Senigallia Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Marche, Italy

Source: AirROI
Last updated: 2025-07-01

Is Airbnb profitable in Senigallia in 2025? Explore comprehensive Airbnb analytics for Senigallia, Marche, Italy to uncover income potential. This 2025 STR market report for Senigallia, based on AirROI data from July 2024 to June 2025, reveals key trends in the market of 254 active listings.

Whether you're considering an Airbnb investment in Senigallia, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Senigallia Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Senigallia Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$129
The average rental revenue earned for an occupied room per day in Senigallia.
Occupancy Rate(?)
38.6%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$8,175
Typical annual income for an Airbnb listing in Senigallia. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-3.3%
Slight decrease (-3.3%) vs. last year.
Peak Revenue Month(?)
August
The month with the highest average earnings, indicating peak season in Senigallia.
Lowest Revenue Month(?)
December
The month with the lowest average earnings, indicating the low season in Senigallia.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
254
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Senigallia (2025)

Understanding the monthly revenue variations for Airbnb listings in Senigallia is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Senigallia is typically August, while December often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Senigallia across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $2,474+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $1,578 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $983 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $486, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Senigallia

Senigallia Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Senigallia STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while November experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Senigallia:

  • Best-in-class properties (Top 10%) achieve 58%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 43% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 28%.
  • Entry-level properties (Bottom 25%) average 14% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Senigallia

Average Daily Rate (ADR) Airbnb Trends in Senigallia (2025)

Effective short term rental pricing strategy in Senigallia involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Senigallia typically peaks in June and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $198+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $149 or more.
  • Typical properties (Median) charge around $108 per night.
  • Entry-level properties (Bottom 25%) earn around $84 per night.

Average Daily Rate (ADR) Trend by Month in Senigallia

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Airbnb Seasonality Analysis & Trends in Senigallia (2025)

Peak Season (August, July, September)
  • Revenue averages $2,359 per month
  • Occupancy rates average 52.5%
  • Daily rates average $126
Shoulder Season
  • Revenue averages $922 per month
  • Occupancy maintains around 25.0%
  • Daily rates hold near $133
Low Season (January, November, December)
  • Revenue drops to average $728 per month
  • Occupancy decreases to average 20.0%
  • Daily rates adjust to average $117

Seasonality Insights for Senigallia

  • The Airbnb seasonality in Senigallia shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Senigallia's highest earning potential, with monthly revenues capable of climbing to $3,179, occupancy reaching a high of 66.9%, and ADRs peaking at $147.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $725, occupancy could drop to 18.7%, and ADRs may adjust down to $117.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Senigallia.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Senigallia seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Senigallia (2025)

Exploring the top neighborhoods for short-term rentals in Senigallia? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Senigallia Historic Center
Charming old town with narrow streets, historical buildings and a vibrant atmosphere. Close to local restaurants, shops, and cultural attractions, making it a favored spot for tourists.
Piazza Roma, Rocca Roveresca, Santa Maria Goretti Sanctuary, Porto di Senigallia, Piazzale della Libertà
Senigallia Beach
Beautiful sandy beach known for its excellent waterfront amenities. Attracts families and beach lovers, especially during the summer months.
Spiaggia di Velluto, Beach Clubs, Water sports activities, Seaside promenades, Restaurants and cafes along the beach
Montalto
A picturesque hilltop village that offers stunning views of the Adriatic coast. Ideal for those looking for a peaceful retreat with local charm.
Ancient Castles, Scenic hiking trails, Local vineyards, Cultural festivals, Artisan shops
Marotta
A coastal area adjacent to Senigallia with beautiful beaches and a local atmosphere. Popular with vacationers seeking sun and relaxation.
Marotta Beach, Local Seafood Restaurants, Promenade along the coast, Fishing Port, Cultural events
Fano
Nearby town rich in history and culture, known for its Roman architecture and vibrant local events. A short drive from Senigallia, making it attractive for extended stays.
Fano's Roman Arch, Piazza XX Settembre, Beach Clubs, Annual Carnival, Historic center
Casine di Piero
A rural area offering a tranquil escape with agritourism options. Appeals to travelers looking for authentic Italian experiences away from the busy tourist areas.
Vineyards and Olive Groves, Local Farmhouses, Cooking classes, Nature walks, Cultural tours
Riviera delle Palme
Scenic coastal area with beautiful landscapes and plenty of outdoor activities. Perfect for nature lovers and those looking to explore the Adriatic coast.
Biking Trails, Natural Parks, Beach Facilities, Local Markets, Water activities
Corinaldo
Famous for its well-preserved medieval town walls and historical charm. Attracts visitors interested in history and local culture.
Corinaldo Walls, Historic churches, Scenic viewpoints, Local festivals, Traditional cuisine

Understanding Airbnb License Requirements & STR Laws in Senigallia (2025)

While Senigallia, Marche, Italy currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Senigallia to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 2% licensed listings)

Top Performing Airbnb Properties in Senigallia (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Senigalliabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Cottage vista mare a Senigallia.

Cottage vista mare a Senigallia.

Entire Place • 8 bedrooms

$65,535
Revenue
76.7%
Occupancy
$757.13
Daily Rate
Farmhouse with Forest, Garden and Pool

Farmhouse with Forest, Garden and Pool

Entire Place • 8 bedrooms

$38,091
Revenue
44.8%
Occupancy
$680.29
Daily Rate
Apartment-City view-Private Bathroom-Apartamento 4

Apartment-City view-Private Bathroom-Apartamento 4

Entire Place • 3 bedrooms

$31,519
Revenue
36.6%
Occupancy
$231.56
Daily Rate
Terrazzo Senigallia

Terrazzo Senigallia

Entire Place • 2 bedrooms

$30,689
Revenue
83.7%
Occupancy
$246.58
Daily Rate
Belvilla by Oyo Villa Giulia

Belvilla by Oyo Villa Giulia

Entire Place • 5 bedrooms

$27,347
Revenue
37.9%
Occupancy
$604.83
Daily Rate
Giada Family House

Giada Family House

Entire Place • 4 bedrooms

$27,073
Revenue
54.7%
Occupancy
$150.44
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Senigallia (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Senigallia based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Fued La Tua Casa In Vacanza27$243,806454.39/5.0
Marika6$73,580584.94/5.0
Daniele12$73,564394.30/5.0
Host #79709691$65,535135.00/5.0
Luca4$53,987684.78/5.0
Iris - BELVILLA2$53,022234.79/5.0
Stefano4$46,467994.90/5.0
Marco5$38,228564.59/5.0
Matteo1$38,091154.93/5.0
Giulio1$30,689215.00/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Senigallia.

Dive Deeper: Advanced Senigallia STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Senigallia. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Senigallia Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Senigallia

  • The Senigallia Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 83.9% of the 254 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Senigallia, Apartment/Condo properties are the most common (74%), reflecting the local real estate landscape.
  • The presence of 9.1% Hotel/Boutique listings indicates integration with traditional hospitality.
  • Smaller segments like outdoor/unique, unique stays, others (combined 2.0%) offer potential for unique stay experiences.

Senigallia Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Senigallia

  • The dominant room capacity in Senigallia is 2 bedrooms listings, making up 41.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 2 bedrooms and 1 bedroom properties represent 75.6% of the active Airbnb listings in Senigallia, indicating a high concentration in these sizes.

Senigallia Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Senigallia

  • The most common guest capacity trend in Senigallia vacation rentals is listings accommodating 4 guests (35.4%). This suggests the primary traveler segment is likely small families or groups.
  • Properties designed for 4 guests and 6 guests dominate the Senigallia STR market, accounting for 51.5% of listings.
  • 24.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Senigallia.
  • On average, properties in Senigallia are equipped to host 4.0 guests.

Senigallia Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Senigallia

  • The most common availability pattern in Senigallia falls within the 271-366 days range, representing 81.5% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 98.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 31-90 days range is most frequent in Senigallia (53.1%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 1.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Senigallia Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (16.5%)

1 Night

38 listings

16.5% of total

2 Nights (16.5%)

2 Nights

38 listings

16.5% of total

3 Nights (8.7%)

3 Nights

20 listings

8.7% of total

4-6 Nights (12.6%)

4-6 Nights

29 listings

12.6% of total

7-29 Nights (19.6%)

7-29 Nights

45 listings

19.6% of total

30+ Nights (26.1%)

30+ Nights

60 listings

26.1% of total

Key Insights

  • The most prevalent minimum stay requirement in Senigallia is 30+ Nights, adopted by 26.1% of listings. This highlights the market's preference for longer commitments.
  • A significant segment (26.1%) caters to monthly stays (30+ nights) in Senigallia, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 30+ Nights minimum stay, as 26.1% of Senigallia hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 16.5% currently do.
  • Explore offering discounts for stays of 30+ nights to attract the 26.1% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Senigallia.

Senigallia Airbnb Cancellation Policy Trends Analysis (2025)

Super Strict 30 Days

6 listings

2.6% of total

Super Strict 60 Days

1 listings

0.4% of total

Flexible (15.1%)

Flexible

35 listings

15.1% of total

Moderate (49.1%)

Moderate

114 listings

49.1% of total

Strict (32.8%)

Strict

76 listings

32.8% of total

Cancellation Policy Insights for Senigallia

  • The prevailing Airbnb cancellation policy trend in Senigallia is Moderate, used by 49.1% of listings.
  • There's a relatively balanced mix between guest-friendly (64.2%) and stricter (32.8%) policies, offering choices for different guest needs.

Recommendations for Hosts

  • Consider adopting a Moderate policy to align with the 49.1% market standard in Senigallia.
  • With 32.8% using Strict terms, this is a viable option in Senigallia, particularly for high-value properties or during peak demand periods.
  • Regularly review your cancellation policy against competitors and market demand shifts in Senigallia.

Senigallia STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Senigallia

  • The overall average booking lead time for vacation rentals in Senigallia is 43 days.
  • Guests book furthest in advance for stays during June (average 58 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in December (average 12 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (57 days avg.) sees the longest lead times, while Winter (16 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (43 days) as a baseline for your pricing and availability strategy in Senigallia.
  • For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 58 days out to capitalize on advance planning.
  • During December, focus on last-minute booking availability and promotions, as guests book with very short notice (12 days avg.).
  • Target marketing efforts for the Summer season well in advance (at least 57 days) to capture early planners.
  • Monitor your own booking lead times against these Senigallia averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Senigallia (2025)

Amenity data is currently unavailable for Senigallia.

Senigallia Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Senigallia

  • The typical guest profile for Airbnb in Senigallia consists of a mix of domestic (63%) and international guests, often arriving from nearby Milan, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Italian.
  • Domestic travelers account for 62.5% of guests.
  • Key international markets include Italy (62.5%) and Germany (8.9%).
  • Top languages spoken are English (34.2%) followed by Italian (27.1%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Milan and Rome.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Senigallia Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Celleno16$2,640$506.4126%
Parrano18$2,597$332.8234%
Collazzone30$2,357$329.4533%
Monteleone d'Orvieto36$2,310$317.1832%
Bertinoro20$2,249$338.1832%
Lugnano in Teverina20$2,057$282.4433%
Guardea17$2,027$367.8634%
Collevecchio14$2,015$293.6341%
Campagnano di Roma44$1,995$294.4631%
Sant'Angelo in Pontano10$1,975$229.1637%

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