Top 30 Best Places in Liguria, Italy to Invest in Airbnb & Short-Term Rentals (2025)

Source: AirROI

Last updated: 2025-07-01

Unlock high-ROI opportunities in Liguria, Italy‘s booming short-term rental (STR) market. This 2025 Airbnb investment guide from AirROI leverages cutting-edge Airbnb data analytics to pinpoint the most profitable cities for Airbnb and vacation rental entrepreneurs. Whether you’re scaling your portfolio or making your first STR investment, discover markets with strong rental demand, high revenue potential, and favorable regulations. We are committed to providing trustworthy insights based on comprehensive market analysis, and you can learn more about our rigorous approach to data accuracy.

Our STR market analysis dives deep into key performance indicators like monthly revenue, average daily rates (ADR), occupancy trends, property counts, and regulatory landscapes across Liguria, Italy. We go beyond simple rankings to provide the context you need for informed investment decisions using reliable Airbnb data.

Explore the data-driven insights below to identify the premier short-term rental investment hotspots and high ROI Airbnb markets in Liguria, Italy for 2025.

Top Short-Term Rental Markets in Liguria, Italy

Rank:#1Market:GenoaCountry:ItalyProperties:2,508Monthly Revenue:$1152.32Daily Rate (ADR):$123.48Occupancy:42.83%Regulation:Low
Rank:#2Market:La SpeziaCountry:ItalyProperties:1,576Monthly Revenue:$1237.33Daily Rate (ADR):$143.76Occupancy:42.25%Regulation:Low
Rank:#3Market:SanremoCountry:ItalyProperties:1,146Monthly Revenue:$1098.79Daily Rate (ADR):$165.01Occupancy:34.06%Regulation:Low
Rank:#4Market:RapalloCountry:ItalyProperties:869Monthly Revenue:$1328.49Daily Rate (ADR):$174.42Occupancy:38.90%Regulation:Low
Rank:#5Market:Finale LigureCountry:ItalyProperties:728Monthly Revenue:$1284.54Daily Rate (ADR):$155.77Occupancy:38.21%Regulation:Low
Rank:#6Market:RiomaggioreCountry:ItalyProperties:675Monthly Revenue:$2566.62Daily Rate (ADR):$198.71Occupancy:51.92%Regulation:Low
Rank:#7Market:LevantoCountry:ItalyProperties:580Monthly Revenue:$1417.12Daily Rate (ADR):$181.06Occupancy:42.90%Regulation:Low
Rank:#8Market:ImperiaCountry:ItalyProperties:530Monthly Revenue:$992.11Daily Rate (ADR):$148.62Occupancy:36.98%Regulation:Low
Rank:#9Market:LericiCountry:ItalyProperties:499Monthly Revenue:$1362.38Daily Rate (ADR):$187.66Occupancy:41.01%Regulation:Low
Rank:#10Market:VernazzaCountry:ItalyProperties:465Monthly Revenue:$2457.99Daily Rate (ADR):$205.19Occupancy:50.62%Regulation:Low
Rank:#11Market:Sestri LevanteCountry:ItalyProperties:403Monthly Revenue:$1256.61Daily Rate (ADR):$159.81Occupancy:39.47%Regulation:Low
Rank:#12Market:Santa Margherita LigureCountry:ItalyProperties:400Monthly Revenue:$2005.45Daily Rate (ADR):$263.35Occupancy:40.71%Regulation:Low
Rank:#13Market:Monterosso al MareCountry:ItalyProperties:355Monthly Revenue:$2871.39Daily Rate (ADR):$252.85Occupancy:54.32%Regulation:Low
Rank:#14Market:AlassioCountry:ItalyProperties:339Monthly Revenue:$1314.29Daily Rate (ADR):$185.81Occupancy:38.14%Regulation:Low
Rank:#15Market:CamogliCountry:ItalyProperties:323Monthly Revenue:$1886.64Daily Rate (ADR):$187.14Occupancy:44.70%Regulation:Low
Rank:#16Market:Pietra LigureCountry:ItalyProperties:318Monthly Revenue:$1011.94Daily Rate (ADR):$136.00Occupancy:36.80%Regulation:Low
Rank:#17Market:ChiavariCountry:ItalyProperties:265Monthly Revenue:$1141.44Daily Rate (ADR):$154.45Occupancy:39.18%Regulation:Low
Rank:#18Market:MonegliaCountry:ItalyProperties:254Monthly Revenue:$1207.84Daily Rate (ADR):$167.95Occupancy:39.31%Regulation:Low
Rank:#19Market:BordigheraCountry:ItalyProperties:253Monthly Revenue:$1164.25Daily Rate (ADR):$162.05Occupancy:36.74%Regulation:Low
Rank:#20Market:SavonaCountry:ItalyProperties:241Monthly Revenue:$843.12Daily Rate (ADR):$132.58Occupancy:36.42%Regulation:Low
Rank:#21Market:VentimigliaCountry:ItalyProperties:229Monthly Revenue:$1138.41Daily Rate (ADR):$153.80Occupancy:36.96%Regulation:Low
Rank:#22Market:VarazzeCountry:ItalyProperties:223Monthly Revenue:$1011.65Daily Rate (ADR):$170.40Occupancy:34.72%Regulation:Low
Rank:#23Market:Porto VenereCountry:ItalyProperties:206Monthly Revenue:$1962.40Daily Rate (ADR):$237.54Occupancy:40.59%Regulation:Low
Rank:#24Market:LavagnaCountry:ItalyProperties:180Monthly Revenue:$1151.06Daily Rate (ADR):$153.25Occupancy:39.74%Regulation:Low
Rank:#25Market:LoanoCountry:ItalyProperties:177Monthly Revenue:$970.71Daily Rate (ADR):$140.72Occupancy:37.23%Regulation:Low
Rank:#26Market:Diano MarinaCountry:ItalyProperties:170Monthly Revenue:$1123.10Daily Rate (ADR):$150.03Occupancy:38.45%Regulation:Low
Rank:#27Market:SarzanaCountry:ItalyProperties:153Monthly Revenue:$1046.44Daily Rate (ADR):$170.94Occupancy:34.67%Regulation:Low
Rank:#28Market:AlbengaCountry:ItalyProperties:152Monthly Revenue:$889.49Daily Rate (ADR):$130.33Occupancy:35.44%Regulation:Low
Rank:#29Market:ReccoCountry:ItalyProperties:151Monthly Revenue:$1467.43Daily Rate (ADR):$193.38Occupancy:39.44%Regulation:Low
Rank:#30Market:AndoraCountry:ItalyProperties:148Monthly Revenue:$995.11Daily Rate (ADR):$164.37Occupancy:34.57%Regulation:Low

Our Data-Driven Methodology for STR Market Analysis

At AirROI, our market rankings and insights are powered by a robust methodology combining comprehensive Airbnb data collection with sophisticated STR analytics techniques. We strive to provide the most accurate and actionable intelligence for short-term rental investors.

Data Collection & Scope

  • Global Coverage: We aggregate STR data from tens of millions of active short-term rental listings across platforms like Airbnb and Vrbo worldwide.
  • Real-Time Metrics: Our systems track key performance indicators (KPIs) daily, including booking rates, nightly pricing (ADR), occupancy rates, and revenue.
  • Regulatory Monitoring: We actively monitor and incorporate local short-term rental regulations, licensing requirements, and tax obligations into our market analysis.

Analysis & Ranking

  • Proprietary Algorithms: AI and machine learning models analyze booking patterns, predict seasonal demand shifts, and identify emerging market trends in the STR space.
  • Key Metric Evaluation: We evaluate markets based on a weighted combination of critical investment factors using our extensive Airbnb analytics:
    • Revenue Potential: Average Monthly Revenue and Average Daily Rate (ADR).
    • Market Demand: Occupancy Rate and booking lead times.
    • Investment Scale: Number of active properties and market growth trends.
    • Regulatory Environment: Assessed impact of local STR regulations on operational feasibility and profitability.
  • Benchmarking: Performance is benchmarked against regional and global averages to provide context for vacation rental investment potential.

Key Metrics Explained

  • Properties: The count of active short-term rental listings in the market.
  • Monthly Revenue: Average revenue generated per property per month, a key indicator for Airbnb profitability.
  • Daily Rate (ADR): Average nightly booking price.
  • Occupancy: Percentage of nights booked out of total available nights, crucial for understanding STR demand.
  • Regulation: An indicator of the local regulatory climate impacting Airbnb investment.

This rigorous approach ensures our recommendations are based on real-world performance Airbnb data and forward-looking market analysis, empowering you to invest smarter in the vacation rental market.

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