Pesaro Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Marche, Italy
Is Airbnb profitable in Pesaro in 2025? Explore comprehensive Airbnb analytics for Pesaro, Marche, Italy to uncover income potential. This 2025 STR market report for Pesaro, based on AirROI data from July 2024 to June 2025, reveals key trends in the market of 384 active listings.
Whether you're considering an Airbnb investment in Pesaro, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Pesaro Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Pesaro Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Pesaro (2025)
Understanding the monthly revenue variations for Airbnb listings in Pesaro is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Pesaro is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Pesaro across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,094+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,863 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,107 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $582, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Pesaro
Pesaro Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Pesaro STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Pesaro:
- Best-in-class properties (Top 10%) achieve 69%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 51% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 33%.
- Entry-level properties (Bottom 25%) average 16% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Pesaro
Average Daily Rate (ADR) Airbnb Trends in Pesaro (2025)
Effective short term rental pricing strategy in Pesaro involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Pesaro typically peaks in June and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $230+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $161 or more.
- Typical properties (Median) charge around $115 per night.
- Entry-level properties (Bottom 25%) earn around $86 per night.
Average Daily Rate (ADR) Trend by Month in Pesaro
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Airbnb Seasonality Analysis & Trends in Pesaro (2025)
Peak Season (August, July, September)
- Revenue averages $2,635 per month
- Occupancy rates average 52.5%
- Daily rates average $147
Shoulder Season
- Revenue averages $1,326 per month
- Occupancy maintains around 32.0%
- Daily rates hold near $146
Low Season (January, February, December)
- Revenue drops to average $855 per month
- Occupancy decreases to average 25.5%
- Daily rates adjust to average $140
Seasonality Insights for Pesaro
- The Airbnb seasonality in Pesaro shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Pesaro's highest earning potential, with monthly revenues capable of climbing to $3,236, occupancy reaching a high of 61.4%, and ADRs peaking at $163.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $754, occupancy could drop to 22.5%, and ADRs may adjust down to $136.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Pesaro.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Pesaro seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Pesaro (2025)
Exploring the top neighborhoods for short-term rentals in Pesaro? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centro Storico | The historic center of Pesaro, featuring beautiful architecture and rich culture. It attracts tourists who are interested in art, history, and local cuisine. | Rossini Theater, Palazzo Ducale, Duomo di Pesaro, Museo Nazionale Rossini, Piazza del Popolo |
| Spiaggia di Pesaro | The main beach area in Pesaro known for its sandy shores and vibrant summer atmosphere. A perfect location for travelers looking to enjoy the sun and sea. | Beach clubs, Promenade, Water sports activities, Restaurants and bars, Family-friendly beach facilities |
| Borgo Santa Maria | A charming residential area close to the city center, ideal for families and those looking for a quieter stay while still being close to attractions. | Local parks, Shopping facilities, Family-friendly environment, Cafes, Nearby beaches |
| Gabicce Mare | A coastal town adjacent to Pesaro known for its stunning views and beach resorts, appealing to those seeking a seaside getaway with a more relaxed vibe. | Gabicce Mare beach, Monte San Bartolo National Park, Sea excursions, Restaurants with coastal cuisine, Nightlife options |
| Santa Veneranda | A scenic hillside area on the outskirts of Pesaro that offers beautiful views and a peaceful atmosphere, suitable for nature lovers and those seeking tranquility. | Vineyards, Walking trails, Local festivals, Culinary experiences, Agriturismos |
| Montelabbate | A nearby small town offering a rural experience and proximity to Pesaro's attractions, popular with guests who prefer a more rustic setting. | Local markets, Historical landmarks, Countryside views, Trails for cycling and walking |
| Fano | A nearby historical town with beautiful beaches and a rich cultural heritage, making it a great alternative for guests looking for variety in their stay. | Fano beaches, Roman ruins, Fano's main square, Annual festivals, Cultural events |
| Urbino | A UNESCO World Heritage site known for its Renaissance architecture and art, appealing to history buffs and art lovers who want to explore beyond Pesaro. | Ducal Palace, Raffaello Sanzio's house, Urbino's historic center, Art galleries, Università degli Studi di Urbino |
Understanding Airbnb License Requirements & STR Laws in Pesaro (2025)
While Pesaro, Marche, Italy currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Pesaro to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 3% licensed listings)
Top Performing Airbnb Properties in Pesaro (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Pesarobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Villa Il Fiore e la Butfalla - Private Pool
Entire Place • 7 bedrooms
Luxury apartment in the center and near the sea
Entire Place • 3 bedrooms
Estate in the heart of Italy
Entire Place • 6 bedrooms
Idyllic house, 400 m2, pool, park, sea 5 km away
Entire Place • 6 bedrooms
Villa Alba, on the hill, by the sea.
Entire Place • 5 bedrooms
old fishermen´s house with a magical view
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Pesaro (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Pesaro based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Katia | 10 | $254,700 | 86 | 4.85/5.0 |
| Pesaro Living | 6 | $212,708 | 124 | 4.93/5.0 |
| Barbara - DH Villas | 5 | $194,143 | 39 | 4.86/5.0 |
| Francesca | 7 | $121,448 | 142 | 4.94/5.0 |
| Welcome To Emilia Romagna & M | 9 | $98,373 | 100 | 4.51/5.0 |
| Monica | 3 | $68,857 | 27 | 5.00/5.0 |
| Ives Und Fa | 1 | $56,326 | 7 | 4.71/5.0 |
| Vittorio | 8 | $52,847 | 35 | 4.76/5.0 |
| Francesca | 2 | $49,770 | 103 | 4.93/5.0 |
| Mariella | 3 | $48,789 | 255 | 4.80/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Pesaro.
Dive Deeper: Advanced Pesaro STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Pesaro. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsPesaro Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Pesaro
- The Pesaro Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 91.7% of the 384 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Pesaro, Apartment/Condo properties are the most common (71.1%), reflecting the local real estate landscape.
- Houses represent a significant 25% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, outdoor/unique, others (combined 3.9%) offer potential for unique stay experiences.
Pesaro Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Pesaro
- The dominant room capacity in Pesaro is 2 bedrooms listings, making up 38.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 73.2% of the active Airbnb listings in Pesaro, indicating a high concentration in these sizes.
Pesaro Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Pesaro
- The most common guest capacity trend in Pesaro vacation rentals is listings accommodating 4 guests (30.7%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Pesaro STR market, accounting for 45.3% of listings.
- 23.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Pesaro.
- On average, properties in Pesaro are equipped to host 4.1 guests.
Pesaro Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Pesaro
- The most common availability pattern in Pesaro falls within the 271-366 days range, representing 70.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 92.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Pesaro (43%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 8.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Pesaro Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
42 listings
12.6% of total
2 Nights
81 listings
24.3% of total
3 Nights
50 listings
15% of total
4-6 Nights
38 listings
11.4% of total
7-29 Nights
41 listings
12.3% of total
30+ Nights
81 listings
24.3% of total
Key Insights
- The most prevalent minimum stay requirement in Pesaro is 2 Nights, adopted by 24.3% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (24.3%) caters to monthly stays (30+ nights) in Pesaro, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 24.3% of Pesaro hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 12.6% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 24.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Pesaro.
Pesaro Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
10 listings
2.9% of total
Super Strict 30 Days
7 listings
2% of total
Flexible
80 listings
22.9% of total
Moderate
170 listings
48.7% of total
Strict
82 listings
23.5% of total
Cancellation Policy Insights for Pesaro
- The prevailing Airbnb cancellation policy trend in Pesaro is Moderate, used by 48.7% of listings.
- The market strongly favors guest-friendly terms, with 71.6% of listings offering Flexible or Moderate policies. This suggests guests in Pesaro may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 48.7% market standard in Pesaro.
- Regularly review your cancellation policy against competitors and market demand shifts in Pesaro.
Pesaro STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Pesaro
- The overall average booking lead time for vacation rentals in Pesaro is 42 days.
- Guests book furthest in advance for stays during August (average 58 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 18 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (55 days avg.) sees the longest lead times, while Winter (25 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (42 days) as a baseline for your pricing and availability strategy in Pesaro.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 58 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 55 days) to capture early planners.
- Monitor your own booking lead times against these Pesaro averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Pesaro (2025)
Amenity data is currently unavailable for Pesaro.
Pesaro Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Pesaro
- The typical guest profile for Airbnb in Pesaro consists of a mix of domestic (52%) and international guests, often arriving from nearby Milan, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Italian.
- Domestic travelers account for 52.0% of guests.
- Key international markets include Italy (52%) and Germany (9.8%).
- Top languages spoken are English (34.1%) followed by Italian (26.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Pesaro Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Marciano della Chiana | 17 | $3,452 | $494.16 | 35% |
| Marcialla | 26 | $2,754 | $241.67 | 52% |
| Florence | 10,275 | $2,680 | $218.14 | 51% |
| Celleno | 16 | $2,640 | $506.41 | 26% |
| Radda in Chianti | 99 | $2,602 | $331.13 | 38% |
| Parrano | 18 | $2,597 | $332.82 | 34% |
| Monte San Savino | 104 | $2,565 | $329.66 | 39% |
| Impruneta | 147 | $2,555 | $268.43 | 40% |
| Buonconvento | 59 | $2,546 | $348.74 | 41% |
| Gaiole in Chianti | 234 | $2,535 | $376.00 | 37% |