Magliolo Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Liguria, Italy

Source: AirROI
Last updated: 2025-07-01

Is Airbnb profitable in Magliolo in 2025? Explore comprehensive Airbnb analytics for Magliolo, Liguria, Italy to uncover income potential. This 2025 STR market report for Magliolo, based on AirROI data from July 2024 to June 2025, reveals key trends in the niche market of 37 active listings.

Whether you're considering an Airbnb investment in Magliolo, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Magliolo Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Magliolo Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$133
The average rental revenue earned for an occupied room per day in Magliolo.
Occupancy Rate(?)
37.3%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$10,966
Typical annual income for an Airbnb listing in Magliolo. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-5.5%
Slight decrease (-5.5%) vs. last year.
Peak Revenue Month(?)
August
The month with the highest average earnings, indicating peak season in Magliolo.
Lowest Revenue Month(?)
December
The month with the lowest average earnings, indicating the low season in Magliolo.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
37
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Magliolo (2025)

Understanding the monthly revenue variations for Airbnb listings in Magliolo is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Magliolo is typically August, while December often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Magliolo across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $3,132+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $1,960 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $1,144 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $553, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Magliolo

Magliolo Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Magliolo STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Magliolo:

  • Best-in-class properties (Top 10%) achieve 74%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 54% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 33%.
  • Entry-level properties (Bottom 25%) average 18% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Magliolo

Average Daily Rate (ADR) Airbnb Trends in Magliolo (2025)

Effective short term rental pricing strategy in Magliolo involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Magliolo typically peaks in June and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $238+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $152 or more.
  • Typical properties (Median) charge around $117 per night.
  • Entry-level properties (Bottom 25%) earn around $81 per night.

Average Daily Rate (ADR) Trend by Month in Magliolo

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Airbnb Seasonality Analysis & Trends in Magliolo (2025)

Peak Season (August, July, September)
  • Revenue averages $2,519 per month
  • Occupancy rates average 48.5%
  • Daily rates average $138
Shoulder Season
  • Revenue averages $1,314 per month
  • Occupancy maintains around 37.6%
  • Daily rates hold near $130
Low Season (February, May, December)
  • Revenue drops to average $863 per month
  • Occupancy decreases to average 26.7%
  • Daily rates adjust to average $132

Seasonality Insights for Magliolo

  • The Airbnb seasonality in Magliolo shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Magliolo's highest earning potential, with monthly revenues capable of climbing to $3,416, occupancy reaching a high of 64.4%, and ADRs peaking at $150.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $837, occupancy could drop to 20.8%, and ADRs may adjust down to $126.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Magliolo.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Magliolo seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Magliolo (2025)

Exploring the top neighborhoods for short-term rentals in Magliolo? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Magliolo Village
Charming small village set in the Italian hills, offering traditional Ligurian culture and tranquility. Attractive for tourists looking to escape and experience local life and nature.
Chiesa di San Giovanni Battista, Local vineyards, Nature trails, Nearby beaches in Pietra Ligure, Hiking in the surrounding hills
Pietra Ligure Beach
Popular seaside town known for its beautiful beaches and family-friendly atmosphere. Ideal for families and beach lovers looking for summer getaways.
Pietra Ligure Beach, Corso Italia, Castello di Pietra Ligure, Aquarium of Genoa, Gelato parlors and seafood restaurants
Finale Ligure
Famous for its stunning coastline and outdoor activities, including hiking and rock climbing. A hotspot for adventure travelers and nature enthusiasts.
Finalborgo, Climbing sites, Beach promenades, Historical sites, Bike trails
Borgio Verezzi
Known for its picturesque views and charming old town, this is a great location for those seeking a cultural vacation with access to beautiful scenery.
Verezzi caves, Borgio Verezzi theatre, Scenic coastal views, Local festivals, Hiking paths
Loano
A lively coastal town with a vibrant nightlife and ample recreational activities. Attracts younger crowds and families during the summer months.
Loano Beach, Port of Loano, Historical center, Parco del Brigante, Events and entertainment
Celle Ligure
Famous for its beautiful beaches and charming historic center. A great destination for tourists looking for relaxation and local cuisine.
Celle Ligure Beach, Piazza della Vittoria, Cultural events, Local eateries, Walking trails
Varazze
Attractive for its beautiful sandy beaches and outdoor activities. Perfect for beachgoers and those who enjoy water sports.
Varazze Beach, Hiking in the hills, Historical sites, Scuba diving spots, Restaurants along the waterfront
Alassio
Known for its stunning bay and historical landmarks, Alassio is a prime tourist destination offering luxury and leisure.
Alassio Beach, Muretto di Alassio, Historic town center, Shopping promenade, Culinary experiences

Understanding Airbnb License Requirements & STR Laws in Magliolo (2025)

While Magliolo, Liguria, Italy currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Magliolo to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 3% licensed listings)

Top Performing Airbnb Properties in Magliolo (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Magliolobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

RivieraRent - Villa Pina

RivieraRent - Villa Pina

Entire Place • 5 bedrooms

$50,137
Revenue
50.8%
Occupancy
$501.79
Daily Rate
Finale Ligure hillside with sea view

Finale Ligure hillside with sea view

Entire Place • 3 bedrooms

$39,537
Revenue
41.4%
Occupancy
$208.33
Daily Rate
Villa Vedetta Charm with Sea View & Pool in Nature

Villa Vedetta Charm with Sea View & Pool in Nature

Entire Place • 2 bedrooms

$38,342
Revenue
65.1%
Occupancy
$256.73
Daily Rate
Borgo dei Fiori | pool & spa

Borgo dei Fiori | pool & spa

Entire Place • 1 bedroom

$21,887
Revenue
37.2%
Occupancy
$151.92
Daily Rate
Poolside Paradise: Your Ultimate Retreat!

Poolside Paradise: Your Ultimate Retreat!

Entire Place • 1 bedroom

$20,923
Revenue
58.5%
Occupancy
$86.09
Daily Rate
Ca' dell'aia - By Ligooria

Ca' dell'aia - By Ligooria

Entire Place • 2 bedrooms

$18,705
Revenue
54.7%
Occupancy
$87.54
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Magliolo (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Magliolo based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Massimo2$58,176134.92/5.0
Silvia1$39,537904.46/5.0
Kamila E Davide1$38,34245.00/5.0
Novasol2$27,926113.27/5.0
Maison Metropole1$21,88784.25/5.0
Stefano1$20,92374.57/5.0
Samuele1$18,705174.82/5.0
Cristina1$17,362114.91/5.0
Clelia1$17,187334.85/5.0
Merlini3$16,6761194.57/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Magliolo.

Dive Deeper: Advanced Magliolo STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Magliolo. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Magliolo Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Magliolo

  • The Magliolo Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 70.3% of the 37 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Magliolo, Apartment/Condo properties are the most common (51.4%), reflecting the local real estate landscape.
  • Houses represent a significant 27% portion, catering likely to families or larger groups.
  • The presence of 21.6% Hotel/Boutique listings indicates integration with traditional hospitality.

Magliolo Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Magliolo

  • The dominant room capacity in Magliolo is 1 bedroom listings, making up 40.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 2 bedrooms properties represent 72.9% of the active Airbnb listings in Magliolo, indicating a high concentration in these sizes.
  • Listings with 3+ bedrooms (5.4%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Magliolo.

Magliolo Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Magliolo

  • The most common guest capacity trend in Magliolo vacation rentals is listings accommodating 4 guests (37.8%). This suggests the primary traveler segment is likely small families or groups.
  • Properties designed for 4 guests and 6 guests dominate the Magliolo STR market, accounting for 51.3% of listings.
  • 21.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Magliolo.
  • On average, properties in Magliolo are equipped to host 3.6 guests.

Magliolo Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Magliolo

  • The most common availability pattern in Magliolo falls within the 271-366 days range, representing 73% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 91.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 31-90 days range is most frequent in Magliolo (43.2%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 8.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Magliolo Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (24.3%)

1 Night

9 listings

24.3% of total

2 Nights (8.1%)

2 Nights

3 listings

8.1% of total

3 Nights (5.4%)

3 Nights

2 listings

5.4% of total

4-6 Nights (18.9%)

4-6 Nights

7 listings

18.9% of total

7-29 Nights (8.1%)

7-29 Nights

3 listings

8.1% of total

30+ Nights (35.1%)

30+ Nights

13 listings

35.1% of total

Key Insights

  • The most prevalent minimum stay requirement in Magliolo is 30+ Nights, adopted by 35.1% of listings. This highlights the market's preference for longer commitments.
  • A significant segment (35.1%) caters to monthly stays (30+ nights) in Magliolo, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 30+ Nights minimum stay, as 35.1% of Magliolo hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 24.3% currently do.
  • Explore offering discounts for stays of 30+ nights to attract the 35.1% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Magliolo.

Magliolo Airbnb Cancellation Policy Trends Analysis (2025)

Super Strict 60 Days (13.9%)

Super Strict 60 Days

5 listings

13.9% of total

Super Strict 30 Days

1 listings

2.8% of total

Flexible (16.7%)

Flexible

6 listings

16.7% of total

Moderate (50%)

Moderate

18 listings

50% of total

Strict (16.7%)

Strict

6 listings

16.7% of total

Cancellation Policy Insights for Magliolo

  • The prevailing Airbnb cancellation policy trend in Magliolo is Moderate, used by 50% of listings.
  • There's a relatively balanced mix between guest-friendly (66.7%) and stricter (16.7%) policies, offering choices for different guest needs.

Recommendations for Hosts

  • Consider adopting a Moderate policy to align with the 50% market standard in Magliolo.
  • Regularly review your cancellation policy against competitors and market demand shifts in Magliolo.

Magliolo STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Magliolo

  • The overall average booking lead time for vacation rentals in Magliolo is 38 days.
  • Guests book furthest in advance for stays during July (average 60 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in November (average 6 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (51 days avg.) sees the longest lead times, while Fall (19 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (38 days) as a baseline for your pricing and availability strategy in Magliolo.
  • For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 60 days out to capitalize on advance planning.
  • During November, focus on last-minute booking availability and promotions, as guests book with very short notice (6 days avg.).
  • Target marketing efforts for the Summer season well in advance (at least 51 days) to capture early planners.
  • Monitor your own booking lead times against these Magliolo averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Magliolo (2025)

Amenity data is currently unavailable for Magliolo.

Magliolo Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Magliolo

  • The typical guest profile for Airbnb in Magliolo consists of predominantly international visitors (67%), with top international origins including Germany, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Italian.
  • Domestic travelers account for 33.3% of guests.
  • Key international markets include Italy (33.3%) and Germany (26.7%).
  • Top languages spoken are English (33.9%) followed by Italian (18.5%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Focus marketing internationally, particularly towards travelers from Germany.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Magliolo Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Monteu Roero11$4,837$405.3842%
Laglio63$4,391$512.4343%
Sala Comacina68$4,345$441.2947%
Saint-Jean-Cap-Ferrat109$3,682$420.8244%
Cossano Belbo14$3,542$345.5041%
Oliveto Lario101$3,462$382.1651%
Portofino72$3,442$493.8840%
Carate Urio71$3,440$346.6344%
Bellagio426$3,205$307.8349%
Cassinasco19$3,037$533.4536%

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