San Pablo La Laguna Airbnb Market Analysis 2026: Short Term Rental Data & Vacation Rental Statistics in Sololá Department, Guatemala
Is Airbnb profitable in San Pablo La Laguna in 2026? Explore comprehensive Airbnb analytics for San Pablo La Laguna, Sololá Department, Guatemala to uncover income potential. This 2026 STR market report for San Pablo La Laguna, based on AirROI data from February 2025 to January 2026, reveals key trends in the niche market of 18 active listings.
Whether you're considering an Airbnb investment in San Pablo La Laguna, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the San Pablo La Laguna Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key San Pablo La Laguna Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in San Pablo La Laguna (2026)
Understanding the monthly revenue variations for Airbnb listings in San Pablo La Laguna is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in San Pablo La Laguna is typically March, while May often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in San Pablo La Laguna across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,250+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,876 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,098 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $426, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in San Pablo La Laguna
San Pablo La Laguna Airbnb Occupancy Rate Trends (2026)
Maximize your bookings by understanding the San Pablo La Laguna STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in San Pablo La Laguna:
- Best-in-class properties (Top 10%) achieve 73%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 59% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 31%.
- Entry-level properties (Bottom 25%) average 16% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in San Pablo La Laguna
Average Daily Rate (ADR) Airbnb Trends in San Pablo La Laguna (2026)
Effective short term rental pricing strategy in San Pablo La Laguna involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in San Pablo La Laguna typically peaks in December and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $160+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $125 or more.
- Typical properties (Median) charge around $98 per night.
- Entry-level properties (Bottom 25%) earn around $50 per night.
Average Daily Rate (ADR) Trend by Month in San Pablo La Laguna
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Airbnb Seasonality Analysis & Trends in San Pablo La Laguna (2026)
Peak Season (March, February, April)
- Revenue averages $1,896 per month
- Occupancy rates average 45.5%
- Daily rates average $104
Shoulder Season
- Revenue averages $1,368 per month
- Occupancy maintains around 37.7%
- Daily rates hold near $100
Low Season (May, July, August)
- Revenue drops to average $1,110 per month
- Occupancy decreases to average 33.3%
- Daily rates adjust to average $95
Seasonality Insights for San Pablo La Laguna
- The Airbnb seasonality in San Pablo La Laguna shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases San Pablo La Laguna's highest earning potential, with monthly revenues capable of climbing to $2,210, occupancy reaching a high of 51.4%, and ADRs peaking at $106.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $971, occupancy could drop to 28.5%, and ADRs may adjust down to $90.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in San Pablo La Laguna.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these San Pablo La Laguna seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in San Pablo La Laguna (2026)
Exploring the top neighborhoods for short-term rentals in San Pablo La Laguna? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Lakefront Properties | Stunning views of Lake Atitlán with proximity to various coffee farms and local culture. This area attracts tourists looking for serene lakeside experiences and adventure activities such as kayaking and hiking. | Lake Atitlán, San Pedro Volcano, Local coffee farms, San Juan La Laguna, Cultural workshops |
| Town Center | The bustling heart of San Pablo La Laguna, offering access to local markets, restaurants, and cultural attractions. Ideal for those who want to experience authentic local life and cuisine. | Local markets, Church of San Pablo, Cultural events, Restaurants, Community workshops |
| Nature Trails | Great for nature lovers and hikers, this area features beautiful trails and access to lush landscapes. Attracts tourists looking for outdoor adventures and a getaway in nature. | Hiking trails, Nature reserves, Bird watching, Scenic viewpoints |
| Retreat Centers | Home to several wellness and yoga retreat centers, attracting visitors seeking relaxation and personal development. A good option for hosting wellness retreats and workshops. | Yoga retreats, Wellness programs, Mindfulness workshops, Nature meditation spaces |
| Cultural Villages | Nearby indigenous villages offer unique cultural experiences, attracting tourists interested in local traditions and crafts. Great for cultural immersion and experiences. | Indigenous artisan crafts, Traditional ceremonies, Local cuisine experiences |
| Adventure Activities | An area focused on adventure tourism with activities such as zip-lining, hiking, and guided tours of local attractions. Popular among thrill-seekers. | Zip-lining, ATV tours, Canoeing, Adventure tours |
| Peaceful Retreats | Quiet, secluded locations ideal for those seeking peace and tranquility, often surrounded by nature. This area attracts visitors looking to escape and relax. | Quiet nature spots, Meditation areas, Scenic views |
| Historical Sites | Rich in history, this area features traditional architecture and historical landmarks, appealing to tourists interested in the history of the region. | Historical church, Traditional buildings, Cultural heritage sites |
Understanding Airbnb License Requirements & STR Laws in San Pablo La Laguna (2026)
While San Pablo La Laguna, Sololá Department, Guatemala currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for San Pablo La Laguna to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in San Pablo La Laguna (2026)
Benchmark your potential! Explore examples of top-performing Airbnb properties in San Pablo La Lagunabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
SAUNA & POOL | Lakefront A-Frame ~ The Lodge
Entire Place • 1 bedroom
3 Bedroom Lakefront Garden Oasis in San Marcos
Entire Place • 3 bedrooms
King's Yurt 2 @ Fuego Atitlan Eco-Hotel
Entire Place • 1 bedroom
Casa Palmera
Entire Place • 1 bedroom
King's Yurt 3 @ Fuego Atitlan Eco-Hotel
Entire Place • 1 bedroom
King's Yurt 1 @ Fuego Atitlan Eco-Hotel
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in San Pablo La Laguna (2026)
Learn from the best! This table showcases top-performing Airbnb hosts in San Pablo La Laguna based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Brieuc Gilles Frederique | 4 | $65,618 | 53 | 4.91/5.0 |
| Dan | 1 | $44,636 | 97 | 4.55/5.0 |
| Niels | 1 | $44,280 | 23 | 4.78/5.0 |
| Rocio | 4 | $28,199 | 19 | 5.00/5.0 |
| Roberto Alfredo Samayoa Asmus | 1 | $18,225 | 37 | 4.86/5.0 |
| Andrea | 4 | $11,975 | 22 | 4.56/5.0 |
| Stuart | 1 | $4,828 | 5 | 5.00/5.0 |
| Geovanny | 1 | $1,791 | 150 | 4.53/5.0 |
| Jaquie | 1 | $939 | 11 | 4.91/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in San Pablo La Laguna.
Dive Deeper: Advanced San Pablo La Laguna STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for San Pablo La Laguna. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSan Pablo La Laguna Short-Term Rental Market Composition (2026): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for San Pablo La Laguna
- The San Pablo La Laguna Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 55.6% of the 18 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 44.4% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in San Pablo La Laguna, Outdoor/Unique properties are the most common (72.2%), reflecting the local real estate landscape.
- The presence of 22.2% Hotel/Boutique listings indicates integration with traditional hospitality.
San Pablo La Laguna Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for San Pablo La Laguna
- The dominant room capacity in San Pablo La Laguna is 1 bedroom listings, making up 50% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 66.7% of the active Airbnb listings in San Pablo La Laguna, indicating a high concentration in these sizes.
San Pablo La Laguna Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for San Pablo La Laguna
- The most common guest capacity trend in San Pablo La Laguna vacation rentals is listings accommodating 2 guests (44.4%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 6 guests dominate the San Pablo La Laguna STR market, accounting for 50.0% of listings.
- A significant 44.4% of listings cater specifically to 1-2 guests, highlighting strong demand from couples and solo travelers in San Pablo La Laguna.
- 11.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in San Pablo La Laguna.
- On average, properties in San Pablo La Laguna are equipped to host 2.1 guests.
San Pablo La Laguna Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for San Pablo La Laguna
- The most common availability pattern in San Pablo La Laguna falls within the 271-366 days range, representing 55.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 83.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in San Pablo La Laguna (38.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 22.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
San Pablo La Laguna Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
12 listings
66.7% of total
2 Nights
5 listings
27.8% of total
30+ Nights
1 listings
5.6% of total
Key Insights
- The most prevalent minimum stay requirement in San Pablo La Laguna is 1 Night, adopted by 66.7% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (94.5%) of the San Pablo La Laguna Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 66.7% of San Pablo La Laguna hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 5.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in San Pablo La Laguna.
San Pablo La Laguna Airbnb Cancellation Policy Trends Analysis (2026)
Flexible
10 listings
55.6% of total
Moderate
6 listings
33.3% of total
Firm
2 listings
11.1% of total
Cancellation Policy Insights for San Pablo La Laguna
- The prevailing Airbnb cancellation policy trend in San Pablo La Laguna is Flexible, used by 55.6% of listings.
- The market strongly favors guest-friendly terms, with 88.9% of listings offering Flexible or Moderate policies. This suggests guests in San Pablo La Laguna may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 55.6% market standard in San Pablo La Laguna.
- Given the high prevalence of Flexible policies (55.6%), offering this can enhance booking appeal, especially during shoulder seasons.
- Regularly review your cancellation policy against competitors and market demand shifts in San Pablo La Laguna.
San Pablo La Laguna STR Booking Lead Time Analysis (2026)
Average Booking Lead Time by Month
Booking Lead Time Insights for San Pablo La Laguna
- The overall average booking lead time for vacation rentals in San Pablo La Laguna is 30 days.
- Guests book furthest in advance for stays during April (average 53 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 11 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (41 days avg.) sees the longest lead times, while Summer (20 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (30 days) as a baseline for your pricing and availability strategy in San Pablo La Laguna.
- For April stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 53 days out to capitalize on advance planning.
- During February, focus on last-minute booking availability and promotions, as guests book with very short notice (11 days avg.).
- Target marketing efforts for the Spring season well in advance (at least 41 days) to capture early planners.
- Monitor your own booking lead times against these San Pablo La Laguna averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in San Pablo La Laguna (2026)
Amenity Prevalence
Amenity Insights for San Pablo La Laguna
- Essential amenities in San Pablo La Laguna that guests expect include: Wifi. Lacking these (this) could significantly impact bookings.
- Popular amenities like Lake access, Kitchen, Dedicated workspace are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for San Pablo La Laguna: Wifi.
- Consider adding popular differentiators like Lake access or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in San Pablo La Laguna to stay competitive.
San Pablo La Laguna Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for San Pablo La Laguna
- The typical guest profile for Airbnb in San Pablo La Laguna consists of predominantly international visitors (71%), with top international origins including United States, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 29.0% of guests.
- Key international markets include Guatemala (29%) and United States (26.6%).
- Top languages spoken are English (42.1%) followed by Spanish (39.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from United States.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the San Pablo La Laguna Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Santa Catarina Palopó | 52 | $2,910 | $240.56 | 40% |
| Agua Escondida | 11 | $2,601 | $290.02 | 26% |
| La Barrita | 20 | $2,273 | $196.60 | 38% |
| Chulamar | 37 | $2,147 | $323.81 | 26% |
| San Jorge La Laguna | 24 | $2,118 | $205.66 | 40% |
| San Francisco Menéndez | 14 | $1,953 | $220.27 | 30% |
| Tzununá | 37 | $1,830 | $144.48 | 45% |
| Santa Cruz La Laguna | 76 | $1,737 | $131.69 | 46% |
| Puerto Quetzal | 41 | $1,680 | $301.06 | 24% |
| Chiquimulilla | 13 | $1,638 | $250.50 | 19% |