Santa Maria a Monte Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Tuscany, Italy
Is Airbnb profitable in Santa Maria a Monte in 2025? Explore comprehensive Airbnb analytics for Santa Maria a Monte, Tuscany, Italy to uncover income potential. This 2025 STR market report for Santa Maria a Monte, based on AirROI data from October 2024 to September 2025, reveals key trends in the niche market of 28 active listings.
Whether you're considering an Airbnb investment in Santa Maria a Monte, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Santa Maria a Monte Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Santa Maria a Monte Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Santa Maria a Monte (2025)
Understanding the monthly revenue variations for Airbnb listings in Santa Maria a Monte is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Santa Maria a Monte is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Santa Maria a Monte across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,751+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,022 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,167 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $496, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Santa Maria a Monte
Santa Maria a Monte Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Santa Maria a Monte STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Santa Maria a Monte:
- Best-in-class properties (Top 10%) achieve 69%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 55% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 29%.
- Entry-level properties (Bottom 25%) average 14% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Santa Maria a Monte
Average Daily Rate (ADR) Airbnb Trends in Santa Maria a Monte (2025)
Effective short term rental pricing strategy in Santa Maria a Monte involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Santa Maria a Monte typically peaks in July and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $228+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $155 or more.
- Typical properties (Median) charge around $104 per night.
- Entry-level properties (Bottom 25%) earn around $84 per night.
Average Daily Rate (ADR) Trend by Month in Santa Maria a Monte
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Airbnb Seasonality Analysis & Trends in Santa Maria a Monte (2025)
Peak Season (July, August, September)
- Revenue averages $2,949 per month
- Occupancy rates average 53.8%
- Daily rates average $157
Shoulder Season
- Revenue averages $1,706 per month
- Occupancy maintains around 36.5%
- Daily rates hold near $135
Low Season (January, February, April)
- Revenue drops to average $798 per month
- Occupancy decreases to average 18.8%
- Daily rates adjust to average $127
Seasonality Insights for Santa Maria a Monte
- The Airbnb seasonality in Santa Maria a Monte shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Santa Maria a Monte's highest earning potential, with monthly revenues capable of climbing to $3,546, occupancy reaching a high of 64.0%, and ADRs peaking at $158.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $513, occupancy could drop to 11.7%, and ADRs may adjust down to $125.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Santa Maria a Monte.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Santa Maria a Monte seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Santa Maria a Monte (2025)
Exploring the top neighborhoods for short-term rentals in Santa Maria a Monte? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centro Storico | The historical center of Santa Maria a Monte, filled with ancient buildings and charming streets. A prime spot for visitors interested in culture and history, with easy access to local amenities. | Piazza della Repubblica, Chiesa di Santa Maria a Monte, Palazzo comunale, Museo della religiosità contadina, Viale della Repubblica |
| San Romano | A picturesque area just outside the city center, known for its scenic views and quiet atmosphere. Ideal for families and those looking to relax while still being close to cultural sites. | Scenic countryside views, Local vineyards, Trattoria di San Romano, Hiking trails, Nearby olive groves |
| Montaione | A tranquil location situated between Santa Maria a Monte and other Tuscan towns. Attractive for those seeking a peaceful rural experience and outdoor activities. | Castello di Montaione, Local wine tours, Nature parks, Agriturismo experiences, Cycling routes |
| Bientina | Close enough to Santa Maria a Monte, this charming town offers a mix of historical sites and local Italian lifestyle attractions, making it suitable for a variety of travelers. | Piazza Vittorio Emanuele II, Chiesa di San Lorenzo, Local markets, Nature walks, Nearby restaurants |
| Cascina | Located a short drive away, Cascina has a lively atmosphere and attractive restaurants, making it a good choice for tourists looking for a vibrant local scene. | Piazza dei Martiri, Chiesa di San Giovanni Battista, Cascina Markets, Artisan shops, Cafés and restaurants |
| Volterraio | Situated on the hills and featuring stunning views and rich history, it's perfect for those looking to immerse in Tuscany's natural beauty and cultural heritage. | Castles, Hiking spots, Local artisan shops, Etruscan ruins, Outdoor activities |
| Pontedera | A larger town nearby with many amenities, known for its Vespa museum and vibrant community, making it ideal for a variety of guests. | Museo Piaggio, Villa dei Fiori, Parks, Shopping districts, Local festivals |
| Capannoli | Quiet and charming, Capannoli offers a small-town feel with close proximity to larger attractions, great for families and couples. | Local parks, Historical sites, Trattoria, Hiking in the nearby hills, Wine tasting experiences |
Understanding Airbnb License Requirements & STR Laws in Santa Maria a Monte (2025)
Yes, Santa Maria a Monte, Tuscany, Italy enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Santa Maria a Monte to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 71% licensed listings)
Top Performing Airbnb Properties in Santa Maria a Monte (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Santa Maria a Montebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Tuscan farmhouse Podere di Valli.
Entire Place • 7 bedrooms
Villa, fenced pool & garden
Entire Place • 5 bedrooms
Casa Calvana
Entire Place • 2 bedrooms
Cozy home in Santa Maria A Monte
Entire Place • 2 bedrooms
Podere i Renai Apartment
Entire Place • 2 bedrooms
Le Querce, app. Salvia
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Santa Maria a Monte (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Santa Maria a Monte based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Simone | 1 | $64,948 | 89 | 4.57/5.0 |
| Susi | 1 | $59,325 | 9 | 4.67/5.0 |
| Novasol | 1 | $51,137 | 27 | 4.85/5.0 |
| Rebecca | 2 | $33,376 | 76 | 4.92/5.0 |
| Giorgio | 3 | $26,666 | 66 | 4.79/5.0 |
| Novasol | 1 | $21,783 | 3 | 5.00/5.0 |
| Marilina | 1 | $17,552 | 36 | 4.94/5.0 |
| Giulia | 4 | $17,338 | 30 | 5.00/5.0 |
| Jonas - Interhome | 1 | $16,597 | 3 | 5.00/5.0 |
| Antonella | 1 | $15,492 | 16 | 4.94/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Santa Maria a Monte.
Dive Deeper: Advanced Santa Maria a Monte STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Santa Maria a Monte. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSanta Maria a Monte Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Santa Maria a Monte
- The Santa Maria a Monte Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 82.1% of the 28 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Santa Maria a Monte, Apartment/Condo properties are the most common (42.9%), reflecting the local real estate landscape.
- Houses represent a significant 39.3% portion, catering likely to families or larger groups.
- The presence of 14.3% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others (combined 3.6%) offer potential for unique stay experiences.
Santa Maria a Monte Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Santa Maria a Monte
- The dominant room capacity in Santa Maria a Monte is 2 bedrooms listings, making up 39.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 67.9% of the active Airbnb listings in Santa Maria a Monte, indicating a high concentration in these sizes.
Santa Maria a Monte Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Santa Maria a Monte
- The most common guest capacity trend in Santa Maria a Monte vacation rentals is listings accommodating 4 guests (25%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 5 guests dominate the Santa Maria a Monte STR market, accounting for 50.0% of listings.
- 25.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Santa Maria a Monte.
- On average, properties in Santa Maria a Monte are equipped to host 4.3 guests.
Santa Maria a Monte Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Santa Maria a Monte
- The most common availability pattern in Santa Maria a Monte falls within the 271-366 days range, representing 57.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 89.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Santa Maria a Monte (35.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 10.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Santa Maria a Monte Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
7 listings
25% of total
2 Nights
7 listings
25% of total
3 Nights
3 listings
10.7% of total
4-6 Nights
3 listings
10.7% of total
30+ Nights
8 listings
28.6% of total
Key Insights
- The most prevalent minimum stay requirement in Santa Maria a Monte is 30+ Nights, adopted by 28.6% of listings. This highlights the market's preference for longer commitments.
- A significant segment (28.6%) caters to monthly stays (30+ nights) in Santa Maria a Monte, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 28.6% of Santa Maria a Monte hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 25% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 28.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Santa Maria a Monte.
Santa Maria a Monte Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
1 listings
3.6% of total
Super Strict 60 Days
4 listings
14.3% of total
Flexible
7 listings
25% of total
Moderate
14 listings
50% of total
Firm
1 listings
3.6% of total
Strict
1 listings
3.6% of total
Cancellation Policy Insights for Santa Maria a Monte
- The prevailing Airbnb cancellation policy trend in Santa Maria a Monte is Moderate, used by 50% of listings.
- The market strongly favors guest-friendly terms, with 75.0% of listings offering Flexible or Moderate policies. This suggests guests in Santa Maria a Monte may expect booking flexibility.
- Strict cancellation policies are quite rare (3.6%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 50% market standard in Santa Maria a Monte.
- Using a Strict policy might deter some guests, as only 3.6% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Santa Maria a Monte.
Santa Maria a Monte STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Santa Maria a Monte
- The overall average booking lead time for vacation rentals in Santa Maria a Monte is 66 days.
- Guests book furthest in advance for stays during August (average 111 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in December (average 22 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (97 days avg.) sees the longest lead times, while Winter (38 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (66 days) as a baseline for your pricing and availability strategy in Santa Maria a Monte.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 111 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 97 days) to capture early planners.
- Monitor your own booking lead times against these Santa Maria a Monte averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Santa Maria a Monte (2025)
Amenity Prevalence
Amenity Insights for Santa Maria a Monte
- Essential amenities in Santa Maria a Monte that guests expect include: Wifi, Refrigerator, Kitchen, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Washer, Dishes and silverware, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Santa Maria a Monte: Wifi, Refrigerator, Kitchen, Heating.
- Prioritize adding missing essentials: Kitchen, Heating.
- Consider adding popular differentiators like Washer or Dishes and silverware to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Santa Maria a Monte to stay competitive.
Santa Maria a Monte Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Santa Maria a Monte
- The typical guest profile for Airbnb in Santa Maria a Monte consists of predominantly international visitors (80%), with top international origins including Italy, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 20.0% of guests.
- Key international markets include France (31.2%) and Italy (20%).
- Top languages spoken are English (35.3%) followed by French (18%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Italy.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Santa Maria a Monte Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Tignano | 11 | $3,884 | $359.81 | 43% |
| Marciano della Chiana | 18 | $3,566 | $504.64 | 33% |
| Portofino | 73 | $3,556 | $510.45 | 38% |
| Castelfranco di Sotto | 53 | $3,366 | $338.07 | 36% |
| Monterosso al Mare | 355 | $2,872 | $256.72 | 51% |
| Impruneta | 141 | $2,814 | $293.16 | 39% |
| Allerona | 10 | $2,803 | $457.58 | 39% |
| Marcialla | 28 | $2,778 | $257.49 | 50% |
| Florence | 10,004 | $2,734 | $222.56 | 49% |
| Lastra a Signa | 92 | $2,675 | $319.19 | 43% |