Santa Cruz la Laguna Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Sololá Department, Guatemala
Is Airbnb profitable in Santa Cruz la Laguna in 2025? Explore comprehensive Airbnb analytics for Santa Cruz la Laguna, Sololá Department, Guatemala to uncover income potential. This 2025 STR market report for Santa Cruz la Laguna, based on AirROI data from December 2024 to November 2025, reveals key trends in the niche market of 23 active listings.
Whether you're considering an Airbnb investment in Santa Cruz la Laguna, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Santa Cruz la Laguna Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Santa Cruz la Laguna Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Santa Cruz la Laguna (2025)
Understanding the monthly revenue variations for Airbnb listings in Santa Cruz la Laguna is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Santa Cruz la Laguna is typically December, while May often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Santa Cruz la Laguna across different performance tiers:
- Best-in-class properties (Top 10%) achieve $7,486+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $6,680 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $6,415 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $6,252, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Santa Cruz la Laguna
Santa Cruz la Laguna Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Santa Cruz la Laguna STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Santa Cruz la Laguna:
- Best-in-class properties (Top 10%) achieve 79%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 72% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 60%.
- Entry-level properties (Bottom 25%) average 51% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Santa Cruz la Laguna
Average Daily Rate (ADR) Airbnb Trends in Santa Cruz la Laguna (2025)
Effective short term rental pricing strategy in Santa Cruz la Laguna involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Santa Cruz la Laguna typically peaks in November and dips lowest during June. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $128+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $65 or more.
- Typical properties (Median) charge around $46 per night.
- Entry-level properties (Bottom 25%) earn around $28 per night.
Average Daily Rate (ADR) Trend by Month in Santa Cruz la Laguna
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Airbnb Seasonality Analysis & Trends in Santa Cruz la Laguna (2025)
Peak Season (December, January, March)
- Revenue averages $14,958 per month
- Occupancy rates average 92.4%
- Daily rates average $63
Shoulder Season
- Revenue averages $5,652 per month
- Occupancy maintains around 61.0%
- Daily rates hold near $74
Low Season (May, September, October)
- Revenue drops to average $985 per month
- Occupancy decreases to average 31.1%
- Daily rates adjust to average $78
Seasonality Insights for Santa Cruz la Laguna
- The Airbnb seasonality in Santa Cruz la Laguna shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Santa Cruz la Laguna's highest earning potential, with monthly revenues capable of climbing to $15,386, occupancy reaching a high of 96.4%, and ADRs peaking at $92.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $756, occupancy could drop to 15.5%, and ADRs may adjust down to $62.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Santa Cruz la Laguna.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Santa Cruz la Laguna seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Santa Cruz la Laguna (2025)
Exploring the top neighborhoods for short-term rentals in Santa Cruz la Laguna? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centro de Santa Cruz la Laguna | The central area of Santa Cruz la Laguna offers easy access to local shops, restaurants, and transport. It's a vibrant hub that attracts both tourists and locals, making it ideal for Airbnb hosting. | Lake Atitlán, Local artisan shops, Restaurants with local cuisine, Santa Cruz la Laguna viewpoint, Cultural experiences with local communities |
| Tzanchaj | A scenic area known for its stunning views of Lake Atitlán and surrounding mountains. It's slightly quieter and attracts travelers looking for relaxation and nature, appealing for Airbnb seekers. | Scenic viewpoints, Hiking trails, Peaceful setting, Bird watching, Cultural exchanges with locals |
| Jaibalito | A charming community accessible by boat, offering a more laid-back atmosphere. Great for travelers wanting to explore the lake from a unique perspective, thus a good Airbnb investment. | Lake Atitlán boat tours, Local restaurants by the lake, Small artisan markets, Yoga retreats, Hiking opportunities |
| Panajachel | Though not part of Santa Cruz, its proximity makes it a viable choice for Airbnb. It is a busy town with lots of amenities and services, attracting a high volume of tourists. | Crossroads of Lake Atitlán, Calle Rancho Grande, Black sand beaches, Local markets, Cultural festivals |
| Aldea de Santa Cruz | This is an emerging area that offers tranquility and authentic experiences with local families. It is appealing for those looking for a more immersive stay. | Local cultural experiences, Nature walks, Community events, Artisan markets, Authentic home stays |
| Cojolya | Known for its beautiful landscape and tranquility. This area attracts those seeking a peaceful retreat away from the hustle, making it an attractive location for Airbnb. | Fishing experiences, Small local cafes, Lake access, Hiking and exploration, Cultural interactions |
| Santa Teresa | A peaceful spot with great views of Lake Atitlán, ideal for tourists looking for nature and tranquility. It presents a unique Airbnb offering in a quieter market. | Tranquil environment, Scenic lake views, Hiking trails, Nature photography, Cultural exchanges with locals |
| San Marcos La Laguna | A vibrant community known for its new-age vibe and wellness retreats. Its proximity to Santa Cruz makes it appealing for tourists looking for relaxation and holistic experiences. | Yoga and meditation retreats, Local cafés, Artisan shops, Live music events, Cultural festivals |
Understanding Airbnb License Requirements & STR Laws in Santa Cruz la Laguna (2025)
While Santa Cruz la Laguna, Sololá Department, Guatemala currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Santa Cruz la Laguna to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Santa Cruz la Laguna (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Santa Cruz la Lagunabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Villa Patziac | Private Cove | Serene Retreat
Entire Place • 4 bedrooms
The Lake House. Cozy and calm, magnificent views.
Entire Place • 2 bedrooms
1 x King Size & 1 x Single Bed, Kitchen_Bathroom
Entire Place • 1 bedroom
#11_Essence Elegance_LakeView_Bath_Starlink400mbit
Entire Place • 1 bedroom
Lakefront eco-house Casa Jazmin GT
Entire Place • 2 bedrooms
1 Queen Size Bed, private Bathroom
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Santa Cruz la Laguna (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Santa Cruz la Laguna based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Christopher And Erynne | 1 | $152,380 | 425 | 4.96/5.0 |
| Frank | 18 | $54,924 | 350 | 4.76/5.0 |
| Outi Kristiina | 1 | $17,840 | 35 | 4.97/5.0 |
| Jennifer | 1 | $5,776 | 38 | 4.92/5.0 |
| Carlos | 1 | $2,304 | 6 | 4.83/5.0 |
| Nicoletta | 1 | $1,819 | 8 | 4.75/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Santa Cruz la Laguna.
Dive Deeper: Advanced Santa Cruz la Laguna STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Santa Cruz la Laguna. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSanta Cruz la Laguna Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Santa Cruz la Laguna
- The Santa Cruz la Laguna Airbnb market composition is heavily skewed towards Private Room listings, which make up 39.1% of the 23 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Santa Cruz la Laguna, House properties are the most common (52.2%), reflecting the local real estate landscape.
- Houses represent a significant 52.2% portion, catering likely to families or larger groups.
- The presence of 47.8% Hotel/Boutique listings indicates integration with traditional hospitality.
Santa Cruz la Laguna Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Santa Cruz la Laguna
- The dominant room capacity in Santa Cruz la Laguna is 1 bedroom listings, making up 52.2% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 60.9% of the active Airbnb listings in Santa Cruz la Laguna, indicating a high concentration in these sizes.
- With over half the market (52.2%) consisting of studios or 1-bedroom units, Santa Cruz la Laguna is particularly well-suited for individuals or couples.
- Listings with 3+ bedrooms (4.3%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Santa Cruz la Laguna.
Santa Cruz la Laguna Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Santa Cruz la Laguna
- The most common guest capacity trend in Santa Cruz la Laguna vacation rentals is listings accommodating 2 guests (39.1%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 3 guests dominate the Santa Cruz la Laguna STR market, accounting for 47.8% of listings.
- A significant 43.4% of listings cater specifically to 1-2 guests, highlighting strong demand from couples and solo travelers in Santa Cruz la Laguna.
- Listings for large groups (6+ guests) are relatively rare (4.3%), potentially indicating an opportunity for hosts targeting this segment in Santa Cruz la Laguna.
- On average, properties in Santa Cruz la Laguna are equipped to host 1.8 guests.
Santa Cruz la Laguna Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Santa Cruz la Laguna
- The most common availability pattern in Santa Cruz la Laguna falls within the 271-366 days range, representing 78.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 95.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Santa Cruz la Laguna (56.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 4.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Santa Cruz la Laguna Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
21 listings
91.3% of total
2 Nights
1 listings
4.3% of total
30+ Nights
1 listings
4.3% of total
Key Insights
- The most prevalent minimum stay requirement in Santa Cruz la Laguna is 1 Night, adopted by 91.3% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (95.6%) of the Santa Cruz la Laguna Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 91.3% of Santa Cruz la Laguna hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Santa Cruz la Laguna.
Santa Cruz la Laguna Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
4 listings
17.4% of total
Moderate
2 listings
8.7% of total
Firm
1 listings
4.3% of total
Strict
16 listings
69.6% of total
Cancellation Policy Insights for Santa Cruz la Laguna
- The prevailing Airbnb cancellation policy trend in Santa Cruz la Laguna is Strict, used by 69.6% of listings.
- A majority (73.9%) of hosts in Santa Cruz la Laguna utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 69.6% market standard in Santa Cruz la Laguna.
- With 69.6% using Strict terms, this is a viable option in Santa Cruz la Laguna, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Santa Cruz la Laguna.
Santa Cruz la Laguna STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Santa Cruz la Laguna
- The overall average booking lead time for vacation rentals in Santa Cruz la Laguna is 18 days.
- Guests book furthest in advance for stays during March (average 163 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in May (average 5 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (153 days avg.) sees the longest lead times, while Summer (16 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (18 days) as a baseline for your pricing and availability strategy in Santa Cruz la Laguna.
- For March stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 163 days out to capitalize on advance planning.
- During May, focus on last-minute booking availability and promotions, as guests book with very short notice (5 days avg.).
- Target marketing efforts for the Winter season well in advance (at least 153 days) to capture early planners.
- Monitor your own booking lead times against these Santa Cruz la Laguna averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Santa Cruz la Laguna (2025)
Amenity Prevalence
Amenity Insights for Santa Cruz la Laguna
- Essential amenities in Santa Cruz la Laguna that guests expect include: Wifi, Dining table, Outdoor furniture, Room-darkening shades, Lake access, Outdoor dining area. Lacking these (any) could significantly impact bookings.
- Popular amenities like Backyard, Dishes and silverware, Washer are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Santa Cruz la Laguna: Wifi, Dining table, Outdoor furniture, Room-darkening shades, Lake access, Outdoor dining area.
- Prioritize adding missing essentials: Dining table, Outdoor furniture, Room-darkening shades, Lake access, Outdoor dining area.
- Consider adding popular differentiators like Backyard or Dishes and silverware to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Santa Cruz la Laguna to stay competitive.
Santa Cruz la Laguna Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Santa Cruz la Laguna
- The typical guest profile for Airbnb in Santa Cruz la Laguna consists of predominantly international visitors (84%), with top international origins including Guatemala, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 16.5% of guests.
- Key international markets include United States (30.5%) and Guatemala (16.5%).
- Top languages spoken are English (45.3%) followed by Spanish (34.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Guatemala.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Santa Cruz la Laguna Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Santa Catarina Palopó | 50 | $3,140 | $255.55 | 41% |
| Agua Escondida | 11 | $2,936 | $301.81 | 28% |
| San Jorge La Laguna | 24 | $2,449 | $210.32 | 43% |
| Chulamar | 34 | $2,416 | $330.29 | 28% |
| La Barrita | 21 | $2,395 | $203.04 | 40% |
| San Francisco Menéndez | 14 | $2,087 | $222.61 | 32% |
| Santa Cruz La Laguna | 76 | $1,874 | $132.23 | 46% |
| El Arenal | 64 | $1,786 | $297.42 | 25% |
| Puerto Quetzal | 41 | $1,725 | $309.91 | 23% |
| Tzununá | 40 | $1,710 | $138.34 | 43% |