Senggigi Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in West Nusa Tenggara, Indonesia
Is Airbnb profitable in Senggigi in 2025? Explore comprehensive Airbnb analytics for Senggigi, West Nusa Tenggara, Indonesia to uncover income potential. This 2025 STR market report for Senggigi, based on AirROI data from July 2024 to June 2025, reveals key trends in the niche market of 51 active listings.
Whether you're considering an Airbnb investment in Senggigi, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Senggigi Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Senggigi Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Senggigi (2025)
Understanding the monthly revenue variations for Airbnb listings in Senggigi is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Senggigi is typically July, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Senggigi across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,297+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,093 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $427 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $147, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Senggigi
Senggigi Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Senggigi STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Senggigi:
- Best-in-class properties (Top 10%) achieve 68%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 46% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 27%.
- Entry-level properties (Bottom 25%) average 13% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Senggigi
Average Daily Rate (ADR) Airbnb Trends in Senggigi (2025)
Effective short term rental pricing strategy in Senggigi involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Senggigi typically peaks in June and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $159+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $93 or more.
- Typical properties (Median) charge around $44 per night.
- Entry-level properties (Bottom 25%) earn around $24 per night.
Average Daily Rate (ADR) Trend by Month in Senggigi
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Airbnb Seasonality Analysis & Trends in Senggigi (2025)
Peak Season (July, August, May)
- Revenue averages $1,191 per month
- Occupancy rates average 44.5%
- Daily rates average $67
Shoulder Season
- Revenue averages $771 per month
- Occupancy maintains around 29.7%
- Daily rates hold near $67
Low Season (March, June, November)
- Revenue drops to average $600 per month
- Occupancy decreases to average 26.8%
- Daily rates adjust to average $70
Seasonality Insights for Senggigi
- The Airbnb seasonality in Senggigi shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Senggigi's highest earning potential, with monthly revenues capable of climbing to $1,320, occupancy reaching a high of 50.9%, and ADRs peaking at $73.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $524, occupancy could drop to 23.9%, and ADRs may adjust down to $64.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Senggigi.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Senggigi seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Senggigi (2025)
Exploring the top neighborhoods for short-term rentals in Senggigi? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Senggigi Beach | The main tourist area in Lombok, Senggigi Beach offers beautiful sandy shores, a vibrant atmosphere, and is centrally located for easy access to nearby attractions. It is popular with both local and international tourists looking for beach activities and relaxation. | Senggigi Beach, Pura Batu Bolong, Malimbu Hill, Gili Islands, Senggigi Night Market |
| Mangsit | A quieter alternative to Senggigi Beach, Mangsit offers a more laid-back atmosphere with stunning views of Mount Agung in Bali. This area is ideal for travelers looking for relaxation and natural beauty away from the crowds. | Mangsit Beach, Kaliantan Beach, viewpoints of Mount Agung, traditional lombok villages |
| Kuta Lombok | Famous for its pristine beaches and surfing spots, Kuta Lombok attracts adventure seekers and beach lovers. It has a growing number of accommodations catering to tourists, making it a prime area for Airbnb investments. | Kuta Beach, Tanjung Aan Beach, Selong Belanak Beach, Merese Hill, Sekotong Bay |
| Narmada | Home to the Narmada Park and historical sites, Narmada offers a cultural experience for visitors. It’s an excellent location for those interested in history and local culture. | Narmada Park, Pura Narmada, Lombok Museum, Mount Rinjani views, local markets |
| Gili Trawangan | While not technically part of Senggigi, Gili Trawangan is a famous tourist destination close to Lombok. Known for its lively nightlife and crystal clear waters, it draws many visitors looking for entertainment and outdoor activities. | Gili Trawangan Beach, nightlife spots, snorkeling and diving spots, Gili Trawangan Market, bicycle rentals |
| Lendang Nangka | This area is known for its cultural authenticity and local experiences. Lendang Nangka is great for those who want to explore traditional Lombok life and attractions. | local villages, waterfalls, rice fields, cultural experiences |
| Kaliantan | A lesser-known gem offering stunning coastal views and a more tranquil experience. It's perfect for those looking to escape the hustle and bustle of more popular tourist spots. | Kaliantan Beach, natural reserves, peaceful surroundings |
| Sundancer | A resort area close to Senggigi known for its luxury accommodations and high-end services. It's particularly attractive to affluent travelers seeking top-notch experiences and privacy. | Sundancer Resort, beachfront dining, spas and wellness centers |
Understanding Airbnb License Requirements & STR Laws in Senggigi (2025)
While Senggigi, West Nusa Tenggara, Indonesia currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Senggigi to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Senggigi (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Senggigibased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Luxury 3 Bedroom villa in Lombok
Entire Place • 3 bedrooms
Villa Suasana - means Ambiance
Entire Place • 3 bedrooms
Villa Lombok Sunset w/Sea view
Entire Place • 3 bedrooms
Jasmine Villa - Senggigi, Lombok Island, Indonesia
Entire Place • 3 bedrooms
Villa Kipas 3 Bedrooms (The Entire House)
Entire Place • 3 bedrooms
Let yourself be pampered in paradise on Lombok
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Senggigi (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Senggigi based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Irawati | 1 | $31,393 | 43 | 4.98/5.0 |
| Villa Kipas | 3 | $30,501 | 30 | 4.83/5.0 |
| Stephanie | 1 | $30,427 | 22 | 4.68/5.0 |
| Villa Lombok | 1 | $27,889 | 55 | 4.84/5.0 |
| Hasmiana Habli | 1 | $24,536 | 41 | 4.93/5.0 |
| Huub | 1 | $17,343 | 26 | 5.00/5.0 |
| Ace | 2 | $14,278 | 83 | 4.85/5.0 |
| Erwan | 1 | $10,035 | 52 | 4.75/5.0 |
| Carolina | 1 | $9,987 | 66 | 4.89/5.0 |
| Sitha Destya | 1 | $9,746 | 17 | 4.35/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Senggigi.
Dive Deeper: Advanced Senggigi STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Senggigi. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSenggigi Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Senggigi
- The Senggigi Airbnb market composition is heavily skewed towards Private Room listings, which make up 56.9% of the 51 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Senggigi, House properties are the most common (54.9%), reflecting the local real estate landscape.
- Houses represent a significant 54.9% portion, catering likely to families or larger groups.
- The presence of 41.2% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique, apartment/condo (combined 4.0%) offer potential for unique stay experiences.
Senggigi Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Senggigi
- The dominant room capacity in Senggigi is 1 bedroom listings, making up 49% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 66.6% of the active Airbnb listings in Senggigi, indicating a high concentration in these sizes.
- A significant 23.5% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Senggigi.
Senggigi Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Senggigi
- The most common guest capacity trend in Senggigi vacation rentals is listings accommodating 2 guests (47.1%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 6 guests dominate the Senggigi STR market, accounting for 62.8% of listings.
- A significant 47.1% of listings cater specifically to 1-2 guests, highlighting strong demand from couples and solo travelers in Senggigi.
- 25.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Senggigi.
- On average, properties in Senggigi are equipped to host 3.2 guests.
Senggigi Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Senggigi
- The most common availability pattern in Senggigi falls within the 271-366 days range, representing 72.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 94.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Senggigi (41.2%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 7.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Senggigi Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
30 listings
61.2% of total
2 Nights
11 listings
22.4% of total
3 Nights
6 listings
12.2% of total
30+ Nights
2 listings
4.1% of total
Key Insights
- The most prevalent minimum stay requirement in Senggigi is 1 Night, adopted by 61.2% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (83.6%) of the Senggigi Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 61.2% of Senggigi hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Senggigi.
Senggigi Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
13 listings
25.5% of total
Moderate
17 listings
33.3% of total
Firm
4 listings
7.8% of total
Strict
17 listings
33.3% of total
Cancellation Policy Insights for Senggigi
- The prevailing Airbnb cancellation policy trend in Senggigi is Moderate, used by 33.3% of listings.
- There's a relatively balanced mix between guest-friendly (58.8%) and stricter (41.1%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 33.3% market standard in Senggigi.
- With 33.3% using Strict terms, this is a viable option in Senggigi, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Senggigi.
Senggigi STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Senggigi
- The overall average booking lead time for vacation rentals in Senggigi is 31 days.
- Guests book furthest in advance for stays during April (average 47 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 17 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (41 days avg.) sees the longest lead times, while Winter (25 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (31 days) as a baseline for your pricing and availability strategy in Senggigi.
- For April stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 47 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 41 days) to capture early planners.
- Monitor your own booking lead times against these Senggigi averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Senggigi (2025)
Amenity data is currently unavailable for Senggigi.
Senggigi Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Senggigi
- The typical guest profile for Airbnb in Senggigi consists of predominantly international visitors (98%), with top international origins including United Kingdom, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 1.8% of guests.
- Key international markets include Germany (17.6%) and United Kingdom (11.9%).
- Top languages spoken are English (42.6%) followed by German (15.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from United Kingdom.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Senggigi Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Padangaji | 15 | $7,329 | $320.81 | 73% |
| Pejeng | 10 | $7,212 | $508.77 | 50% |
| BATAS DESA BATU JANGKIH | 13 | $3,946 | $413.09 | 47% |
| Pejeng Kawan | 112 | $3,350 | $236.98 | 46% |
| Tanjung | 14 | $3,118 | $604.80 | 22% |
| Seminyak | 1,846 | $3,114 | $280.46 | 46% |
| Bedulu | 38 | $3,059 | $277.26 | 42% |
| Kecamatan Praya Barat | 20 | $3,028 | $490.66 | 37% |
| Pecatu | 1,821 | $2,975 | $244.16 | 50% |
| Sanding | 15 | $2,777 | $220.35 | 35% |