The Municipal District of Callan — Thomastown Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in County Kilkenny, Ireland
Is Airbnb profitable in The Municipal District of Callan — Thomastown in 2025? Explore comprehensive Airbnb analytics for The Municipal District of Callan — Thomastown, County Kilkenny, Ireland to uncover income potential. This 2025 STR market report for The Municipal District of Callan — Thomastown, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 98 active listings.
Whether you're considering an Airbnb investment in The Municipal District of Callan — Thomastown, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the The Municipal District of Callan — Thomastown Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key The Municipal District of Callan — Thomastown Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in The Municipal District of Callan — Thomastown (2025)
Understanding the monthly revenue variations for Airbnb listings in The Municipal District of Callan — Thomastown is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in The Municipal District of Callan — Thomastown is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in The Municipal District of Callan — Thomastown across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,705+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,945 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,352 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,365, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in The Municipal District of Callan — Thomastown
The Municipal District of Callan — Thomastown Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the The Municipal District of Callan — Thomastown STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in The Municipal District of Callan — Thomastown:
- Best-in-class properties (Top 10%) achieve 81%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 65% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 46%.
- Entry-level properties (Bottom 25%) average 25% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in The Municipal District of Callan — Thomastown
Average Daily Rate (ADR) Airbnb Trends in The Municipal District of Callan — Thomastown (2025)
Effective short term rental pricing strategy in The Municipal District of Callan — Thomastown involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in The Municipal District of Callan — Thomastown typically peaks in November and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $445+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $242 or more.
- Typical properties (Median) charge around $150 per night.
- Entry-level properties (Bottom 25%) earn around $103 per night.
Average Daily Rate (ADR) Trend by Month in The Municipal District of Callan — Thomastown
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Airbnb Seasonality Analysis & Trends in The Municipal District of Callan — Thomastown (2025)
Peak Season (August, May, July)
- Revenue averages $4,328 per month
- Occupancy rates average 57.6%
- Daily rates average $233
Shoulder Season
- Revenue averages $3,349 per month
- Occupancy maintains around 46.9%
- Daily rates hold near $237
Low Season (January, February, March)
- Revenue drops to average $2,226 per month
- Occupancy decreases to average 32.8%
- Daily rates adjust to average $236
Seasonality Insights for The Municipal District of Callan — Thomastown
- The Airbnb seasonality in The Municipal District of Callan — Thomastown shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases The Municipal District of Callan — Thomastown's highest earning potential, with monthly revenues capable of climbing to $4,845, occupancy reaching a high of 65.0%, and ADRs peaking at $245.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,994, occupancy could drop to 29.0%, and ADRs may adjust down to $228.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in The Municipal District of Callan — Thomastown.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these The Municipal District of Callan — Thomastown seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in The Municipal District of Callan — Thomastown (2025)
Exploring the top neighborhoods for short-term rentals in The Municipal District of Callan — Thomastown? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Thomastown | A charming town that offers a mix of historical heritage and modern conveniences. It is popular with tourists exploring the surrounding countryside and historical sites. | Jerpoint Abbey, Thomastown Heritage Centre, The River Nore, Kilkenny Way Walking Trail, Ballyloughan Castle |
| Callan | A historic town with a rich medieval background, ideal for visitors seeking cultural experiences and nearby attractions. Close to Kilkenny city for additional amenities. | Callan Augustinian Abbey, Kilree High Cross, Callan Castle, The Black Abbey, Thomastown Golf Club |
| Kilkenny City | The vibrant city known for its medieval buildings and rich history. A popular destination for tourists and events, making it suitable for short-term rentals. | Kilkenny Castle, St. Canice's Cathedral, Smithwick's Experience, Rothe House, Kilkenny Design Centre |
| Kells | Beautiful rural area known for its scenic landscapes and historic sites, popular with those seeking a peaceful retreat with outdoor activities. | Kells Priory, River Nore, Mount Leinster, Kilkenny Way, Countryside walks |
| Inistioge | A picturesque village along the River Nore, famous for its attractive scenery and historical buildings, appealing to visitors for a serene getaway. | Inistioge Village, Town Tree Park, The Old Mill, Mount Juliet Estate, Nore Valley Walk |
| Graiguenamanagh | Nesting on the banks of the River Barrow, this quaint town is great for those interested in hiking and boat trips, attracting adventure seekers. | Ballycross Apple's, The Barrow River, Graiguenamanagh Abbey, River Walking Trails, Mount Brandon |
| Stoneyford | A small village that serves as a quiet base for exploring the surrounding countryside while providing easy access to Kilkenny City. | Flemings Castle, Stoneyford River, Local hiking trails, Peaceful parks, Traditional Irish pubs |
| Ballyhale | A rural community with friendly locals and a rich culture, it is ideal for tourists looking for authenticity and a taste of local life. | Ballyhale Church, Local festivals and events, Countryside walks, Nearby historic sites, Cultural experiences |
Understanding Airbnb License Requirements & STR Laws in The Municipal District of Callan — Thomastown (2025)
While The Municipal District of Callan — Thomastown, County Kilkenny, Ireland currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for The Municipal District of Callan — Thomastown to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in The Municipal District of Callan — Thomastown (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in The Municipal District of Callan — Thomastownbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
The Folly.S/catering.S/26+5 shower R 7 bedrooms.
Entire Place • 7 bedrooms
Annamult Country House Estate ..
Entire Place • 7 bedrooms
16th Century Medieval Towerhouse
Entire Place • 4 bedrooms
Stunning Nore Valley Home
Entire Place • 4 bedrooms
The Paddocks, Mount Juliet
Entire Place • 3 bedrooms
'Ripponlea' Inistioge stunning countryside escape
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in The Municipal District of Callan — Thomastown (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in The Municipal District of Callan — Thomastown based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Mary Theresa | 1 | $209,367 | 76 | 4.99/5.0 |
| John | 1 | $179,671 | 52 | 5.00/5.0 |
| Mhairi | 1 | $149,290 | 45 | 4.98/5.0 |
| Caroline | 2 | $102,360 | 88 | 2.46/5.0 |
| Seàn And Rachel | 1 | $91,533 | 24 | 5.00/5.0 |
| Elaine | 1 | $83,527 | 55 | 5.00/5.0 |
| Ellen | 1 | $75,542 | 14 | 5.00/5.0 |
| Bernie | 1 | $75,303 | 268 | 5.00/5.0 |
| Dan | 1 | $74,052 | 181 | 4.92/5.0 |
| Monica | 3 | $70,857 | 235 | 4.95/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in The Municipal District of Callan — Thomastown.
Dive Deeper: Advanced The Municipal District of Callan — Thomastown STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for The Municipal District of Callan — Thomastown. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsThe Municipal District of Callan — Thomastown Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for The Municipal District of Callan — Thomastown
- The The Municipal District of Callan — Thomastown Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 82.7% of the 98 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in The Municipal District of Callan — Thomastown, House properties are the most common (69.4%), reflecting the local real estate landscape.
- Houses represent a significant 69.4% portion, catering likely to families or larger groups.
- The presence of 6.1% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like unique stays (combined 3.1%) offer potential for unique stay experiences.
The Municipal District of Callan — Thomastown Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for The Municipal District of Callan — Thomastown
- The dominant room capacity in The Municipal District of Callan — Thomastown is 2 bedrooms listings, making up 29.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 51.0% of the active Airbnb listings in The Municipal District of Callan — Thomastown, indicating a high concentration in these sizes.
- A significant 37.7% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in The Municipal District of Callan — Thomastown.
The Municipal District of Callan — Thomastown Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for The Municipal District of Callan — Thomastown
- The most common guest capacity trend in The Municipal District of Callan — Thomastown vacation rentals is listings accommodating 4 guests (22.4%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 8+ guests dominate the The Municipal District of Callan — Thomastown STR market, accounting for 40.8% of listings.
- 37.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in The Municipal District of Callan — Thomastown.
- On average, properties in The Municipal District of Callan — Thomastown are equipped to host 4.3 guests.
The Municipal District of Callan — Thomastown Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for The Municipal District of Callan — Thomastown
- The most common availability pattern in The Municipal District of Callan — Thomastown falls within the 91-180 days range, representing 32.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 61.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in The Municipal District of Callan — Thomastown (32.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 38.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
The Municipal District of Callan — Thomastown Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
18 listings
19.6% of total
2 Nights
50 listings
54.3% of total
3 Nights
9 listings
9.8% of total
4-6 Nights
3 listings
3.3% of total
7-29 Nights
2 listings
2.2% of total
30+ Nights
10 listings
10.9% of total
Key Insights
- The most prevalent minimum stay requirement in The Municipal District of Callan — Thomastown is 2 Nights, adopted by 54.3% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (73.9%) of the The Municipal District of Callan — Thomastown Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (10.9%) caters to monthly stays (30+ nights) in The Municipal District of Callan — Thomastown, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 54.3% of The Municipal District of Callan — Thomastown hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 19.6% currently do.
- A 2-night minimum appears standard (54.3%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 10.9% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in The Municipal District of Callan — Thomastown.
The Municipal District of Callan — Thomastown Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
1 listings
1.1% of total
Flexible
26 listings
28% of total
Moderate
36 listings
38.7% of total
Firm
12 listings
12.9% of total
Strict
18 listings
19.4% of total
Cancellation Policy Insights for The Municipal District of Callan — Thomastown
- The prevailing Airbnb cancellation policy trend in The Municipal District of Callan — Thomastown is Moderate, used by 38.7% of listings.
- There's a relatively balanced mix between guest-friendly (66.7%) and stricter (32.3%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 38.7% market standard in The Municipal District of Callan — Thomastown.
- Regularly review your cancellation policy against competitors and market demand shifts in The Municipal District of Callan — Thomastown.
The Municipal District of Callan — Thomastown STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for The Municipal District of Callan — Thomastown
- The overall average booking lead time for vacation rentals in The Municipal District of Callan — Thomastown is 67 days.
- Guests book furthest in advance for stays during May (average 109 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 52 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (88 days avg.) sees the longest lead times, while Winter (62 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (67 days) as a baseline for your pricing and availability strategy in The Municipal District of Callan — Thomastown.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 109 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 88 days) to capture early planners.
- Monitor your own booking lead times against these The Municipal District of Callan — Thomastown averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in The Municipal District of Callan — Thomastown (2025)
Amenity Prevalence
Amenity Insights for The Municipal District of Callan — Thomastown
- Essential amenities in The Municipal District of Callan — Thomastown that guests expect include: Free parking on premises, Smoke alarm, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like Heating, Essentials, Kitchen are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for The Municipal District of Callan — Thomastown: Free parking on premises, Smoke alarm, Wifi.
- Prioritize adding missing essentials: Free parking on premises, Smoke alarm, Wifi.
- Consider adding popular differentiators like Heating or Essentials to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in The Municipal District of Callan — Thomastown to stay competitive.
The Municipal District of Callan — Thomastown Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for The Municipal District of Callan — Thomastown
- The typical guest profile for Airbnb in The Municipal District of Callan — Thomastown consists of predominantly international visitors (69%), with top international origins including United States, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 31.0% of guests.
- Key international markets include Ireland (31%) and United States (26.4%).
- Top languages spoken are English (58.9%) followed by French (12.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from United States.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the The Municipal District of Callan — Thomastown Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Howth | 33 | $3,490 | $326.70 | 47% |
| The Municipal District of Adare — Rathkeale | 81 | $3,319 | $259.08 | 52% |
| Skerries | 33 | $3,040 | $236.50 | 47% |
| The Municipal District of Kilkenny City | 59 | $2,959 | $234.15 | 55% |
| Dublin | 2,732 | $2,868 | $227.55 | 51% |
| Municipal District of Cobh | 80 | $2,862 | $198.26 | 52% |
| The Municipal District of Ardee | 31 | $2,822 | $223.86 | 43% |
| Malahide | 31 | $2,813 | $258.61 | 52% |
| The Municipal District of Bandon-Kinsale | 247 | $2,794 | $216.06 | 52% |
| Municipal District of Carrigaline | 77 | $2,734 | $267.11 | 51% |