The Municipal District of Bray Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in County Wicklow, Ireland
Is Airbnb profitable in The Municipal District of Bray in 2025? Explore comprehensive Airbnb analytics for The Municipal District of Bray, County Wicklow, Ireland to uncover income potential. This 2025 STR market report for The Municipal District of Bray, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 72 active listings.
Whether you're considering an Airbnb investment in The Municipal District of Bray, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the The Municipal District of Bray Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key The Municipal District of Bray Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in The Municipal District of Bray (2025)
Understanding the monthly revenue variations for Airbnb listings in The Municipal District of Bray is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in The Municipal District of Bray is typically June, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in The Municipal District of Bray across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,108+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,090 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,702 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,014, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in The Municipal District of Bray
The Municipal District of Bray Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the The Municipal District of Bray STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in The Municipal District of Bray:
- Best-in-class properties (Top 10%) achieve 76%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 62% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 41%.
- Entry-level properties (Bottom 25%) average 20% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in The Municipal District of Bray
Average Daily Rate (ADR) Airbnb Trends in The Municipal District of Bray (2025)
Effective short term rental pricing strategy in The Municipal District of Bray involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in The Municipal District of Bray typically peaks in August and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $365+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $201 or more.
- Typical properties (Median) charge around $140 per night.
- Entry-level properties (Bottom 25%) earn around $80 per night.
Average Daily Rate (ADR) Trend by Month in The Municipal District of Bray
Get Live The Municipal District of Bray Market Intelligence 👇
Explore Real-time Analytics
Airbnb Seasonality Analysis & Trends in The Municipal District of Bray (2025)
Peak Season (June, May, July)
- Revenue averages $3,405 per month
- Occupancy rates average 52.4%
- Daily rates average $185
Shoulder Season
- Revenue averages $2,417 per month
- Occupancy maintains around 43.5%
- Daily rates hold near $176
Low Season (January, February, March)
- Revenue drops to average $1,334 per month
- Occupancy decreases to average 30.3%
- Daily rates adjust to average $161
Seasonality Insights for The Municipal District of Bray
- The Airbnb seasonality in The Municipal District of Bray shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases The Municipal District of Bray's highest earning potential, with monthly revenues capable of climbing to $3,514, occupancy reaching a high of 58.6%, and ADRs peaking at $189.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,173, occupancy could drop to 26.3%, and ADRs may adjust down to $158.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in The Municipal District of Bray.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these The Municipal District of Bray seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in The Municipal District of Bray (2025)
Exploring the top neighborhoods for short-term rentals in The Municipal District of Bray? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Bray Seafront | A popular seaside destination with stunning views of the Irish Sea. It attracts tourists for its picturesque promenade, local cafes, and diving spot. | Bray Head, Bray Seafront Promenade, Bray Beach, The Bray to Greystones Cliff Walk, Bray Head Theatre |
| Greystones | A charming coastal town known for its vibrant community and beautiful beaches. It's perfect for both tourists and locals looking for a laid-back atmosphere with plenty of amenities. | Greystones Harbour Marina, Greystones Beach, The Waves Leisure Centre, Cliff Walk to Bray, Local markets and boutiques |
| Knocknasillogue | A peaceful suburban area that offers easy access to both the coast and the countryside, appealing to families and those looking for a quieter stay. | Maulin Mountain, Nature trails, Local parks, Cafes and family-friendly eateries |
| Farnham Estate | Known for its luxury accommodations and spa facilities, this area attracts visitors looking for relaxation and pampering. | Farnham Estate Hotel, Spa facilities, Scenic walks, Golf Course, Wellness programs |
| Dalkey | A historic village with a rich cultural heritage, Dalkey is known for its medieval architecture and vibrant arts scene, making it attractive for cultural travelers. | Dalkey Castle, Dalkey Island, Local artisan shops, Restaurants with coastal views |
| Shankill | A suburban area with local parks and amenities, it offers a peaceful setting while being close to the beach, ideal for families and groups. | Shankill Beach, Local parks, The Shankill Castle, Community events and activities |
| Kilcoole | A small coastal village known for its ambiance and local charm, ideal for those seeking a quiet retreat close to the sea. | Kilcoole Beach, Local shops and cafes, Scenic coastal walks, Close to nature reserves |
| Booterstown | A residential area with great transport links to Dublin city, appealing to visitors wishing to explore both nature and urban areas easily. | Booterstown Marsh, Nearby parks, Restaurants and cafes, Transport links to Dublin |
Understanding Airbnb License Requirements & STR Laws in The Municipal District of Bray (2025)
While The Municipal District of Bray, County Wicklow, Ireland currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for The Municipal District of Bray to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in The Municipal District of Bray (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in The Municipal District of Braybased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Oakville, entire house, Adults Only
Entire Place • 5 bedrooms
Spacious modern 3 bedroom/bath house, wow views
Entire Place • 3 bedrooms
Newly renovated railway cottage beside the sea.
Entire Place • 2 bedrooms
Luxury Penthouse Apartment
Entire Place • 3 bedrooms
Sunny and Spacious
Entire Place • 2 bedrooms
Stylish Renovated Duplex Townhouse
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in The Municipal District of Bray (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in The Municipal District of Bray based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Nikki & Niall | 6 | $177,247 | 734 | 4.79/5.0 |
| The Strand Hotel, Former Home | 7 | $148,511 | 67 | 3.89/5.0 |
| Catherine | 3 | $111,671 | 298 | 4.98/5.0 |
| Rachel | 1 | $73,639 | 149 | 4.97/5.0 |
| Claire | 1 | $72,064 | 22 | 4.95/5.0 |
| Marie | 6 | $69,197 | 375 | 4.92/5.0 |
| Jonathan | 1 | $67,346 | 5 | 4.60/5.0 |
| Eoin | 1 | $51,284 | 14 | 4.93/5.0 |
| Catherine | 1 | $50,888 | 19 | 4.95/5.0 |
| Ciara | 1 | $48,194 | 22 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in The Municipal District of Bray.
Dive Deeper: Advanced The Municipal District of Bray STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for The Municipal District of Bray. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsThe Municipal District of Bray Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for The Municipal District of Bray
- The The Municipal District of Bray Airbnb market composition is heavily skewed towards Private Room listings, which make up 52.8% of the 72 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in The Municipal District of Bray, House properties are the most common (52.8%), reflecting the local real estate landscape.
- Houses represent a significant 52.8% portion, catering likely to families or larger groups.
- The presence of 18.1% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, outdoor/unique (combined 5.6%) offer potential for unique stay experiences.
The Municipal District of Bray Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for The Municipal District of Bray
- The dominant room capacity in The Municipal District of Bray is 1 bedroom listings, making up 25% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 43.1% of the active Airbnb listings in The Municipal District of Bray, indicating a high concentration in these sizes.
The Municipal District of Bray Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for The Municipal District of Bray
- The most common guest capacity trend in The Municipal District of Bray vacation rentals is listings accommodating 2 guests (29.2%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the The Municipal District of Bray STR market, accounting for 40.3% of listings.
- On average, properties in The Municipal District of Bray are equipped to host 2.1 guests.
The Municipal District of Bray Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for The Municipal District of Bray
- The most common availability pattern in The Municipal District of Bray falls within the 271-366 days range, representing 38.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 76.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in The Municipal District of Bray (37.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 25.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
The Municipal District of Bray Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
25 listings
40.3% of total
2 Nights
24 listings
38.7% of total
3 Nights
3 listings
4.8% of total
4-6 Nights
3 listings
4.8% of total
7-29 Nights
6 listings
9.7% of total
30+ Nights
1 listings
1.6% of total
Key Insights
- The most prevalent minimum stay requirement in The Municipal District of Bray is 1 Night, adopted by 40.3% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (79.0%) of the The Municipal District of Bray Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- Dedicated monthly rentals (30+ nights) represent a small niche (1.6%), possibly an untapped area for hosts.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 40.3% of The Municipal District of Bray hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in The Municipal District of Bray.
The Municipal District of Bray Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
18 listings
30% of total
Moderate
22 listings
36.7% of total
Firm
11 listings
18.3% of total
Strict
9 listings
15% of total
Cancellation Policy Insights for The Municipal District of Bray
- The prevailing Airbnb cancellation policy trend in The Municipal District of Bray is Moderate, used by 36.7% of listings.
- There's a relatively balanced mix between guest-friendly (66.7%) and stricter (33.3%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 36.7% market standard in The Municipal District of Bray.
- Regularly review your cancellation policy against competitors and market demand shifts in The Municipal District of Bray.
The Municipal District of Bray STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for The Municipal District of Bray
- The overall average booking lead time for vacation rentals in The Municipal District of Bray is 63 days.
- Guests book furthest in advance for stays during June (average 110 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 49 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (88 days avg.) sees the longest lead times, while Winter (53 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (63 days) as a baseline for your pricing and availability strategy in The Municipal District of Bray.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 110 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 88 days) to capture early planners.
- Monitor your own booking lead times against these The Municipal District of Bray averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in The Municipal District of Bray (2025)
Amenity Prevalence
Amenity Insights for The Municipal District of Bray
- Essential amenities in The Municipal District of Bray that guests expect include: Smoke alarm, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like Heating, Hot water, Essentials are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for The Municipal District of Bray: Smoke alarm, Wifi.
- Prioritize adding missing essentials: Smoke alarm, Wifi.
- Consider adding popular differentiators like Heating or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in The Municipal District of Bray to stay competitive.
The Municipal District of Bray Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for The Municipal District of Bray
- The typical guest profile for Airbnb in The Municipal District of Bray consists of predominantly international visitors (82%), with top international origins including United Kingdom, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 18.3% of guests.
- Key international markets include United States (23.4%) and United Kingdom (21.5%).
- Top languages spoken are English (50.5%) followed by German (10.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from United Kingdom.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the The Municipal District of Bray Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Howth | 33 | $3,490 | $326.70 | 47% |
| Skerries | 33 | $3,040 | $236.50 | 47% |
| The Municipal District of Kilkenny City | 59 | $2,959 | $234.15 | 55% |
| Dublin | 2,732 | $2,868 | $227.55 | 51% |
| The Municipal District of Ardee | 31 | $2,822 | $223.86 | 43% |
| The Municipal District of Dundalk | 129 | $2,819 | $281.87 | 40% |
| Malahide | 31 | $2,813 | $258.61 | 52% |
| The Municipal District of Callan — Thomastown | 98 | $2,732 | $240.54 | 46% |
| The Municipal District of Piltown | 40 | $2,720 | $214.83 | 52% |
| Ballyward | 13 | $2,720 | $187.09 | 47% |