Panajachel Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Sololá, Guatemala
Is Airbnb profitable in Panajachel in 2025? Explore comprehensive Airbnb analytics for Panajachel, Sololá, Guatemala to uncover income potential. This 2025 STR market report for Panajachel, based on AirROI data from June 2024 to May 2025, reveals key trends in the market of 297 active listings.
Whether you're considering an Airbnb investment in Panajachel, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Panajachel Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Panajachel Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Panajachel (2025)
Understanding the monthly revenue variations for Airbnb listings in Panajachel is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Panajachel is typically December, while October often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Panajachel across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,418+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,703 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $728 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $299, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Panajachel
Panajachel Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Panajachel STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Decembersees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Panajachel:
- Best-in-class properties (Top 10%) achieve 76%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 54% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 30%.
- Entry-level properties (Bottom 25%) average 16% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Panajachel
Average Daily Rate (ADR) Airbnb Trends in Panajachel (2025)
Effective short term rental pricing strategy in Panajachel involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Panajachel typically peaks in April and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $235+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $130 or more.
- Typical properties (Median) charge around $70 per night.
- Entry-level properties (Bottom 25%) earn around $40 per night.
Average Daily Rate (ADR) Trend by Month in Panajachel
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Airbnb Seasonality Analysis & Trends in Panajachel (2025)
Peak Season (December, March, April)
- Revenue averages $1,749 per month
- Occupancy rates average 42.5%
- Daily rates average $120
Shoulder Season
- Revenue averages $1,355 per month
- Occupancy maintains around 37.3%
- Daily rates hold near $108
Low Season (May, September, October)
- Revenue drops to average $1,071 per month
- Occupancy decreases to average 28.9%
- Daily rates adjust to average $105
Seasonality Insights for Panajachel
- The Airbnb seasonality in Panajachel shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Panajachel's highest earning potential, with monthly revenues capable of climbing to $1,857, occupancy reaching a high of 45.4%, and ADRs peaking at $127.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,051, occupancy could drop to 27.3%, and ADRs may adjust down to $98.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Panajachel.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Panajachel seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Panajachel (2025)
Exploring the top neighborhoods for short-term rentals in Panajachel? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| San Jorge La Laguna | A scenic lakeside community just a short distance from Panajachel. Known for its tranquility and beautiful views, this area attracts nature enthusiasts and those looking for a peaceful retreat. | San Jorge La Laguna viewpoint, Nature trails, Local artisan markets |
| Centro de Panajachel | The heart of Panajachel, this area offers easy access to shops, restaurants, and the lakeshore. It’s perfect for visitors who want to experience local culture and commerce. | Lake Atitlán, Mercado de Artesanías, Paseo de los Encuentros, Restaurants and cafes |
| Santa Catarina Palopó | A picturesque village on the shores of Lake Atitlán with colorful houses and traditional culture. Popular with tourists looking for authentic experiences and stunning views. | Church of Santa Catarina, Stunning lake views, Local handicrafts |
| Villa de Panajachel | A local neighborhood that combines affordability with proximity to main attractions, ideal for budget traveling tourists who want to immerse themselves in local life. | Local markets, Community events, Walking tours |
| Tzununa | Known for its laid-back atmosphere and scenic hikes, Tzununa offers a retreat into nature. It attracts those interested in wellness and outdoor activities. | Hiking paths, Yoga retreats, Stunning landscapes |
| Jaibalito | Accessible by boat from Panajachel, this small village offers a tranquil atmosphere and is popular among eco-conscious travelers looking for a unique escape. | Waterfront views, Nature walks, Ecotourism activities |
| San Marcos La Laguna | A vibrant area known for its spiritual retreats and wellness centers. It's frequented by travelers seeking yoga, meditation, and holistic experiences. | Yoga retreats, Meditation centers, Natural hot springs |
| Solola | The capital of the Sololá department, known for its traditional markets and cultural heritage. This area provides a glimpse into local life and is a short drive from Panajachel. | Local market, Cultural festivals, Panoramic views of Lake Atitlán |
Understanding Airbnb License Requirements & STR Laws in Panajachel (2025)
While Panajachel, Sololá, Guatemala currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Panajachel to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 2% licensed listings)
Top Performing Airbnb Properties in Panajachel (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Panajachelbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Lakefront Elegance
Entire Place • 5 bedrooms
M) Centric Villa & Cabins w/ Garden, Hot Tub, BBQ
Entire Place • 7 bedrooms
P) Villa Serena 1 & 2 | Jacuzzi | Garden | Parking
Entire Place • 8 bedrooms
1 bd/2bath Luxury villa with jacuzzi and views
Entire Place • 1 bedroom
P) Villa Serena 3 & 4 | jacuzzi | Garden | Parking
Entire Place • 7 bedrooms
Casa Lavanda Atitlán
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Panajachel (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Panajachel based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Fabio And Andrea | 12 | $605,943 | 1104 | 4.82/5.0 |
| David | 8 | $389,517 | 790 | 4.92/5.0 |
| Gabriel | 8 | $320,550 | 2166 | 4.91/5.0 |
| Felix | 5 | $198,229 | 279 | 4.94/5.0 |
| Walter | 8 | $129,966 | 1450 | 4.81/5.0 |
| Abner | 12 | $76,319 | 413 | 4.68/5.0 |
| Jabel | 14 | $73,723 | 254 | 4.81/5.0 |
| Roberto | 6 | $67,688 | 289 | 4.76/5.0 |
| Saulo David | 1 | $65,267 | 84 | 4.87/5.0 |
| Marco A. | 3 | $60,326 | 305 | 4.63/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Panajachel.
Dive Deeper: Advanced Panajachel STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Panajachel. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsPanajachel Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Panajachel
- The Panajachel Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 63.3% of the 297 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 34.3% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Panajachel, House properties are the most common (38%), reflecting the local real estate landscape.
- Houses represent a significant 38% portion, catering likely to families or larger groups.
- The presence of 25.9% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique, others, unique stays (combined 7.0%) offer potential for unique stay experiences.
Panajachel Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Panajachel
- The dominant room capacity in Panajachel is 1 bedroom listings, making up 46.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 62.3% of the active Airbnb listings in Panajachel, indicating a high concentration in these sizes.
- A significant 23.9% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Panajachel.
Panajachel Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Panajachel
- The most common guest capacity trend in Panajachel vacation rentals is listings accommodating 2 guests (28.3%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 8+ guests dominate the Panajachel STR market, accounting for 48.8% of listings.
- 30.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Panajachel.
- On average, properties in Panajachel are equipped to host 3.9 guests.
Panajachel Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Panajachel
- The most common availability pattern in Panajachel falls within the 271-366 days range, representing 54.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 85.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Panajachel (32.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 15.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Panajachel Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
215 listings
74.1% of total
2 Nights
24 listings
8.3% of total
3 Nights
5 listings
1.7% of total
4-6 Nights
2 listings
0.7% of total
7-29 Nights
10 listings
3.4% of total
30+ Nights
34 listings
11.7% of total
Key Insights
- The most prevalent minimum stay requirement in Panajachel is 1 Night, adopted by 74.1% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (82.4%) of the Panajachel Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (11.7%) caters to monthly stays (30+ nights) in Panajachel, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 74.1% of Panajachel hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 11.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Panajachel.
Panajachel Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
98 listings
35.8% of total
Moderate
52 listings
19% of total
Firm
46 listings
16.8% of total
Strict
78 listings
28.5% of total
Cancellation Policy Insights for Panajachel
- The prevailing Airbnb cancellation policy trend in Panajachel is Flexible, used by 35.8% of listings.
- There's a relatively balanced mix between guest-friendly (54.8%) and stricter (45.3%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 35.8% market standard in Panajachel.
- Regularly review your cancellation policy against competitors and market demand shifts in Panajachel.
Panajachel STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Panajachel
- The overall average booking lead time for vacation rentals in Panajachel is 28 days.
- Guests book furthest in advance for stays during December (average 40 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in July (average 19 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (35 days avg.) sees the longest lead times, while Summer (24 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (28 days) as a baseline for your pricing and availability strategy in Panajachel.
- For December stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 40 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 35 days) to capture early planners.
- Monitor your own booking lead times against these Panajachel averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Panajachel (2025)
Amenity Prevalence
Amenity Insights for Panajachel
- Essential amenities in Panajachel that guests expect include: Wifi. Lacking these (this) could significantly impact bookings.
- Popular amenities like TV, Hot water, Essentials are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Panajachel: Wifi.
- Prioritize adding missing essentials: Wifi.
- Consider adding popular differentiators like TV or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Panajachel to stay competitive.
Panajachel Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Panajachel
- The typical guest profile for Airbnb in Panajachel consists of predominantly international visitors (79%), with top international origins including Guatemala, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 21.3% of guests.
- Key international markets include United States (41.6%) and Guatemala (21.3%).
- Top languages spoken are English (44.5%) followed by Spanish (38.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Guatemala.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Panajachel Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Santa Catarina Palopó | 52 | $2,891 | $242.40 | 43% |
| Agua Escondida | 14 | $2,685 | $269.34 | 31% |
| San Jorge La Laguna | 22 | $2,615 | $204.93 | 47% |
| Chulamar | 40 | $1,974 | $337.85 | 28% |
| La Barrita | 20 | $1,867 | $190.78 | 41% |
| Municipio de Jujutla | 40 | $1,721 | $238.86 | 28% |
| San Francisco Menéndez | 15 | $1,719 | $207.26 | 32% |
| Santiago Atitlán | 99 | $1,576 | $188.88 | 31% |
| Alotenango | 29 | $1,542 | $302.87 | 24% |
| Jaibalito | 41 | $1,525 | $107.16 | 46% |