Top 100 Best Places in Indonesia to Invest in Airbnb & Short-Term Rentals (2025)

Source: AirROI

Last updated: 2025-07-01

Unlock high-ROI opportunities in Indonesia‘s booming short-term rental (STR) market. This 2025 Airbnb investment guide from AirROI leverages cutting-edge Airbnb data analytics to pinpoint the most profitable cities for Airbnb and vacation rental entrepreneurs. Whether you’re scaling your portfolio or making your first STR investment, discover markets with strong rental demand, high revenue potential, and favorable regulations. We are committed to providing trustworthy insights based on comprehensive market analysis, and you can learn more about our rigorous approach to data accuracy.

Our STR market analysis dives deep into key performance indicators like monthly revenue, average daily rates (ADR), occupancy trends, property counts, and regulatory landscapes across Indonesia. We go beyond simple rankings to provide the context you need for informed investment decisions using reliable Airbnb data.

Explore the data-driven insights below to identify the premier short-term rental investment hotspots and high ROI Airbnb markets in Indonesia for 2025.

Top Short-Term Rental Markets in Indonesia

Rank:#1Market:CangguCountry:IndonesiaProperties:4,634Monthly Revenue:$2316.59Daily Rate (ADR):$218.72Occupancy:44.56%Regulation:Low
Rank:#2Market:Special Region of JakartaCountry:IndonesiaProperties:2,638Monthly Revenue:$373.60Daily Rate (ADR):$47.31Occupancy:36.04%Regulation:Low
Rank:#3Market:UbudCountry:IndonesiaProperties:2,195Monthly Revenue:$1195.67Daily Rate (ADR):$110.12Occupancy:41.82%Regulation:Low
Rank:#4Market:SeminyakCountry:IndonesiaProperties:1,846Monthly Revenue:$3114.14Daily Rate (ADR):$280.46Occupancy:45.68%Regulation:Low
Rank:#5Market:PecatuCountry:IndonesiaProperties:1,821Monthly Revenue:$2974.89Daily Rate (ADR):$244.16Occupancy:49.82%Regulation:Low
Rank:#6Market:Kerobokan KlodCountry:IndonesiaProperties:1,642Monthly Revenue:$2528.26Daily Rate (ADR):$237.15Occupancy:44.44%Regulation:Low
Rank:#7Market:DenpasarCountry:IndonesiaProperties:1,392Monthly Revenue:$1067.29Daily Rate (ADR):$114.09Occupancy:41.10%Regulation:Low
Rank:#8Market:TibubenengCountry:IndonesiaProperties:1,127Monthly Revenue:$1589.43Daily Rate (ADR):$179.56Occupancy:43.13%Regulation:Low
Rank:#9Market:BandungCountry:IndonesiaProperties:1,001Monthly Revenue:$413.77Daily Rate (ADR):$63.88Occupancy:28.17%Regulation:Low
Rank:#10Market:KutaCountry:IndonesiaProperties:832Monthly Revenue:$715.06Daily Rate (ADR):$106.98Occupancy:33.54%Regulation:Low
Rank:#11Market:KerobokanCountry:IndonesiaProperties:727Monthly Revenue:$1933.41Daily Rate (ADR):$193.35Occupancy:46.10%Regulation:Low
Rank:#12Market:JimbaranCountry:IndonesiaProperties:726Monthly Revenue:$1247.82Daily Rate (ADR):$182.33Occupancy:34.86%Regulation:Low
Rank:#13Market:UngasanCountry:IndonesiaProperties:697Monthly Revenue:$1474.17Daily Rate (ADR):$177.35Occupancy:41.95%Regulation:Low
Rank:#14Market:JungutbatuCountry:IndonesiaProperties:641Monthly Revenue:$1469.79Daily Rate (ADR):$146.45Occupancy:34.90%Regulation:Low
Rank:#15Market:PererenanCountry:IndonesiaProperties:636Monthly Revenue:$2284.35Daily Rate (ADR):$221.07Occupancy:48.36%Regulation:Low
Rank:#16Market:LegianCountry:IndonesiaProperties:625Monthly Revenue:$1225.95Daily Rate (ADR):$129.29Occupancy:38.12%Regulation:Low
Rank:#17Market:PenestananCountry:IndonesiaProperties:546Monthly Revenue:$1249.16Daily Rate (ADR):$104.78Occupancy:50.51%Regulation:Low
Rank:#18Market:SurabayaCountry:IndonesiaProperties:545Monthly Revenue:$287.03Daily Rate (ADR):$39.18Occupancy:32.86%Regulation:Low
Rank:#19Market:Batam CityCountry:IndonesiaProperties:494Monthly Revenue:$328.76Daily Rate (ADR):$53.25Occupancy:25.61%Regulation:Low
Rank:#20Market:YogyakartaCountry:IndonesiaProperties:494Monthly Revenue:$324.11Daily Rate (ADR):$56.74Occupancy:25.96%Regulation:Low
Rank:#21Market:PeliatanCountry:IndonesiaProperties:459Monthly Revenue:$1246.40Daily Rate (ADR):$102.62Occupancy:41.04%Regulation:Low
Rank:#22Market:PemenangCountry:IndonesiaProperties:426Monthly Revenue:$934.09Daily Rate (ADR):$126.71Occupancy:33.07%Regulation:Low
Rank:#23Market:Tumbak BayuhCountry:IndonesiaProperties:409Monthly Revenue:$1599.83Daily Rate (ADR):$162.14Occupancy:45.19%Regulation:Low
Rank:#24Market:PetuluCountry:IndonesiaProperties:406Monthly Revenue:$1737.57Daily Rate (ADR):$158.06Occupancy:44.73%Regulation:Low
Rank:#25Market:BenoaCountry:IndonesiaProperties:403Monthly Revenue:$1051.67Daily Rate (ADR):$146.97Occupancy:36.24%Regulation:Low
Rank:#26Market:Special capital Region of JakartaCountry:IndonesiaProperties:368Monthly Revenue:$319.63Daily Rate (ADR):$54.45Occupancy:35.03%Regulation:Low
Rank:#27Market:Kota BatuCountry:IndonesiaProperties:359Monthly Revenue:$329.56Daily Rate (ADR):$87.27Occupancy:19.29%Regulation:Low
Rank:#28Market:MasCountry:IndonesiaProperties:356Monthly Revenue:$2082.92Daily Rate (ADR):$175.84Occupancy:41.17%Regulation:Low
Rank:#29Market:SingakertaCountry:IndonesiaProperties:327Monthly Revenue:$1958.78Daily Rate (ADR):$166.95Occupancy:44.98%Regulation:Low
Rank:#30Market:Kerobokan KelodCountry:IndonesiaProperties:290Monthly Revenue:$1398.03Daily Rate (ADR):$198.09Occupancy:40.84%Regulation:Low
Rank:#31Market:Kecamatan PemenangCountry:IndonesiaProperties:287Monthly Revenue:$826.34Daily Rate (ADR):$118.31Occupancy:32.24%Regulation:Low
Rank:#32Market:KutaCountry:IndonesiaProperties:287Monthly Revenue:$1041.48Daily Rate (ADR):$99.09Occupancy:42.20%Regulation:Low
Rank:#33Market:South TangerangCountry:IndonesiaProperties:275Monthly Revenue:$172.99Daily Rate (ADR):$36.15Occupancy:30.55%Regulation:Low
Rank:#34Market:LodtunduhCountry:IndonesiaProperties:242Monthly Revenue:$1177.19Daily Rate (ADR):$136.39Occupancy:41.35%Regulation:Low
Rank:#35Market:KedewatanCountry:IndonesiaProperties:229Monthly Revenue:$1469.04Daily Rate (ADR):$158.96Occupancy:43.11%Regulation:Low
Rank:#36Market:PedCountry:IndonesiaProperties:215Monthly Revenue:$594.00Daily Rate (ADR):$88.39Occupancy:27.31%Regulation:Low
Rank:#37Market:CiburialCountry:IndonesiaProperties:201Monthly Revenue:$1305.43Daily Rate (ADR):$293.81Occupancy:20.35%Regulation:Low
Rank:#38Market:Bangkiang SidemCountry:IndonesiaProperties:194Monthly Revenue:$1119.50Daily Rate (ADR):$133.29Occupancy:39.56%Regulation:Low
Rank:#39Market:KutuhCountry:IndonesiaProperties:191Monthly Revenue:$2201.53Daily Rate (ADR):$287.55Occupancy:38.30%Regulation:Low
Rank:#40Market:SaktiCountry:IndonesiaProperties:177Monthly Revenue:$613.92Daily Rate (ADR):$85.61Occupancy:27.87%Regulation:Low
Rank:#41Market:Bandung CityCountry:IndonesiaProperties:172Monthly Revenue:$418.78Daily Rate (ADR):$85.11Occupancy:27.78%Regulation:Low
Rank:#42Market:Catur TunggalCountry:IndonesiaProperties:170Monthly Revenue:$239.84Daily Rate (ADR):$46.78Occupancy:28.16%Regulation:Low
Rank:#43Market:PagedanganCountry:IndonesiaProperties:169Monthly Revenue:$251.04Daily Rate (ADR):$46.25Occupancy:27.75%Regulation:Low
Rank:#44Market:KaliasemCountry:IndonesiaProperties:161Monthly Revenue:$884.34Daily Rate (ADR):$88.23Occupancy:36.29%Regulation:Low
Rank:#45Market:SamporaCountry:IndonesiaProperties:160Monthly Revenue:$237.53Daily Rate (ADR):$38.59Occupancy:29.51%Regulation:Low
Rank:#46Market:SariharjoCountry:IndonesiaProperties:156Monthly Revenue:$362.29Daily Rate (ADR):$57.53Occupancy:29.25%Regulation:Low
Rank:#47Market:SayanCountry:IndonesiaProperties:154Monthly Revenue:$2274.69Daily Rate (ADR):$214.18Occupancy:40.77%Regulation:Low
Rank:#48Market:MungguCountry:IndonesiaProperties:152Monthly Revenue:$1704.22Daily Rate (ADR):$171.55Occupancy:45.96%Regulation:Low
Rank:#49Market:BatamCountry:IndonesiaProperties:151Monthly Revenue:$211.66Daily Rate (ADR):$51.05Occupancy:25.93%Regulation:Low
Rank:#50Market:Bantul RegencyCountry:IndonesiaProperties:151Monthly Revenue:$306.89Daily Rate (ADR):$53.30Occupancy:25.31%Regulation:Low
Rank:#51Market:ToyapakehCountry:IndonesiaProperties:150Monthly Revenue:$571.30Daily Rate (ADR):$90.28Occupancy:24.85%Regulation:Low
Rank:#52Market:SemarangCountry:IndonesiaProperties:150Monthly Revenue:$235.33Daily Rate (ADR):$48.39Occupancy:23.14%Regulation:Low
Rank:#53Market:MalangCountry:IndonesiaProperties:144Monthly Revenue:$283.66Daily Rate (ADR):$50.30Occupancy:25.58%Regulation:Low
Rank:#54Market:CemagiCountry:IndonesiaProperties:141Monthly Revenue:$1749.52Daily Rate (ADR):$246.03Occupancy:39.89%Regulation:Low
Rank:#55Market:City of MedanCountry:IndonesiaProperties:127Monthly Revenue:$330.26Daily Rate (ADR):$62.81Occupancy:26.73%Regulation:Low
Rank:#56Market:BerabanCountry:IndonesiaProperties:122Monthly Revenue:$1107.64Daily Rate (ADR):$174.04Occupancy:32.83%Regulation:Low
Rank:#57Market:TangerangCountry:IndonesiaProperties:121Monthly Revenue:$169.21Daily Rate (ADR):$30.59Occupancy:29.73%Regulation:Low
Rank:#58Market:Pejeng KawanCountry:IndonesiaProperties:112Monthly Revenue:$3350.24Daily Rate (ADR):$236.98Occupancy:45.80%Regulation:Low
Rank:#59Market:DalungCountry:IndonesiaProperties:111Monthly Revenue:$1406.39Daily Rate (ADR):$143.67Occupancy:41.81%Regulation:Low
Rank:#60Market:Pakulonan BaratCountry:IndonesiaProperties:109Monthly Revenue:$202.79Daily Rate (ADR):$30.86Occupancy:30.17%Regulation:Low
Rank:#61Market:Labuan BajoCountry:IndonesiaProperties:109Monthly Revenue:$675.67Daily Rate (ADR):$136.07Occupancy:30.33%Regulation:Low
Rank:#62Market:KalibukbukCountry:IndonesiaProperties:104Monthly Revenue:$736.90Daily Rate (ADR):$86.87Occupancy:29.62%Regulation:Low
Rank:#63Market:PemuteranCountry:IndonesiaProperties:100Monthly Revenue:$780.96Daily Rate (ADR):$98.39Occupancy:29.74%Regulation:Low
Rank:#64Market:GadogCountry:IndonesiaProperties:99Monthly Revenue:$854.53Daily Rate (ADR):$195.37Occupancy:16.88%Regulation:Low
Rank:#65Market:MuaraCountry:IndonesiaProperties:97Monthly Revenue:$158.21Daily Rate (ADR):$21.42Occupancy:32.39%Regulation:Low
Rank:#66Market:BekasiCountry:IndonesiaProperties:96Monthly Revenue:$153.95Daily Rate (ADR):$28.77Occupancy:27.88%Regulation:Low
Rank:#67Market:BogorCountry:IndonesiaProperties:96Monthly Revenue:$336.67Daily Rate (ADR):$92.81Occupancy:22.90%Regulation:Low
Rank:#68Market:Gili TrawanganCountry:IndonesiaProperties:95Monthly Revenue:$1932.35Daily Rate (ADR):$141.91Occupancy:42.05%Regulation:Low
Rank:#69Market:PrabuCountry:IndonesiaProperties:95Monthly Revenue:$1124.64Daily Rate (ADR):$103.14Occupancy:45.17%Regulation:Low
Rank:#70Market:CisaruaCountry:IndonesiaProperties:94Monthly Revenue:$947.27Daily Rate (ADR):$189.51Occupancy:22.01%Regulation:Low
Rank:#71Market:SinduadiCountry:IndonesiaProperties:92Monthly Revenue:$388.22Daily Rate (ADR):$69.86Occupancy:27.71%Regulation:Low
Rank:#72Market:DepokCountry:IndonesiaProperties:92Monthly Revenue:$207.49Daily Rate (ADR):$35.88Occupancy:28.47%Regulation:Low
Rank:#73Market:LipahCountry:IndonesiaProperties:91Monthly Revenue:$1189.08Daily Rate (ADR):$102.12Occupancy:40.30%Regulation:Low
Rank:#74Market:BatununggalCountry:IndonesiaProperties:85Monthly Revenue:$348.45Daily Rate (ADR):$66.81Occupancy:20.23%Regulation:Low
Rank:#75Market:JemelukCountry:IndonesiaProperties:84Monthly Revenue:$650.10Daily Rate (ADR):$60.55Occupancy:37.18%Regulation:Low
Rank:#76Market:KedongananCountry:IndonesiaProperties:82Monthly Revenue:$1498.99Daily Rate (ADR):$174.81Occupancy:29.79%Regulation:Low
Rank:#77Market:CandidasaCountry:IndonesiaProperties:80Monthly Revenue:$1383.13Daily Rate (ADR):$158.51Occupancy:34.57%Regulation:Low
Rank:#78Market:KemenuhCountry:IndonesiaProperties:80Monthly Revenue:$574.47Daily Rate (ADR):$102.25Occupancy:30.13%Regulation:Low
Rank:#79Market:AmedCountry:IndonesiaProperties:78Monthly Revenue:$982.05Daily Rate (ADR):$66.53Occupancy:44.89%Regulation:Low
Rank:#80Market:BunutanCountry:IndonesiaProperties:77Monthly Revenue:$734.75Daily Rate (ADR):$78.12Occupancy:33.38%Regulation:Low
Rank:#81Market:Songan ACountry:IndonesiaProperties:69Monthly Revenue:$270.70Daily Rate (ADR):$59.91Occupancy:18.22%Regulation:Low
Rank:#82Market:Gili AirCountry:IndonesiaProperties:69Monthly Revenue:$1621.26Daily Rate (ADR):$134.59Occupancy:42.70%Regulation:Low
Rank:#83Market:Tanjung BenoaCountry:IndonesiaProperties:67Monthly Revenue:$897.60Daily Rate (ADR):$207.88Occupancy:24.81%Regulation:Low
Rank:#84Market:TegallalangCountry:IndonesiaProperties:67Monthly Revenue:$1382.71Daily Rate (ADR):$125.39Occupancy:44.14%Regulation:Low
Rank:#85Market:BudukCountry:IndonesiaProperties:66Monthly Revenue:$1122.85Daily Rate (ADR):$151.97Occupancy:44.84%Regulation:Low
Rank:#86Market:Purwa KerthiCountry:IndonesiaProperties:65Monthly Revenue:$549.40Daily Rate (ADR):$59.12Occupancy:35.98%Regulation:Low
Rank:#87Market:CondongcaturCountry:IndonesiaProperties:65Monthly Revenue:$183.96Daily Rate (ADR):$46.19Occupancy:22.80%Regulation:Low
Rank:#88Market:Toya BungkahCountry:IndonesiaProperties:63Monthly Revenue:$290.31Daily Rate (ADR):$80.46Occupancy:19.96%Regulation:Low
Rank:#89Market:KelikiCountry:IndonesiaProperties:62Monthly Revenue:$981.40Daily Rate (ADR):$133.84Occupancy:34.49%Regulation:Low
Rank:#90Market:SengkiduCountry:IndonesiaProperties:60Monthly Revenue:$2097.61Daily Rate (ADR):$273.50Occupancy:32.54%Regulation:Low
Rank:#91Market:Babakan MadangCountry:IndonesiaProperties:59Monthly Revenue:$728.52Daily Rate (ADR):$135.13Occupancy:22.82%Regulation:Low
Rank:#92Market:LembangCountry:IndonesiaProperties:58Monthly Revenue:$718.06Daily Rate (ADR):$148.82Occupancy:22.79%Regulation:Low
Rank:#93Market:KeramasCountry:IndonesiaProperties:56Monthly Revenue:$646.69Daily Rate (ADR):$135.38Occupancy:25.39%Regulation:Low
Rank:#94Market:SidemenCountry:IndonesiaProperties:56Monthly Revenue:$1302.11Daily Rate (ADR):$136.14Occupancy:29.98%Regulation:Low
Rank:#95Market:JeparaCountry:IndonesiaProperties:55Monthly Revenue:$242.86Daily Rate (ADR):$50.02Occupancy:22.30%Regulation:Low
Rank:#96Market:LembonganCountry:IndonesiaProperties:54Monthly Revenue:$1691.36Daily Rate (ADR):$160.88Occupancy:34.77%Regulation:Low
Rank:#97Market:PujungCountry:IndonesiaProperties:52Monthly Revenue:$1221.67Daily Rate (ADR):$107.46Occupancy:47.29%Regulation:Low
Rank:#98Market:DencarikCountry:IndonesiaProperties:51Monthly Revenue:$2662.65Daily Rate (ADR):$191.42Occupancy:49.22%Regulation:Low
Rank:#99Market:KelusaCountry:IndonesiaProperties:51Monthly Revenue:$1399.33Daily Rate (ADR):$225.86Occupancy:34.88%Regulation:Low
Rank:#100Market:desa belalangCountry:IndonesiaProperties:51Monthly Revenue:$1390.11Daily Rate (ADR):$136.72Occupancy:43.22%Regulation:Low

Our Data-Driven Methodology for STR Market Analysis

At AirROI, our market rankings and insights are powered by a robust methodology combining comprehensive Airbnb data collection with sophisticated STR analytics techniques. We strive to provide the most accurate and actionable intelligence for short-term rental investors.

Data Collection & Scope

  • Global Coverage: We aggregate STR data from tens of millions of active short-term rental listings across platforms like Airbnb and Vrbo worldwide.
  • Real-Time Metrics: Our systems track key performance indicators (KPIs) daily, including booking rates, nightly pricing (ADR), occupancy rates, and revenue.
  • Regulatory Monitoring: We actively monitor and incorporate local short-term rental regulations, licensing requirements, and tax obligations into our market analysis.

Analysis & Ranking

  • Proprietary Algorithms: AI and machine learning models analyze booking patterns, predict seasonal demand shifts, and identify emerging market trends in the STR space.
  • Key Metric Evaluation: We evaluate markets based on a weighted combination of critical investment factors using our extensive Airbnb analytics:
    • Revenue Potential: Average Monthly Revenue and Average Daily Rate (ADR).
    • Market Demand: Occupancy Rate and booking lead times.
    • Investment Scale: Number of active properties and market growth trends.
    • Regulatory Environment: Assessed impact of local STR regulations on operational feasibility and profitability.
  • Benchmarking: Performance is benchmarked against regional and global averages to provide context for vacation rental investment potential.

Key Metrics Explained

  • Properties: The count of active short-term rental listings in the market.
  • Monthly Revenue: Average revenue generated per property per month, a key indicator for Airbnb profitability.
  • Daily Rate (ADR): Average nightly booking price.
  • Occupancy: Percentage of nights booked out of total available nights, crucial for understanding STR demand.
  • Regulation: An indicator of the local regulatory climate impacting Airbnb investment.

This rigorous approach ensures our recommendations are based on real-world performance Airbnb data and forward-looking market analysis, empowering you to invest smarter in the vacation rental market.

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