Top 30 Best Places in Tuscany, Italy to Invest in Airbnb & Short-Term Rentals (2025)

Source: AirROI

Last updated: 2025-07-01

Unlock high-ROI opportunities in Tuscany, Italy‘s booming short-term rental (STR) market. This 2025 Airbnb investment guide from AirROI leverages cutting-edge Airbnb data analytics to pinpoint the most profitable cities for Airbnb and vacation rental entrepreneurs. Whether you’re scaling your portfolio or making your first STR investment, discover markets with strong rental demand, high revenue potential, and favorable regulations. We are committed to providing trustworthy insights based on comprehensive market analysis, and you can learn more about our rigorous approach to data accuracy.

Our STR market analysis dives deep into key performance indicators like monthly revenue, average daily rates (ADR), occupancy trends, property counts, and regulatory landscapes across Tuscany, Italy. We go beyond simple rankings to provide the context you need for informed investment decisions using reliable Airbnb data.

Explore the data-driven insights below to identify the premier short-term rental investment hotspots and high ROI Airbnb markets in Tuscany, Italy for 2025.

Top Short-Term Rental Markets in Tuscany, Italy

Rank:#1Market:FlorenceCountry:ItalyProperties:10,275Monthly Revenue:$2680.07Daily Rate (ADR):$218.14Occupancy:50.63%Regulation:Low
Rank:#2Market:LuccaCountry:ItalyProperties:1,688Monthly Revenue:$1650.69Daily Rate (ADR):$197.70Occupancy:39.32%Regulation:Low
Rank:#3Market:PisaCountry:ItalyProperties:1,198Monthly Revenue:$1263.95Daily Rate (ADR):$125.76Occupancy:45.01%Regulation:Low
Rank:#4Market:SienaCountry:ItalyProperties:1,073Monthly Revenue:$1646.10Daily Rate (ADR):$176.83Occupancy:41.03%Regulation:Low
Rank:#5Market:ViareggioCountry:ItalyProperties:920Monthly Revenue:$1003.56Daily Rate (ADR):$151.18Occupancy:38.68%Regulation:Low
Rank:#6Market:CamaioreCountry:ItalyProperties:750Monthly Revenue:$1611.74Daily Rate (ADR):$241.06Occupancy:39.81%Regulation:Low
Rank:#7Market:Castiglione della PescaiaCountry:ItalyProperties:674Monthly Revenue:$951.45Daily Rate (ADR):$189.76Occupancy:38.39%Regulation:Low
Rank:#8Market:CortonaCountry:ItalyProperties:652Monthly Revenue:$1699.96Daily Rate (ADR):$293.16Occupancy:35.18%Regulation:Low
Rank:#9Market:LivornoCountry:ItalyProperties:645Monthly Revenue:$903.71Daily Rate (ADR):$109.63Occupancy:41.79%Regulation:Low
Rank:#10Market:CapoliveriCountry:ItalyProperties:603Monthly Revenue:$1039.16Daily Rate (ADR):$185.36Occupancy:39.34%Regulation:Low
Rank:#11Market:San GimignanoCountry:ItalyProperties:557Monthly Revenue:$1710.74Daily Rate (ADR):$226.92Occupancy:39.75%Regulation:Low
Rank:#12Market:Greve in ChiantiCountry:ItalyProperties:546Monthly Revenue:$2212.18Daily Rate (ADR):$294.53Occupancy:41.13%Regulation:Low
Rank:#13Market:MontepulcianoCountry:ItalyProperties:543Monthly Revenue:$2026.11Daily Rate (ADR):$254.19Occupancy:38.53%Regulation:Low
Rank:#14Market:CapannoriCountry:ItalyProperties:510Monthly Revenue:$1957.22Daily Rate (ADR):$287.07Occupancy:37.67%Regulation:Low
Rank:#15Market:ArezzoCountry:ItalyProperties:502Monthly Revenue:$1325.50Daily Rate (ADR):$209.39Occupancy:34.09%Regulation:Low
Rank:#16Market:GrossetoCountry:ItalyProperties:468Monthly Revenue:$738.55Daily Rate (ADR):$143.15Occupancy:36.56%Regulation:Low
Rank:#17Market:PietrasantaCountry:ItalyProperties:468Monthly Revenue:$1452.89Daily Rate (ADR):$232.71Occupancy:37.82%Regulation:Low
Rank:#18Market:Rosignano MarittimoCountry:ItalyProperties:464Monthly Revenue:$856.53Daily Rate (ADR):$167.76Occupancy:38.61%Regulation:Low
Rank:#19Market:PortoferraioCountry:ItalyProperties:447Monthly Revenue:$958.39Daily Rate (ADR):$150.29Occupancy:43.37%Regulation:Low
Rank:#20Market:MassaCountry:ItalyProperties:414Monthly Revenue:$956.87Daily Rate (ADR):$160.61Occupancy:39.05%Regulation:Low
Rank:#21Market:MarcianaCountry:ItalyProperties:370Monthly Revenue:$887.49Daily Rate (ADR):$151.20Occupancy:42.99%Regulation:Low
Rank:#22Market:San VincenzoCountry:ItalyProperties:366Monthly Revenue:$961.87Daily Rate (ADR):$153.42Occupancy:38.27%Regulation:Low
Rank:#23Market:OrbetelloCountry:ItalyProperties:335Monthly Revenue:$914.67Daily Rate (ADR):$196.56Occupancy:36.00%Regulation:Low
Rank:#24Market:PiombinoCountry:ItalyProperties:331Monthly Revenue:$626.48Daily Rate (ADR):$110.24Occupancy:40.22%Regulation:Low
Rank:#25Market:FollonicaCountry:ItalyProperties:299Monthly Revenue:$739.96Daily Rate (ADR):$134.75Occupancy:37.50%Regulation:Low
Rank:#26Market:Marina di CampoCountry:ItalyProperties:290Monthly Revenue:$749.77Daily Rate (ADR):$148.10Occupancy:40.28%Regulation:Low
Rank:#27Market:VolterraCountry:ItalyProperties:289Monthly Revenue:$1501.49Daily Rate (ADR):$213.01Occupancy:38.74%Regulation:Low
Rank:#28Market:MontaioneCountry:ItalyProperties:266Monthly Revenue:$1427.69Daily Rate (ADR):$251.20Occupancy:35.49%Regulation:Low
Rank:#29Market:Porto AzzurroCountry:ItalyProperties:257Monthly Revenue:$930.53Daily Rate (ADR):$143.86Occupancy:42.63%Regulation:Low
Rank:#30Market:San Casciano in Val di PesaCountry:ItalyProperties:246Monthly Revenue:$2236.35Daily Rate (ADR):$237.75Occupancy:42.65%Regulation:Low

Our Data-Driven Methodology for STR Market Analysis

At AirROI, our market rankings and insights are powered by a robust methodology combining comprehensive Airbnb data collection with sophisticated STR analytics techniques. We strive to provide the most accurate and actionable intelligence for short-term rental investors.

Data Collection & Scope

  • Global Coverage: We aggregate STR data from tens of millions of active short-term rental listings across platforms like Airbnb and Vrbo worldwide.
  • Real-Time Metrics: Our systems track key performance indicators (KPIs) daily, including booking rates, nightly pricing (ADR), occupancy rates, and revenue.
  • Regulatory Monitoring: We actively monitor and incorporate local short-term rental regulations, licensing requirements, and tax obligations into our market analysis.

Analysis & Ranking

  • Proprietary Algorithms: AI and machine learning models analyze booking patterns, predict seasonal demand shifts, and identify emerging market trends in the STR space.
  • Key Metric Evaluation: We evaluate markets based on a weighted combination of critical investment factors using our extensive Airbnb analytics:
    • Revenue Potential: Average Monthly Revenue and Average Daily Rate (ADR).
    • Market Demand: Occupancy Rate and booking lead times.
    • Investment Scale: Number of active properties and market growth trends.
    • Regulatory Environment: Assessed impact of local STR regulations on operational feasibility and profitability.
  • Benchmarking: Performance is benchmarked against regional and global averages to provide context for vacation rental investment potential.

Key Metrics Explained

  • Properties: The count of active short-term rental listings in the market.
  • Monthly Revenue: Average revenue generated per property per month, a key indicator for Airbnb profitability.
  • Daily Rate (ADR): Average nightly booking price.
  • Occupancy: Percentage of nights booked out of total available nights, crucial for understanding STR demand.
  • Regulation: An indicator of the local regulatory climate impacting Airbnb investment.

This rigorous approach ensures our recommendations are based on real-world performance Airbnb data and forward-looking market analysis, empowering you to invest smarter in the vacation rental market.

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All Markets in Tuscany, Italy

Abbadia San SalvatoreAbetoneAltopascioAnghiariArcidossoArezzoAscianoAullaBagni di LuccaBagno a RipoliBagnoneBarberino TavarnelleBarberino Val d'ElsaBarberino di MugelloBargaBibbienaBibbonaBorgo San LorenzoBorgo a BuggianoBorgo a MozzanoBucineBuonconventoButiCalciCalenzanoCamaioreCampagnaticoCampiglia MarittimaCampo nell'ElbaCamporgianoCapalbioCapannoliCapannoriCapoliveriCapolonaCapraia IsolaCaprese MichelangeloCarmignanoCarraraCasale MarittimoCasciana TermeCascinaCasola in LunigianaCasole d'ElsaCastagneto CarducciCastel FocognanoCastel del PianoCastelfiorentinoCastelfranco PiandiscòCastelfranco di SottoCastellina MarittimaCastellina in ChiantiCastelnuovo BerardengaCastelnuovo di GarfagnanaCastelnuovo di Val di CecinaCastiglion FibocchiCastiglion FiorentinoCastiglione d'OrciaCastiglione della PescaiaCastiglione di GarfagnanaCavoCavrigliaCecinaCerreto GuidiCertaldoCetonaCevoliChianciano TermeChianniChiusdinoChiusiChiusi della VernaCiggianoCinigianoCivitella PaganicoCivitella in Val di ChianaColle di Val d'ElsaCollesalvettiComanoCoreglia AntelminelliCortonaCutiglianoDicomanoEmpoliFabbriche di VergemoliFaugliaFiesoleFigline ValdarnoFigline e Incisa ValdarnoFilattieraFirenzuolaFivizzanoFlorenceFoiano della ChianaFollonicaForte dei MarmiFosdinovoFucecchioGaiole in ChiantiGallicanoGambassi TermeGavorranoGiglio CampeseGiglio CastelloGiglio PortoGreve in ChiantiGrossetoGuardistalloImprunetaLa PilaLajaticoLamporecchioLarcianoLariLastra a SignaLaterinaLicciana NardiLimite sull'ArnoLivornoLondaLoro CiuffennaLuccaLucignanoMagliano in ToscanaMancianoMarciallaMarcianaMarciana MarinaMarina di CampoMarlianaMassaMassa MarittimaMassarosaMinuccianoMonsummano TermeMontaioneMontalcinoMonte ArgentarioMonte San SavinoMontecarloMontecatini TermeMontecatini Val di CecinaMontelupo FiorentinoMontepulcianoMonteriggioniMonteroni d'ArbiaMonterotondo MarittimoMontescudaioMontespertoliMontevarchiMonteverdi MarittimoMonticianoMontieriMontignosoMontopoli in Val d'ArnoMulazzoMurloNisportoOrbetelloOrtignano RaggioloPalaiaPeccioliPelagoPergine ValdarnoPescagliaPesciaPienzaPietrasantaPieve FoscianaPieve Santo StefanoPieve a NievolePiombinoPisaPistoiaPitiglianoPodenzanaPoggibonsiPomarancePonsaccoPontassievePontederaPontremoliPoppiPorto AzzurroPorto ErcolePorto Santo StefanoPortoferraioPozzarelloPratoPratovecchioQuarrataRadda in ChiantiRadicofaniRadicondoliRapolano TermeReggelloRignano sull'ArnoRioRio MarinaRio nell'ElbaRiparbellaRoccalbegnaRoccastradaRosignano MarittimoRufinaSambucaSan Casciano dei BagniSan Casciano in Val di PesaSan Donato in PoggioSan GimignanoSan Giovanni ValdarnoSan Giuliano TermeSan MiniatoSan Quirico d'OrciaSan RoccoSan Romano in GarfagnanaSan VincenzoSansepolcroSant'IlarioSanta FioraSanta LuceSanta Maria a MonteSarteanoSassettaScandicciScansanoScarlinoScarperia e San PieroSeggianoSempronianoSeravezzaSerravalle PistoieseSesto FiorentinoSienaSignaSinalungaSoranoSovicilleStazzemaStiaSubbianoSuveretoTavarnelle Val di PesaTerranuova BraccioliniTerricciolaTorrita di SienaTrequandaTresanaUnione di comuni montani Appennino PistoieseUzzano CastelloVagliaVaianoVecchianoViareggioVicchioVicopisanoVilla CollemandinaVillafranca in LunigianaVinciVolterra