Massa Lubrense Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Campania, Italy
Is Airbnb profitable in Massa Lubrense in 2025? Explore comprehensive Airbnb analytics for Massa Lubrense, Campania, Italy to uncover income potential. This 2025 STR market report for Massa Lubrense, based on AirROI data from October 2024 to September 2025, reveals key trends in the market of 799 active listings.
Whether you're considering an Airbnb investment in Massa Lubrense, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Massa Lubrense Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Massa Lubrense Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Massa Lubrense (2025)
Understanding the monthly revenue variations for Airbnb listings in Massa Lubrense is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Massa Lubrense is typically July, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Massa Lubrense across different performance tiers:
- Best-in-class properties (Top 10%) achieve $11,955+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $5,819 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,739 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,249, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Massa Lubrense
Massa Lubrense Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Massa Lubrense STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while December experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Massa Lubrense:
- Best-in-class properties (Top 10%) achieve 76%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 60% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 37%.
- Entry-level properties (Bottom 25%) average 18% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Massa Lubrense
Average Daily Rate (ADR) Airbnb Trends in Massa Lubrense (2025)
Effective short term rental pricing strategy in Massa Lubrense involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Massa Lubrense typically peaks in July and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $971+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $475 or more.
- Typical properties (Median) charge around $238 per night.
- Entry-level properties (Bottom 25%) earn around $145 per night.
Average Daily Rate (ADR) Trend by Month in Massa Lubrense
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Airbnb Seasonality Analysis & Trends in Massa Lubrense (2025)
Peak Season (July, August, June)
- Revenue averages $7,712 per month
- Occupancy rates average 53.7%
- Daily rates average $468
Shoulder Season
- Revenue averages $4,941 per month
- Occupancy maintains around 42.2%
- Daily rates hold near $394
Low Season (January, February, December)
- Revenue drops to average $2,332 per month
- Occupancy decreases to average 22.5%
- Daily rates adjust to average $380
Seasonality Insights for Massa Lubrense
- The Airbnb seasonality in Massa Lubrense shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Massa Lubrense's highest earning potential, with monthly revenues capable of climbing to $8,247, occupancy reaching a high of 56.5%, and ADRs peaking at $472.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,998, occupancy could drop to 18.8%, and ADRs may adjust down to $373.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Massa Lubrense.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Massa Lubrense seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Massa Lubrense (2025)
Exploring the top neighborhoods for short-term rentals in Massa Lubrense? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Marina del Cantone | A picturesque village with beautiful beaches and clear waters, perfect for those seeking relaxation and stunning coastal scenery. | Marina del Cantone Beach, Cala di Puolo, Climbing at the nearby cliffs, Boat tours to the Amalfi Coast, Restaurant with fresh seafood |
| Massa Lubrense Center | The charming heart of Massa Lubrense with local shops and restaurants, providing an authentic Italian experience close to major attractions. | Piazza Vescovado, Sant'Agata sui Due Golfi, Local artisanal shops, Nearby hiking trails, Traditional Italian cuisine |
| Termini | A tranquil village with breathtaking views of the Gulf of Naples, ideal for visitors wanting peace and picturesque landscapes. | Termini beach, Viewpoint overlooking Capri, Hiking trails to Punta Campanella, Local vineyards and olive groves, Rural agriturismos |
| Capri Ferry Terminal | Easy access to the island of Capri, a popular tourist destination with luxury shopping and stunning landscapes. | Ferries to Capri, Punta Carena Lighthouse, Gardens of Augustus, Via Krupp, Faro di Punta Carena |
| Tordigliano | A quiet locality known for its natural beauty and proximity to stunning hiking trails, attractive for eco-tourists and nature lovers. | Path of the Gods hiking trail, Local flora and fauna, Stargazing opportunities, Authentic rural experiences, Nearby beaches |
| Villa Echia | A luxurious area known for its villas and beautiful views, appealing to travelers seeking upscale accommodations and serene environments. | Scenic villa views, Nearby gourmet restaurants, Historic villas, Olive groves, Lush gardens |
| Punta Campanella | Famous for its ancient lighthouse and extraordinary marine park, a hotspot for outdoor enthusiasts and divers. | Punta Campanella Marine Reserve, Diving and snorkeling spots, Historical remains, Beautiful coastal walking paths, Unique marine life |
| Sorrento | Culturally rich town just a short distance away, known for its stunning vistas, vibrant culture, and access to the Amalfi Coast. | Piazza Tasso, Sorrento Marina, Limoncello tasting, Historic churches, Shopping streets |
Understanding Airbnb License Requirements & STR Laws in Massa Lubrense (2025)
Yes, Massa Lubrense, Campania, Italy enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Massa Lubrense to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 69% licensed listings)
Top Performing Airbnb Properties in Massa Lubrense (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Massa Lubrensebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Villa Dafne: Concierge by Feeling Italy
Entire Place • 6 bedrooms
Villa Murat: Historic, Stunning Views & Concierge
Entire Place • 5 bedrooms
Villa Jarito
Entire Place • 4 bedrooms
Villa Aragona: Historic Villa, Views & Concierge
Entire Place • 7 bedrooms
Amazing Villa kalu with pool for up to 16 people
Entire Place • 8 bedrooms
Villa Capriccio Sorrento coast -Villa by the sea
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Massa Lubrense (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Massa Lubrense based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| The Feeling Italy Team | 39 | $4,426,722 | 2159 | 4.81/5.0 |
| Amore Rentals | 25 | $1,444,622 | 383 | 4.68/5.0 |
| The Gocce Team | 15 | $829,536 | 642 | 4.52/5.0 |
| Francesco | 13 | $691,197 | 636 | 4.77/5.0 |
| My Rental Homes | 6 | $538,952 | 76 | 4.55/5.0 |
| Carmine | 5 | $521,049 | 84 | 4.93/5.0 |
| Daniela Elena | 11 | $429,325 | 70 | 4.62/5.0 |
| My Rental Homes | 9 | $408,918 | 111 | 4.74/5.0 |
| Alfonso | 7 | $402,095 | 425 | 4.68/5.0 |
| Rosy | 9 | $361,638 | 90 | 4.88/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Massa Lubrense.
Dive Deeper: Advanced Massa Lubrense STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Massa Lubrense. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMassa Lubrense Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Massa Lubrense
- The Massa Lubrense Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 90% of the 799 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Massa Lubrense, House properties are the most common (59.8%), reflecting the local real estate landscape.
- Houses represent a significant 59.8% portion, catering likely to families or larger groups.
- Smaller segments like outdoor/unique, others, unique stays (combined 2.1%) offer potential for unique stay experiences.
Massa Lubrense Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Massa Lubrense
- The dominant room capacity in Massa Lubrense is 1 bedroom listings, making up 27.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 55.5% of the active Airbnb listings in Massa Lubrense, indicating a high concentration in these sizes.
- A significant 37.9% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Massa Lubrense.
Massa Lubrense Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Massa Lubrense
- The most common guest capacity trend in Massa Lubrense vacation rentals is listings accommodating 4 guests (24.7%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 8+ guests dominate the Massa Lubrense STR market, accounting for 49.4% of listings.
- 44.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Massa Lubrense.
- On average, properties in Massa Lubrense are equipped to host 5.0 guests.
Massa Lubrense Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Massa Lubrense
- The most common availability pattern in Massa Lubrense falls within the 271-366 days range, representing 54.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 87.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Massa Lubrense (32.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 14.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Massa Lubrense Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
40 listings
5% of total
2 Nights
87 listings
10.9% of total
3 Nights
144 listings
18.1% of total
4-6 Nights
76 listings
9.5% of total
7-29 Nights
50 listings
6.3% of total
30+ Nights
400 listings
50.2% of total
Key Insights
- The most prevalent minimum stay requirement in Massa Lubrense is 30+ Nights, adopted by 50.2% of listings. This highlights the market's preference for longer commitments.
- Very short stays (1-2 nights) are less common (15.9%), suggesting hosts prefer slightly longer bookings to optimize turnover.
- A significant segment (50.2%) caters to monthly stays (30+ nights) in Massa Lubrense, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 50.2% of Massa Lubrense hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 5% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 50.2% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Massa Lubrense.
Massa Lubrense Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
80 listings
10.1% of total
Super Strict 30 Days
87 listings
11% of total
Flexible
80 listings
10.1% of total
Moderate
326 listings
41.1% of total
Firm
80 listings
10.1% of total
Strict
140 listings
17.7% of total
Cancellation Policy Insights for Massa Lubrense
- The prevailing Airbnb cancellation policy trend in Massa Lubrense is Moderate, used by 41.1% of listings.
- There's a relatively balanced mix between guest-friendly (51.2%) and stricter (27.8%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 41.1% market standard in Massa Lubrense.
- Regularly review your cancellation policy against competitors and market demand shifts in Massa Lubrense.
Massa Lubrense STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Massa Lubrense
- The overall average booking lead time for vacation rentals in Massa Lubrense is 75 days.
- Guests book furthest in advance for stays during March (average 85 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 37 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (78 days avg.) sees the longest lead times, while Winter (56 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (75 days) as a baseline for your pricing and availability strategy in Massa Lubrense.
- Target marketing efforts for the Spring season well in advance (at least 78 days) to capture early planners.
- Monitor your own booking lead times against these Massa Lubrense averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Massa Lubrense (2025)
Amenity Prevalence
Amenity Insights for Massa Lubrense
- Essential amenities in Massa Lubrense that guests expect include: Wifi. Lacking these (this) could significantly impact bookings.
- Popular amenities like Hair dryer, TV, Air conditioning are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Massa Lubrense: Wifi.
- Prioritize adding missing essentials: Wifi.
- Consider adding popular differentiators like Hair dryer or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Massa Lubrense to stay competitive.
Massa Lubrense Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Massa Lubrense
- The typical guest profile for Airbnb in Massa Lubrense consists of predominantly international visitors (97%), with top international origins including United Kingdom, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 3.5% of guests.
- Key international markets include United States (31.3%) and United Kingdom (15.5%).
- Top languages spoken are English (48.1%) followed by Spanish (11.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from United Kingdom.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Massa Lubrense Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Positano | 726 | $6,534 | $641.71 | 50% |
| Praiano | 349 | $4,253 | $438.51 | 49% |
| Capri | 415 | $3,652 | $573.38 | 36% |
| Sorrento | 1,547 | $3,588 | $342.67 | 47% |
| Conca dei Marini | 128 | $3,581 | $398.66 | 44% |
| Amalfi | 485 | $2,989 | $307.23 | 42% |
| Furore | 153 | $2,988 | $334.52 | 50% |
| Ravello | 260 | $2,904 | $328.18 | 41% |
| Atrani | 125 | $2,664 | $225.27 | 49% |
| Sant'Agnello | 292 | $2,356 | $291.86 | 43% |