Larciano Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Tuscany, Italy

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Larciano in 2025? Explore comprehensive Airbnb analytics for Larciano, Tuscany, Italy to uncover income potential. This 2025 STR market report for Larciano, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 24 active listings.

Whether you're considering an Airbnb investment in Larciano, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Larciano Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Larciano Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$153
The average rental revenue earned for an occupied room per day in Larciano.
Occupancy Rate(?)
46.1%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$15,589
Typical annual income for an Airbnb listing in Larciano. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-32.1%
Significant decrease (-32.1%) vs. last year.
Peak Revenue Month(?)
August
The month with the highest average earnings, indicating peak season in Larciano.
Lowest Revenue Month(?)
January
The month with the lowest average earnings, indicating the low season in Larciano.
STR Regulation Level(?)
High
Strict regulations. Compliance is crucial (licensing, taxes, stay limits may apply).
Active Airbnb Listings(?)
24
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Larciano (2025)

Understanding the monthly revenue variations for Airbnb listings in Larciano is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Larciano is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Larciano across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $3,290+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $2,227 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $1,312 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $760, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Larciano

Larciano Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Larciano STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Larciano:

  • Best-in-class properties (Top 10%) achieve 72%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 55% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 35%.
  • Entry-level properties (Bottom 25%) average 17% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Larciano

Average Daily Rate (ADR) Airbnb Trends in Larciano (2025)

Effective short term rental pricing strategy in Larciano involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Larciano typically peaks in August and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $212+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $174 or more.
  • Typical properties (Median) charge around $131 per night.
  • Entry-level properties (Bottom 25%) earn around $107 per night.

Average Daily Rate (ADR) Trend by Month in Larciano

Get Live Larciano Market Intelligence 👇

Discover Larciano Airbnb Analytics
🏠
🏠
🏠

Explore Real-time Analytics

Airbnb Seasonality Analysis & Trends in Larciano (2025)

Peak Season (August, July, September)
  • Revenue averages $2,996 per month
  • Occupancy rates average 60.4%
  • Daily rates average $174
Shoulder Season
  • Revenue averages $1,405 per month
  • Occupancy maintains around 35.7%
  • Daily rates hold near $153
Low Season (January, November, December)
  • Revenue drops to average $771 per month
  • Occupancy decreases to average 18.7%
  • Daily rates adjust to average $150

Seasonality Insights for Larciano

  • The Airbnb seasonality in Larciano shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Larciano's highest earning potential, with monthly revenues capable of climbing to $3,586, occupancy reaching a high of 67.6%, and ADRs peaking at $179.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $658, occupancy could drop to 15.5%, and ADRs may adjust down to $140.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Larciano.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Larciano seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Larciano (2025)

Exploring the top neighborhoods for short-term rentals in Larciano? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Larciano Center
The charming heart of Larciano, perfect for guests wanting a taste of local life and access to Tuscan hills. Embraces a blend of history and modernity, making it attractive for diverse visitors.
Historic Churches, Local Markets, Parks, Cafes, Vineyards
Montemagno
A picturesque hillside village known for its stunning views and tranquility, ideal for couples and nature lovers looking for a peaceful Tuscan retreat.
Vineyards, Hiking Trails, Scenic Lookouts, Traditional Olive Groves
Larciano Castello
A historic district with medieval charm and narrow streets, providing an immersive cultural experience. Perfect for those interested in art, history, and beautiful landscapes.
Castle Ruins, Ancient Architecture, Artisan Shops, Panoramic Views
Cervignano
A serene area with beautiful countryside that appeals to families and outdoor enthusiasts. Offers a combination of relaxation and adventure with access to nature and local activities.
Nature Reserves, Cycling Paths, Picnic Areas, Local Festivals
San Baronto
A vibrant small town near Larciano, known for its art and culture, ideal for tourists wanting a blend of local life and scenic beauty.
Art Exhibitions, Cultural Events, Vineyards, Restaurants
Lamporecchio
A nearby town with a rich culinary tradition, making it attractive for food lovers and those wanting to explore Tuscan cuisine and wine.
Local Wineries, Cooking Classes, Authentic Tuscan Restaurants
Monsummano Terme
Famous for its thermal spas and wellness offerings, ideal for tourists seeking relaxation and rejuvenation in the heart of Tuscany.
Thermal Spas, Wellness Retreats, Parks, Nature Trails
Pistoia
A short drive from Larciano, this historical city provides rich cultural heritage attractions and a lively atmosphere, appealing to history buffs and urban explorers alike.
Pistoia Cathedral, Piazza della Sala, Botanical Gardens, Museums, Local Markets

Understanding Airbnb License Requirements & STR Laws in Larciano (2025)

Yes, Larciano, Tuscany, Italy enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Larciano to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 54% licensed listings)

Top Performing Airbnb Properties in Larciano (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Larcianobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Belvilla by Oyo Villa Rose

Belvilla by Oyo Villa Rose

Entire Place • 5 bedrooms

$35,653
Revenue
51.0%
Occupancy
$638.95
Daily Rate
Muraiolo

Muraiolo

Entire Place • 2 bedrooms

$24,954
Revenue
56.5%
Occupancy
$202.19
Daily Rate
Le Baccane - Larciano - Apartment Castagno

Le Baccane - Larciano - Apartment Castagno

Entire Place • 2 bedrooms

$24,357
Revenue
50.1%
Occupancy
$168.17
Daily Rate
Leccino

Leccino

Entire Place • 1 bedroom

$21,208
Revenue
41.4%
Occupancy
$142.93
Daily Rate
Podere Marchiano - Apartment 7

Podere Marchiano - Apartment 7

Entire Place • 1 bedroom

$20,478
Revenue
62.3%
Occupancy
$121.51
Daily Rate
1 bedroom pet friendly apartment in Larciano PT

1 bedroom pet friendly apartment in Larciano PT

Entire Place • 1 bedroom

$20,114
Revenue
44.0%
Occupancy
$167.19
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Larciano (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Larciano based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Alessandro7$102,5744894.87/5.0
Novasol5$80,815233.26/5.0
Angela4$66,7102034.70/5.0
Iris - BELVILLA2$47,456274.93/5.0
Novasol1$21,208124.17/5.0
Incanto2$21,00832.50/5.0
Host #2617504571$16,25365.00/5.0
Veronica1$9,85895.00/5.0
Daniele1$8,262164.88/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Larciano.

Dive Deeper: Advanced Larciano STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Larciano. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Larciano Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Larciano

  • The Larciano Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 91.7% of the 24 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Larciano, Apartment/Condo properties are the most common (70.8%), reflecting the local real estate landscape.

Larciano Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Larciano

  • The dominant room capacity in Larciano is 1 bedroom listings, making up 66.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 2 bedrooms properties represent 95.9% of the active Airbnb listings in Larciano, indicating a high concentration in these sizes.
  • With over half the market (66.7%) consisting of studios or 1-bedroom units, Larciano is particularly well-suited for individuals or couples.
  • Listings with 3+ bedrooms (4.2%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Larciano.

Larciano Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Larciano

  • The most common guest capacity trend in Larciano vacation rentals is listings accommodating 3 guests (37.5%). This suggests the primary traveler segment is likely small families or groups.
  • Properties designed for 3 guests and 4 guests dominate the Larciano STR market, accounting for 70.8% of listings.
  • 12.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Larciano.
  • On average, properties in Larciano are equipped to host 3.8 guests.

Larciano Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Larciano

  • The most common availability pattern in Larciano falls within the 181-270 days range, representing 50% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 91.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 91-180 days range is most frequent in Larciano (54.2%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 8.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Larciano Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (28.6%)

1 Night

6 listings

28.6% of total

2 Nights (33.3%)

2 Nights

7 listings

33.3% of total

3 Nights (4.8%)

3 Nights

1 listings

4.8% of total

4-6 Nights (14.3%)

4-6 Nights

3 listings

14.3% of total

7-29 Nights (9.5%)

7-29 Nights

2 listings

9.5% of total

30+ Nights (9.5%)

30+ Nights

2 listings

9.5% of total

Key Insights

  • The most prevalent minimum stay requirement in Larciano is 2 Nights, adopted by 33.3% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (61.9%) of the Larciano Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.

Recommendations

  • Align with the market by considering a 2 Nights minimum stay, as 33.3% of Larciano hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 28.6% currently do.
  • Explore offering discounts for stays of 30+ nights to attract the 9.5% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Larciano.

Larciano Airbnb Cancellation Policy Trends Analysis (2025)

Super Strict 60 Days (23.8%)

Super Strict 60 Days

5 listings

23.8% of total

Super Strict 30 Days (9.5%)

Super Strict 30 Days

2 listings

9.5% of total

Moderate (61.9%)

Moderate

13 listings

61.9% of total

Strict

1 listings

4.8% of total

Cancellation Policy Insights for Larciano

  • The prevailing Airbnb cancellation policy trend in Larciano is Moderate, used by 61.9% of listings.
  • There's a relatively balanced mix between guest-friendly (61.9%) and stricter (4.8%) policies, offering choices for different guest needs.
  • Strict cancellation policies are quite rare (4.8%), potentially making listings with this policy less competitive unless justified by high demand or property type.

Recommendations for Hosts

  • Consider adopting a Moderate policy to align with the 61.9% market standard in Larciano.
  • Using a Strict policy might deter some guests, as only 4.8% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
  • Regularly review your cancellation policy against competitors and market demand shifts in Larciano.

Larciano STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Larciano

  • The overall average booking lead time for vacation rentals in Larciano is 73 days.
  • Guests book furthest in advance for stays during July (average 153 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in February (average 11 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (115 days avg.) sees the longest lead times, while Winter (35 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (73 days) as a baseline for your pricing and availability strategy in Larciano.
  • For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 153 days out to capitalize on advance planning.
  • During February, focus on last-minute booking availability and promotions, as guests book with very short notice (11 days avg.).
  • Target marketing efforts for the Summer season well in advance (at least 115 days) to capture early planners.
  • Monitor your own booking lead times against these Larciano averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Larciano (2025)

Amenity Prevalence

Amenity Insights for Larciano

  • Essential amenities in Larciano that guests expect include: Heating, TV, Hangers. Lacking these (any) could significantly impact bookings.
  • Popular amenities like BBQ grill, Free parking on premises, Kitchen are common but not universal. Offering these can provide a competitive edge.
  • Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Larciano: Heating, TV, Hangers.
  • Consider adding popular differentiators like BBQ grill or Free parking on premises to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Larciano to stay competitive.

Larciano Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Larciano

  • The typical guest profile for Airbnb in Larciano consists of predominantly international visitors (84%), with top international origins including France, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
  • Domestic travelers account for 16.4% of guests.
  • Key international markets include Netherlands (17.1%) and France (17.1%).
  • Top languages spoken are English (37.9%) followed by French (13.1%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Focus marketing internationally, particularly towards travelers from France.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Larciano Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Portofino68$4,086$454.3544%
Crespina16$3,526$493.6448%
Tignano10$3,391$500.3136%
Luni Mare11$3,102$169.5940%
Buonconvento59$3,068$456.7046%
Monterosso al Mare350$2,958$248.2557%
Castelfranco di Sotto47$2,881$294.5438%
Florence9,598$2,833$208.4852%
Riomaggiore640$2,789$196.5757%
Marcialla25$2,788$236.6154%

Maximize Your Airbnb Income in Larciano

Access granular Airbnb data and short term rental analytics. Understand Airbnb occupancy rates, ADR trends, and revenue potential. Optimize your pricing strategy!

Discover Market Insights