The Municipal District of Thurles Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in County Tipperary, Ireland

Source: AirROI
Last updated: 2025-09-01

Is Airbnb profitable in The Municipal District of Thurles in 2025? Explore comprehensive Airbnb analytics for The Municipal District of Thurles, County Tipperary, Ireland to uncover income potential. This 2025 STR market report for The Municipal District of Thurles, based on AirROI data from September 2024 to August 2025, reveals key trends in the niche market of 52 active listings.

Whether you're considering an Airbnb investment in The Municipal District of Thurles, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the The Municipal District of Thurles Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key The Municipal District of Thurles Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$204
The average rental revenue earned for an occupied room per day in The Municipal District of Thurles.
Occupancy Rate(?)
38.8%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$25,571
Typical annual income for an Airbnb listing in The Municipal District of Thurles. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
33.0%
Strong growth (33.0%) vs. last year.
Peak Revenue Month(?)
July
The month with the highest average earnings, indicating peak season in The Municipal District of Thurles.
Lowest Revenue Month(?)
November
The month with the lowest average earnings, indicating the low season in The Municipal District of Thurles.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
52
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in The Municipal District of Thurles (2025)

Understanding the monthly revenue variations for Airbnb listings in The Municipal District of Thurles is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in The Municipal District of Thurles is typically July, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in The Municipal District of Thurles across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $5,088+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $2,755 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $1,570 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $589, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in The Municipal District of Thurles

The Municipal District of Thurles Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the The Municipal District of Thurles STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Septembersees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in The Municipal District of Thurles:

  • Best-in-class properties (Top 10%) achieve 83%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 64% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 34%.
  • Entry-level properties (Bottom 25%) average 16% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in The Municipal District of Thurles

Average Daily Rate (ADR) Airbnb Trends in The Municipal District of Thurles (2025)

Effective short term rental pricing strategy in The Municipal District of Thurles involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in The Municipal District of Thurles typically peaks in August and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $335+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $166 or more.
  • Typical properties (Median) charge around $108 per night.
  • Entry-level properties (Bottom 25%) earn around $87 per night.

Average Daily Rate (ADR) Trend by Month in The Municipal District of Thurles

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Airbnb Seasonality Analysis & Trends in The Municipal District of Thurles (2025)

Peak Season (July, August, June)
  • Revenue averages $4,082 per month
  • Occupancy rates average 45.5%
  • Daily rates average $219
Shoulder Season
  • Revenue averages $2,909 per month
  • Occupancy maintains around 42.4%
  • Daily rates hold near $191
Low Season (January, February, November)
  • Revenue drops to average $1,773 per month
  • Occupancy decreases to average 32.7%
  • Daily rates adjust to average $185

Seasonality Insights for The Municipal District of Thurles

  • The Airbnb seasonality in The Municipal District of Thurles shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases The Municipal District of Thurles's highest earning potential, with monthly revenues capable of climbing to $4,509, occupancy reaching a high of 51.9%, and ADRs peaking at $221.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,526, occupancy could drop to 30.2%, and ADRs may adjust down to $183.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in The Municipal District of Thurles.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these The Municipal District of Thurles seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in The Municipal District of Thurles (2025)

Exploring the top neighborhoods for short-term rentals in The Municipal District of Thurles? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Thurles Town
The heart of the Municipal District, offering a mix of historical sites and modern amenities. It attracts both tourists and locals, making it ideal for short-term rentals.
St. Mary's Cathedral, Thurles Sports Village, Celtic Park, The Source Arts Centre, Thurles Town Park
Templemore
A charming town known for its beautiful parks and the Garda Síochána College. It provides a tranquil getaway with easy access to amenities and attractions.
Templemore Park, Garda Síochána College, Templemore Golf Club, The 1798 Memorial, Holy Cross Abbey
Littleton
A quiet village with a growing population. It's well-connected to larger towns, making it attractive for those looking for a peaceful stay.
Littleton Church, Local pubs and restaurants, Proximity to Thurles and Templemore
Holycross
Famous for the Holy Cross Abbey, attracting visitors interested in history and spirituality. The village charm enhances its appeal for short-term rentals.
Holy Cross Abbey, Thurles Golf Club, Walking trails, Local shops and eateries
Killenaule
A small village with historical significance and beautiful surroundings. It offers a cozy atmosphere for travelers seeking local experiences.
Killenaule Church, Local historical sites, Countryside walks
Moyne
A quaint village with easy access to larger towns. Its beautiful countryside makes it a picturesque spot for visitors seeking nature.
Moyne Abbey, Scenic walking routes, Local wildlife
Cabra
A small, rural area known for its lush landscapes and rural activities. Perfect for those looking to escape the hustle of the city.
Cabra Castle, Nearby hiking trails, Peaceful countryside
Glenhoura
A scenic region offering outdoor activities and natural beauty. Attracts nature lovers and adventure seekers.
Glenhoura Forest Park, Hiking trails, Fishing spots

Understanding Airbnb License Requirements & STR Laws in The Municipal District of Thurles (2025)

While The Municipal District of Thurles, County Tipperary, Ireland currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for The Municipal District of Thurles to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in The Municipal District of Thurles (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in The Municipal District of Thurlesbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Lisheen Castle, County Tipperary, Ireland

Lisheen Castle, County Tipperary, Ireland

Entire Place • 9 bedrooms

$258,616
Revenue
43.1%
Occupancy
$1622.83
Daily Rate
Killahara Castle - history, mystery agus welcomes

Killahara Castle - history, mystery agus welcomes

Entire Place • 7 bedrooms

$198,443
Revenue
67.2%
Occupancy
$789.73
Daily Rate
Inch House, Tipperary

Inch House, Tipperary

Entire Place • 6 bedrooms

$176,952
Revenue
29.7%
Occupancy
$1632.82
Daily Rate
Tom Rocky’s Farmyard

Tom Rocky’s Farmyard

Entire Place • 3 bedrooms

$47,358
Revenue
84.1%
Occupancy
$153.81
Daily Rate
Beautiful old Irish cottage set in 4 acres.

Beautiful old Irish cottage set in 4 acres.

Entire Place • 3 bedrooms

$46,480
Revenue
70.6%
Occupancy
$192.33
Daily Rate
The Granary, Luxuriously Restored Barn on a Farm

The Granary, Luxuriously Restored Barn on a Farm

Entire Place • 2 bedrooms

$44,231
Revenue
39.6%
Occupancy
$341.45
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in The Municipal District of Thurles (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in The Municipal District of Thurles based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Zane1$258,61695.00/5.0
Tom1$198,443364.83/5.0
Cara1$176,952204.95/5.0
Derry4$65,7323354.66/5.0
Sorrel4$62,283324.97/5.0
1$47,358945.00/5.0
Chris1$46,480394.97/5.0
Bee1$44,231525.00/5.0
Gerard1$32,989464.91/5.0
Deirdre1$28,7011004.91/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in The Municipal District of Thurles.

Dive Deeper: Advanced The Municipal District of Thurles STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for The Municipal District of Thurles. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

The Municipal District of Thurles Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for The Municipal District of Thurles

  • The The Municipal District of Thurles Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 75% of the 52 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in The Municipal District of Thurles, House properties are the most common (53.8%), reflecting the local real estate landscape.
  • Houses represent a significant 53.8% portion, catering likely to families or larger groups.
  • The presence of 17.3% Hotel/Boutique listings indicates integration with traditional hospitality.
  • Smaller segments like unique stays (combined 3.8%) offer potential for unique stay experiences.

The Municipal District of Thurles Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for The Municipal District of Thurles

  • The dominant room capacity in The Municipal District of Thurles is 3 bedrooms listings, making up 23.1% of the market. This suggests a strong demand for properties suitable for families or small groups.
  • Together, 3 bedrooms and 1 bedroom properties represent 44.3% of the active Airbnb listings in The Municipal District of Thurles, indicating a high concentration in these sizes.
  • A significant 38.5% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in The Municipal District of Thurles.

The Municipal District of Thurles Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for The Municipal District of Thurles

  • The most common guest capacity trend in The Municipal District of Thurles vacation rentals is listings accommodating 2 guests (19.2%). This suggests the primary traveler segment is likely couples or solo travelers.
  • Properties designed for 2 guests and 8+ guests dominate the The Municipal District of Thurles STR market, accounting for 34.6% of listings.
  • 32.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in The Municipal District of Thurles.
  • On average, properties in The Municipal District of Thurles are equipped to host 3.7 guests.

The Municipal District of Thurles Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for The Municipal District of Thurles

  • The most common availability pattern in The Municipal District of Thurles falls within the 271-366 days range, representing 51.9% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 80.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 31-90 days range is most frequent in The Municipal District of Thurles (34.6%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 21.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

The Municipal District of Thurles Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (42.3%)

1 Night

22 listings

42.3% of total

2 Nights (28.8%)

2 Nights

15 listings

28.8% of total

3 Nights (3.8%)

3 Nights

2 listings

3.8% of total

4-6 Nights (3.8%)

4-6 Nights

2 listings

3.8% of total

7-29 Nights (7.7%)

7-29 Nights

4 listings

7.7% of total

30+ Nights (13.5%)

30+ Nights

7 listings

13.5% of total

Key Insights

  • The most prevalent minimum stay requirement in The Municipal District of Thurles is 1 Night, adopted by 42.3% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (71.1%) of the The Municipal District of Thurles Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
  • A significant segment (13.5%) caters to monthly stays (30+ nights) in The Municipal District of Thurles, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 1 Night minimum stay, as 42.3% of The Municipal District of Thurles hosts use this setting.
  • Explore offering discounts for stays of 30+ nights to attract the 13.5% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in The Municipal District of Thurles.

The Municipal District of Thurles Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (48.1%)

Flexible

25 listings

48.1% of total

Moderate (15.4%)

Moderate

8 listings

15.4% of total

Firm (19.2%)

Firm

10 listings

19.2% of total

Strict (17.3%)

Strict

9 listings

17.3% of total

Cancellation Policy Insights for The Municipal District of Thurles

  • The prevailing Airbnb cancellation policy trend in The Municipal District of Thurles is Flexible, used by 48.1% of listings.
  • There's a relatively balanced mix between guest-friendly (63.5%) and stricter (36.5%) policies, offering choices for different guest needs.

Recommendations for Hosts

  • Consider adopting a Flexible policy to align with the 48.1% market standard in The Municipal District of Thurles.
  • Regularly review your cancellation policy against competitors and market demand shifts in The Municipal District of Thurles.

The Municipal District of Thurles STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for The Municipal District of Thurles

  • The overall average booking lead time for vacation rentals in The Municipal District of Thurles is 55 days.
  • Guests book furthest in advance for stays during July (average 83 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in February (average 33 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (78 days avg.) sees the longest lead times, while Fall (49 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (55 days) as a baseline for your pricing and availability strategy in The Municipal District of Thurles.
  • For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 83 days out to capitalize on advance planning.
  • Target marketing efforts for the Summer season well in advance (at least 78 days) to capture early planners.
  • Monitor your own booking lead times against these The Municipal District of Thurles averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in The Municipal District of Thurles (2025)

Amenity Prevalence

Amenity Insights for The Municipal District of Thurles

  • Essential amenities in The Municipal District of Thurles that guests expect include: Free parking on premises, Smoke alarm, Heating, Wifi. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Hot water, TV, Carbon monoxide alarm are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for The Municipal District of Thurles: Free parking on premises, Smoke alarm, Heating, Wifi.
  • Prioritize adding missing essentials: Smoke alarm, Heating, Wifi.
  • Consider adding popular differentiators like Hot water or TV to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in The Municipal District of Thurles to stay competitive.

The Municipal District of Thurles Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for The Municipal District of Thurles

  • The typical guest profile for Airbnb in The Municipal District of Thurles consists of predominantly international visitors (67%), with top international origins including United States, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
  • Domestic travelers account for 32.8% of guests.
  • Key international markets include Ireland (32.8%) and United States (25.9%).
  • Top languages spoken are English (55.1%) followed by Spanish (10.5%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Focus marketing internationally, particularly towards travelers from United States.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the The Municipal District of Thurles Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
The Municipal District of Adare — Rathkeale91$3,058$261.3545%
Dalkey21$3,009$360.3648%
Howth34$2,996$350.4442%
The Municipal District of Kilkenny City67$2,872$244.7753%
The Municipal District of Bandon-Kinsale269$2,830$241.6449%
Dublin2,878$2,829$237.1551%
Municipal District of Carrigaline81$2,807$281.7949%
The Municipal District of Ardee30$2,741$243.7142%
The Municipal District of Piltown43$2,628$243.2551%
The Municipal District of Callan — Thomastown94$2,610$254.8843%

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