Montaione Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Tuscany, Italy

Source: AirROI
Last updated: 2025-07-01

Is Airbnb profitable in Montaione in 2025? Explore comprehensive Airbnb analytics for Montaione, Tuscany, Italy to uncover income potential. This 2025 STR market report for Montaione, based on AirROI data from July 2024 to June 2025, reveals key trends in the market of 266 active listings.

Whether you're considering an Airbnb investment in Montaione, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Montaione Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Montaione Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$251
The average rental revenue earned for an occupied room per day in Montaione.
Occupancy Rate(?)
35.5%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$17,132
Typical annual income for an Airbnb listing in Montaione. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-7.1%
Slight decrease (-7.1%) vs. last year.
Peak Revenue Month(?)
August
The month with the highest average earnings, indicating peak season in Montaione.
Lowest Revenue Month(?)
January
The month with the lowest average earnings, indicating the low season in Montaione.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
266
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Montaione (2025)

Understanding the monthly revenue variations for Airbnb listings in Montaione is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Montaione is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Montaione across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $7,223+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $3,316 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $1,541 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $769, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Montaione

Montaione Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Montaione STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Montaione:

  • Best-in-class properties (Top 10%) achieve 72%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 51% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 31%.
  • Entry-level properties (Bottom 25%) average 15% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Montaione

Average Daily Rate (ADR) Airbnb Trends in Montaione (2025)

Effective short term rental pricing strategy in Montaione involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Montaione typically peaks in June and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $410+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $249 or more.
  • Typical properties (Median) charge around $160 per night.
  • Entry-level properties (Bottom 25%) earn around $118 per night.

Average Daily Rate (ADR) Trend by Month in Montaione

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Airbnb Seasonality Analysis & Trends in Montaione (2025)

Peak Season (August, July, May)
  • Revenue averages $4,412 per month
  • Occupancy rates average 47.2%
  • Daily rates average $266
Shoulder Season
  • Revenue averages $3,004 per month
  • Occupancy maintains around 35.7%
  • Daily rates hold near $257
Low Season (January, February, December)
  • Revenue drops to average $1,564 per month
  • Occupancy decreases to average 21.4%
  • Daily rates adjust to average $252

Seasonality Insights for Montaione

  • The Airbnb seasonality in Montaione shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Montaione's highest earning potential, with monthly revenues capable of climbing to $5,007, occupancy reaching a high of 57.8%, and ADRs peaking at $280.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,132, occupancy could drop to 13.8%, and ADRs may adjust down to $243.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Montaione.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Montaione seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Montaione (2025)

Exploring the top neighborhoods for short-term rentals in Montaione? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Montaione Town Center
Picturesque town center with charming streets, cafes, and local shops. Ideal for tourists looking for a taste of authentic Tuscan life, with convenient access to local attractions and services.
Montaione Church, Palazzo Comunale, Local artisan shops, Piazza della Libertà, Vineyards and olive groves
San Vivaldo
Known as the 'Little Jerusalem', this characteristic village features a historical franciscan complex and scenic landscapes. Perfect for visitors interested in history and peaceful nature walks.
San Vivaldo Monastery, Historical pilgrimage trail, Beautiful hiking routes, Stunning Tuscan vistas
Castelfiorentino
Nearby town with a rich historical background and a vibrant community. Suitable for Airbnb guests who want to explore the greater Florence area while enjoying an authentic Italian town experience.
Castelfiorentino Museum, Palazzo del Seminario, Historic town center, Local festivals and events
Certaldo
Enchanting medieval town famous for its charming architecture and history. Great for travelers looking to explore a less touristy, authentic side of Tuscany, with easy access to nearby attractions.
Boccaccio's House, Certaldo Alto, Local wine and food festivals
Volterra
Historical town with stunning Etruscan and medieval architecture. Ideal for culture enthusiasts and history buffs who want a deeper look at Tuscany's past.
Roman Theatre of Volterra, Etruscan museum, Piazza dei Priori, Local craft shops
San Gimignano
Famous for its medieval towers and UNESCO World Heritage status, this town attracts tourists from all over the world. Perfect for hosting due to its popularity and picturesque setting.
Historic towers, San Gimignano 1300 Museum, Collegiata di San Gimignano, Local Vernaccia wine
Siena
A bit further away, this iconic Tuscan city is known for its beautiful medieval architecture and historic Palio horse race. A popular base for tourists exploring Tuscany.
Piazza del Campo, Siena Cathedral, Palazzo Pubblico, Museo dell'Opera
Florence
As the capital of Tuscany and a major cultural center, Florence attracts millions of visitors each year. Ideal for short-term rentals due to the high demand for accommodation.
Uffizi Gallery, Florence Cathedral, Ponte Vecchio, Accademia Gallery

Understanding Airbnb License Requirements & STR Laws in Montaione (2025)

While Montaione, Tuscany, Italy currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Montaione to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 1% licensed listings)

Top Performing Airbnb Properties in Montaione (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Montaionebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Exclusive Villa in Tuscany

Exclusive Villa in Tuscany

Entire Place • 10 bedrooms

$264,304
Revenue
55.0%
Occupancy
$2640.33
Daily Rate
Villa Popillo By Halldis

Villa Popillo By Halldis

Entire Place • 8 bedrooms

$203,729
Revenue
47.6%
Occupancy
$1266.58
Daily Rate
Villa piaggetta 22, magnificent villa by halldis

Villa piaggetta 22, magnificent villa by halldis

Entire Place • 11 bedrooms

$173,422
Revenue
35.4%
Occupancy
$1259.96
Daily Rate
Villa Cerretello 22 By Halldis

Villa Cerretello 22 By Halldis

Entire Place • 11 bedrooms

$152,335
Revenue
53.7%
Occupancy
$1233.53
Daily Rate
Exclusive villa Lionella  with private pool

Exclusive villa Lionella with private pool

Entire Place • 5 bedrooms

$137,101
Revenue
81.2%
Occupancy
$559.32
Daily Rate
Villa Le Cascine 29 by Halldis

Villa Le Cascine 29 by Halldis

Entire Place • 17 bedrooms

$108,283
Revenue
13.7%
Occupancy
$2372.94
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Montaione (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Montaione based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Vita SRL12$836,170884.38/5.0
Il Torrino5$316,5181204.90/5.0
Francesco1$264,304114.91/5.0
Alessandra - Interhome Group17$214,583984.35/5.0
Romanella5$161,6661274.69/5.0
Samantha Geco Vacation Rentals3$155,485164.73/5.0
Daniela9$154,219434.84/5.0
Ada4$145,1721924.80/5.0
Novasol2$108,054224.87/5.0
Novasol2$89,422304.76/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Montaione.

Dive Deeper: Advanced Montaione STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Montaione. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Montaione Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Montaione

  • The Montaione Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 95.5% of the 266 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Montaione, Apartment/Condo properties are the most common (58.3%), reflecting the local real estate landscape.
  • Houses represent a significant 26.7% portion, catering likely to families or larger groups.
  • Smaller segments like hotel/boutique, unique stays (combined 3.0%) offer potential for unique stay experiences.

Montaione Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Montaione

  • The dominant room capacity in Montaione is 2 bedrooms listings, making up 42.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 2 bedrooms and 1 bedroom properties represent 65.1% of the active Airbnb listings in Montaione, indicating a high concentration in these sizes.
  • A significant 33.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Montaione.

Montaione Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Montaione

  • The most common guest capacity trend in Montaione vacation rentals is listings accommodating 4 guests (31.6%). This suggests the primary traveler segment is likely small families or groups.
  • Properties designed for 4 guests and 8+ guests dominate the Montaione STR market, accounting for 53.0% of listings.
  • 41.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Montaione.
  • On average, properties in Montaione are equipped to host 5.1 guests.

Montaione Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Montaione

  • The most common availability pattern in Montaione falls within the 271-366 days range, representing 76.3% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 94.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 1-30 days range is most frequent in Montaione (39.1%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 5.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Montaione Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (11.1%)

1 Night

23 listings

11.1% of total

2 Nights (7.7%)

2 Nights

16 listings

7.7% of total

3 Nights (13.9%)

3 Nights

29 listings

13.9% of total

4-6 Nights (11.1%)

4-6 Nights

23 listings

11.1% of total

7-29 Nights (17.8%)

7-29 Nights

37 listings

17.8% of total

30+ Nights (38.5%)

30+ Nights

80 listings

38.5% of total

Key Insights

  • The most prevalent minimum stay requirement in Montaione is 30+ Nights, adopted by 38.5% of listings. This highlights the market's preference for longer commitments.
  • Very short stays (1-2 nights) are less common (18.8%), suggesting hosts prefer slightly longer bookings to optimize turnover.
  • A significant segment (38.5%) caters to monthly stays (30+ nights) in Montaione, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 30+ Nights minimum stay, as 38.5% of Montaione hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 11.1% currently do.
  • Explore offering discounts for stays of 30+ nights to attract the 38.5% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Montaione.

Montaione Airbnb Cancellation Policy Trends Analysis (2025)

Super Strict 30 Days (13%)

Super Strict 30 Days

34 listings

13% of total

Super Strict 60 Days (13.4%)

Super Strict 60 Days

35 listings

13.4% of total

Flexible (8.4%)

Flexible

22 listings

8.4% of total

Moderate (30.7%)

Moderate

80 listings

30.7% of total

Strict (34.5%)

Strict

90 listings

34.5% of total

Cancellation Policy Insights for Montaione

  • The prevailing Airbnb cancellation policy trend in Montaione is Strict, used by 34.5% of listings.
  • There's a relatively balanced mix between guest-friendly (39.1%) and stricter (34.5%) policies, offering choices for different guest needs.

Recommendations for Hosts

  • Consider adopting a Strict policy to align with the 34.5% market standard in Montaione.
  • With 34.5% using Strict terms, this is a viable option in Montaione, particularly for high-value properties or during peak demand periods.
  • Regularly review your cancellation policy against competitors and market demand shifts in Montaione.

Montaione STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Montaione

  • The overall average booking lead time for vacation rentals in Montaione is 84 days.
  • Guests book furthest in advance for stays during May (average 120 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in January (average 11 days), indicating more last-minute travel plans during this time.
  • Seasonally, Spring (116 days avg.) sees the longest lead times, while Winter (40 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (84 days) as a baseline for your pricing and availability strategy in Montaione.
  • For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 120 days out to capitalize on advance planning.
  • During January, focus on last-minute booking availability and promotions, as guests book with very short notice (11 days avg.).
  • Target marketing efforts for the Spring season well in advance (at least 116 days) to capture early planners.
  • Monitor your own booking lead times against these Montaione averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Montaione (2025)

Amenity data is currently unavailable for Montaione.

Montaione Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Montaione

  • The typical guest profile for Airbnb in Montaione consists of predominantly international visitors (93%), with top international origins including France, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
  • Domestic travelers account for 6.9% of guests.
  • Key international markets include Germany (22.1%) and France (14.8%).
  • Top languages spoken are English (40.4%) followed by German (18.5%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Focus marketing internationally, particularly towards travelers from France.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Montaione Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Marciano della Chiana17$3,452$494.1635%
Portofino72$3,442$493.8840%
Castelfranco di Sotto52$3,041$317.4737%
Monterosso al Mare355$2,871$252.8554%
Marcialla26$2,754$241.6752%
Florence10,275$2,680$218.1451%
Radda in Chianti99$2,602$331.1338%
Riomaggiore675$2,567$198.7152%
Monte San Savino104$2,565$329.6639%
Impruneta147$2,555$268.4340%

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