Makassar Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in South Sulawesi, Indonesia
Is Airbnb profitable in Makassar in 2025? Explore comprehensive Airbnb analytics for Makassar, South Sulawesi, Indonesia to uncover income potential. This 2025 STR market report for Makassar, based on AirROI data from September 2024 to August 2025, reveals key trends in the niche market of 51 active listings.
Whether you're considering an Airbnb investment in Makassar, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Makassar Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Makassar Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Makassar (2025)
Understanding the monthly revenue variations for Airbnb listings in Makassar is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Makassar is typically October, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Makassar across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,039+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $544 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $218 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $104, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Makassar
Makassar Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Makassar STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while November experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Makassar:
- Best-in-class properties (Top 10%) achieve 55%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 34% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 19%.
- Entry-level properties (Bottom 25%) average 9% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Makassar
Average Daily Rate (ADR) Airbnb Trends in Makassar (2025)
Effective short term rental pricing strategy in Makassar involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Makassar typically peaks in June and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $92+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $55 or more.
- Typical properties (Median) charge around $35 per night.
- Entry-level properties (Bottom 25%) earn around $24 per night.
Average Daily Rate (ADR) Trend by Month in Makassar
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Airbnb Seasonality Analysis & Trends in Makassar (2025)
Peak Season (October, June, January)
- Revenue averages $504 per month
- Occupancy rates average 25.3%
- Daily rates average $44
Shoulder Season
- Revenue averages $398 per month
- Occupancy maintains around 25.0%
- Daily rates hold near $45
Low Season (March, April, November)
- Revenue drops to average $311 per month
- Occupancy decreases to average 21.9%
- Daily rates adjust to average $44
Seasonality Insights for Makassar
- The Airbnb seasonality in Makassar shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Makassar's highest earning potential, with monthly revenues capable of climbing to $530, occupancy reaching a high of 30.4%, and ADRs peaking at $48.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $272, occupancy could drop to 18.6%, and ADRs may adjust down to $42.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Makassar.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Makassar seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Makassar (2025)
Exploring the top neighborhoods for short-term rentals in Makassar? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Losari Beach | A popular destination with stunning coastal views, perfect for tourists looking to relax and enjoy the beach atmosphere. Ideal for Airbnb hosting due to its proximity to dining and entertainment. | Losari Beach Promenade, Fort Rotterdam, Trans Studio Makassar, Meru Betiri Mosque, Ratu Indah Mall |
| Panakkukang | A bustling urban area known for its shopping centers and modern amenities. Attracts business travelers and vacationers seeking convenience. | Panakkukang Mall, Makassar Town Square, Local restaurants, Office Suites, Somba Opu Street |
| Kota Tua | Historical area with rich cultural heritage, offering traditional markets and colonial architecture. Great for guests interested in the history and culture of Makassar. | Fort Rotterdam, Bank Indonesia Museum, Lighthouse of Makassar, Old Market, Dutch Colonial Buildings |
| Biring Kanaya | A developing neighborhood with access to local attractions. A good choice for budget-conscious travelers looking for authentic experiences. | Cerro Gordo Hill, Local markets, Traditional food stalls, Nature parks, Community events |
| Tamalanrea | Known for its educational institutions and proximity to nature parks, suitable for students and nature lovers. | Bira Beach, Tamalanrea Education Park, Cultural diversity, Local cafes, Nature trails |
| Gowa | A suburban area rich in history and nature, attracts both tourists and locals looking for weekend getaways. | Gowa Kingdom Palace, Kondosog Hill, Local temples, Nature parks, Cultural festivals |
| Makassar City Center | The heart of Makassar with business, shopping, and entertainment options. Perfect for both leisure and business travelers. | Mall Ratu Indah, Grand Mall, Dining options, City parks, Accessibility to transportation |
| Callee Beach | A hidden gem for beach lovers. Known for its laid-back vibe and beautiful sunsets, ideal for a relaxing vacation. | Callee Beach, Watersports, Local seafood restaurants, Sunset spots, Beach cabins |
Understanding Airbnb License Requirements & STR Laws in Makassar (2025)
While Makassar, South Sulawesi, Indonesia currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Makassar to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 2% licensed listings)
Top Performing Airbnb Properties in Makassar (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Makassarbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Apartment 31 Sudirman the best suite in Makassar
Entire Place • 3 bedrooms
“Lakuna 31 Makassar”
Entire Place • 2 bedrooms
Calma 31 Apartment
Entire Place • 2 bedrooms
Royal Sweet Home Minimalist Cozy Space
Entire Place • 3 bedrooms
Apartemen type 2+1 br lantai 9
Entire Place • 3 bedrooms
Royal Suite Apartment Minimalist Modern Style
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Makassar (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Makassar based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Regina | 3 | $13,384 | 57 | 4.92/5.0 |
| Maimuna | 1 | $13,299 | 22 | 4.91/5.0 |
| Lakuna | 1 | $12,982 | 12 | 5.00/5.0 |
| Ershy | 1 | $8,131 | 27 | 4.96/5.0 |
| Sofyan | 2 | $8,068 | 5 | 5.00/5.0 |
| Nadia | 3 | $5,651 | 59 | 4.81/5.0 |
| Lucky | 1 | $4,922 | 1 | Not Rated |
| 31 For Rent | 1 | $4,854 | 2 | Not Rated |
| Sudirman Suites Apartment | 1 | $4,773 | 1 | Not Rated |
| Muhammad | 3 | $4,570 | 10 | 3.83/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Makassar.
Dive Deeper: Advanced Makassar STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Makassar. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMakassar Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Makassar
- The Makassar Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 80.4% of the 51 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Makassar, Apartment/Condo properties are the most common (78.4%), reflecting the local real estate landscape.
- Houses represent a significant 15.7% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, others (combined 5.9%) offer potential for unique stay experiences.
Makassar Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Makassar
- The dominant room capacity in Makassar is 2 bedrooms listings, making up 41.2% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 66.7% of the active Airbnb listings in Makassar, indicating a high concentration in these sizes.
- A significant 25.5% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Makassar.
Makassar Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Makassar
- The most common guest capacity trend in Makassar vacation rentals is listings accommodating 5 guests (19.6%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 5 guests and 2 guests dominate the Makassar STR market, accounting for 37.2% of listings.
- 17.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Makassar.
- On average, properties in Makassar are equipped to host 3.8 guests.
Makassar Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Makassar
- The most common availability pattern in Makassar falls within the 271-366 days range, representing 82.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Makassar (47.1%), reflecting common guest stay durations or potential owner blocking patterns.
Makassar Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
36 listings
70.6% of total
2 Nights
7 listings
13.7% of total
3 Nights
1 listings
2% of total
4-6 Nights
2 listings
3.9% of total
30+ Nights
5 listings
9.8% of total
Key Insights
- The most prevalent minimum stay requirement in Makassar is 1 Night, adopted by 70.6% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (84.3%) of the Makassar Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 70.6% of Makassar hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 9.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Makassar.
Makassar Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
1 listings
2% of total
Flexible
26 listings
51% of total
Moderate
10 listings
19.6% of total
Firm
7 listings
13.7% of total
Strict
7 listings
13.7% of total
Cancellation Policy Insights for Makassar
- The prevailing Airbnb cancellation policy trend in Makassar is Flexible, used by 51% of listings.
- The market strongly favors guest-friendly terms, with 70.6% of listings offering Flexible or Moderate policies. This suggests guests in Makassar may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 51% market standard in Makassar.
- Given the high prevalence of Flexible policies (51%), offering this can enhance booking appeal, especially during shoulder seasons.
- Using a Strict policy might deter some guests, as only 13.7% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Makassar.
Makassar STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Makassar
- The overall average booking lead time for vacation rentals in Makassar is 13 days.
- Guests book furthest in advance for stays during August (average 26 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 8 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (18 days avg.) sees the longest lead times, while Winter (13 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (13 days) as a baseline for your pricing and availability strategy in Makassar.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 26 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 18 days) to capture early planners.
- Monitor your own booking lead times against these Makassar averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Makassar (2025)
Amenity Prevalence
Amenity Insights for Makassar
- Essential amenities in Makassar that guests expect include: Air conditioning. Lacking these (this) could significantly impact bookings.
- Popular amenities like Wifi, TV, Kitchen are common but not universal. Offering these can provide a competitive edge.
- A pool is a highly desired but not standard amenity, making it a key feature for attracting guests seeking leisure in Makassar.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Makassar: Air conditioning.
- Consider adding popular differentiators like Wifi or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Makassar to stay competitive.
Makassar Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Makassar
- The typical guest profile for Airbnb in Makassar consists of predominantly international visitors (69%), with top international origins including Netherlands, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Indonesian.
- Domestic travelers account for 31.2% of guests.
- Key international markets include Indonesia (31.2%) and Netherlands (9.1%).
- Top languages spoken are English (37.7%) followed by Indonesian (23.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Netherlands.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.