The Municipal District of Wicklow Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in County Wicklow, Ireland
Is Airbnb profitable in The Municipal District of Wicklow in 2025? Explore comprehensive Airbnb analytics for The Municipal District of Wicklow, County Wicklow, Ireland to uncover income potential. This 2025 STR market report for The Municipal District of Wicklow, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 132 active listings.
Whether you're considering an Airbnb investment in The Municipal District of Wicklow, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the The Municipal District of Wicklow Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key The Municipal District of Wicklow Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in The Municipal District of Wicklow (2025)
Understanding the monthly revenue variations for Airbnb listings in The Municipal District of Wicklow is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in The Municipal District of Wicklow is typically June, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in The Municipal District of Wicklow across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,476+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,723 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,376 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,381, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in The Municipal District of Wicklow
The Municipal District of Wicklow Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the The Municipal District of Wicklow STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in The Municipal District of Wicklow:
- Best-in-class properties (Top 10%) achieve 83%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 72% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 53%.
- Entry-level properties (Bottom 25%) average 27% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in The Municipal District of Wicklow
Average Daily Rate (ADR) Airbnb Trends in The Municipal District of Wicklow (2025)
Effective short term rental pricing strategy in The Municipal District of Wicklow involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in The Municipal District of Wicklow typically peaks in December and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $301+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $194 or more.
- Typical properties (Median) charge around $132 per night.
- Entry-level properties (Bottom 25%) earn around $96 per night.
Average Daily Rate (ADR) Trend by Month in The Municipal District of Wicklow
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Airbnb Seasonality Analysis & Trends in The Municipal District of Wicklow (2025)
Peak Season (June, August, July)
- Revenue averages $4,001 per month
- Occupancy rates average 62.9%
- Daily rates average $170
Shoulder Season
- Revenue averages $2,877 per month
- Occupancy maintains around 50.0%
- Daily rates hold near $177
Low Season (January, February, March)
- Revenue drops to average $2,022 per month
- Occupancy decreases to average 38.9%
- Daily rates adjust to average $196
Seasonality Insights for The Municipal District of Wicklow
- The Airbnb seasonality in The Municipal District of Wicklow shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases The Municipal District of Wicklow's highest earning potential, with monthly revenues capable of climbing to $4,144, occupancy reaching a high of 64.7%, and ADRs peaking at $199.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,950, occupancy could drop to 36.7%, and ADRs may adjust down to $165.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in The Municipal District of Wicklow.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these The Municipal District of Wicklow seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in The Municipal District of Wicklow (2025)
Exploring the top neighborhoods for short-term rentals in The Municipal District of Wicklow? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Wicklow Town | Historic coastal town known for its scenic views and vibrant community. A perfect base for exploring the Wicklow Mountains and the Irish Sea. | Wicklow Gaol, St. Patrick's Cathedral, The Murrough, Wicklow Head Lighthouse, Cliffs of Moher |
| Greystones | Charming seaside town with beautiful beaches and a friendly atmosphere. Ideal for families and tourists looking for a peaceful getaway by the sea. | Greystones Beach, Bray to Greystones Walk, Cliff Walk, Local cafés and shops, The enigmatical Rathmichael Lodge |
| Bray | Popular coastal town home to breathtaking scenery and a lively promenade. Attracts both tourists and locals for its dining and entertainment options. | Bray Head, Bray Seafront, Nine Arches Viaduct, Bray Harbour, The People's Park |
| Kilcoole | Quiet village close to the coast, ideal for families and those seeking a tranquil stay. Enjoys the charm of small-town Ireland with access to beaches and nature walks. | Kilcoole Beach, Powerscourt Waterfall, Delgany Golf Club, Nature reserves, Local farms and markets |
| Delgany | Scenic village with a rich history and stunning countryside views. Popular for hiking and as a base for exploring the Wicklow region. | Delgany Golf Club, The Delgany Village, Walking trails, Historic churches, Local pubs |
| Roundwood | Known as the highest village in Ireland, it offers stunning views and outdoor activities. Perfect for nature lovers and hiking enthusiasts. | Lough Toodrin, The Wicklow Way, Local hiking trails, Fishing spots, Scenic viewpoints |
| Enniskerry | Charming village known for its picturesque surroundings and close proximity to Powerscourt Estate. A popular destination for visitors exploring Wicklow. | Powerscourt Gardens, Powerscourt Waterfall, Knockrose Gardens, Lower Lake, Local artisan shops |
| Laragh | Gateway to the Wicklow National Park, ideal for outdoor adventures. Attracts those looking to explore the natural beauty of Wicklow. | Glendalough Monastic Site, Wicklow National Park, The Spinc and Glenealo Valley, Local walking trails, Historical ruins |
Understanding Airbnb License Requirements & STR Laws in The Municipal District of Wicklow (2025)
While The Municipal District of Wicklow, County Wicklow, Ireland currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for The Municipal District of Wicklow to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in The Municipal District of Wicklow (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in The Municipal District of Wicklowbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Ballyknocken Farmhouse B&B Co. Wicklow
Entire Place • 7 bedrooms
Relax & enjoy sunsets with family & friends.
Entire Place • 4 bedrooms
Luxury Country House Glendalough Wicklow
Entire Place • 5 bedrooms
Luxury rustic retreat with hot tub in Glendalough
Entire Place • 1 bedroom
Woodland Haven
Entire Place • 4 bedrooms
A magical space with private hottub in Glendalough
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in The Municipal District of Wicklow (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in The Municipal District of Wicklow based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Michael | 4 | $264,431 | 1020 | 4.92/5.0 |
| K2 | 7 | $240,654 | 281 | 4.90/5.0 |
| Ballyknocken | 3 | $189,271 | 5 | 1.67/5.0 |
| Max | 7 | $188,967 | 519 | 4.89/5.0 |
| Matthew | 5 | $139,726 | 361 | 4.78/5.0 |
| Host #187686 | 1 | $114,200 | 14 | 5.00/5.0 |
| Anya | 2 | $112,591 | 1115 | 4.96/5.0 |
| Lisa | 1 | $110,872 | 10 | 5.00/5.0 |
| Sophia | 4 | $109,560 | 319 | 4.90/5.0 |
| Graham | 2 | $100,718 | 86 | 4.73/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in The Municipal District of Wicklow.
Dive Deeper: Advanced The Municipal District of Wicklow STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for The Municipal District of Wicklow. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsThe Municipal District of Wicklow Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for The Municipal District of Wicklow
- The The Municipal District of Wicklow Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 69.7% of the 132 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 29.5% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in The Municipal District of Wicklow, House properties are the most common (61.4%), reflecting the local real estate landscape.
- Houses represent a significant 61.4% portion, catering likely to families or larger groups.
- The presence of 8.3% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like unique stays (combined 0.8%) offer potential for unique stay experiences.
The Municipal District of Wicklow Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for The Municipal District of Wicklow
- The dominant room capacity in The Municipal District of Wicklow is 1 bedroom listings, making up 31.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 55.3% of the active Airbnb listings in The Municipal District of Wicklow, indicating a high concentration in these sizes.
- A significant 20.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in The Municipal District of Wicklow.
The Municipal District of Wicklow Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for The Municipal District of Wicklow
- The most common guest capacity trend in The Municipal District of Wicklow vacation rentals is listings accommodating 2 guests (26.5%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the The Municipal District of Wicklow STR market, accounting for 43.9% of listings.
- 19.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in The Municipal District of Wicklow.
- On average, properties in The Municipal District of Wicklow are equipped to host 3.1 guests.
The Municipal District of Wicklow Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for The Municipal District of Wicklow
- The most common availability pattern in The Municipal District of Wicklow falls within the 181-270 days range, representing 37.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 63.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in The Municipal District of Wicklow (37.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 39.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
The Municipal District of Wicklow Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
49 listings
41.9% of total
2 Nights
43 listings
36.8% of total
3 Nights
11 listings
9.4% of total
4-6 Nights
3 listings
2.6% of total
7-29 Nights
3 listings
2.6% of total
30+ Nights
8 listings
6.8% of total
Key Insights
- The most prevalent minimum stay requirement in The Municipal District of Wicklow is 1 Night, adopted by 41.9% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (78.7%) of the The Municipal District of Wicklow Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 41.9% of The Municipal District of Wicklow hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 6.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in The Municipal District of Wicklow.
The Municipal District of Wicklow Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
27 listings
23.5% of total
Moderate
57 listings
49.6% of total
Firm
11 listings
9.6% of total
Strict
20 listings
17.4% of total
Cancellation Policy Insights for The Municipal District of Wicklow
- The prevailing Airbnb cancellation policy trend in The Municipal District of Wicklow is Moderate, used by 49.6% of listings.
- The market strongly favors guest-friendly terms, with 73.1% of listings offering Flexible or Moderate policies. This suggests guests in The Municipal District of Wicklow may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 49.6% market standard in The Municipal District of Wicklow.
- Regularly review your cancellation policy against competitors and market demand shifts in The Municipal District of Wicklow.
The Municipal District of Wicklow STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for The Municipal District of Wicklow
- The overall average booking lead time for vacation rentals in The Municipal District of Wicklow is 55 days.
- Guests book furthest in advance for stays during July (average 96 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 45 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (83 days avg.) sees the longest lead times, while Fall (50 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (55 days) as a baseline for your pricing and availability strategy in The Municipal District of Wicklow.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 96 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 83 days) to capture early planners.
- Monitor your own booking lead times against these The Municipal District of Wicklow averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in The Municipal District of Wicklow (2025)
Amenity Prevalence
Amenity Insights for The Municipal District of Wicklow
- Popular amenities like Heating, Essentials, Wifi are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Consider adding popular differentiators like Heating or Essentials to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in The Municipal District of Wicklow to stay competitive.
The Municipal District of Wicklow Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for The Municipal District of Wicklow
- The typical guest profile for Airbnb in The Municipal District of Wicklow consists of predominantly international visitors (72%), with top international origins including United Kingdom, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 28.1% of guests.
- Key international markets include Ireland (28.1%) and United Kingdom (20.5%).
- Top languages spoken are English (54.7%) followed by French (12.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from United Kingdom.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the The Municipal District of Wicklow Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Howth | 33 | $3,490 | $326.70 | 47% |
| Skerries | 33 | $3,040 | $236.50 | 47% |
| The Municipal District of Kilkenny City | 59 | $2,959 | $234.15 | 55% |
| Dublin | 2,732 | $2,868 | $227.55 | 51% |
| The Municipal District of Ardee | 31 | $2,822 | $223.86 | 43% |
| The Municipal District of Dundalk | 129 | $2,819 | $281.87 | 40% |
| Malahide | 31 | $2,813 | $258.61 | 52% |
| The Municipal District of Callan — Thomastown | 98 | $2,732 | $240.54 | 46% |
| The Municipal District of Piltown | 40 | $2,720 | $214.83 | 52% |
| Ballyward | 13 | $2,720 | $187.09 | 47% |