VILLA GIOMA - Completely renovated country house Entire home · 6 bedrooms Rated 4.93 - Revenue
- €281,290
- Occupancy
- 68.1%
- Daily rate
- €1,146
Prices in
Airbnb market data · 202612 months to September 2026
Lucca, Italy Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Lucca brought in €18,387 over the 12 months through September 2026, in line with the Tuscany average of €18,380.
The short answer
Lucca Airbnb Market at a Glance
Listings averaged €195 a night and were booked on 37% of available nights, close to the Tuscany average on both counts.
Timing matters: in July, usually the best month, the average listing earns about 4.1 times as much as in January, usually the slowest.
With 1,740 active listings, Lucca is the second-largest of 281 Tuscany markets AirROI tracks. From a year earlier, average revenue rose 6% while the number of active listings grew 8%.
Browse the live Lucca Airbnb market
See Every Lucca Listing
Revenue
How Much Do Airbnb Hosts Make in Lucca?
Gross bookings per Lucca listing averaged €18,387 over the 12 months to September 2026 (Tuscany average: €18,380), before cleaning, platform and management costs and taxes.
In a typical year, the average Lucca listing brings in €3,730 in July, its best month, and €901 in January, its slowest. The three strongest months bring in 38% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least 3.8 times as much as a bottom-quarter one.
- Best-in-class properties (top 10%) earn €4,770+ a month, about 3.1 times the typical property.
- Strong performers (top 25%) earn €2,730 or more, roughly €1,200 a month above the median.
- Typical properties (median) earn about €1,520 a month.
- Entry-level properties (bottom 25%) earn €709 or less, about half of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
July earns about 4.1 times what January does
Average revenue per active listing, by month, September 2024 to August 2026
Monthly average €3,860 €882
The dashed line is the average of the months shown, €2,210. Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Lucca Airbnb Data by Month
Latest 12 months in the September 2026 data. September's figures are still coming in, so the rows run to August.
July 2026 led on revenue and nightly rate; bookings peaked in September 2025.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Sep 2025 | €3,018 | 53.7% | €185 | €101 | 88 days | 5.7 nights |
| Oct 2025 | €2,542 | 42.8% | €188 | €82 | 126 days | 4.4 nights |
| Nov 2025 | €1,254 | 23.4% | €180 | €42 | 89 days | 4.8 nights |
| Dec 2025 | €1,274 | 25.9% | €178 | €41 | 44 days | 4 nights |
| Jan 2026 | €882 | 19.4% | €178 | €28 | 31 days | 4.7 nights |
| Feb 2026 | €1,010 | 26.1% | €177 | €36 | 37 days | 5.4 nights |
| Mar 2026 | €1,433 | 30.2% | €179 | €46 | 49 days | 6.2 nights |
| Apr 2026 | €2,396 | 43.1% | €188 | €80 | 63 days | 5.6 nights |
| May 2026 | €3,227 | 48.8% | €206 | €104 | 77 days | 5.5 nights |
| Jun 2026 | €3,217 | 48.0% | €211 | €107 | 68 days | 5.4 nights |
| Jul 2026 | €3,859 | 49.6% | €225 | €124 | 93 days | 4.9 nights |
| Aug 2026 | €3,450 | 52.5% | €214 | €111 | 76 days | 5.3 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
For a figure on one home rather than the whole Lucca market, enter its address and size in the Airbnb calculator, which compares it with similar listings nearby.
Profit
Is an Airbnb in Lucca Profitable?
Yes, when it's run well. The average Lucca Airbnb took in €18,387 in the 12 months to September 2026, and run by its owner at everyday costs, about €1,060 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about €1,920 a month.
Cleaning it yourself keeps the €1,480 a year guests pay in cleaning fees, for about €1,180 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about €920 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
Lucca Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | €16,907 | €30,290 |
| Cleaning fees guests pay8% of Lucca bookings | €1,480 | €2,650 |
| Gross bookings | €18,387 | €32,940 |
| Running costs | ||
| Airbnb's feeAbout 11%: 15.5% for the 66% of Lucca listings on Simplified Pricing, 3% for the rest | −€2,060 | −€3,690 |
| Cleaning and laundryPaid for by the cleaning fee; €0 if you clean yourself | −€1,480 | −€2,650 |
| Utilities and internetAbout 5% of bookings | −€920 | −€1,650 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −€370 | −€660 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −€550 | −€990 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −€180 | −€180 |
| Permit and registrationWhere one is required | −€90 | −€90 |
| Management€0 when you run it; co-hosts charge from about 10% of nightly bookings | €0 | €0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | €0 | €0 |
| Lodging taxesAdded to the guest's bill and passed on | €0 | €0 |
| Total running costsAbout 23% of bookings, plus cleaning paid for by the cleaning fee | −€5,650 | −€9,910 |
| Left for housing costs, then profit | €12,737about €1,060 a month | €23,030about €1,920 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
Estimate Your Own Lucca Airbnb Profit
The estimate starts from Lucca's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Lucca home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How Lucca's Top Earners Get There
- More nights booked. The busiest quarter of Lucca listings are booked on 57% or more of their nights, against 35% for the median listing. Ten more booked nights a year at the median rate of €130 adds about €1,300 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge €190 a night or more, against a median of €130. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about €1,690 a year.
- Open for the busy months. In a typical year, July brings the average listing about €3,730, against €901 in January, so a calendar that is open and full in the busy months carries the year.
- Reviews that stand out. Lucca listings average 4.80 stars, and 40% carry Airbnb's Guest Favorite badge, which guests can filter for.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about €2,750 a month, against €1,530 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Lucca?
Lucca listings were booked on 37% of the nights they were open over the past year, in line with the Tuscany average and 2 percentage points below the Italy average (39%). In a typical year, occupancy swings from 21% in January to 54% in September.
The busiest tenth of listings are booked about 4.7 times as often as the bottom quarter.
- Best-in-class properties (top 10%) are booked 75%+ of open nights, 40 points above the median.
- Strong performers (top 25%) fill 57% or more, roughly four nights a week.
- Typical properties (median) fill about 35% of open nights.
- Entry-level properties (bottom 25%) fill 16% or less, under two nights a week.
September is usually the busiest month in Lucca, January the quietest
Share of open nights booked, by month, September 2024 to August 2026
Monthly average 40% 55% 19%
The 12-month rate of 37% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
How Much Does an Airbnb Cost per Night in Lucca?
The average nightly rate in Lucca, known as ADR (average daily rate), was €195 over the past year, about the same as the Tuscany average (€200) and about 11% above the Italy average of €175. In a typical year, rates peak in July at about €210 and bottom out in February and March at about €165.
Prices span a wide range: the top 10% charge about 3.6 times the rate of the bottom quarter.
- Best-in-class properties (top 10%) charge €350+ a night, about 2.7 times the median.
- Strong performers (top 25%) charge €190 or more, about €60 above the median.
- Typical properties (median) charge about €130 a night.
- Entry-level properties (bottom 25%) charge €97 or less, about three-quarters of the median.
July rates run 26% above February's
Average nightly rate (ADR), by month, September 2024 to August 2026
Monthly average €225 €157
The dashed line is the average of the months shown, €183. The 12-month ADR of €195 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
What Is the RevPAR for Airbnb in Lucca?
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Lucca it averaged €78 over the past year, from about €29 in a typical January to about €120 in a typical July.
Per open night, by tier:
- Best-in-class properties (top 10%) earn €152+ per open night, about 2.8 times the median.
- Strong performers (top 25%) earn €87 or more, about €35 a night above the median.
- Typical properties (median) earn about €54 per open night.
- Entry-level properties (bottom 25%) earn €30 or less, about 55% of the median.
July RevPAR is about 4.1 times January's
Revenue per open night (RevPAR), by month, September 2024 to August 2026
Monthly average €124 €28
The dashed line is the average of the months shown, €72. The 12-month RevPAR of €78 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
Best and Worst Months for Airbnb in Lucca
Lucca has one high season, May through October, which makes it a highly seasonal market. Business is slowest from November to March. A listing earns about 3.2 times as much a month in June through August as in December through February.
Average revenue by month in Lucca
Average revenue per active listing, each calendar month averaged over the past two years
Monthly average €3,730 €901
The dashed line is the average of the 12 calendar months, €2,210.
Revenue by month in Lucca in numbers
| Month | Season | Revenue per listing |
|---|---|---|
| January | Low season | €901 |
| February | Low season | €1,030 |
| March | Low season | €1,470 |
| April | Shoulder season | €2,320 |
| May | High season | €2,900 |
| June | High season | €2,990 |
| July | High season | €3,730 |
| August | High season | €3,450 |
| September | High season | €2,870 |
| October | High season | €2,390 |
| November | Low season | €1,270 |
| December | Low season | €1,210 |
| Season | Revenue per month | Occupancy | Nightly rate |
|---|---|---|---|
| High seasonMay–October | €3,060 | 50% | €194 |
| Shoulder seasonApril | €2,320 | 46% | €178 |
| Low seasonNovember–March | €1,180 | 27% | €170 |
How Far in Advance Do Guests Book Airbnb in Lucca?
Guests book Lucca stays 81 days ahead on average (about two and a half months), so guests here plan well ahead. October stays are booked furthest out, about 119 days ahead, and January stays closest to arrival, about 29 days. A typical October booking is made in mid-June.
October stays are booked furthest ahead
Average days between booking and check-in, by month of stay, September 2024 to August 2026
Monthly average 68 days 126 days 27 days
The 12-month figure of 81 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
Airbnb Permits and Registration in Lucca
95% of the 1,740 active listings in Lucca display a registration, permit or license number. The share shows what hosts display, not what local rules allow: it can't show whether new permits are still issued, or whether limits on nights, zones or property types apply.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Lucca.
Neighborhoods
Best Neighborhoods for Airbnb in Lucca
AirROI's area guide picks eight Lucca neighborhoods that draw short-term rental guests, led by Centro Storico, San Marco and Ex Campo Aviazione. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Centro Storico | The historic center of Lucca, known for its beautiful architecture, cobblestone streets, and rich history. It's a major attraction for tourists looking to explore ancient churches and charming piazzas. | Lucca's Walls, Piazza dell'Anfiteatro, Lucca Cathedral, Torre Guinigi, Palazzo Pfanner, San Frediano |
| San Marco | A quiet residential area close to the city center, ideal for families and longer stays. Offers a mix of local life and easy access to Lucca's attractions. | Villa Bottini, Local markets, Parks and gardens, Cafes and bakeries |
| Ex Campo Aviazione | An up-and-coming area that is attracting attention due to its proximity to the city and potential for development. Suitable for investors looking for value. | Parco Giochi, Cultural events, New restaurants and shops |
| Sant'Anna | A peaceful neighborhood known for its local charm. It's great for visitors who want to experience everyday life in Lucca while being near the center. | San Giovanni Church, Local boutiques, Piazza San Martino |
| Monte San Quirico | A hillside area offering stunning views of Lucca. Ideal for travelers seeking a scenic and tranquil retreat, with hiking trails and nature. | Hiking trails, Views of Lucca, Country-style restaurants |
| Borgo Giannotti | A vibrant district known for its markets and authentic Italian atmosphere. Popular with both locals and tourists looking to immerse themselves in Lucca's culture. | Mercato di Borgo Giannotti, Local eateries, Charming streets |
| Porta San Donato | A historic gateway area with beautiful architecture and proximity to historical sites. Great for those wanting to stay near important cultural attractions. | Gate of San Donato, Cultural festivals, Historical landmarks |
| Viale Regina Margherita | A scenic avenue lined with trees and an excellent choice for those wanting a relaxing environment close to the city's action. Family-friendly and picturesque. | Parks, Cafes, Cycling paths |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
Lucca Airbnb Listings by Type and Size
Entire homes make up 87% of listings in Lucca, but private rooms are a real segment: about one listing in eight (13%) rents out a single room. Apartments and condos are the most common property type at 68%, about 2.5 times the share of houses (27%).
Mostly entire homes, with a private-room segment
Lucca Airbnb listings by room type
- Entire home 87%
- Private room 13%
- Hotel room <1%
Room types in numbers
| Room type | Share of listings | Listings |
|---|---|---|
| Entire home | 87.0% | 1,513 |
| Private room | 12.7% | 221 |
| Hotel room | 0.3% | 6 |
Listings by property type
Lucca Airbnb listings by property type
- Apartment/Condo 68%
- House 27%
- Hotel/Boutique 4%
- Cabin/Outdoor <1%
- Others <1%
- Unique stay <1%
Property types in numbers
| Property type | Share of listings | Listings |
|---|---|---|
| Apartment/Condo | 67.5% | 1,175 |
| House | 27.0% | 470 |
| Hotel/Boutique | 3.9% | 67 |
| Cabin/Outdoor | 0.8% | 14 |
| Others | 0.6% | 10 |
| Unique stay | 0.2% | 4 |
How Many Bedrooms Do Airbnb Listings in Lucca Have?
Two-bedroom homes are the most common size in Lucca (38% of entire homes), followed by one-bedroom homes (36%). Shares are of the 1,500 entire homes that give a bedroom count; rented rooms are left out.
Lucca entire homes by number of bedrooms
Entire homes with each number of bedrooms, of those with a bedroom count on file
1%
36%
38%
14%
6%
5%
Bedroom counts in numbers
| Bedrooms | Share of entire homes with a bedroom count | Entire homes |
|---|---|---|
| Studio | 1.4% | 21 |
| 1 bedroom | 36.1% | 542 |
| 2 bedrooms | 38.1% | 571 |
| 3 bedrooms | 13.7% | 205 |
| 4 bedrooms | 5.9% | 89 |
| 5+ bedrooms | 4.8% | 72 |
What Each Home Size Earns in Lucca
A typical studio in Lucca earned €5,430 over the past year, against €66,600 for a home with five or more bedrooms.
| Home size | Listings | Typical annual revenue (median) | Average annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|---|
| Studio | 21 | €5,430 | €9,390 | €127 | 31% |
| 1 bedroom | 542 | €10,900 | €13,600 | €134 | 39% |
| 2 bedrooms | 571 | €13,100 | €16,900 | €166 | 39% |
| 3 bedrooms | 205 | €20,800 | €23,500 | €219 | 39% |
| 4 bedrooms | 89 | €31,200 | €36,000 | €356 | 42% |
| 5+ bedrooms | 72 | €66,600 | €70,600 | €863 | 39% |
How Many Guests Do Airbnbs in Lucca Sleep?
The most common capacity in Lucca is four guests (36% of listings), and 33% of listings sleep six or more. Shares are of the 1,540 listings with a guest capacity on file (89% of the market).
Lucca listings by guest capacity
Share of listings by the number of guests they sleep, of those with a capacity on file
<1%
13%
7%
36%
11%
19%
3%
11%
Guest capacity in numbers
| Guest capacity | Share of listings with a capacity on file | Listings |
|---|---|---|
| 1 guest | 0.1% | 1 |
| 2 guests | 12.5% | 193 |
| 3 guests | 7.4% | 114 |
| 4 guests | 36.4% | 561 |
| 5 guests | 10.8% | 166 |
| 6 guests | 18.7% | 289 |
| 7 guests | 2.9% | 44 |
| 8+ guests | 11.3% | 175 |
How Lucca Airbnb Listings Are Set Up
Lucca hosts set up an average of 2.9 beds per listing. Only 42% of listings show their exact location on the listing map; the rest show an approximate area.
- Photos per listing
- 15
- Beds per listing
- 2.9
- Show exact location
- 42%
What Amenities Do Airbnb Listings in Lucca Offer?
Lucca listings compete on the household basics: the ten most common amenities are staples led by wifi, heating and a hair dryer, with no pool, hot tub or free on-site parking among them.
Share of Lucca listings with each common amenity
Airbnb Amenities Linked to Higher Revenue in Lucca
Listings in Lucca with a sauna earned about 3.3 times as much a year, on average, as those without: €60,100 against €18,100. The gap is smaller for a pool view (about 2.8 times as much) and a themed room (about 2.4 times as much). Bigger, professionally run homes tend to carry more amenities, so these gaps reflect the kind of listing as much as the feature itself.
Revenue gap for Lucca listings with each amenity
How much more listings with the amenity earned in a year than those without, and the share of listings that have it
Revenue by amenity in numbers
| Amenity | Listings with it | Avg. revenue with | Avg. revenue without | Revenue gap |
|---|---|---|---|---|
| Sauna | 0.7% | €60,100 | €18,100 | +232% |
| Pool view | 4% | €48,700 | €17,200 | +183% |
| Theme room | 0.7% | €43,800 | €18,200 | +140% |
| Beach essentials | 1% | €40,500 | €18,100 | +123% |
| Piano | 2% | €39,900 | €18,000 | +121% |
| Gym | 1% | €39,200 | €18,100 | +116% |
| Sun loungers | 12% | €34,500 | €16,200 | +112% |
| Outdoor shower | 7% | €34,600 | €17,100 | +102% |
| Pool | 18% | €31,000 | €15,700 | +98% |
| Outdoor kitchen | 0.9% | €33,400 | €18,200 | +83% |
Guests
Who Books Airbnbs in Lucca?
Lucca runs on foreign visitors: 85% of guests who left reviews live outside Italy. The United States and the United Kingdom lead with 19% of reviewers each. Guests speak a mix of languages: English leads at 43%, followed by Italian and French.
85% of Lucca guests come from abroad
Where guests who left reviews live
- International 85%
- Domestic 15%
Where Lucca guests come from: top cities
Share of guests who left reviews
Top origin cities in numbers
| Origin city | Share of guests |
|---|---|
| London | 3.1% |
| Rome | 1.6% |
| Milan | 1.4% |
| New York | 1.3% |
Where Lucca guests come from: top countries
Share of guests who left reviews
Top origin countries in numbers
| Origin country | Share of guests |
|---|---|
| United States | 19.1% |
| United Kingdom | 18.6% |
| Italy | 14.9% |
| Germany | 9.2% |
| France | 7.5% |
Languages spoken by Lucca guests
Share of guests who left reviews
Top languages in numbers
| Language | Share of guests |
|---|---|
| English | 42.5% |
| Italian | 12.8% |
| French | 11.6% |
| German | 10.4% |
| Spanish | 9.6% |
What Are Airbnb Guest Ratings in Lucca?
Lucca Airbnbs average 4.80 stars, and 40% of listings hold Airbnb's Guest Favorite badge. The category scores are tightly bunched, and value for money is the lowest, at 4.74.
Communication scores highest in Lucca; value is lowest
Average guest rating out of 5 by category; the bars start at 4.0
Category scores in numbers
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.82 |
| Cleanliness | 4.82 |
| Communication | 4.87 |
| Location | 4.83 |
| Check-in | 4.86 |
| Value | 4.74 |
Booking patterns
How Guests Book in Lucca: Stays, Rules and Fees
Nearly nine in ten Lucca listings are open to guests more than 180 days a year, but only 14% are booked or blocked that many days. The most common booked-or-blocked total is 91 to 180 days a year, covering 33% of listings; blocked nights include any the host closes off.
Days a year Lucca listings are open to guests
Share of listings by days a year
- 271-366 days 55%
- 181-270 days 32%
- 91-180 days 12%
- 31-90 days 1%
- 1-30 days <1%
Open days in numbers
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 54.9% | 956 |
| 181-270 days | 31.7% | 551 |
| 91-180 days | 11.8% | 206 |
| 31-90 days | 1.5% | 26 |
| 1-30 days | 0.1% | 1 |
Days a year Lucca listings are booked or blocked
Share of listings by days a year
- 271-366 days 2%
- 181-270 days 12%
- 91-180 days 33%
- 31-90 days 30%
- 1-30 days 23%
Booked or blocked days in numbers
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 1.8% | 31 |
| 181-270 days | 12.4% | 215 |
| 91-180 days | 32.6% | 567 |
| 31-90 days | 30.0% | 522 |
| 1-30 days | 23.3% | 405 |
What Is the Average Length of Stay for Airbnb in Lucca?
The average Lucca booking lasts 5.3 nights, longest in March and shortest in December. Listings took about 17 bookings each over the year, some 29,900 in all. 54% of listings that give a check-in time set it at 3 p.m., with check-out usually at 10 a.m.
Average length of stay by month in Lucca
Average nights per booking, by month of stay
Average 5 nights 6.4 nights 3.9 nights
Two-year average by calendar month.
Lucca Airbnb Minimum Stay Requirements
Nearly six in ten listings in Lucca accept stays of one or two nights.
Minimum stay set by Lucca listings
Share of listings by the shortest stay they accept, from one night to 30 or more
What Cancellation Policies Do Airbnb Hosts Use in Lucca?
Moderate is the most common cancellation policy in Lucca, used by 36% of listings; it refunds guests in full if they cancel at least five days before check-in. Hosts here lean flexible: nearly six in ten listings offer Flexible or Moderate terms, against 35% on Firm or stricter ones.
Cancellation policies of Lucca listings, from most to least flexible
Share of listings by the policy they use
How Much Are Airbnb Cleaning Fees in Lucca?
More than eight in ten Lucca listings charge a cleaning fee. The typical fee is €59; a handful of extreme values pull the simple average far above that, so the median is the better guide. Spread over the average stay of 5.3 nights, that adds roughly €11 a night to what guests pay. For listings that charge one, cleaning fees make up about 8% of gross revenue.
- Median cleaning fee
- €59
- Listings charging a fee
- 82.8%
- Share of gross revenue
- 8.0%
Top earners
Top-Earning Airbnbs and Hosts in Lucca
The top-grossing Airbnb in Lucca, a six-bedroom home, took in €281,000 over the past year, about 15 times the city's average of €18,400. All six listings below have five or more bedrooms, so the top of this market belongs to large homes.
VILLA GIOMA - Completely renovated country house Entire home · 6 bedrooms Rated 4.93 
Town villa & heated pool next historic walls Lucca Entire home · 7 bedrooms Rated 4.96 - Revenue
- €199,468
- Occupancy
- 68.7%
- Daily rate
- €907
La Limonaia Entire home · 5 bedrooms Rated 4.96 - Revenue
- €177,073
- Occupancy
- 53.1%
- Daily rate
- €707
Dimora di Vaccoli Entire home · 6 bedrooms Rated 4.88 - Revenue
- €171,042
- Occupancy
- 58.7%
- Daily rate
- €912
Villa Pacini - just 1,8 km outside Lucca Wall - Po Entire home · 12 bedrooms - Revenue
- €169,280
- Occupancy
- 21.1%
- Daily rate
- €2,827
Renaissance Winery Villa Among The Vineyards, 9 Be Entire home · 9 bedrooms Rated 4.95 - Revenue
- €167,815
- Occupancy
- 41.3%
- Daily rate
- €1,350
Who Are the Top Airbnb Hosts in Lucca?
Lucca Apartments And Villas S is the top-grossing host in Lucca, with €5.97 million in bookings across 166 listings over the past year. Together, the ten top-grossing hosts run 19% of the market's 1,740 listings. Per listing, a smaller operator earns more: Cristina grossed €77,500 per listing, about 2.2 times Lucca Apartments And Villas S' €36,000.
| # | Host | Listings | Gross revenue | Per listing | Avg. rating |
|---|---|---|---|---|---|
| Lucca Apartments And Villas S | 166 | €5,973,596 | €35,986 | 4.80/5 | |
| Abita Snc | 45 | €1,058,261 | €23,517 | 4.83/5 | |
| Chiara | 10 | €570,563 | €57,056 | 4.94/5 | |
| 4 | Barbara | 34 | €562,748 | €16,551 | 4.75/5 |
| 5 | Suitecase | 24 | €550,128 | €22,922 | 4.76/5 |
| 6 | Cristina | 5 | €387,523 | €77,505 | 4.98/5 |
| 7 | Rentyourhouse | 8 | €344,866 | €43,108 | 4.91/5 |
| 8 | Pierpaolo | 8 | €282,954 | €35,369 | 4.54/5 |
| 9 | Giacomo | 1 | €281,290 | €281,290 | 4.93/5 |
| 10 | Massimo | 28 | €270,718 | €9,669 | 4.35/5 |
Who Are the Airbnb Hosts in Lucca?
Professional management companies run one in five Lucca listings and owners run the rest, though 26% of listings have a co-host. Superhosts run 52% of listings. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 66% of listings.
- Superhosts
- 51.6%
- Professional management
- 18.9%
- Cohosted listings
- 25.5%
- Instant Book enabled
- 54.3%
- Simplified Pricing
- 65.6%
Largest Airbnb Management Companies in Lucca
7 management companies run five or more active Airbnb listings in Lucca, and companies run 15% of its 1,740 active listings. Lucca Apartments And Villas is the largest, with 166 listings and an average guest rating of 4.82; the next largest are Abitare Holiday Homes, Interhome, GuestHost - Welcome To and Holidu. Among the five largest, Holidu's homes rate highest, at 4.88.
The five largest run 13% of Lucca's listings
Share of Lucca's 1,740 active Airbnb listings each company runs as host or co-host
- Lucca Apartments And Villas 10% · 166
- Abitare Holiday Homes 1% · 23
- Interhome <1% · 17
- GuestHost - Welcome To <1% · 12
- Holidu <1% · 10
- All other listings 87%
Listings each company runs as host or co-host, 12 months to September 2026. Guest ratings average each listing's Airbnb rating, weighted by its reviews.
See the largest management companies in Tuscany, with a profile of each.
Nearby markets
Lucca vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 15 km, Capannori (6 km away) earned the most per listing, about 26% more than Lucca.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Capannori 6 km | 483 | €23,193 | €307 | 36% |
| San Giuliano Terme 11 km | 104 | €16,672 | €230 | 34% |
| Pescaglia 12 km | 68 | €19,490 | €202 | 35% |
| Vecchiano 12 km | 34 | €16,503 | €186 | 32% |
| Calci 14 km | 68 | €14,083 | €142 | 37% |
| Montecarlo 14 km | 40 | €20,494 | €258 | 30% |
| Buti 15 km | 62 | €17,739 | €192 | 37% |
| Borgo a Mozzano 15 km | 53 | €18,840 | €219 | 37% |
Other Airbnb Markets in Tuscany
- Florence Airbnb data 10,891 listings
- Pisa Airbnb data 1,246 listings
- Siena Airbnb data 1,134 listings
- Viareggio Airbnb data 836 listings
- Camaiore Airbnb data 678 listings
- Livorno Airbnb data 673 listings
- Cortona Airbnb data 634 listings
- Capoliveri Airbnb data 610 listings
See all 281 Tuscany Airbnb markets
Markets Similar to Lucca
Markets elsewhere in Italy with a similar nightly rate and occupancy to Lucca:
- Castheddu/Castelsardo Airbnb data Italy · €197/night · 37.5%
- Ischia Airbnb data Italy · €196/night · 37.0%
- Recco Airbnb data Italy · €200/night · 36.5%
- Loiri-Poltu Santu Paolu/Loiri Porto San Paolo Airbnb data Italy · €204/night · 37.6%
- Locorotondo Airbnb data Italy · €204/night · 36.8%
- Lerici Airbnb data Italy · €185/night · 37.7%
FAQ
Lucca Airbnb FAQ
How much do Airbnb hosts make in Lucca?
An active Lucca Airbnb grossed €18,387 on average in the 12 months to September 2026, according to AirROI's tracking of 1,740 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in €2,730 or more in a typical month.
How much can I make on Airbnb in Lucca?
It depends most on the home's size, location and how it's run. The middle half of Lucca listings earn between €709 and €2,730 in a typical month, and the top tenth €4,770 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Lucca?
Listings in Lucca were booked on 37% of available nights over the past year. That compares with 38% for the Tuscany average. September is usually the busiest month.
How much does an Airbnb cost per night in Lucca?
The average booked night in Lucca cost €195 before fees. Half of listings charge between €97 and €190; a few high-priced homes pull the average above that range.
Do you need a permit for an Airbnb in Lucca?
In Lucca, 95% of active listings display a registration, permit or license number. The share shows what hosts display, not what the rules allow, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Is Airbnb profitable in Lucca?
Yes, when it's run well. The average Lucca Airbnb grossed €18,387 in the 12 months to September 2026, in line with the Tuscany average. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, €12,737 a year (about €1,060 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about €1,920 a month. Check a specific home in the Airbnb estimator.
When is Airbnb peak season in Lucca?
July usually pays best, averaging €3,730 per active listing over the past two years, and January usually pays least. The month-by-month table above shows how the latest 12 months played out.
What is the Airbnb RevPAR in Lucca?
Each night a Lucca listing was open to book earned €78 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made €152 or more.
How far in advance do guests book Airbnbs in Lucca?
Lucca stays were booked 81 days (about two and a half months) before arrival on average over the past year, so a listing that opens its calendar late misses many bookings.
How long do guests stay at Airbnbs in Lucca?
The average Lucca Airbnb stay lasted 5.3 nights over the past year. A listing took 17 reservations over the year on average.
How are Airbnbs in Lucca rated?
Guests rate Lucca Airbnbs 4.80 out of 5 on average. Guests score communication highest and value lowest.
What are the best neighborhoods for Airbnb in Lucca?
Centro Storico, San Marco and Ex Campo Aviazione draw the most short-term rental interest in Lucca. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Lucca?
AirROI counted 1,740 active Airbnb listings in Lucca as of September 2026. The closest tracked market is Capannori, 6 km away.
How much are Airbnb cleaning fees in Lucca?
In Lucca, more than eight in ten listings add a cleaning fee. The median fee is €59; a handful of extreme values pull the simple average far above that, so the median is the better guide.
Method
About This Data
Figures on this page cover 1,740 active Airbnb listings in Lucca from October 2025 to September 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in euros at €0.86 per US$, the typical rate from October 2025 to September 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.