Montignoso Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Tuscany, Italy
Is Airbnb profitable in Montignoso in 2025? Explore comprehensive Airbnb analytics for Montignoso, Tuscany, Italy to uncover income potential. This 2025 STR market report for Montignoso, based on AirROI data from October 2024 to September 2025, reveals key trends in the niche market of 78 active listings.
Whether you're considering an Airbnb investment in Montignoso, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Montignoso Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Montignoso Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Montignoso (2025)
Understanding the monthly revenue variations for Airbnb listings in Montignoso is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Montignoso is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Montignoso across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,753+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,455 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,389 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $602, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Montignoso
Montignoso Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Montignoso STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Montignoso:
- Best-in-class properties (Top 10%) achieve 66%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 46% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 26%.
- Entry-level properties (Bottom 25%) average 12% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Montignoso
Average Daily Rate (ADR) Airbnb Trends in Montignoso (2025)
Effective short term rental pricing strategy in Montignoso involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Montignoso typically peaks in August and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $344+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $236 or more.
- Typical properties (Median) charge around $145 per night.
- Entry-level properties (Bottom 25%) earn around $110 per night.
Average Daily Rate (ADR) Trend by Month in Montignoso
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Airbnb Seasonality Analysis & Trends in Montignoso (2025)
Peak Season (July, August, September)
- Revenue averages $3,530 per month
- Occupancy rates average 49.4%
- Daily rates average $234
Shoulder Season
- Revenue averages $1,465 per month
- Occupancy maintains around 29.7%
- Daily rates hold near $196
Low Season (January, February, December)
- Revenue drops to average $590 per month
- Occupancy decreases to average 12.9%
- Daily rates adjust to average $185
Seasonality Insights for Montignoso
- The Airbnb seasonality in Montignoso shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Montignoso's highest earning potential, with monthly revenues capable of climbing to $4,271, occupancy reaching a high of 56.7%, and ADRs peaking at $244.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $407, occupancy could drop to 10.4%, and ADRs may adjust down to $184.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Montignoso.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Montignoso seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Montignoso (2025)
Exploring the top neighborhoods for short-term rentals in Montignoso? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Marina di Carrara | Popular beach destination in Tuscany known for its sandy shores and proximity to the Apuan Alps. Ideal for tourists looking for relaxation and outdoor activities. | Marina di Carrara Beach, Apuan Alps, Carrara Marble Quarries, Pontile di Marina, Local seafood restaurants |
| Castagneto Carducci | Charming village with scenic views and vineyards. It's a great spot for tourists seeking wine tours and cultural experiences in the heart of Tuscany. | Wine vineyards, Pisa and its Leaning Tower, Medieval architecture, Agriturismo experiences, Local restaurants |
| Forte dei Marmi | Luxury resort town with upscale shops and pristine beaches. Attracts affluent travelers and families looking for a high-end vacation experience. | Forte dei Marmi Beach, Shopping boutiques, Versilia Golf Club, Cafes and seafood restaurants, Promenade |
| Lucca | Historic city surrounded by walls, known for its Renaissance architecture. A popular destination for cultural tourism and exploring Tuscany’s heritage. | Lucca's City Walls, Puccini Museum, Torre Guinigi, Piazza dell'Anfiteatro, Cathedral of San Martino |
| Pietrasanta | Artistic town known as 'the little Athens', with galleries and sculptors. Ideal for tourists interested in art and culture. | Pietrasanta's Piazza del Duomo, Art galleries, Marble workshops, Cultural events, Nearby beaches |
| Viareggio | Coastal town known for its Carnival and beautiful beaches. A family-friendly destination with a vibrant nightlife and entertainment options. | Viareggio Beach, Carnival of Viareggio, Promenade, Local seafood cuisine, Nightclubs |
| Cinque Terre National Park | Stunning coastal area with picturesque villages. A UNESCO World Heritage site attracting hikers and nature lovers from all over the world. | Monterosso al Mare, Vernazza, Manarola, Riomaggiore, Hiking trails |
| Barga | Charming medieval town with beautiful views and rich history. Attracts visitors looking for tranquility and culture in the Tuscan hills. | Barga's Cathedral, Piazza Angelio, Historical architecture, Nature walks, Local fairs and festivals |
Understanding Airbnb License Requirements & STR Laws in Montignoso (2025)
Yes, Montignoso, Tuscany, Italy enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Montignoso to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 67% licensed listings)
Top Performing Airbnb Properties in Montignoso (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Montignosobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
![[Forte dei Marmi] - Portion of Villa with Pool](https://a0.muscache.com/im/pictures/hosting/Hosting-U3RheVN1cHBseUxpc3Rpbmc6MTE4ODMwMjU1NzAyMjE2ODI5OQ%3D%3D/original/8d5b4064-f1c4-489c-ac43-52377127359e.jpeg?im_w=480&im_format=avif)
[Forte dei Marmi] - Portion of Villa with Pool
Entire Place • 4 bedrooms
![[Forte dei Marmi House] with Jacuzzi, Wi-Fi](https://a0.muscache.com/im/pictures/hosting/Hosting-1134509562851147720/original/50dfae3f-e67a-43dd-8861-923d42e82af0.jpeg?im_w=480&im_format=avif)
[Forte dei Marmi House] with Jacuzzi, Wi-Fi
Entire Place • 3 bedrooms
Stunning seaview villa on the coast of Tuscany
Entire Place • 4 bedrooms
Maison Jula “Confort, Relax e Libertà”
Entire Place • 2 bedrooms
“Maison Le Grazie” Comfort, relaxation and freedom
Entire Place • 2 bedrooms
![[Forte dei Marmi Retreat] Near the Sea](https://a0.muscache.com/im/pictures/hosting/Hosting-1318825817484526931/original/9fffb220-4b44-4f1e-ae6a-43311c730e35.jpeg?im_w=480&im_format=avif)
[Forte dei Marmi Retreat] Near the Sea
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Montignoso (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Montignoso based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| BRP Management And Services SR | 2 | $74,147 | 22 | 4.61/5.0 |
| Francesca | 2 | $69,636 | 94 | 4.99/5.0 |
| Jutta - Interhome | 9 | $63,756 | 81 | 4.72/5.0 |
| Francesco | 1 | $43,414 | 20 | 4.90/5.0 |
| Annejet | 1 | $38,052 | 35 | 4.91/5.0 |
| Veronica | 1 | $26,156 | 46 | 4.96/5.0 |
| Mario | 3 | $26,077 | 131 | 4.64/5.0 |
| Antonella | 1 | $24,617 | 21 | 4.71/5.0 |
| Alessandra - Interhome Group | 1 | $24,396 | 4 | 4.00/5.0 |
| Beatrice | 1 | $23,616 | 8 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Montignoso.
Dive Deeper: Advanced Montignoso STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Montignoso. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMontignoso Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Montignoso
- The Montignoso Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 89.7% of the 78 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Montignoso, House properties are the most common (47.4%), reflecting the local real estate landscape.
- Houses represent a significant 47.4% portion, catering likely to families or larger groups.
- The presence of 9% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique (combined 1.3%) offer potential for unique stay experiences.
Montignoso Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Montignoso
- The dominant room capacity in Montignoso is 2 bedrooms listings, making up 43.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 69.2% of the active Airbnb listings in Montignoso, indicating a high concentration in these sizes.
- A significant 26.9% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Montignoso.
Montignoso Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Montignoso
- The most common guest capacity trend in Montignoso vacation rentals is listings accommodating 4 guests (26.9%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Montignoso STR market, accounting for 44.8% of listings.
- 30.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Montignoso.
- On average, properties in Montignoso are equipped to host 4.4 guests.
Montignoso Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Montignoso
- The most common availability pattern in Montignoso falls within the 271-366 days range, representing 75.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 97.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Montignoso (41%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 2.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Montignoso Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
7 listings
9% of total
2 Nights
8 listings
10.3% of total
3 Nights
6 listings
7.7% of total
4-6 Nights
8 listings
10.3% of total
7-29 Nights
15 listings
19.2% of total
30+ Nights
34 listings
43.6% of total
Key Insights
- The most prevalent minimum stay requirement in Montignoso is 30+ Nights, adopted by 43.6% of listings. This highlights the market's preference for longer commitments.
- Very short stays (1-2 nights) are less common (19.3%), suggesting hosts prefer slightly longer bookings to optimize turnover.
- A significant segment (43.6%) caters to monthly stays (30+ nights) in Montignoso, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 43.6% of Montignoso hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 9% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 43.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Montignoso.
Montignoso Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
19 listings
24.4% of total
Super Strict 60 Days
4 listings
5.1% of total
Flexible
15 listings
19.2% of total
Moderate
14 listings
17.9% of total
Firm
4 listings
5.1% of total
Strict
22 listings
28.2% of total
Cancellation Policy Insights for Montignoso
- The prevailing Airbnb cancellation policy trend in Montignoso is Strict, used by 28.2% of listings.
- There's a relatively balanced mix between guest-friendly (37.1%) and stricter (33.3%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 28.2% market standard in Montignoso.
- Regularly review your cancellation policy against competitors and market demand shifts in Montignoso.
Montignoso STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Montignoso
- The overall average booking lead time for vacation rentals in Montignoso is 58 days.
- Guests book furthest in advance for stays during August (average 95 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 3 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (73 days avg.) sees the longest lead times, while Winter (9 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (58 days) as a baseline for your pricing and availability strategy in Montignoso.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 95 days out to capitalize on advance planning.
- During January, focus on last-minute booking availability and promotions, as guests book with very short notice (3 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 73 days) to capture early planners.
- Monitor your own booking lead times against these Montignoso averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Montignoso (2025)
Amenity Prevalence
Amenity Insights for Montignoso
- Popular amenities like TV, Hot water, Kitchen are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Consider adding popular differentiators like TV or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Montignoso to stay competitive.
Montignoso Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Montignoso
- The typical guest profile for Airbnb in Montignoso consists of a mix of domestic (42%) and international guests, with top international origins including Germany, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Italian.
- Domestic travelers account for 42.4% of guests.
- Key international markets include Italy (42.4%) and Germany (17.6%).
- Top languages spoken are English (35.4%) followed by Italian (20.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Montignoso Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Tignano | 11 | $3,884 | $359.81 | 43% |
| Marciano della Chiana | 18 | $3,566 | $504.64 | 33% |
| Portofino | 73 | $3,556 | $510.45 | 38% |
| Castelfranco di Sotto | 53 | $3,366 | $338.07 | 36% |
| Monterosso al Mare | 355 | $2,872 | $256.72 | 51% |
| Impruneta | 141 | $2,814 | $293.16 | 39% |
| Allerona | 10 | $2,803 | $457.58 | 39% |
| Marcialla | 28 | $2,778 | $257.49 | 50% |
| Florence | 10,004 | $2,734 | $222.56 | 49% |
| Lastra a Signa | 92 | $2,675 | $319.19 | 43% |