Anacapri Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Campania, Italy
Is Airbnb profitable in Anacapri in 2025? Explore comprehensive Airbnb analytics for Anacapri, Campania, Italy to uncover income potential. This 2025 STR market report for Anacapri, based on AirROI data from September 2024 to August 2025, reveals key trends in the market of 210 active listings.
Whether you're considering an Airbnb investment in Anacapri, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Anacapri Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Anacapri Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Anacapri (2025)
Understanding the monthly revenue variations for Airbnb listings in Anacapri is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Anacapri is typically July, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Anacapri across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,569+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,497 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,111 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,087, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Anacapri
Anacapri Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Anacapri STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Septembersees the highest demand (peak season occupancy), while December experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Anacapri:
- Best-in-class properties (Top 10%) achieve 69%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 53% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 31%.
- Entry-level properties (Bottom 25%) average 15% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Anacapri
Average Daily Rate (ADR) Airbnb Trends in Anacapri (2025)
Effective short term rental pricing strategy in Anacapri involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Anacapri typically peaks in August and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $709+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $370 or more.
- Typical properties (Median) charge around $216 per night.
- Entry-level properties (Bottom 25%) earn around $166 per night.
Average Daily Rate (ADR) Trend by Month in Anacapri
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Airbnb Seasonality Analysis & Trends in Anacapri (2025)
Peak Season (July, August, June)
- Revenue averages $5,726 per month
- Occupancy rates average 46.9%
- Daily rates average $381
Shoulder Season
- Revenue averages $3,127 per month
- Occupancy maintains around 37.0%
- Daily rates hold near $358
Low Season (January, November, December)
- Revenue drops to average $1,066 per month
- Occupancy decreases to average 19.1%
- Daily rates adjust to average $370
Seasonality Insights for Anacapri
- The Airbnb seasonality in Anacapri shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Anacapri's highest earning potential, with monthly revenues capable of climbing to $6,004, occupancy reaching a high of 52.2%, and ADRs peaking at $396.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,000, occupancy could drop to 16.4%, and ADRs may adjust down to $323.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Anacapri.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Anacapri seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Anacapri (2025)
Exploring the top neighborhoods for short-term rentals in Anacapri? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Monte Solaro | The highest point on the island, offering breathtaking views of the Bay of Naples and Vesuvius. A popular destination for visitors looking for panoramic landscapes and hiking trails. | Monte Solaro, Chairlift to Monte Solaro, Scenic hiking trails, Stunning sunset views |
| Villa San Michele | A beautiful historic villa with magnificent gardens and views. Attracts tourists interested in architecture, history, and art. | Villa San Michele, Beautiful gardens, Historical architecture, Art exhibitions |
| Punta Carena | Home to the island's lighthouse and a stunning beach. Ideal for those who enjoy water activities and seafront relaxation. | Punta Carena Lighthouse, Beaches, Swimming, Snorkeling |
| Anacapri Town Center | The heart of Anacapri, featuring charming streets, local shops, and authentic Italian cuisine. Perfect for tourists wanting an immersive local experience. | Local shops, Restaurants, Cafés, Traditional Italian cuisine |
| Blue Grotto | A famous sea cave known for its mesmerizing blue waters. A must-visit for visitors looking for unique natural wonders. | Blue Grotto, Boat tours, Unique natural light phenomena |
| Capri Palace Hotel | A luxurious hotel that attracts high-end tourists. Great for those looking to be near luxury accommodations and top-notch dining. | Luxury dining, Spa services, Exclusive events |
| Chiesa di San Michele | A historic church with a beautiful tile floor and interesting architecture. Appeals to visitors interested in history and culture. | Chiesa di San Michele, Cultural heritage, Architectural beauty |
| Via Giuseppe Orlandi | A scenic road leading to various attractions, known for its picturesque views and vibrant local life. A great spot for an authentic walking experience. | Scenic views, Local culture, Artisan shops |
Understanding Airbnb License Requirements & STR Laws in Anacapri (2025)
While Anacapri, Campania, Italy currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Anacapri to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 0% licensed listings)
Top Performing Airbnb Properties in Anacapri (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Anacapribased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Luxury central Villa with pool and privacy
Entire Place • 4 bedrooms
Villa Maiuri by MyVillaCollection
Entire Place • 6 bedrooms
Lovely home in Anacapri
Entire Place • 6 bedrooms
Independent Villa with Pool for 8-13 people
Entire Place • 4 bedrooms
Mediterranean Style Villa with garden and pool
Entire Place • 4 bedrooms
Villa in Caprile for6 people by Capri-Property
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Anacapri (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Anacapri based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Alessandro | 1 | $301,121 | 14 | 5.00/5.0 |
| Luca | 1 | $271,922 | 2 | Not Rated |
| Novasol | 1 | $250,029 | 5 | 5.00/5.0 |
| Antonio | 4 | $226,604 | 46 | 4.89/5.0 |
| Genny | 6 | $226,445 | 619 | 4.80/5.0 |
| Sacha | 1 | $197,025 | 57 | 4.86/5.0 |
| Capri Property | 2 | $179,591 | 10 | 4.58/5.0 |
| Stefanella | 1 | $164,643 | 12 | 5.00/5.0 |
| Ivan | 5 | $154,786 | 83 | 4.85/5.0 |
| Luigia | 6 | $137,591 | 100 | 4.72/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Anacapri.
Dive Deeper: Advanced Anacapri STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Anacapri. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsAnacapri Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Anacapri
- The Anacapri Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 59% of the 210 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 38.1% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Anacapri, House properties are the most common (40.5%), reflecting the local real estate landscape.
- Houses represent a significant 40.5% portion, catering likely to families or larger groups.
- The presence of 29% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique, others (combined 3.8%) offer potential for unique stay experiences.
Anacapri Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Anacapri
- The dominant room capacity in Anacapri is 1 bedroom listings, making up 42.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 61.9% of the active Airbnb listings in Anacapri, indicating a high concentration in these sizes.
Anacapri Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Anacapri
- The most common guest capacity trend in Anacapri vacation rentals is listings accommodating 2 guests (28.1%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Anacapri STR market, accounting for 43.8% of listings.
- 21.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Anacapri.
- On average, properties in Anacapri are equipped to host 3.2 guests.
Anacapri Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Anacapri
- The most common availability pattern in Anacapri falls within the 271-366 days range, representing 64.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 92.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Anacapri (36.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 7.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Anacapri Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
30 listings
14.4% of total
2 Nights
62 listings
29.7% of total
3 Nights
14 listings
6.7% of total
4-6 Nights
8 listings
3.8% of total
7-29 Nights
11 listings
5.3% of total
30+ Nights
84 listings
40.2% of total
Key Insights
- The most prevalent minimum stay requirement in Anacapri is 30+ Nights, adopted by 40.2% of listings. This highlights the market's preference for longer commitments.
- A significant segment (40.2%) caters to monthly stays (30+ nights) in Anacapri, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 40.2% of Anacapri hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 14.4% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 40.2% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Anacapri.
Anacapri Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
4 listings
1.9% of total
Super Strict 30 Days
21 listings
10% of total
Flexible
35 listings
16.7% of total
Moderate
84 listings
40.2% of total
Strict
65 listings
31.1% of total
Cancellation Policy Insights for Anacapri
- The prevailing Airbnb cancellation policy trend in Anacapri is Moderate, used by 40.2% of listings.
- There's a relatively balanced mix between guest-friendly (56.9%) and stricter (31.1%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 40.2% market standard in Anacapri.
- With 31.1% using Strict terms, this is a viable option in Anacapri, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Anacapri.
Anacapri STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Anacapri
- The overall average booking lead time for vacation rentals in Anacapri is 62 days.
- Guests book furthest in advance for stays during August (average 77 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in December (average 40 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (67 days avg.) sees the longest lead times, while Winter (43 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (62 days) as a baseline for your pricing and availability strategy in Anacapri.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 77 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 67 days) to capture early planners.
- Monitor your own booking lead times against these Anacapri averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Anacapri (2025)
Amenity Prevalence
Amenity Insights for Anacapri
- Essential amenities in Anacapri that guests expect include: Wifi. Lacking these (this) could significantly impact bookings.
- Popular amenities like Hair dryer, Air conditioning, Hangers are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Anacapri: Wifi.
- Prioritize adding missing essentials: Wifi.
- Consider adding popular differentiators like Hair dryer or Air conditioning to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Anacapri to stay competitive.
Anacapri Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Anacapri
- The typical guest profile for Airbnb in Anacapri consists of predominantly international visitors (91%), with top international origins including France, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 8.7% of guests.
- Key international markets include United States (32.1%) and France (9.6%).
- Top languages spoken are English (46.9%) followed by Spanish (13.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from France.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Anacapri Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Positano | 730 | $6,505 | $634.57 | 50% |
| Praiano | 352 | $4,280 | $444.98 | 50% |
| Conca dei Marini | 127 | $3,694 | $394.01 | 46% |
| Sorrento | 1,565 | $3,600 | $338.63 | 48% |
| Capri | 420 | $3,597 | $577.11 | 36% |
| Massa Lubrense | 821 | $3,198 | $397.88 | 41% |
| Amalfi | 488 | $3,009 | $308.39 | 44% |
| Furore | 156 | $2,800 | $324.75 | 50% |
| Ravello | 272 | $2,798 | $322.35 | 42% |
| Atrani | 124 | $2,686 | $225.86 | 50% |