Seminyak Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Bali, Indonesia
Is Airbnb profitable in Seminyak in 2025? Explore comprehensive Airbnb analytics for Seminyak, Bali, Indonesia to uncover income potential. This 2025 STR market report for Seminyak, based on AirROI data from June 2024 to May 2025, reveals key trends in the bustling market of 2,095 active listings.
Whether you're considering an Airbnb investment in Seminyak, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Seminyak Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Seminyak Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Seminyak (2025)
Understanding the monthly revenue variations for Airbnb listings in Seminyak is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Seminyak is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Seminyak across different performance tiers:
- Best-in-class properties (Top 10%) achieve $9,325+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $5,235 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,690 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,040, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Seminyak
Seminyak Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Seminyak STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Seminyak:
- Best-in-class properties (Top 10%) achieve 87%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 73% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 41%.
- Entry-level properties (Bottom 25%) average 19% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Seminyak
Average Daily Rate (ADR) Airbnb Trends in Seminyak (2025)
Effective short term rental pricing strategy in Seminyak involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Seminyak typically peaks in January and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $614+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $337 or more.
- Typical properties (Median) charge around $189 per night.
- Entry-level properties (Bottom 25%) earn around $107 per night.
Average Daily Rate (ADR) Trend by Month in Seminyak
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Airbnb Seasonality Analysis & Trends in Seminyak (2025)
Peak Season (July, August, September)
- Revenue averages $4,706 per month
- Occupancy rates average 50.5%
- Daily rates average $298
Shoulder Season
- Revenue averages $4,097 per month
- Occupancy maintains around 45.4%
- Daily rates hold near $299
Low Season (February, March, May)
- Revenue drops to average $3,602 per month
- Occupancy decreases to average 42.0%
- Daily rates adjust to average $301
Seasonality Insights for Seminyak
- The Airbnb seasonality in Seminyak shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Seminyak's highest earning potential, with monthly revenues capable of climbing to $4,986, occupancy reaching a high of 51.1%, and ADRs peaking at $316.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $3,554, occupancy could drop to 39.2%, and ADRs may adjust down to $290.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Seminyak.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Seminyak seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Seminyak (2025)
Exploring the top neighborhoods for short-term rentals in Seminyak? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Seminyak Beach | Popular for its beautiful sandy beaches, vibrant nightlife, and upscale dining. It attracts tourists seeking a luxury beach experience with plenty of activities and amenities. | Seminyak Beach, La Plancha, Potato Head Beach Club, Double Six Beach, Eat Street |
| Petitenget | Known for its trendy beach clubs and stylish restaurants, Petitenget is a hotspot for travelers looking to enjoy the best of Bali's culinary scene and nightlife. | Petitenget Temple, La Lucciola, Potato Head Beach Club, The Seminyak Square, Bali Food Factory |
| Kerobokan | A quieter area close to Seminyak that offers a more relaxed vibe while still being close to the nightlife and beach. Ideal for families and longer stays. | Batu Belig Beach, La Laguna Beach Club, Naughty Nuri's Warung, Kilo Bali, Canggu Club |
| Umalas | A serene area known for luxury villas and a tranquil environment. Popular with expatriates and those seeking a peaceful getaway. | Bali Equestrian Centre, The Cottage, Delicious Onion, Bali Buda, Bali MMA |
| Canggu | A vibrant area favored by surfers and digital nomads, offering a mix of cafes, surf spots, and a laid-back atmosphere. It's the perfect location for younger travelers. | Echo Beach, Tanah Lot, Old Man's Beach Bar, Canggu Club, Batu Bolong Beach |
| Batu Belig | A more peaceful beach area that still offers proximity to Seminyak's attractions. Great for those looking to enjoy beach life without the hustle. | Batu Belig Beach, Bali Beach Shack, Poppies Restaurant, Finns Beach Club, Nalu Bowls |
| Gerebeg | A culturally rich area with traditional Balinese charm. Suitable for visitors interested in local culture and arts while being close to tourist attractions. | Gerebeg Temple, Studio Nida, Drifter Surf Shop, Sangkar Restaurant, Green Door |
| North Seminyak | An area that is developing quickly, offering new dining and entertainment options. Ideal for early investors looking for potential growth in Airbnb rentals. | Bali Deli, Kynd Community, Bali Pet Holiday, Puri Canggu, Sisterfields |
Understanding Airbnb License Requirements & STR Laws in Seminyak (2025)
While Seminyak, Bali, Indonesia currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Seminyak to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 0% licensed listings)
Top Performing Airbnb Properties in Seminyak (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Seminyakbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Villa Vienna - New 8BDR, Jacuzzi, Sauna and Cinema
Entire Place • 8 bedrooms
Villa El Gaucho: Brand New 9BDR, Prime Location
Entire Place • 9 bedrooms
Villa Miami - New Luxury 7BDR, Prime Location
Entire Place • 7 bedrooms
20% Off Xmas & NY: 12Bd/30Pax: 2Pools Family Rooms
Entire Place • 12 bedrooms
Villa Atlanta - New Luxury 7BDR, Prime Location
Entire Place • 7 bedrooms
Villa Tango - New Luxurious 7BDR, Prime Location
Entire Place • 7 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Seminyak (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Seminyak based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Northern Estate | 20 | $4,095,424 | 1046 | 4.81/5.0 |
| Alfred | 16 | $2,153,360 | 778 | 4.86/5.0 |
| Janine | 27 | $1,792,575 | 783 | 4.84/5.0 |
| Ael N | 41 | $1,769,301 | 43 | 4.87/5.0 |
| Mr G | 22 | $1,704,652 | 2690 | 4.86/5.0 |
| Anna | 7 | $1,167,398 | 53 | 4.95/5.0 |
| Alex MagicOfBali | 28 | $1,135,506 | 436 | 4.77/5.0 |
| Craig | 7 | $1,054,166 | 231 | 4.81/5.0 |
| Sabrina | 25 | $1,008,520 | 4 | 5.00/5.0 |
| The Bali Agent | 14 | $988,843 | 571 | 4.82/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Seminyak.
Dive Deeper: Advanced Seminyak STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Seminyak. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSeminyak Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Seminyak
- The Seminyak Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 86.9% of the 2,095 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Seminyak, House properties are the most common (83.4%), reflecting the local real estate landscape.
- Houses represent a significant 83.4% portion, catering likely to families or larger groups.
- The presence of 7.3% Hotel/Boutique listings indicates integration with traditional hospitality.
Seminyak Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Seminyak
- The dominant room capacity in Seminyak is 1 bedroom listings, making up 25.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 49.8% of the active Airbnb listings in Seminyak, indicating a high concentration in these sizes.
- A significant 47.1% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Seminyak.
Seminyak Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Seminyak
- The most common guest capacity trend in Seminyak vacation rentals is listings accommodating 8+ guests (27.7%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 2 guests dominate the Seminyak STR market, accounting for 49.5% of listings.
- 49.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Seminyak.
- On average, properties in Seminyak are equipped to host 5.0 guests.
Seminyak Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Seminyak
- The most common availability pattern in Seminyak falls within the 271-366 days range, representing 51% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 68.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Seminyak (29.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 32.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Seminyak Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
727 listings
36.2% of total
2 Nights
440 listings
21.9% of total
3 Nights
168 listings
8.4% of total
4-6 Nights
51 listings
2.5% of total
7-29 Nights
12 listings
0.6% of total
30+ Nights
608 listings
30.3% of total
Key Insights
- The most prevalent minimum stay requirement in Seminyak is 1 Night, adopted by 36.2% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (30.3%) caters to monthly stays (30+ nights) in Seminyak, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 36.2% of Seminyak hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 30.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Seminyak.
Seminyak Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
14 listings
0.9% of total
Super Strict 60 Days
47 listings
3% of total
Flexible
139 listings
8.7% of total
Moderate
160 listings
10.1% of total
Firm
373 listings
23.4% of total
Strict
858 listings
53.9% of total
Cancellation Policy Insights for Seminyak
- The prevailing Airbnb cancellation policy trend in Seminyak is Strict, used by 53.9% of listings.
- A majority (77.3%) of hosts in Seminyak utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 53.9% market standard in Seminyak.
- With 53.9% using Strict terms, this is a viable option in Seminyak, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Seminyak.
Seminyak STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Seminyak
- The overall average booking lead time for vacation rentals in Seminyak is 66 days.
- Guests book furthest in advance for stays during June (average 94 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 56 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (79 days avg.) sees the longest lead times, while Winter (68 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (66 days) as a baseline for your pricing and availability strategy in Seminyak.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 94 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 79 days) to capture early planners.
- Monitor your own booking lead times against these Seminyak averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Seminyak (2025)
Amenity Prevalence
Amenity Insights for Seminyak
- Essential amenities in Seminyak that guests expect include: Air conditioning, Wifi, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Pool, Kitchen, Essentials are common but not universal. Offering these can provide a competitive edge.
- A pool is a highly desired but not standard amenity, making it a key feature for attracting guests seeking leisure in Seminyak.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Seminyak: Air conditioning, Wifi, TV.
- Prioritize adding missing essentials: Wifi, TV.
- Consider adding popular differentiators like Pool or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Seminyak to stay competitive.
Seminyak Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Seminyak
- The typical guest profile for Airbnb in Seminyak consists of predominantly international visitors (95%), with top international origins including United States, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Indonesian.
- Domestic travelers account for 5.4% of guests.
- Key international markets include Australia (41.4%) and United States (8.3%).
- Top languages spoken are English (54.9%) followed by Indonesian (5.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from United States.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Seminyak Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Padangaji | 15 | $6,920 | $321.08 | 72% |
| Pejeng | 13 | $4,078 | $396.14 | 45% |
| Pejeng Kawan | 127 | $2,940 | $228.85 | 44% |
| Bedulu | 40 | $2,929 | $257.72 | 41% |
| BATAS DESA BATU JANGKIH | 17 | $2,905 | $414.01 | 37% |
| Pecatu | 1,858 | $2,738 | $252.31 | 48% |
| Duda | 28 | $2,667 | $222.48 | 46% |
| Sanding | 17 | $2,543 | $374.92 | 32% |
| Dencarik | 54 | $2,516 | $187.32 | 47% |
| Tabanan | 12 | $2,488 | $213.95 | 51% |