Top 30 Best Places in Marche, Italy to Invest in Airbnb & Short-Term Rentals (2025)

Source: AirROI

Last updated: 2025-07-01

Unlock high-ROI opportunities in Marche, Italy‘s booming short-term rental (STR) market. This 2025 Airbnb investment guide from AirROI leverages cutting-edge Airbnb data analytics to pinpoint the most profitable cities for Airbnb and vacation rental entrepreneurs. Whether you’re scaling your portfolio or making your first STR investment, discover markets with strong rental demand, high revenue potential, and favorable regulations. We are committed to providing trustworthy insights based on comprehensive market analysis, and you can learn more about our rigorous approach to data accuracy.

Our STR market analysis dives deep into key performance indicators like monthly revenue, average daily rates (ADR), occupancy trends, property counts, and regulatory landscapes across Marche, Italy. We go beyond simple rankings to provide the context you need for informed investment decisions using reliable Airbnb data.

Explore the data-driven insights below to identify the premier short-term rental investment hotspots and high ROI Airbnb markets in Marche, Italy for 2025.

Top Short-Term Rental Markets in Marche, Italy

Rank:#1Market:NumanaCountry:ItalyProperties:421Monthly Revenue:$641.94Daily Rate (ADR):$154.50Occupancy:37.61%Regulation:Low
Rank:#2Market:PesaroCountry:ItalyProperties:384Monthly Revenue:$868.73Daily Rate (ADR):$144.40Occupancy:38.42%Regulation:Low
Rank:#3Market:San Benedetto del TrontoCountry:ItalyProperties:306Monthly Revenue:$522.72Daily Rate (ADR):$111.09Occupancy:36.27%Regulation:Low
Rank:#4Market:AnconaCountry:ItalyProperties:288Monthly Revenue:$726.49Daily Rate (ADR):$111.47Occupancy:39.15%Regulation:Low
Rank:#5Market:SenigalliaCountry:ItalyProperties:254Monthly Revenue:$681.28Daily Rate (ADR):$129.45Occupancy:38.62%Regulation:Low
Rank:#6Market:SiroloCountry:ItalyProperties:247Monthly Revenue:$749.29Daily Rate (ADR):$156.70Occupancy:37.92%Regulation:Low
Rank:#7Market:FanoCountry:ItalyProperties:237Monthly Revenue:$855.74Daily Rate (ADR):$144.53Occupancy:38.81%Regulation:Low
Rank:#8Market:Civitanova MarcheCountry:ItalyProperties:217Monthly Revenue:$669.71Daily Rate (ADR):$138.60Occupancy:32.15%Regulation:Low
Rank:#9Market:Porto RecanatiCountry:ItalyProperties:201Monthly Revenue:$662.02Daily Rate (ADR):$130.51Occupancy:39.45%Regulation:Low
Rank:#10Market:FermoCountry:ItalyProperties:162Monthly Revenue:$598.54Daily Rate (ADR):$135.97Occupancy:31.01%Regulation:Low
Rank:#11Market:UrbinoCountry:ItalyProperties:143Monthly Revenue:$760.39Daily Rate (ADR):$111.64Occupancy:32.81%Regulation:Low
Rank:#12Market:GrottammareCountry:ItalyProperties:135Monthly Revenue:$593.61Daily Rate (ADR):$124.20Occupancy:39.08%Regulation:Low
Rank:#13Market:Porto Sant'ElpidioCountry:ItalyProperties:131Monthly Revenue:$517.72Daily Rate (ADR):$127.91Occupancy:33.10%Regulation:Low
Rank:#14Market:Porto San GiorgioCountry:ItalyProperties:97Monthly Revenue:$708.55Daily Rate (ADR):$121.87Occupancy:38.70%Regulation:Low
Rank:#15Market:MacerataCountry:ItalyProperties:89Monthly Revenue:$752.64Daily Rate (ADR):$131.61Occupancy:35.68%Regulation:Low
Rank:#16Market:Gabicce MareCountry:ItalyProperties:83Monthly Revenue:$965.35Daily Rate (ADR):$162.42Occupancy:34.51%Regulation:Low
Rank:#17Market:Ascoli PicenoCountry:ItalyProperties:78Monthly Revenue:$708.99Daily Rate (ADR):$101.05Occupancy:33.47%Regulation:Low
Rank:#18Market:OsimoCountry:ItalyProperties:77Monthly Revenue:$576.69Daily Rate (ADR):$141.25Occupancy:30.00%Regulation:Low
Rank:#19Market:Potenza PicenaCountry:ItalyProperties:76Monthly Revenue:$631.05Daily Rate (ADR):$124.82Occupancy:40.18%Regulation:Low
Rank:#20Market:MondolfoCountry:ItalyProperties:74Monthly Revenue:$585.60Daily Rate (ADR):$112.62Occupancy:45.08%Regulation:Low
Rank:#21Market:CagliCountry:ItalyProperties:68Monthly Revenue:$736.12Daily Rate (ADR):$175.98Occupancy:29.32%Regulation:Low
Rank:#22Market:RecanatiCountry:ItalyProperties:68Monthly Revenue:$619.40Daily Rate (ADR):$117.88Occupancy:28.26%Regulation:Low
Rank:#23Market:Cupra MarittimaCountry:ItalyProperties:56Monthly Revenue:$638.27Daily Rate (ADR):$130.51Occupancy:38.94%Regulation:Low
Rank:#24Market:JesiCountry:ItalyProperties:52Monthly Revenue:$675.53Daily Rate (ADR):$88.89Occupancy:35.96%Regulation:Low
Rank:#25Market:MontemarcianoCountry:ItalyProperties:49Monthly Revenue:$533.68Daily Rate (ADR):$102.21Occupancy:40.55%Regulation:Low
Rank:#26Market:FabrianoCountry:ItalyProperties:46Monthly Revenue:$457.80Daily Rate (ADR):$92.60Occupancy:28.18%Regulation:Low
Rank:#27Market:RipatransoneCountry:ItalyProperties:40Monthly Revenue:$545.69Daily Rate (ADR):$148.09Occupancy:33.31%Regulation:Low
Rank:#28Market:Falconara MarittimaCountry:ItalyProperties:39Monthly Revenue:$665.88Daily Rate (ADR):$97.24Occupancy:39.02%Regulation:Low
Rank:#29Market:TavulliaCountry:ItalyProperties:39Monthly Revenue:$803.50Daily Rate (ADR):$191.00Occupancy:31.70%Regulation:Low
Rank:#30Market:ApecchioCountry:ItalyProperties:38Monthly Revenue:$1533.46Daily Rate (ADR):$275.74Occupancy:25.90%Regulation:Low

Our Data-Driven Methodology for STR Market Analysis

At AirROI, our market rankings and insights are powered by a robust methodology combining comprehensive Airbnb data collection with sophisticated STR analytics techniques. We strive to provide the most accurate and actionable intelligence for short-term rental investors.

Data Collection & Scope

  • Global Coverage: We aggregate STR data from tens of millions of active short-term rental listings across platforms like Airbnb and Vrbo worldwide.
  • Real-Time Metrics: Our systems track key performance indicators (KPIs) daily, including booking rates, nightly pricing (ADR), occupancy rates, and revenue.
  • Regulatory Monitoring: We actively monitor and incorporate local short-term rental regulations, licensing requirements, and tax obligations into our market analysis.

Analysis & Ranking

  • Proprietary Algorithms: AI and machine learning models analyze booking patterns, predict seasonal demand shifts, and identify emerging market trends in the STR space.
  • Key Metric Evaluation: We evaluate markets based on a weighted combination of critical investment factors using our extensive Airbnb analytics:
    • Revenue Potential: Average Monthly Revenue and Average Daily Rate (ADR).
    • Market Demand: Occupancy Rate and booking lead times.
    • Investment Scale: Number of active properties and market growth trends.
    • Regulatory Environment: Assessed impact of local STR regulations on operational feasibility and profitability.
  • Benchmarking: Performance is benchmarked against regional and global averages to provide context for vacation rental investment potential.

Key Metrics Explained

  • Properties: The count of active short-term rental listings in the market.
  • Monthly Revenue: Average revenue generated per property per month, a key indicator for Airbnb profitability.
  • Daily Rate (ADR): Average nightly booking price.
  • Occupancy: Percentage of nights booked out of total available nights, crucial for understanding STR demand.
  • Regulation: An indicator of the local regulatory climate impacting Airbnb investment.

This rigorous approach ensures our recommendations are based on real-world performance Airbnb data and forward-looking market analysis, empowering you to invest smarter in the vacation rental market.

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