Marcelli Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Marche, Italy
Is Airbnb profitable in Marcelli in 2025? Explore comprehensive Airbnb analytics for Marcelli, Marche, Italy to uncover income potential. This 2025 STR market report for Marcelli, based on AirROI data from December 2024 to November 2025, reveals key trends in the niche market of 25 active listings.
Whether you're considering an Airbnb investment in Marcelli, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Marcelli Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Marcelli Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Marcelli (2025)
Understanding the monthly revenue variations for Airbnb listings in Marcelli is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Marcelli is typically August, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Marcelli across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,951+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,307 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,401 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $900, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Marcelli
Marcelli Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Marcelli STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while November experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Marcelli:
- Best-in-class properties (Top 10%) achieve 52%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 42% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 27%.
- Entry-level properties (Bottom 25%) average 16% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Marcelli
Average Daily Rate (ADR) Airbnb Trends in Marcelli (2025)
Effective short term rental pricing strategy in Marcelli involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Marcelli typically peaks in July and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $254+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $195 or more.
- Typical properties (Median) charge around $164 per night.
- Entry-level properties (Bottom 25%) earn around $138 per night.
Average Daily Rate (ADR) Trend by Month in Marcelli
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Airbnb Seasonality Analysis & Trends in Marcelli (2025)
Peak Season (August, July, June)
- Revenue averages $3,175 per month
- Occupancy rates average 49.0%
- Daily rates average $188
Shoulder Season
- Revenue averages $638 per month
- Occupancy maintains around 11.3%
- Daily rates hold near $177
Low Season (March, April, December)
- Revenue drops to average $0 per month
- Occupancy decreases to average 0.0%
- Daily rates adjust to average $185
Seasonality Insights for Marcelli
- The Airbnb seasonality in Marcelli shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Marcelli's highest earning potential, with monthly revenues capable of climbing to $3,903, occupancy reaching a high of 59.0%, and ADRs peaking at $192.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $0, occupancy could drop to 0.0%, and ADRs may adjust down to $167.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Marcelli.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Marcelli seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Marcelli (2025)
Exploring the top neighborhoods for short-term rentals in Marcelli? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Marcelli Beach | A beautiful beach destination on the Adriatic coast, popular with families and tourists seeking sun and sand. Ideal for summer vacation rentals with direct access to the beach and water activities. | Marcelli Beach, Parco del Conero, Conero Port, Sirolo Town Center, Numana Beach, Punta Penna |
| Sirolo | Known for its stunning cliffs and panoramic views of the Adriatic Sea, Sirolo is a charming town that attracts visitors looking for a picturesque, relaxing getaway. | Sirolo Beach, Monte Conero, Grotte del Passetto, Spiaggia dei Sassi Neri, Historic old town |
| Numana | A quaint fishing village with beautiful beaches, historical sites, and excellent seafood restaurants. An attractive option for those seeking a quieter beach experience. | Numana Beach, Urbani Beach, The Sanctuary of the Holy House, The National Park of Conero, Numana Town |
| Porto Recanati | A lively seaside town known for its promenade and fishing port, great for families and visitors seeking dining and entertainment options. | Porto Recanati Beach, Castello Svevo, Civitanova Marche, Lago di Portonovo, Viale Ceccarini |
| Loreto | Famed for the Basilica della Santa Casa, Loreto provides a mix of culture and relaxation, appealing to those interested in historical tourism. | Basilica della Santa Casa, Cappella del Santo Rosario, The Holy House, Museo Pontificio, Santuario di Loreto |
| Civitanova Marche | A vibrant coastal city with a bustling marina and nightlife, popular with tourists who enjoy modern amenities and a lively atmosphere. | Civitanova Marina, Piazza XX Settembre, Teatro Rossini, Beach Clubs, Civitanova Outlet Village |
| Castelfidardo | Famous for its accordion-making heritage, Castelfidardo offers a unique cultural experience and scenic views of the Marche countryside. | Museo della Fisarmonica, Santuario di Loreto, Historic Old Town, Parco della Libertà, Colle dell'Infinito |
| Recanati | Renowned as the birthplace of poet Giacomo Leopardi, and known for its historical sites and picturesque landscapes, attracting visitors interested in culture and history. | Casa Leopardi, Museo Civico, Piazza Giacomo Leopardi, Torre del Borgo, The Walls of Recanati |
Understanding Airbnb License Requirements & STR Laws in Marcelli (2025)
Yes, Marcelli, Marche, Italy enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Marcelli to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 100% licensed listings)
Top Performing Airbnb Properties in Marcelli (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Marcellibased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Villa Lyla - Marcelli, villa with garden and view
Entire Place • 5 bedrooms
M426 - Marcelli, new four-room apartment
Entire Place • 3 bedrooms
Relax frontemare
Entire Place • 2 bedrooms
M431 – Marcelli, new two-room apartment
Entire Place • 1 bedroom
M417 - Marcelli, comfortable two-room apartment
Entire Place • 1 bedroom
M001 - Marcelli, three-room apartment
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Marcelli (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Marcelli based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Fued La Tua Casa In Vacanza | 17 | $183,904 | 26 | 3.44/5.0 |
| Raffaella | 1 | $22,693 | 17 | 5.00/5.0 |
| Tommaso | 3 | $11,644 | 4 | Not Rated |
| Silvano | 1 | $10,391 | 12 | 4.92/5.0 |
| Domus Conero | 1 | $6,809 | 1 | Not Rated |
| Mauro | 1 | $3,276 | 1 | Not Rated |
| Maria Luisa | 1 | $2,114 | 2 | Not Rated |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Marcelli.
Dive Deeper: Advanced Marcelli STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Marcelli. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMarcelli Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Marcelli
- The Marcelli Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 96% of the 25 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Marcelli, Apartment/Condo properties are the most common (88%), reflecting the local real estate landscape.
Marcelli Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Marcelli
- The dominant room capacity in Marcelli is 2 bedrooms listings, making up 60% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 88.0% of the active Airbnb listings in Marcelli, indicating a high concentration in these sizes.
- Listings with 3+ bedrooms (8.0%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Marcelli.
Marcelli Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Marcelli
- The most common guest capacity trend in Marcelli vacation rentals is listings accommodating 4 guests (48%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 5 guests dominate the Marcelli STR market, accounting for 72.0% of listings.
- 20.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Marcelli.
- On average, properties in Marcelli are equipped to host 4.6 guests.
Marcelli Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Marcelli
- The most common availability pattern in Marcelli falls within the 271-366 days range, representing 96% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Marcelli (76%), reflecting common guest stay durations or potential owner blocking patterns.
Marcelli Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
2 Nights
4 listings
16% of total
3 Nights
1 listings
4% of total
4-6 Nights
1 listings
4% of total
30+ Nights
19 listings
76% of total
Key Insights
- The most prevalent minimum stay requirement in Marcelli is 30+ Nights, adopted by 76% of listings. This highlights the market's preference for longer commitments.
- Very short stays (1-2 nights) are less common (16.0%), suggesting hosts prefer slightly longer bookings to optimize turnover.
- A significant segment (76%) caters to monthly stays (30+ nights) in Marcelli, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 76% of Marcelli hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 76% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Marcelli.
Marcelli Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
1 listings
4% of total
Flexible
1 listings
4% of total
Moderate
21 listings
84% of total
Firm
2 listings
8% of total
Cancellation Policy Insights for Marcelli
- The prevailing Airbnb cancellation policy trend in Marcelli is Moderate, used by 84% of listings.
- The market strongly favors guest-friendly terms, with 88.0% of listings offering Flexible or Moderate policies. This suggests guests in Marcelli may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 84% market standard in Marcelli.
- Regularly review your cancellation policy against competitors and market demand shifts in Marcelli.
Marcelli STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Marcelli
- The overall average booking lead time for vacation rentals in Marcelli is 30 days.
- Guests book furthest in advance for stays during August (average 43 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in December (average 0 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (29 days avg.) sees the longest lead times, while Winter (0 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (30 days) as a baseline for your pricing and availability strategy in Marcelli.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 43 days out to capitalize on advance planning.
- During December, focus on last-minute booking availability and promotions, as guests book with very short notice (0 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 29 days) to capture early planners.
- Monitor your own booking lead times against these Marcelli averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Marcelli (2025)
Amenity Prevalence
Amenity Insights for Marcelli
- Essential amenities in Marcelli that guests expect include: Carbon monoxide alarm, Hot water, Refrigerator, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Kitchen, Fire extinguisher, Bed linens are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Marcelli: Carbon monoxide alarm, Hot water, Refrigerator, TV.
- Prioritize adding missing essentials: Refrigerator, TV.
- Consider adding popular differentiators like Kitchen or Fire extinguisher to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Marcelli to stay competitive.
Marcelli Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Marcelli
- The typical guest profile for Airbnb in Marcelli consists of a mix of domestic (63%) and international guests, often arriving from nearby Mariano Comense, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Italian or English.
- Domestic travelers account for 62.5% of guests.
- Key international markets include Italy (62.5%) and United Kingdom (8.3%).
- Top languages spoken are Italian (33.3%) followed by English (29.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Mariano Comense and Ivrea.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Marcelli Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Celleno | 13 | $3,899 | $607.95 | 27% |
| Collevecchio | 13 | $3,300 | $348.91 | 35% |
| Parrano | 17 | $2,720 | $336.22 | 32% |
| Bertinoro | 14 | $2,706 | $406.81 | 25% |
| San Leo | 19 | $2,682 | $293.62 | 32% |
| Guardea | 13 | $2,636 | $429.29 | 32% |
| Palombara Sabina | 15 | $2,626 | $305.39 | 34% |
| Monteleone d'Orvieto | 35 | $2,550 | $330.27 | 31% |
| Stanišovi | 23 | $2,448 | $466.55 | 34% |
| Monte Santa Maria Tiberina | 36 | $2,369 | $342.37 | 29% |