Ballina Municipal District Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in County Mayo, Ireland

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Ballina Municipal District in 2025? Explore comprehensive Airbnb analytics for Ballina Municipal District, County Mayo, Ireland to uncover income potential. This 2025 STR market report for Ballina Municipal District, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 132 active listings.

Whether you're considering an Airbnb investment in Ballina Municipal District, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Ballina Municipal District Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Ballina Municipal District Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$159
The average rental revenue earned for an occupied room per day in Ballina Municipal District.
Occupancy Rate(?)
39.6%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$17,323
Typical annual income for an Airbnb listing in Ballina Municipal District. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-3.2%
Slight decrease (-3.2%) vs. last year.
Peak Revenue Month(?)
August
The month with the highest average earnings, indicating peak season in Ballina Municipal District.
Lowest Revenue Month(?)
February
The month with the lowest average earnings, indicating the low season in Ballina Municipal District.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
132
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Ballina Municipal District (2025)

Understanding the monthly revenue variations for Airbnb listings in Ballina Municipal District is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Ballina Municipal District is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Ballina Municipal District across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $3,695+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $2,511 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $1,653 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $797, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Ballina Municipal District

Ballina Municipal District Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Ballina Municipal District STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Ballina Municipal District:

  • Best-in-class properties (Top 10%) achieve 72%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 55% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 37%.
  • Entry-level properties (Bottom 25%) average 19% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Ballina Municipal District

Average Daily Rate (ADR) Airbnb Trends in Ballina Municipal District (2025)

Effective short term rental pricing strategy in Ballina Municipal District involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Ballina Municipal District typically peaks in November and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $274+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $172 or more.
  • Typical properties (Median) charge around $126 per night.
  • Entry-level properties (Bottom 25%) earn around $91 per night.

Average Daily Rate (ADR) Trend by Month in Ballina Municipal District

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Airbnb Seasonality Analysis & Trends in Ballina Municipal District (2025)

Peak Season (August, July, June)
  • Revenue averages $2,891 per month
  • Occupancy rates average 57.4%
  • Daily rates average $149
Shoulder Season
  • Revenue averages $1,753 per month
  • Occupancy maintains around 36.0%
  • Daily rates hold near $149
Low Season (January, February, March)
  • Revenue drops to average $1,088 per month
  • Occupancy decreases to average 24.1%
  • Daily rates adjust to average $150

Seasonality Insights for Ballina Municipal District

  • The Airbnb seasonality in Ballina Municipal District shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Ballina Municipal District's highest earning potential, with monthly revenues capable of climbing to $3,161, occupancy reaching a high of 64.8%, and ADRs peaking at $155.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $986, occupancy could drop to 22.3%, and ADRs may adjust down to $146.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Ballina Municipal District.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Ballina Municipal District seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Ballina Municipal District (2025)

Exploring the top neighborhoods for short-term rentals in Ballina Municipal District? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Ballina Town
The main town in the district with a rich history and vibrant community. It's a great base for exploring the surrounding natural beauty and offers a range of local amenities.
The Jackie Clarke Collection, Ballina Arts Centre, Profitis Elias Church, Eske Castle, Ballina Heritage Centre
Enniscrone Beach
A popular beach destination known for its stunning sandy shores and surfing opportunities. Attracts families and adventure seekers looking for coastal experiences.
Enniscrone Beach, Kilcullen's Seaweed Baths, Enniscrone Golf Club, Dune Park, The Waterpoint Leisure Centre
Foxford
Known for its scenic beauty and historical significance, Foxford is a charming village that attracts visitors interested in nature and culture.
Foxford Woollen Mills, The River Moy, Lodge at the Mullen's, Killavally Church, Foxford Cultural Centre
Killala
A small picturesque village with historic sites and close proximity to coastal attractions, perfect for a tranquil getaway.
Killala Round Tower, Rosserk Friary, The Mullet Peninsula, Killala Heritage Centre, Church of Ireland
Ballycastle
A quaint village at the edge of the Ceide Fields, ideal for visitors looking for peace and natural scenery, as well as historical sites.
Ceide Fields, Downpatrick Head, Ballycastle Beach, Ballintubber Abbey, Ballycastle Harbour
Crossmolina
A serene village surrounded by lakes and rivers, ideal for fishing and hiking enthusiasts, offering a peaceful retreat.
Lough Conn, The Crossmolina Heritage Centre, St. Tiernan's Church, Crossmolina Castle, The Lake Walk
Carrowmore Beach
Another stunning beach area in the district, perfect for sunbathing and water sports, attracting beach lovers.
Carrowmore Beach, Pearl's Strand, The Atlantic Ocean, Coastal walks, Surfing opportunities
Kiltimagh
Known for its quaint village atmosphere and proximity to various attractions, making it suitable for families and tourists alike.
Kiltimagh Heritage Museum, Moylurg Rockingham, Kiltimagh Church, Gardens of the Lost, Local shops and eateries

Understanding Airbnb License Requirements & STR Laws in Ballina Municipal District (2025)

While Ballina Municipal District, County Mayo, Ireland currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Ballina Municipal District to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Ballina Municipal District (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Ballina Municipal Districtbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Paírc na still Cottage

Paírc na still Cottage

Entire Place • 5 bedrooms

$56,190
Revenue
27.0%
Occupancy
$385.64
Daily Rate
**Magnificent large property for families **

**Magnificent large property for families **

Entire Place • 6 bedrooms

$50,943
Revenue
42.5%
Occupancy
$479.09
Daily Rate
Cosy house, close to Lough Conn, Crossmolina.

Cosy house, close to Lough Conn, Crossmolina.

Entire Place • 3 bedrooms

$47,423
Revenue
81.5%
Occupancy
$176.83
Daily Rate
Owenbeag basement accommodation

Owenbeag basement accommodation

Entire Place • 4 bedrooms

$42,492
Revenue
28.2%
Occupancy
$544.19
Daily Rate
Towncentre Ballina, Co Mayo

Towncentre Ballina, Co Mayo

Entire Place • 2 bedrooms

$40,337
Revenue
53.2%
Occupancy
$171.81
Daily Rate
Station House Ballina on the Wild Atlantic Way

Station House Ballina on the Wild Atlantic Way

Entire Place • 3 bedrooms

$40,081
Revenue
53.9%
Occupancy
$167.54
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Ballina Municipal District (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Ballina Municipal District based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Lianne6$106,0181784.97/5.0
Gary6$102,627654.02/5.0
Erin3$92,720314.94/5.0
James1$50,943154.87/5.0
Geralyn3$50,485704.81/5.0
Mary1$47,423575.00/5.0
Raymond2$45,573614.96/5.0
Sabine2$42,9326244.82/5.0
Host #1088343251$42,49200.00/5.0
Anna2$40,5852224.93/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Ballina Municipal District.

Dive Deeper: Advanced Ballina Municipal District STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Ballina Municipal District. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Ballina Municipal District Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Ballina Municipal District

  • The Ballina Municipal District Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 77.3% of the 132 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Ballina Municipal District, House properties are the most common (70.5%), reflecting the local real estate landscape.
  • Houses represent a significant 70.5% portion, catering likely to families or larger groups.
  • The presence of 9.8% Hotel/Boutique listings indicates integration with traditional hospitality.
  • Smaller segments like others, outdoor/unique (combined 6.8%) offer potential for unique stay experiences.

Ballina Municipal District Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Ballina Municipal District

  • The dominant room capacity in Ballina Municipal District is 2 bedrooms listings, making up 25% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 2 bedrooms and 3 bedrooms properties represent 48.5% of the active Airbnb listings in Ballina Municipal District, indicating a high concentration in these sizes.
  • A significant 43.2% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Ballina Municipal District.

Ballina Municipal District Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Ballina Municipal District

  • The most common guest capacity trend in Ballina Municipal District vacation rentals is listings accommodating 4 guests (26.5%). This suggests the primary traveler segment is likely small families or groups.
  • Properties designed for 4 guests and 6 guests dominate the Ballina Municipal District STR market, accounting for 44.7% of listings.
  • 37.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Ballina Municipal District.
  • On average, properties in Ballina Municipal District are equipped to host 4.3 guests.

Ballina Municipal District Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Ballina Municipal District

  • The most common availability pattern in Ballina Municipal District falls within the 181-270 days range, representing 43.9% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 81.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 91-180 days range is most frequent in Ballina Municipal District (43.9%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 21.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Ballina Municipal District Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (39.5%)

1 Night

49 listings

39.5% of total

2 Nights (25%)

2 Nights

31 listings

25% of total

3 Nights (14.5%)

3 Nights

18 listings

14.5% of total

4-6 Nights (9.7%)

4-6 Nights

12 listings

9.7% of total

30+ Nights (11.3%)

30+ Nights

14 listings

11.3% of total

Key Insights

  • The most prevalent minimum stay requirement in Ballina Municipal District is 1 Night, adopted by 39.5% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (64.5%) of the Ballina Municipal District Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
  • A significant segment (11.3%) caters to monthly stays (30+ nights) in Ballina Municipal District, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 1 Night minimum stay, as 39.5% of Ballina Municipal District hosts use this setting.
  • Explore offering discounts for stays of 30+ nights to attract the 11.3% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Ballina Municipal District.

Ballina Municipal District Airbnb Cancellation Policy Trends Analysis (2025)

Super Strict 60 Days

1 listings

0.9% of total

Flexible (30.8%)

Flexible

36 listings

30.8% of total

Moderate (41%)

Moderate

48 listings

41% of total

Firm (11.1%)

Firm

13 listings

11.1% of total

Strict (16.2%)

Strict

19 listings

16.2% of total

Cancellation Policy Insights for Ballina Municipal District

  • The prevailing Airbnb cancellation policy trend in Ballina Municipal District is Moderate, used by 41% of listings.
  • The market strongly favors guest-friendly terms, with 71.8% of listings offering Flexible or Moderate policies. This suggests guests in Ballina Municipal District may expect booking flexibility.

Recommendations for Hosts

  • Consider adopting a Moderate policy to align with the 41% market standard in Ballina Municipal District.
  • Regularly review your cancellation policy against competitors and market demand shifts in Ballina Municipal District.

Ballina Municipal District STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Ballina Municipal District

  • The overall average booking lead time for vacation rentals in Ballina Municipal District is 52 days.
  • Guests book furthest in advance for stays during July (average 85 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in February (average 29 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (82 days avg.) sees the longest lead times, while Winter (50 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (52 days) as a baseline for your pricing and availability strategy in Ballina Municipal District.
  • For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 85 days out to capitalize on advance planning.
  • Target marketing efforts for the Summer season well in advance (at least 82 days) to capture early planners.
  • Monitor your own booking lead times against these Ballina Municipal District averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Ballina Municipal District (2025)

Amenity Prevalence

Amenity Insights for Ballina Municipal District

  • Essential amenities in Ballina Municipal District that guests expect include: Heating, Smoke alarm. Lacking these (any) could significantly impact bookings.
  • Popular amenities like TV, Wifi, Essentials are common but not universal. Offering these can provide a competitive edge.
  • Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Ballina Municipal District: Heating, Smoke alarm.
  • Prioritize adding missing essentials: Heating, Smoke alarm.
  • Consider adding popular differentiators like TV or Wifi to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Ballina Municipal District to stay competitive.

Ballina Municipal District Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Ballina Municipal District

  • The typical guest profile for Airbnb in Ballina Municipal District consists of a mix of domestic (42%) and international guests, with top international origins including United Kingdom, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
  • Domestic travelers account for 41.8% of guests.
  • Key international markets include Ireland (41.8%) and United Kingdom (22.2%).
  • Top languages spoken are English (55%) followed by French (10.9%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Balance marketing efforts between domestic and international channels based on the guest mix.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Ballina Municipal District Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Galway754$3,173$228.2355%
Carrick-on-Shannon11$2,721$394.5531%
Conamara Municipal District863$2,118$228.0545%
Roscommon Municipal District43$2,108$160.1146%
Athenry-Oranmore Municipal District129$2,097$170.7350%
Carrick-on-Shannon Municipal District77$2,076$257.4634%
Castlebar Municipal District126$2,037$182.5345%
Westport-Belmullet Municipal District681$2,006$183.4046%
Sligo Municipal Borough District234$1,856$168.5949%
Boyle Municipal District87$1,822$181.9842%

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