Castelnuovo Magra Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Liguria, Italy
Is Airbnb profitable in Castelnuovo Magra in 2025? Explore comprehensive Airbnb analytics for Castelnuovo Magra, Liguria, Italy to uncover income potential. This 2025 STR market report for Castelnuovo Magra, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 53 active listings.
Whether you're considering an Airbnb investment in Castelnuovo Magra, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Castelnuovo Magra Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Castelnuovo Magra Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Castelnuovo Magra (2025)
Understanding the monthly revenue variations for Airbnb listings in Castelnuovo Magra is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Castelnuovo Magra is typically August, while December often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Castelnuovo Magra across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,421+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,733 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $969 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $520, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Castelnuovo Magra
Castelnuovo Magra Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Castelnuovo Magra STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Castelnuovo Magra:
- Best-in-class properties (Top 10%) achieve 66%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 48% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 27%.
- Entry-level properties (Bottom 25%) average 15% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Castelnuovo Magra
Average Daily Rate (ADR) Airbnb Trends in Castelnuovo Magra (2025)
Effective short term rental pricing strategy in Castelnuovo Magra involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Castelnuovo Magra typically peaks in August and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $345+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $155 or more.
- Typical properties (Median) charge around $107 per night.
- Entry-level properties (Bottom 25%) earn around $78 per night.
Average Daily Rate (ADR) Trend by Month in Castelnuovo Magra
Get Live Castelnuovo Magra Market Intelligence 👇
Explore Real-time Analytics
Airbnb Seasonality Analysis & Trends in Castelnuovo Magra (2025)
Peak Season (August, July, March)
- Revenue averages $2,540 per month
- Occupancy rates average 48.3%
- Daily rates average $183
Shoulder Season
- Revenue averages $1,533 per month
- Occupancy maintains around 32.0%
- Daily rates hold near $181
Low Season (January, November, December)
- Revenue drops to average $724 per month
- Occupancy decreases to average 17.7%
- Daily rates adjust to average $175
Seasonality Insights for Castelnuovo Magra
- The Airbnb seasonality in Castelnuovo Magra shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Castelnuovo Magra's highest earning potential, with monthly revenues capable of climbing to $3,072, occupancy reaching a high of 61.7%, and ADRs peaking at $197.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $624, occupancy could drop to 10.6%, and ADRs may adjust down to $154.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Castelnuovo Magra.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Castelnuovo Magra seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Castelnuovo Magra (2025)
Exploring the top neighborhoods for short-term rentals in Castelnuovo Magra? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Fosdinovo | A charming medieval town nearby known for its historic castle and beautiful views. It's a great location for those seeking a romantic getaway or a family retreat with local attractions and nature. | Malaspina Castle, Fosdinovo historic center, La Foce, Hiking trails, Local vineyards |
| Carrara | Famous for its marble quarries, Carrara offers visitors a glimpse into the historic stone extraction industry. Ideal for art lovers and those interested in local craftsmanship. | Carrara Marble Quarries, Museo del Marmo, Church of Sant'Andrea, Local art galleries, Carrara Cathedral |
| Marina di Carrara | A coastal area with sandy beaches and a bustling promenade, perfect for sun-seekers and families. Offers amenities and activities for a vibrant seaside experience. | Marina di Carrara Beach, Seaside Promenade, Local seafood restaurants, Beach clubs, Water sports |
| Sarzana | A historic town with a rich cultural heritage and a lively market scene. Attracts tourists with its festivals and historical sites. | Sarzana Fortress, Piazza Matteotti, Local markets, Theater of Sarzana, Nearby vineyards |
| Lerici | A picturesque seaside village known for its stunning coastline and quaint charm. Ideal for romantic retreats and outdoor activities like sailing and hiking. | Lerici Castle, San Terenzo Beach, Fossola Beach, Biosfera di Marinella, Hiking paths |
| Portovenere | A UNESCO World Heritage site featuring beautiful landscapes and historic architecture, making it perfect for tourists looking for unique experiences. | Portovenere Church, Palmaria Island, Doria Castle, Byzantine buildings, Stunning sea views |
| Tellaro | A small, picturesque fishing village known for its breathtaking views and tranquility. Attracts visitors seeking a serene coastal atmosphere. | Tellaro Beach, Church of San George, Scenic hiking trails, Local dining spots, Charming village streets |
| Cinque Terre (Riomaggiore or Manarola) | Famous for its colorful cliffside villages and breathtaking landscapes. This area draws in tourists seeking adventure, hiking, and stunning views. | Hiking trails between villages, Beautiful beaches, Local cuisine, Boating tours, Vineyards |
Understanding Airbnb License Requirements & STR Laws in Castelnuovo Magra (2025)
Yes, Castelnuovo Magra, Liguria, Italy enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Castelnuovo Magra to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 58% licensed listings)
Top Performing Airbnb Properties in Castelnuovo Magra (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Castelnuovo Magrabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Villa Collina del Sole 12 pax, pool, near 5 Terre
Entire Place • 5 bedrooms
Villa Nocturno
Entire Place • 5 bedrooms
Villa Diana cod. CITRA 011027-LT-0159
Entire Place • 4 bedrooms
Fattoria Cristina - Bilo Verde CIT 011011-CAV-0002
Entire Place • 2 bedrooms
nido delle rondini citra code 011011-lt-0019
Entire Place • 2 bedrooms
Villetta Giulia - in the hills and near the sea
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Castelnuovo Magra (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Castelnuovo Magra based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Host #28085933 | 2 | $54,507 | 23 | 4.78/5.0 |
| Cristina | 4 | $52,946 | 478 | 4.73/5.0 |
| Oliver | 1 | $42,220 | 0 | N/A/5.0 |
| Maria Cristina | 1 | $20,941 | 15 | 4.87/5.0 |
| Host #510960815 | 5 | $19,546 | 2 | N/A/5.0 |
| Massimo | 1 | $17,897 | 113 | 4.96/5.0 |
| Giulia | 1 | $17,573 | 17 | 4.94/5.0 |
| Sabine | 1 | $14,889 | 47 | 4.85/5.0 |
| Silvia | 1 | $13,843 | 80 | 4.88/5.0 |
| Michele | 1 | $12,656 | 174 | 4.98/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Castelnuovo Magra.
Dive Deeper: Advanced Castelnuovo Magra STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Castelnuovo Magra. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsCastelnuovo Magra Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Castelnuovo Magra
- The Castelnuovo Magra Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 75.5% of the 53 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Castelnuovo Magra, House properties are the most common (47.2%), reflecting the local real estate landscape.
- Houses represent a significant 47.2% portion, catering likely to families or larger groups.
- The presence of 11.3% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique, others (combined 5.7%) offer potential for unique stay experiences.
Castelnuovo Magra Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Castelnuovo Magra
- The dominant room capacity in Castelnuovo Magra is 1 bedroom listings, making up 35.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 71.6% of the active Airbnb listings in Castelnuovo Magra, indicating a high concentration in these sizes.
Castelnuovo Magra Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Castelnuovo Magra
- The most common guest capacity trend in Castelnuovo Magra vacation rentals is listings accommodating 4 guests (28.3%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Castelnuovo Magra STR market, accounting for 45.3% of listings.
- 20.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Castelnuovo Magra.
- On average, properties in Castelnuovo Magra are equipped to host 4.0 guests.
Castelnuovo Magra Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Castelnuovo Magra
- The most common availability pattern in Castelnuovo Magra falls within the 271-366 days range, representing 71.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 98.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Castelnuovo Magra (35.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 1.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Castelnuovo Magra Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
6 listings
11.5% of total
2 Nights
22 listings
42.3% of total
3 Nights
3 listings
5.8% of total
4-6 Nights
2 listings
3.8% of total
7-29 Nights
7 listings
13.5% of total
30+ Nights
12 listings
23.1% of total
Key Insights
- The most prevalent minimum stay requirement in Castelnuovo Magra is 2 Nights, adopted by 42.3% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (23.1%) caters to monthly stays (30+ nights) in Castelnuovo Magra, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 42.3% of Castelnuovo Magra hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 11.5% currently do.
- A 2-night minimum appears standard (42.3%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 23.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Castelnuovo Magra.
Castelnuovo Magra Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
2 listings
4.2% of total
Flexible
23 listings
47.9% of total
Moderate
19 listings
39.6% of total
Strict
4 listings
8.3% of total
Cancellation Policy Insights for Castelnuovo Magra
- The prevailing Airbnb cancellation policy trend in Castelnuovo Magra is Flexible, used by 47.9% of listings.
- The market strongly favors guest-friendly terms, with 87.5% of listings offering Flexible or Moderate policies. This suggests guests in Castelnuovo Magra may expect booking flexibility.
- Strict cancellation policies are quite rare (8.3%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 47.9% market standard in Castelnuovo Magra.
- Using a Strict policy might deter some guests, as only 8.3% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Castelnuovo Magra.
Castelnuovo Magra STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Castelnuovo Magra
- The overall average booking lead time for vacation rentals in Castelnuovo Magra is 43 days.
- Guests book furthest in advance for stays during August (average 81 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in November (average 25 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (61 days avg.) sees the longest lead times, while Winter (32 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (43 days) as a baseline for your pricing and availability strategy in Castelnuovo Magra.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 81 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 61 days) to capture early planners.
- Monitor your own booking lead times against these Castelnuovo Magra averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Castelnuovo Magra (2025)
Amenity Prevalence
Amenity Insights for Castelnuovo Magra
- Essential amenities in Castelnuovo Magra that guests expect include: Wifi. Lacking these (this) could significantly impact bookings.
- Popular amenities like Kitchen, Essentials, TV are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Castelnuovo Magra: Wifi.
- Prioritize adding missing essentials: Wifi.
- Consider adding popular differentiators like Kitchen or Essentials to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Castelnuovo Magra to stay competitive.
Castelnuovo Magra Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Castelnuovo Magra
- The typical guest profile for Airbnb in Castelnuovo Magra consists of predominantly international visitors (72%), with top international origins including France, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 28.3% of guests.
- Key international markets include Italy (28.3%) and France (22.3%).
- Top languages spoken are English (36.4%) followed by French (14.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from France.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Castelnuovo Magra Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Sala Comacina | 69 | $4,017 | $390.28 | 48% |
| Laglio | 63 | $3,984 | $459.63 | 43% |
| Brenzone sul Garda | 20 | $3,425 | $328.41 | 46% |
| Portofino | 72 | $3,339 | $483.34 | 41% |
| Oliveto Lario | 100 | $3,303 | $334.90 | 51% |
| Tignano | 11 | $3,281 | $560.32 | 34% |
| Marciano della Chiana | 16 | $3,107 | $395.84 | 37% |
| Bellagio | 426 | $3,082 | $323.91 | 49% |
| Castelfranco di Sotto | 48 | $3,001 | $328.90 | 37% |
| Carate Urio | 74 | $2,952 | $332.52 | 44% |