San Marco Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Campania, Italy
Is Airbnb profitable in San Marco in 2025? Explore comprehensive Airbnb analytics for San Marco, Campania, Italy to uncover income potential. This 2025 STR market report for San Marco, based on AirROI data from July 2024 to June 2025, reveals key trends in the niche market of 52 active listings.
Whether you're considering an Airbnb investment in San Marco, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the San Marco Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key San Marco Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in San Marco (2025)
Understanding the monthly revenue variations for Airbnb listings in San Marco is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in San Marco is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in San Marco across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,319+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,213 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $964 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $377, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in San Marco
San Marco Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the San Marco STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in San Marco:
- Best-in-class properties (Top 10%) achieve 68%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 45% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 21%.
- Entry-level properties (Bottom 25%) average 11% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in San Marco
Average Daily Rate (ADR) Airbnb Trends in San Marco (2025)
Effective short term rental pricing strategy in San Marco involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in San Marco typically peaks in June and dips lowest during December. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $230+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $167 or more.
- Typical properties (Median) charge around $113 per night.
- Entry-level properties (Bottom 25%) earn around $90 per night.
Average Daily Rate (ADR) Trend by Month in San Marco
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Airbnb Seasonality Analysis & Trends in San Marco (2025)
Peak Season (August, September, July)
- Revenue averages $3,859 per month
- Occupancy rates average 46.8%
- Daily rates average $175
Shoulder Season
- Revenue averages $1,851 per month
- Occupancy maintains around 29.6%
- Daily rates hold near $169
Low Season (January, February, December)
- Revenue drops to average $583 per month
- Occupancy decreases to average 15.6%
- Daily rates adjust to average $161
Seasonality Insights for San Marco
- The Airbnb seasonality in San Marco shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases San Marco's highest earning potential, with monthly revenues capable of climbing to $4,201, occupancy reaching a high of 55.4%, and ADRs peaking at $187.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $359, occupancy could drop to 10.3%, and ADRs may adjust down to $155.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in San Marco.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these San Marco seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in San Marco (2025)
Exploring the top neighborhoods for short-term rentals in San Marco? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Piazza San Marco | The main public square in Venice, surrounded by magnificent architecture and attractions. A prime location for tourists looking to experience the heart of the city. | Basilica di San Marco, Doge's Palace, Campanile di San Marco, Piazza San Marco itself, Grand Canal |
| Costiera Amalfitana | Known for its stunning coastal scenery and charming towns, this area attracts tourists seeking breathtaking views and cultural experiences. | Positano, Ravello, Amalfi, Furore, Path of the Gods |
| Capri | A famous island destination known for its luxury and natural beauty. Popular with tourists looking for a memorable getaway. | Blue Grotto, Villa Jovis, Piazzetta di Capri, Gardens of Augustus |
| Sorrento | A coastal town with beautiful views, rich history, and proximity to Pompeii. Ideal for tourists looking to explore the Amalfi Coast. | Marina Grande, Sorrento Cathedral, Punta del Capo, Piazza Tasso |
| Pompeii | The ancient city preserved by volcanic ash. A must-visit for history enthusiasts and tourists from around the world. | Pompeii Archaeological Site, Villa of the Mysteries, Forum, Temple of Apollo |
| Naples Historic Center | A UNESCO World Heritage site rich in history, culture, and culinary experiences, attracting many tourists. | Cappella Sansevero, Naples Cathedral, Via San Gregorio Armeno, Castel Nuovo |
| Ischia | A volcanic island known for its thermal spas and beautiful beaches, attracting visitors looking for relaxation and wellness. | Castello Aragonese, Negombo Thermal Gardens, Maronti Beach, Forio |
| Caserta | Home to the Royal Palace, a UNESCO World Heritage site, offering rich historical experiences and stunning architecture. | Reggia di Caserta, San Leucio, Palace Gardens, Aqueduct of Vanvitelli |
Understanding Airbnb License Requirements & STR Laws in San Marco (2025)
While San Marco, Campania, Italy currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for San Marco to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in San Marco (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in San Marcobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Large property, 3 houses, 14 people, 7 bedrooms
Entire Place • 7 bedrooms
Rupe Alta
Entire Place • 8 bedrooms
Villa Gioia with infinity pool overlooking the sea
Entire Place • 5 bedrooms
Overview stone house in Cilento
Entire Place • 2 bedrooms
Room overlooking the sea
Entire Place • 1 bedroom
Relax Vacanze Il Mandarino (Il Mandarino Relaxing Holidays)
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in San Marco (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in San Marco based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Marina | 1 | $132,655 | 27 | 5.00/5.0 |
| Novasol | 1 | $119,702 | 6 | 5.00/5.0 |
| Roby | 5 | $101,096 | 15 | 4.80/5.0 |
| Francesco | 2 | $47,454 | 90 | 4.88/5.0 |
| Giuseppe | 1 | $37,940 | 29 | 4.86/5.0 |
| Massimo | 3 | $23,937 | 50 | 4.46/5.0 |
| Nautica San Marco | 3 | $15,528 | 10 | 4.88/5.0 |
| Novasol | 1 | $15,025 | 18 | 4.78/5.0 |
| Francesco Plinio | 1 | $14,886 | 29 | 4.59/5.0 |
| Zen Real Estate | 1 | $14,441 | 4 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in San Marco.
Dive Deeper: Advanced San Marco STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for San Marco. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSan Marco Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for San Marco
- The San Marco Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 86.5% of the 52 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in San Marco, Apartment/Condo properties are the most common (44.2%), reflecting the local real estate landscape.
- Houses represent a significant 38.5% portion, catering likely to families or larger groups.
- The presence of 9.6% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, outdoor/unique (combined 7.6%) offer potential for unique stay experiences.
San Marco Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for San Marco
- The dominant room capacity in San Marco is 1 bedroom listings, making up 32.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 65.4% of the active Airbnb listings in San Marco, indicating a high concentration in these sizes.
San Marco Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for San Marco
- The most common guest capacity trend in San Marco vacation rentals is listings accommodating 4 guests (23.1%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the San Marco STR market, accounting for 42.3% of listings.
- 26.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in San Marco.
- On average, properties in San Marco are equipped to host 3.9 guests.
San Marco Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for San Marco
- The most common availability pattern in San Marco falls within the 271-366 days range, representing 88.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 94.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in San Marco (44.2%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 5.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
San Marco Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
7 listings
18.9% of total
2 Nights
5 listings
13.5% of total
3 Nights
7 listings
18.9% of total
4-6 Nights
3 listings
8.1% of total
7-29 Nights
7 listings
18.9% of total
30+ Nights
8 listings
21.6% of total
Key Insights
- The most prevalent minimum stay requirement in San Marco is 30+ Nights, adopted by 21.6% of listings. This highlights the market's preference for longer commitments.
- A significant segment (21.6%) caters to monthly stays (30+ nights) in San Marco, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 21.6% of San Marco hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 18.9% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 21.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in San Marco.
San Marco Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
5 listings
10% of total
Flexible
10 listings
20% of total
Moderate
15 listings
30% of total
Strict
20 listings
40% of total
Cancellation Policy Insights for San Marco
- The prevailing Airbnb cancellation policy trend in San Marco is Strict, used by 40% of listings.
- There's a relatively balanced mix between guest-friendly (50.0%) and stricter (40.0%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 40% market standard in San Marco.
- With 40% using Strict terms, this is a viable option in San Marco, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in San Marco.
San Marco STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for San Marco
- The overall average booking lead time for vacation rentals in San Marco is 51 days.
- Guests book furthest in advance for stays during October (average 124 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 5 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (66 days avg.) sees the longest lead times, while Winter (13 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (51 days) as a baseline for your pricing and availability strategy in San Marco.
- For October stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 124 days out to capitalize on advance planning.
- During February, focus on last-minute booking availability and promotions, as guests book with very short notice (5 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 66 days) to capture early planners.
- Monitor your own booking lead times against these San Marco averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in San Marco (2025)
Amenity data is currently unavailable for San Marco.
San Marco Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for San Marco
- The typical guest profile for Airbnb in San Marco consists of predominantly international visitors (73%), with top international origins including Germany, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 26.8% of guests.
- Key international markets include Italy (26.8%) and Germany (18.3%).
- Top languages spoken are English (39.7%) followed by German (17.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Germany.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the San Marco Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Positano | 713 | $6,567 | $638.94 | 51% |
| Praiano | 346 | $4,255 | $449.86 | 51% |
| Conca dei Marini | 123 | $3,863 | $397.11 | 47% |
| Capri | 422 | $3,639 | $559.55 | 39% |
| Sorrento | 1,558 | $3,573 | $331.97 | 48% |
| Massa Lubrense | 821 | $3,266 | $391.88 | 43% |
| Amalfi | 494 | $2,944 | $304.65 | 45% |
| Ravello | 274 | $2,871 | $317.92 | 43% |
| Furore | 156 | $2,836 | $320.12 | 49% |
| Atrani | 127 | $2,674 | $225.68 | 51% |