not universal. Offering these can provide a competitive edge.
- A pool is a highly desired but not standard amenity, making it a key feature for attracting guests seeking leisure in Santa Cruz Muluá.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Santa Cruz Muluá: Kitchen.
- Consider adding popular differentiators like TV or Free parking on premises to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Santa Cruz Muluá to stay competitive.
Santa Cruz Muluá Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Santa Cruz Muluá
- The typical guest profile for Airbnb in Santa Cruz Muluá consists of primarily domestic travelers (78%), often arriving from nearby Guatemala City, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Spanish or English.
- Domestic travelers account for 78.4% of guests.
- Key international markets include Guatemala (78.4%) and El Salvador (5.9%).
- Top languages spoken are Spanish (59.5%) followed by English (30.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Guatemala City and Quetzaltenango.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Santa Cruz Muluá Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Santa Catarina Palopó | 52 | $2,891 | $242.40 | 43% |
| Agua Escondida | 14 | $2,685 | $269.34 | 31% |
| San Jorge La Laguna | 22 | $2,615 | $204.93 | 47% |
| Chulamar | 40 | $1,974 | $337.85 | 28% |
| La Barrita | 20 | $1,867 | $190.78 | 41% |
| Municipio de Jujutla | 40 | $1,721 | $238.86 | 28% |
| San Francisco Menéndez | 15 | $1,719 | $207.26 | 32% |
| Santiago Atitlán | 99 | $1,576 | $188.88 | 31% |
| Alotenango | 29 | $1,542 | $302.87 | 24% |
| Jaibalito | 41 | $1,525 | $107.16 | 46% |