Zoagli Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Liguria, Italy

Source: AirROI
Last updated: 2025-07-01

Is Airbnb profitable in Zoagli in 2025? Explore comprehensive Airbnb analytics for Zoagli, Liguria, Italy to uncover income potential. This 2025 STR market report for Zoagli, based on AirROI data from July 2024 to June 2025, reveals key trends in the niche market of 132 active listings.

Whether you're considering an Airbnb investment in Zoagli, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Zoagli Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Zoagli Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$244
The average rental revenue earned for an occupied room per day in Zoagli.
Occupancy Rate(?)
44.3%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$23,870
Typical annual income for an Airbnb listing in Zoagli. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-15.3%
Significant decrease (-15.3%) vs. last year.
Peak Revenue Month(?)
August
The month with the highest average earnings, indicating peak season in Zoagli.
Lowest Revenue Month(?)
February
The month with the lowest average earnings, indicating the low season in Zoagli.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
132
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Zoagli (2025)

Understanding the monthly revenue variations for Airbnb listings in Zoagli is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Zoagli is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Zoagli across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $6,094+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $3,882 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $2,135 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $1,077, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Zoagli

Zoagli Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Zoagli STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Zoagli:

  • Best-in-class properties (Top 10%) achieve 73%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 58% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 37%.
  • Entry-level properties (Bottom 25%) average 21% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Zoagli

Average Daily Rate (ADR) Airbnb Trends in Zoagli (2025)

Effective short term rental pricing strategy in Zoagli involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Zoagli typically peaks in June and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $459+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $272 or more.
  • Typical properties (Median) charge around $172 per night.
  • Entry-level properties (Bottom 25%) earn around $127 per night.

Average Daily Rate (ADR) Trend by Month in Zoagli

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Airbnb Seasonality Analysis & Trends in Zoagli (2025)

Peak Season (August, July, September)
  • Revenue averages $5,243 per month
  • Occupancy rates average 64.2%
  • Daily rates average $256
Shoulder Season
  • Revenue averages $2,593 per month
  • Occupancy maintains around 36.7%
  • Daily rates hold near $251
Low Season (January, February, November)
  • Revenue drops to average $1,207 per month
  • Occupancy decreases to average 23.1%
  • Daily rates adjust to average $220

Seasonality Insights for Zoagli

  • The Airbnb seasonality in Zoagli shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Zoagli's highest earning potential, with monthly revenues capable of climbing to $6,356, occupancy reaching a high of 73.0%, and ADRs peaking at $295.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $866, occupancy could drop to 18.5%, and ADRs may adjust down to $214.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Zoagli.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Zoagli seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Zoagli (2025)

Exploring the top neighborhoods for short-term rentals in Zoagli? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Historical Center of Zoagli
Charming area with picturesque streets, offering a taste of traditional Italian life. A popular spot for tourists due to its proximity to the beach and local eateries.
Church of San Martino, Zoagli Beach, Punta Chiappa, Villa Tigullio, Zoagli Promenade
Beachfront Zoagli
Ideal location directly on the coast, perfect for sun-seeking tourists. Offers stunning views of the Ligurian Sea and easy access to water activities.
Zoagli Beach, Scoglio dei Pescatori, Italian Riviera, Marina di Zoagli, Lungomare
Local Vineyards
Nestled among the vines, this area offers a serene experience with wine tasting and beautiful landscapes. Attracts visitors looking to explore local wines and nature.
Cantine di Liguria, Wine Tours, Scenic Hikes, Local Restaurants, Historic Vineyards
Hiking Trails
Surrounded by natural beauty and hiking opportunities, this area appeals to outdoor enthusiasts and nature lovers, providing a unique experience near the sea and mountains.
Sentiero dei Baci, Parco Regionale di Portofino, Monte di Portofino, Scenic Views, Bird Watching
Nearby Portofino
Famous for its luxury and stunning scenery, attracting tourists who want to access the glamorous side of the Italian Riviera while staying in a quieter location.
Portofino Village, Castello Brown, San Fruttuoso, Parks and Natural Reserves, High-End Shopping
Sestri Levante
A well-known destination with beautiful bays and a vibrant town center. It attracts families and couples looking for both relaxation and fun.
Baia del Silenzio, Historical Old Town, Beaches, Local Restaurants, Cultural Events
Riviera di Levante
A beautiful coastal stretch attracting tourists for its stunning beaches and charming villages. Offers a relaxed atmosphere for visitors.
Beach Access, Fishing Villages, Cultural Sites, Local Markets, Scenic Coastline
Local Cuisine Experience
This area focuses on culinary delights, drawing food enthusiasts looking to sample authentic Italian dishes and local specialties.
Cooking Classes, Restaurants featuring Ligurian Cuisine, Food Markets, Wine and Olive Oil Tours, Gastronomic Festivals

Understanding Airbnb License Requirements & STR Laws in Zoagli (2025)

While Zoagli, Liguria, Italy currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Zoagli to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 2% licensed listings)

Top Performing Airbnb Properties in Zoagli (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Zoaglibased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Villa Bianca Zoagli CITRA 010067-LT-0048.

Villa Bianca Zoagli CITRA 010067-LT-0048.

Entire Place • 5 bedrooms

$99,900
Revenue
56.0%
Occupancy
$662.80
Daily Rate
Portofino Sea View Villa • Garden • Free Parking

Portofino Sea View Villa • Garden • Free Parking

Entire Place • 4 bedrooms

$95,006
Revenue
50.2%
Occupancy
$476.73
Daily Rate
Seaview Villa  swimming pool & private beach

Seaview Villa swimming pool & private beach

Entire Place • 4 bedrooms

$82,653
Revenue
42.9%
Occupancy
$1001.66
Daily Rate
Villa Nettuno - Bluchalet

Villa Nettuno - Bluchalet

Entire Place • 6 bedrooms

$79,729
Revenue
54.8%
Occupancy
$640.98
Daily Rate
The Terrace Overlooking the Sea[1 private parking]

The Terrace Overlooking the Sea[1 private parking]

Entire Place • 1 bedroom

$64,457
Revenue
60.2%
Occupancy
$268.43
Daily Rate
Super view of the Gulf of Portofino

Super view of the Gulf of Portofino

Entire Place • 2 bedrooms

$64,169
Revenue
37.5%
Occupancy
$457.64
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Zoagli (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Zoagli based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Valentina4$146,001644.55/5.0
Luca2$116,7403274.92/5.0
Paolo1$99,900724.96/5.0
House4You1$95,006344.79/5.0
Lorraine3$89,9762694.85/5.0
Anastasiia1$82,653124.50/5.0
Bluchalet1$79,72954.80/5.0
Valentina2$75,732304.13/5.0
Bianca3$75,213754.49/5.0
Immobiliare3$69,0162214.71/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Zoagli.

Dive Deeper: Advanced Zoagli STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Zoagli. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Zoagli Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Zoagli

  • The Zoagli Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 93.2% of the 132 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Zoagli, Apartment/Condo properties are the most common (54.5%), reflecting the local real estate landscape.
  • Houses represent a significant 37.9% portion, catering likely to families or larger groups.
  • Smaller segments like hotel/boutique, others (combined 7.6%) offer potential for unique stay experiences.

Zoagli Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Zoagli

  • The dominant room capacity in Zoagli is 2 bedrooms listings, making up 34.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 2 bedrooms and 3 bedrooms properties represent 57.6% of the active Airbnb listings in Zoagli, indicating a high concentration in these sizes.
  • A significant 34.8% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Zoagli.

Zoagli Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Zoagli

  • The most common guest capacity trend in Zoagli vacation rentals is listings accommodating 4 guests (27.3%). This suggests the primary traveler segment is likely small families or groups.
  • Properties designed for 4 guests and 6 guests dominate the Zoagli STR market, accounting for 49.3% of listings.
  • 41.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Zoagli.
  • On average, properties in Zoagli are equipped to host 4.8 guests.

Zoagli Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Zoagli

  • The most common availability pattern in Zoagli falls within the 271-366 days range, representing 55.3% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 89.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 31-90 days range is most frequent in Zoagli (36.4%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 12.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Zoagli Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (8.8%)

1 Night

11 listings

8.8% of total

2 Nights (17.6%)

2 Nights

22 listings

17.6% of total

3 Nights (8.8%)

3 Nights

11 listings

8.8% of total

4-6 Nights (20.8%)

4-6 Nights

26 listings

20.8% of total

7-29 Nights (13.6%)

7-29 Nights

17 listings

13.6% of total

30+ Nights (30.4%)

30+ Nights

38 listings

30.4% of total

Key Insights

  • The most prevalent minimum stay requirement in Zoagli is 30+ Nights, adopted by 30.4% of listings. This highlights the market's preference for longer commitments.
  • A significant segment (30.4%) caters to monthly stays (30+ nights) in Zoagli, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 30+ Nights minimum stay, as 30.4% of Zoagli hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 8.8% currently do.
  • Explore offering discounts for stays of 30+ nights to attract the 30.4% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Zoagli.

Zoagli Airbnb Cancellation Policy Trends Analysis (2025)

Super Strict 30 Days

6 listings

4.7% of total

Super Strict 60 Days (8.5%)

Super Strict 60 Days

11 listings

8.5% of total

Flexible (18.6%)

Flexible

24 listings

18.6% of total

Moderate (46.5%)

Moderate

60 listings

46.5% of total

Strict (21.7%)

Strict

28 listings

21.7% of total

Cancellation Policy Insights for Zoagli

  • The prevailing Airbnb cancellation policy trend in Zoagli is Moderate, used by 46.5% of listings.
  • There's a relatively balanced mix between guest-friendly (65.1%) and stricter (21.7%) policies, offering choices for different guest needs.

Recommendations for Hosts

  • Consider adopting a Moderate policy to align with the 46.5% market standard in Zoagli.
  • Regularly review your cancellation policy against competitors and market demand shifts in Zoagli.

Zoagli STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Zoagli

  • The overall average booking lead time for vacation rentals in Zoagli is 48 days.
  • Guests book furthest in advance for stays during July (average 68 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in November (average 12 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (63 days avg.) sees the longest lead times, while Winter (19 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (48 days) as a baseline for your pricing and availability strategy in Zoagli.
  • For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 68 days out to capitalize on advance planning.
  • During November, focus on last-minute booking availability and promotions, as guests book with very short notice (12 days avg.).
  • Target marketing efforts for the Summer season well in advance (at least 63 days) to capture early planners.
  • Monitor your own booking lead times against these Zoagli averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Zoagli (2025)

Amenity data is currently unavailable for Zoagli.

Zoagli Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Zoagli

  • The typical guest profile for Airbnb in Zoagli consists of predominantly international visitors (86%), with top international origins including Italy, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
  • Domestic travelers account for 13.7% of guests.
  • Key international markets include Germany (19.8%) and Italy (13.7%).
  • Top languages spoken are English (39.9%) followed by German (16.5%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Focus marketing internationally, particularly towards travelers from Italy.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Zoagli Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Laglio63$4,391$512.4343%
Sala Comacina68$4,345$441.2947%
Cossano Belbo14$3,542$345.5041%
Brenzone sul Garda21$3,503$324.8644%
Oliveto Lario101$3,462$382.1651%
Portofino72$3,442$493.8840%
Carate Urio71$3,440$346.6344%
Bellagio426$3,205$307.8349%
Castelfranco di Sotto52$3,041$317.4737%
Cassinasco19$3,037$533.4536%

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