Ubud Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Bali, Indonesia
Is Airbnb profitable in Ubud in 2025? Explore comprehensive Airbnb analytics for Ubud, Bali, Indonesia to uncover income potential. This 2025 STR market report for Ubud, based on AirROI data from June 2024 to May 2025, reveals key trends in the bustling market of 2,456 active listings.
Whether you're considering an Airbnb investment in Ubud, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Ubud Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Ubud Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Ubud (2025)
Understanding the monthly revenue variations for Airbnb listings in Ubud is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Ubud is typically August, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Ubud across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,606+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,970 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $644 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $270, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Ubud
Ubud Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Ubud STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Ubud:
- Best-in-class properties (Top 10%) achieve 86%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 70% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 39%.
- Entry-level properties (Bottom 25%) average 17% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Ubud
Average Daily Rate (ADR) Airbnb Trends in Ubud (2025)
Effective short term rental pricing strategy in Ubud involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Ubud typically peaks in February and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $277+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $142 or more.
- Typical properties (Median) charge around $58 per night.
- Entry-level properties (Bottom 25%) earn around $28 per night.
Average Daily Rate (ADR) Trend by Month in Ubud
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Airbnb Seasonality Analysis & Trends in Ubud (2025)
Peak Season (August, July, September)
- Revenue averages $1,985 per month
- Occupancy rates average 50.7%
- Daily rates average $116
Shoulder Season
- Revenue averages $1,661 per month
- Occupancy maintains around 42.8%
- Daily rates hold near $118
Low Season (March, May, November)
- Revenue drops to average $1,437 per month
- Occupancy decreases to average 38.5%
- Daily rates adjust to average $119
Seasonality Insights for Ubud
- The Airbnb seasonality in Ubud shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Ubud's highest earning potential, with monthly revenues capable of climbing to $2,151, occupancy reaching a high of 52.9%, and ADRs peaking at $123.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,395, occupancy could drop to 36.9%, and ADRs may adjust down to $113.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Ubud.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Ubud seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Ubud (2025)
Exploring the top neighborhoods for short-term rentals in Ubud? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Ubud Center | Cultural heart of Bali, surrounded by rice terraces and traditional arts. Ideal for tourists seeking local experiences, yoga retreats, and wellness programs. | Ubud Monkey Forest, Ubud Art Market, Tegallalang Rice Terraces, Puri Saren Palace, Campuhan Ridge Walk, Ubud Palace |
| Tegallalang | Famous for its stunning rice terraces and scenic landscapes. A tranquil area popular for eco-tourism and nature lovers looking for a peaceful stay. | Tegallalang Rice Terraces, Tirta Empul Temple, Bali Pulina Coffee Plantation, Ceking Rice Terrace, Bali Swing |
| Penestanan | Known for its artistic vibe and serene environment. Popular with artists, writers, and those who appreciate wellness and creativity in a lush setting. | Penestanan Village, Sari Organik, Yoga Barn, Karsa Spa, Campuhan River |
| Sayan | A luxurious area with beautiful river views and upscale resorts. Attracts visitors seeking a quiet retreat close to Ubud's cultural attractions. | Ayung River, Four Seasons Resort, Swept Away Restaurant, Bali Eco Cycling, Gaya Fusion Craft |
| Campuhan | A picturesque area known for its walking trails and natural beauty, perfect for those wanting to experience Bali’s lush landscapes while being close to the town. | Campuhan Ridge Walk, Museum Puri Lukisan, Neka Art Museum, Tjampuhan Bridge, Sari Organic |
| Mas | Famous for its woodcarving art and traditional crafts. A charming village that provides a blend of cultural experience and local artisan shops. | Mas Village, Kelteh Antique Shop, Bali Wood Carving, Bali Traditional Art Centre, Mas Fine Art Gallery |
| Kedewatan | A tranquil village along the Ayung River, known for its luxury villas and peaceful atmosphere. Perfect for travelers seeking relaxation and elegance. | Ayung River Rafting, Kedewatan Village, Umala's Resort, Bali Green Spa |
| Batu Bulan | Known for its cultural performances and traditional crafts, this area attracts tourists interested in Balinese culture and local art scenes. | Barong Dance Performance, Batu Bulan Market, Bali Arts Festival, Stone Carvings |
Understanding Airbnb License Requirements & STR Laws in Ubud (2025)
While Ubud, Bali, Indonesia currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Ubud to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 5% licensed listings)
Top Performing Airbnb Properties in Ubud (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Ubudbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Santa Monica&Kala 12BR Connecting Villa,River View
Entire Place • 12 bedrooms
La Bohemia Ubud: Luxe 4BR villa with Natural Pool
Entire Place • 4 bedrooms
Villa Olirine Tranquil Luxury in the Heart of Ubud
Entire Place • 4 bedrooms
Rice Home 6 BR Pool Villa w/ GYM and Jungle View
Entire Place • 6 bedrooms
Yoga Paradise 5BR Villa w/ Jungle View in Ubud
Entire Place • 5 bedrooms
Jungle-View Estate, Spa, Yoga etc -Fully serviced-
Entire Place • 9 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Ubud (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Ubud based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| PT Bali Superhost Management | 55 | $5,635,350 | 3012 | 4.82/5.0 |
| Farsight Management | 33 | $1,132,193 | 292 | 4.76/5.0 |
| Wayan Andy | 20 | $832,759 | 848 | 4.81/5.0 |
| Leon | 43 | $801,764 | 3143 | 4.62/5.0 |
| Rahde | 10 | $490,142 | 526 | 4.77/5.0 |
| Maria | 11 | $454,466 | 785 | 4.76/5.0 |
| Putu | 3 | $425,779 | 183 | 4.95/5.0 |
| Putu Ari | 11 | $394,309 | 2044 | 4.86/5.0 |
| Komang | 3 | $239,067 | 338 | 4.75/5.0 |
| Robert | 2 | $220,137 | 102 | 4.96/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Ubud.
Dive Deeper: Advanced Ubud STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Ubud. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsUbud Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Ubud
- The Ubud Airbnb market composition is heavily skewed towards Private Room listings, which make up 58% of the 2,456 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Ubud, House properties are the most common (49.1%), reflecting the local real estate landscape.
- Houses represent a significant 49.1% portion, catering likely to families or larger groups.
- The presence of 41% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique, others, unique stays (combined 3.7%) offer potential for unique stay experiences.
Ubud Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Ubud
- The dominant room capacity in Ubud is 1 bedroom listings, making up 58.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 71.2% of the active Airbnb listings in Ubud, indicating a high concentration in these sizes.
- With over half the market (58.5%) consisting of studios or 1-bedroom units, Ubud is particularly well-suited for individuals or couples.
Ubud Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Ubud
- The most common guest capacity trend in Ubud vacation rentals is listings accommodating 2 guests (54.8%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Ubud STR market, accounting for 66.3% of listings.
- A significant 56.2% of listings cater specifically to 1-2 guests, highlighting strong demand from couples and solo travelers in Ubud.
- 12.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Ubud.
- On average, properties in Ubud are equipped to host 2.6 guests.
Ubud Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Ubud
- The most common availability pattern in Ubud falls within the 271-366 days range, representing 56.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 77.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Ubud (30.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 22.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Ubud Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
1778 listings
74.2% of total
2 Nights
356 listings
14.9% of total
3 Nights
47 listings
2% of total
4-6 Nights
16 listings
0.7% of total
7-29 Nights
14 listings
0.6% of total
30+ Nights
186 listings
7.8% of total
Key Insights
- The most prevalent minimum stay requirement in Ubud is 1 Night, adopted by 74.2% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (89.1%) of the Ubud Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 74.2% of Ubud hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 7.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Ubud.
Ubud Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
13 listings
0.7% of total
Super Strict 60 Days
12 listings
0.6% of total
Flexible
630 listings
31.9% of total
Moderate
447 listings
22.7% of total
Firm
236 listings
12% of total
Strict
635 listings
32.2% of total
Cancellation Policy Insights for Ubud
- The prevailing Airbnb cancellation policy trend in Ubud is Strict, used by 32.2% of listings.
- There's a relatively balanced mix between guest-friendly (54.6%) and stricter (44.2%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 32.2% market standard in Ubud.
- With 32.2% using Strict terms, this is a viable option in Ubud, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Ubud.
Ubud STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Ubud
- The overall average booking lead time for vacation rentals in Ubud is 39 days.
- Guests book furthest in advance for stays during June (average 60 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 36 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (50 days avg.) sees the longest lead times, while Winter (40 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (39 days) as a baseline for your pricing and availability strategy in Ubud.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 60 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 50 days) to capture early planners.
- Monitor your own booking lead times against these Ubud averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Ubud (2025)
Amenity Prevalence
Amenity Insights for Ubud
- Essential amenities in Ubud that guests expect include: Wifi. Lacking these (this) could significantly impact bookings.
- Popular amenities like Air conditioning, Essentials, Hot water are common but not universal. Offering these can provide a competitive edge.
- A pool is a highly desired but not standard amenity, making it a key feature for attracting guests seeking leisure in Ubud.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Ubud: Wifi.
- Prioritize adding missing essentials: Wifi.
- Consider adding popular differentiators like Air conditioning or Essentials to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Ubud to stay competitive.
Ubud Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Ubud
- The typical guest profile for Airbnb in Ubud consists of predominantly international visitors (98%), with top international origins including Australia, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 2.1% of guests.
- Key international markets include United States (15.4%) and Australia (14.4%).
- Top languages spoken are English (48%) followed by French (9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Australia.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Ubud Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Padangaji | 15 | $6,920 | $321.08 | 72% |
| Pejeng | 13 | $4,078 | $396.14 | 45% |
| Pejeng Kawan | 127 | $2,940 | $228.85 | 44% |
| Bedulu | 40 | $2,929 | $257.72 | 41% |
| BATAS DESA BATU JANGKIH | 17 | $2,905 | $414.01 | 37% |
| Seminyak | 2,095 | $2,856 | $300.43 | 43% |
| Pecatu | 1,858 | $2,738 | $252.31 | 48% |
| Duda | 28 | $2,667 | $222.48 | 46% |
| Sanding | 17 | $2,543 | $374.92 | 32% |
| Dencarik | 54 | $2,516 | $187.32 | 47% |