Maguwoharjo Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Special Region of Yogyakarta, Indonesia
Is Airbnb profitable in Maguwoharjo in 2025? Explore comprehensive Airbnb analytics for Maguwoharjo, Special Region of Yogyakarta, Indonesia to uncover income potential. This 2025 STR market report for Maguwoharjo, based on AirROI data from July 2024 to June 2025, reveals key trends in the niche market of 40 active listings.
Whether you're considering an Airbnb investment in Maguwoharjo, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Maguwoharjo Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Maguwoharjo Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Maguwoharjo (2025)
Understanding the monthly revenue variations for Airbnb listings in Maguwoharjo is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Maguwoharjo is typically August, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Maguwoharjo across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,020+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,022 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $426 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $216, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Maguwoharjo
Maguwoharjo Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Maguwoharjo STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Septembersees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Maguwoharjo:
- Best-in-class properties (Top 10%) achieve 63%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 48% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 24%.
- Entry-level properties (Bottom 25%) average 12% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Maguwoharjo
Average Daily Rate (ADR) Airbnb Trends in Maguwoharjo (2025)
Effective short term rental pricing strategy in Maguwoharjo involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Maguwoharjo typically peaks in June and dips lowest during August. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $144+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $103 or more.
- Typical properties (Median) charge around $54 per night.
- Entry-level properties (Bottom 25%) earn around $40 per night.
Average Daily Rate (ADR) Trend by Month in Maguwoharjo
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Airbnb Seasonality Analysis & Trends in Maguwoharjo (2025)
Peak Season (August, December, July)
- Revenue averages $1,141 per month
- Occupancy rates average 37.7%
- Daily rates average $72
Shoulder Season
- Revenue averages $834 per month
- Occupancy maintains around 31.0%
- Daily rates hold near $72
Low Season (March, June, November)
- Revenue drops to average $597 per month
- Occupancy decreases to average 22.6%
- Daily rates adjust to average $73
Seasonality Insights for Maguwoharjo
- The Airbnb seasonality in Maguwoharjo shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Maguwoharjo's highest earning potential, with monthly revenues capable of climbing to $1,208, occupancy reaching a high of 41.3%, and ADRs peaking at $76.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $574, occupancy could drop to 17.2%, and ADRs may adjust down to $69.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Maguwoharjo.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Maguwoharjo seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Maguwoharjo (2025)
Exploring the top neighborhoods for short-term rentals in Maguwoharjo? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Maguwoharjo | A vibrant neighborhood located in the heart of Yogyakarta, offering a perfect blend of local culture and modern amenities. It's a strategic location for travelers who wish to explore the rich cultural heritage of Yogyakarta and enjoy easy access to the airport. | Adisucipto International Airport, Yogyakarta Palace, Borobudur Temple, Prambanan Temple, Malioboro Street, Taman Sari Water Castle |
| Ngayogjokarto | This area is known for its picturesque surroundings and traditional Javanese culture. It is ideal for tourists looking to experience the authentic lifestyle and traditional architecture of Yogyakarta. | Kaliurang, Merapi Volcano, Ullen Sentalu Museum, Borobudur Temple, Candi Prambanan |
| Sleman | Located just north of Yogyakarta city, this area is renowned for its lush landscapes and proximity to major tourist attractions. It attracts nature lovers and adventurers alike. | Mount Merapi, Sleman City Hall, Dieng Plateau, Candi Ijo, Hutan Pinus Mangunan |
| Cangkringan | Famous for its stunning natural beauty and as a gateway to the Merapi Volcano. This area is perfect for outdoor enthusiasts and those looking to connect with nature. | Merapi Lava Tour, Bunker Merapi, The Lost World Castle, Mount Merapi, Kaliurang Waterfall |
| Malioboro | The main shopping street in Yogyakarta, famous for its vibrant atmosphere and local handicrafts. It's a must-visit spot for tourists and consistently popular for Airbnb rentals. | Malioboro Street, Beringharjo Market, Fort Vredeburg Museum, Yogyakarta Monument, Taman Pintar |
| Sinduadi | A developing area with a strong local community and access to education institutions, making it attractive for longer-stay guests such as students and professionals. | Gadjah Mada University, Yogyakarta State University, Sinduadi Cultural Festival, Local eateries and cafes |
| Prawirotaman | A popular area among international tourists due to its bohemian vibe, numerous cafes, and close proximity to cultural hotspots and nightlife in Yogyakarta. | Prawirotaman Street cafes, Yogyakarta Art Lab, Prawirotaman Night Market, Yoga studios and retreats |
| Kotagede | Rich in historical significance, known for its traditional Javanese architecture and silver craft. A great spot for tourists looking to explore Yogyakarta's heritage. | Kotagede Silver Workshops, Masjid Kota Gede, The Royal Cemetery of Imogiri, Traditional markets, Cultural festivals |
Understanding Airbnb License Requirements & STR Laws in Maguwoharjo (2025)
While Maguwoharjo, Special Region of Yogyakarta, Indonesia currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Maguwoharjo to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Maguwoharjo (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Maguwoharjobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Siji Nayan Entire (6 bedrooms)
Entire Place • 6 bedrooms
Siji Nayan Unit#1 (3 bedrooms)
Entire Place • 3 bedrooms
Siji Nayan Unit#2 (3 bedrooms)
Entire Place • 3 bedrooms
Omah_Tentrem Vila unit 2 3 BR with Private Pool
Entire Place • 3 bedrooms
Omah_Tentrem Vila Unit 1 2BR with Private Pool
Entire Place • 2 bedrooms
hyarta staycation at central jogja
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Maguwoharjo (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Maguwoharjo based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Achmad | 3 | $102,330 | 42 | 4.96/5.0 |
| Yeni | 2 | $28,984 | 52 | 4.94/5.0 |
| Andrean | 2 | $12,357 | 6 | 5.00/5.0 |
| Deti | 2 | $11,548 | 21 | 4.82/5.0 |
| Andry | 1 | $10,198 | 15 | 4.47/5.0 |
| Sutarno | 1 | $7,061 | 3 | 5.00/5.0 |
| Arfiana Naura | 1 | $6,232 | 2 | Not Rated |
| Pur | 1 | $5,126 | 4 | 5.00/5.0 |
| Tias | 1 | $5,086 | 31 | 4.81/5.0 |
| Budi | 1 | $4,431 | 6 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Maguwoharjo.
Dive Deeper: Advanced Maguwoharjo STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Maguwoharjo. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMaguwoharjo Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Maguwoharjo
- The Maguwoharjo Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 95% of the 40 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Maguwoharjo, House properties are the most common (80%), reflecting the local real estate landscape.
- Houses represent a significant 80% portion, catering likely to families or larger groups.
- Smaller segments like others (combined 2.5%) offer potential for unique stay experiences.
Maguwoharjo Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Maguwoharjo
- The dominant room capacity in Maguwoharjo is 3 bedrooms listings, making up 45% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 65.0% of the active Airbnb listings in Maguwoharjo, indicating a high concentration in these sizes.
- A significant 62.5% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Maguwoharjo.
Maguwoharjo Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Maguwoharjo
- The most common guest capacity trend in Maguwoharjo vacation rentals is listings accommodating 8+ guests (37.5%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Maguwoharjo STR market, accounting for 62.5% of listings.
- 75.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Maguwoharjo.
- On average, properties in Maguwoharjo are equipped to host 6.1 guests.
Maguwoharjo Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Maguwoharjo
- The most common availability pattern in Maguwoharjo falls within the 271-366 days range, representing 77.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 92.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Maguwoharjo (45%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 7.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Maguwoharjo Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
32 listings
84.2% of total
2 Nights
4 listings
10.5% of total
30+ Nights
2 listings
5.3% of total
Key Insights
- The most prevalent minimum stay requirement in Maguwoharjo is 1 Night, adopted by 84.2% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (94.7%) of the Maguwoharjo Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 84.2% of Maguwoharjo hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 5.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Maguwoharjo.
Maguwoharjo Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
14 listings
35.9% of total
Moderate
7 listings
17.9% of total
Firm
7 listings
17.9% of total
Strict
11 listings
28.2% of total
Cancellation Policy Insights for Maguwoharjo
- The prevailing Airbnb cancellation policy trend in Maguwoharjo is Flexible, used by 35.9% of listings.
- There's a relatively balanced mix between guest-friendly (53.8%) and stricter (46.1%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 35.9% market standard in Maguwoharjo.
- Regularly review your cancellation policy against competitors and market demand shifts in Maguwoharjo.
Maguwoharjo STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Maguwoharjo
- The overall average booking lead time for vacation rentals in Maguwoharjo is 17 days.
- Guests book furthest in advance for stays during September (average 29 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in November (average 12 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (23 days avg.) sees the longest lead times, while Summer (14 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (17 days) as a baseline for your pricing and availability strategy in Maguwoharjo.
- For September stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 29 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 23 days) to capture early planners.
- Monitor your own booking lead times against these Maguwoharjo averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Maguwoharjo (2025)
Amenity data is currently unavailable for Maguwoharjo.
Maguwoharjo Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Maguwoharjo
- The typical guest profile for Airbnb in Maguwoharjo consists of primarily domestic travelers (69%), often arriving from nearby Jakarta, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Indonesian.
- Domestic travelers account for 68.7% of guests.
- Key international markets include Indonesia (68.7%) and Malaysia (6%).
- Top languages spoken are English (37.9%) followed by Indonesian (36.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Jakarta and West Java.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Maguwoharjo Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Sukoharjo | 15 | $682 | $94.95 | 28% |
| Candibinangun | 14 | $623 | $96.07 | 20% |
| Bangunjiwo | 28 | $562 | $80.81 | 27% |
| Nogotirto | 11 | $496 | $85.60 | 25% |
| Sendangadi | 17 | $417 | $90.33 | 23% |
| Pandowoharjo | 19 | $412 | $116.97 | 19% |
| Sinduadi | 92 | $388 | $69.86 | 28% |
| Timbulharjo | 12 | $372 | $77.01 | 29% |
| Sariharjo | 156 | $362 | $57.53 | 29% |
| Sinduharjo | 28 | $338 | $61.14 | 26% |