Castellina Marittima Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Tuscany, Italy
Is Airbnb profitable in Castellina Marittima in 2025? Explore comprehensive Airbnb analytics for Castellina Marittima, Tuscany, Italy to uncover income potential. This 2025 STR market report for Castellina Marittima, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 40 active listings.
Whether you're considering an Airbnb investment in Castellina Marittima, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Castellina Marittima Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Castellina Marittima Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Castellina Marittima (2025)
Understanding the monthly revenue variations for Airbnb listings in Castellina Marittima is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Castellina Marittima is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Castellina Marittima across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,456+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,639 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $996 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $459, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Castellina Marittima
Castellina Marittima Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Castellina Marittima STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Castellina Marittima:
- Best-in-class properties (Top 10%) achieve 54%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 40% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 26%.
- Entry-level properties (Bottom 25%) average 14% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Castellina Marittima
Average Daily Rate (ADR) Airbnb Trends in Castellina Marittima (2025)
Effective short term rental pricing strategy in Castellina Marittima involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Castellina Marittima typically peaks in August and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $211+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $124 or more.
- Typical properties (Median) charge around $101 per night.
- Entry-level properties (Bottom 25%) earn around $79 per night.
Average Daily Rate (ADR) Trend by Month in Castellina Marittima
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Airbnb Seasonality Analysis & Trends in Castellina Marittima (2025)
Peak Season (August, July, June)
- Revenue averages $2,335 per month
- Occupancy rates average 51.4%
- Daily rates average $138
Shoulder Season
- Revenue averages $1,066 per month
- Occupancy maintains around 25.6%
- Daily rates hold near $128
Low Season (January, February, March)
- Revenue drops to average $349 per month
- Occupancy decreases to average 13.1%
- Daily rates adjust to average $125
Seasonality Insights for Castellina Marittima
- The Airbnb seasonality in Castellina Marittima shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Castellina Marittima's highest earning potential, with monthly revenues capable of climbing to $2,734, occupancy reaching a high of 66.3%, and ADRs peaking at $142.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $257, occupancy could drop to 9.8%, and ADRs may adjust down to $121.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Castellina Marittima.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Castellina Marittima seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Castellina Marittima (2025)
Exploring the top neighborhoods for short-term rentals in Castellina Marittima? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Castellina Centro | Historic heart of Castellina Marittima with charming narrow streets, local shops, and authentic Italian eateries. Ideal for guests looking to experience local culture and traditions. | Castellina Marittima Castle, Local wine tasting tours, Parks and scenic viewpoints, Traditional Tuscan restaurants |
| Parco Nazionale di Cornia | Stunning natural park offering beautiful hiking trails and scenic views. Perfect for nature lovers and those seeking outdoor adventures. | Hiking trails, Biodiversity and wildlife, Picnic areas, Viewpoints over the Tuscan hills |
| Torre di Castello | A picturesque area known for its historic tower and breathtaking views. Attracts history buffs and photographers looking for a unique backdrop. | Historic tower, Panoramic viewpoints, Local artisan shops |
| Cecina Beach | Nearby coastal area with beautiful beaches, popular among families and sun-seekers. Offers a mix of relaxation and beach activities. | Cecina Beach, Beachfront restaurants, Water sports activities |
| Volterra | Famous nearby medieval town with rich history and culture. Visitors come to explore its ancient Etruscan and Roman heritage. | Etruscan ruins, Roman Theatre, Volterra's main square, Art galleries |
| Sassetta | Charming village nestled in the hills, known for its tranquility and stunning nature. Great for guests looking for a peaceful escape. | Nature trails, Local olive oil farms, Scenic views |
| San Vincenzo | Popular coastal town known for its beautiful sea and vibrant beach life. Ideal for guests seeking beach holidays and entertainment. | San Vincenzo Beach, Walking paths along the coast, Beach clubs and nightlife |
| Bolgheri | Famous wine-producing region known for its vineyards and picturesque countryside. Attracts wine enthusiasts and those seeking gourmet experiences. | Bolgheri vineyards, Wine tasting experiences, Charming village atmosphere |
Understanding Airbnb License Requirements & STR Laws in Castellina Marittima (2025)
Yes, Castellina Marittima, Tuscany, Italy enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Castellina Marittima to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 63% licensed listings)
Top Performing Airbnb Properties in Castellina Marittima (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Castellina Marittimabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Casa Bianca Villa with sea view by ToscanaTour
Entire Place • 4 bedrooms
Beach house with garden
Entire Place • 2 bedrooms
Beautiful stone rustic
Entire Place • 5 bedrooms
Maritime Hills Country Villa for 10
Entire Place • 4 bedrooms
Rent Stanza in Casale Toscano
Private Room • 1 bedroom
Casa Raggio di Sole in Tuscany, between hills and sea
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Castellina Marittima (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Castellina Marittima based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Paola | 1 | $31,758 | 7 | 4.43/5.0 |
| Federico | 4 | $25,199 | 24 | 4.78/5.0 |
| Mariacristina | 2 | $24,520 | 28 | 5.00/5.0 |
| Dario | 1 | $23,850 | 8 | 5.00/5.0 |
| Irene | 3 | $21,634 | 6 | 3.33/5.0 |
| Virgilio | 1 | $20,923 | 33 | 4.64/5.0 |
| Alessia | 2 | $19,236 | 15 | 4.32/5.0 |
| Roberto | 2 | $17,622 | 41 | 4.85/5.0 |
| Andrea | 1 | $16,350 | 3 | 5.00/5.0 |
| Jutta - Interhome Group | 1 | $15,904 | 6 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Castellina Marittima.
Dive Deeper: Advanced Castellina Marittima STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Castellina Marittima. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsCastellina Marittima Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Castellina Marittima
- The Castellina Marittima Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 82.5% of the 40 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Castellina Marittima, House properties are the most common (60%), reflecting the local real estate landscape.
- Houses represent a significant 60% portion, catering likely to families or larger groups.
- The presence of 7.5% Hotel/Boutique listings indicates integration with traditional hospitality.
Castellina Marittima Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Castellina Marittima
- The dominant room capacity in Castellina Marittima is 1 bedroom listings, making up 50% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 77.5% of the active Airbnb listings in Castellina Marittima, indicating a high concentration in these sizes.
Castellina Marittima Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Castellina Marittima
- The most common guest capacity trend in Castellina Marittima vacation rentals is listings accommodating 4 guests (42.5%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 8+ guests dominate the Castellina Marittima STR market, accounting for 57.5% of listings.
- 25.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Castellina Marittima.
- On average, properties in Castellina Marittima are equipped to host 4.4 guests.
Castellina Marittima Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Castellina Marittima
- The most common availability pattern in Castellina Marittima falls within the 271-366 days range, representing 72.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Castellina Marittima (50%), reflecting common guest stay durations or potential owner blocking patterns.
Castellina Marittima Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
9 listings
23.7% of total
2 Nights
4 listings
10.5% of total
3 Nights
5 listings
13.2% of total
4-6 Nights
8 listings
21.1% of total
7-29 Nights
9 listings
23.7% of total
30+ Nights
3 listings
7.9% of total
Key Insights
- The most prevalent minimum stay requirement in Castellina Marittima is 1 Night, adopted by 23.7% of listings. This highlights the market's preference for shorter, flexible bookings.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 23.7% of Castellina Marittima hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 23.7% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 7.9% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Castellina Marittima.
Castellina Marittima Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
2 listings
6.1% of total
Flexible
3 listings
9.1% of total
Moderate
17 listings
51.5% of total
Strict
11 listings
33.3% of total
Cancellation Policy Insights for Castellina Marittima
- The prevailing Airbnb cancellation policy trend in Castellina Marittima is Moderate, used by 51.5% of listings.
- There's a relatively balanced mix between guest-friendly (60.6%) and stricter (33.3%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 51.5% market standard in Castellina Marittima.
- With 33.3% using Strict terms, this is a viable option in Castellina Marittima, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Castellina Marittima.
Castellina Marittima STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Castellina Marittima
- The overall average booking lead time for vacation rentals in Castellina Marittima is 64 days.
- Guests book furthest in advance for stays during January (average 118 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 2 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (81 days avg.) sees the longest lead times, while Fall (59 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (64 days) as a baseline for your pricing and availability strategy in Castellina Marittima.
- For January stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 118 days out to capitalize on advance planning.
- During February, focus on last-minute booking availability and promotions, as guests book with very short notice (2 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 81 days) to capture early planners.
- Monitor your own booking lead times against these Castellina Marittima averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Castellina Marittima (2025)
Amenity Prevalence
Amenity Insights for Castellina Marittima
- Essential amenities in Castellina Marittima that guests expect include: Free parking on premises. Lacking these (this) could significantly impact bookings.
- Popular amenities like Kitchen, Hair dryer, Hot water are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Castellina Marittima: Free parking on premises.
- Prioritize adding missing essentials: Free parking on premises.
- Consider adding popular differentiators like Kitchen or Hair dryer to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Castellina Marittima to stay competitive.
Castellina Marittima Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Castellina Marittima
- The typical guest profile for Airbnb in Castellina Marittima consists of predominantly international visitors (75%), with top international origins including Italy, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 25.5% of guests.
- Key international markets include Germany (29%) and Italy (25.5%).
- Top languages spoken are English (35.2%) followed by German (18.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Italy.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Castellina Marittima Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Crespina | 16 | $3,526 | $493.64 | 48% |
| Tignano | 10 | $3,391 | $500.31 | 36% |
| Luni Mare | 11 | $3,102 | $169.59 | 40% |
| Buonconvento | 59 | $3,068 | $456.70 | 46% |
| Monterosso al Mare | 350 | $2,958 | $248.25 | 57% |
| Castelfranco di Sotto | 47 | $2,881 | $294.54 | 38% |
| Florence | 9,598 | $2,833 | $208.48 | 52% |
| Riomaggiore | 640 | $2,789 | $196.57 | 57% |
| Marcialla | 25 | $2,788 | $236.61 | 54% |
| Portofino | 68 | $4,086 | $454.35 | 44% |