Volterra Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Tuscany, Italy

Source: AirROI
Last updated: 2025-09-01

Is Airbnb profitable in Volterra in 2025? Explore comprehensive Airbnb analytics for Volterra, Tuscany, Italy to uncover income potential. This 2025 STR market report for Volterra, based on AirROI data from September 2024 to August 2025, reveals key trends in the market of 279 active listings.

Whether you're considering an Airbnb investment in Volterra, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Volterra Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Volterra Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$218
The average rental revenue earned for an occupied room per day in Volterra.
Occupancy Rate(?)
35.8%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$17,273
Typical annual income for an Airbnb listing in Volterra. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-7.0%
Slight decrease (-7.0%) vs. last year.
Peak Revenue Month(?)
July
The month with the highest average earnings, indicating peak season in Volterra.
Lowest Revenue Month(?)
February
The month with the lowest average earnings, indicating the low season in Volterra.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
279
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Volterra (2025)

Understanding the monthly revenue variations for Airbnb listings in Volterra is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Volterra is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Volterra across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $5,510+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $2,560 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $1,334 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $625, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Volterra

Volterra Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Volterra STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Volterra:

  • Best-in-class properties (Top 10%) achieve 77%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 55% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 31%.
  • Entry-level properties (Bottom 25%) average 14% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Volterra

Average Daily Rate (ADR) Airbnb Trends in Volterra (2025)

Effective short term rental pricing strategy in Volterra involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Volterra typically peaks in July and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $376+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $231 or more.
  • Typical properties (Median) charge around $141 per night.
  • Entry-level properties (Bottom 25%) earn around $102 per night.

Average Daily Rate (ADR) Trend by Month in Volterra

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Airbnb Seasonality Analysis & Trends in Volterra (2025)

Peak Season (July, September, August)
  • Revenue averages $3,585 per month
  • Occupancy rates average 46.7%
  • Daily rates average $230
Shoulder Season
  • Revenue averages $2,317 per month
  • Occupancy maintains around 36.8%
  • Daily rates hold near $211
Low Season (January, February, November)
  • Revenue drops to average $1,205 per month
  • Occupancy decreases to average 23.6%
  • Daily rates adjust to average $202

Seasonality Insights for Volterra

  • The Airbnb seasonality in Volterra shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Volterra's highest earning potential, with monthly revenues capable of climbing to $4,096, occupancy reaching a high of 50.6%, and ADRs peaking at $241.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $870, occupancy could drop to 18.4%, and ADRs may adjust down to $199.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Volterra.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Volterra seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Volterra (2025)

Exploring the top neighborhoods for short-term rentals in Volterra? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Piazza dei Priori
The historical heart of Volterra, known for its impressive medieval architecture and rich history. A must-see for tourists visiting Tuscany, making it an excellent location for Airbnb hosting.
Piazza dei Priori, Palazzo dei Priori, Etruscan Museum, Volterra Cathedral, Palazzo della Rabbia
Etruscan Ruins
A significant archaeological site showcasing Volterra's Etruscan heritage. Visitors come to explore the ancient ruins and history, creating demand for accommodation.
Etruscan Ruins, Guarnacci Etruscan Museum, Roman Theatre, Porta all'Arco
Volterra Aurelian Walls
These ancient walls offer breathtaking views and a sense of history. Ideal for tourists interested in architecture and history, enhancing its appeal for Airbnb hosts.
Aurelian Walls, Bastioni Medicei, Parco Archeologico
Piazza San Giovanni
A charming square that serves as a central meeting point in Volterra, surrounded by important churches and cafes. It attracts tourists for its ambiance and local flavor.
Cathedral of San Giovanni, Fortezza Medicea, Local shops and cafes
Teatro Romano
An ancient Roman theatre that draws history enthusiasts and tourists looking for cultural experiences, making it a prime location for short-term rentals.
Teatro Romano, Archaeological Museum, Nearby restaurants
Volterra Countryside
The scenic countryside surrounding Volterra offers stunning views of Tuscan landscapes. Ideal for nature lovers and those seeking a tranquil escape, appealing to eco-tourism.
Casciana Terme, San Gimignano, Wine Tours, Olive Oil Farms
Medici Fortress
A popular historical site that offers insight into Volterra's past and beautiful views of the area. Attracts visitors interested in history and scenic vistas.
Medici Fortress, Panoramic Views, Historical Tours
Local Vineyards
Home to several renowned vineyards, showcasing Tuscany's winemaking tradition. Perfect for guests interested in food and wine experiences, enhancing Airbnb appeal.
Wine Tasting Tours, Vineyard Tours, Culinary Experiences

Understanding Airbnb License Requirements & STR Laws in Volterra (2025)

While Volterra, Tuscany, Italy currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Volterra to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 0% licensed listings)

Top Performing Airbnb Properties in Volterra (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Volterrabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Entire Country Villa

Entire Country Villa

Entire Place • 6 bedrooms

$178,141
Revenue
56.1%
Occupancy
$867.01
Daily Rate
Country Relais & Spa Le Capanne

Country Relais & Spa Le Capanne

Entire Place • 9 bedrooms

$130,386
Revenue
36.0%
Occupancy
$2505.16
Daily Rate
Luxury Villa + Annex with Jacuzzi + Pool, Chef

Luxury Villa + Annex with Jacuzzi + Pool, Chef

Entire Place • 6 bedrooms

$128,900
Revenue
76.3%
Occupancy
$918.38
Daily Rate
Villa Cantucci

Villa Cantucci

Entire Place • 2 bedrooms

$112,428
Revenue
86.9%
Occupancy
$532.08
Daily Rate
TUSCANY FOREVER PRIVATE VILLA TEMPO

TUSCANY FOREVER PRIVATE VILLA TEMPO

Entire Place • 5 bedrooms

$107,541
Revenue
71.3%
Occupancy
$585.30
Daily Rate
Il Poggiarellino 14, by Emma Villas

Il Poggiarellino 14, by Emma Villas

Entire Place • 7 bedrooms

$106,097
Revenue
46.1%
Occupancy
$1021.04
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Volterra (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Volterra based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Emma5$293,001264.74/5.0
Tuscany17$281,310734.62/5.0
Bonnie1$178,141254.96/5.0
Antonio3$167,5101584.95/5.0
Alessandra - Interhome Group7$164,841994.41/5.0
Dario1$130,38695.00/5.0
Valerio1$128,900245.00/5.0
Stefania4$119,859494.88/5.0
Annamaria & Silvia12$116,3412694.87/5.0
Elisa1$112,428234.96/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Volterra.

Dive Deeper: Advanced Volterra STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Volterra. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Volterra Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Volterra

  • The Volterra Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 89.6% of the 279 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Volterra, Apartment/Condo properties are the most common (49.1%), reflecting the local real estate landscape.
  • Houses represent a significant 31.9% portion, catering likely to families or larger groups.
  • Smaller segments like hotel/boutique, others (combined 3.9%) offer potential for unique stay experiences.

Volterra Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Volterra

  • The dominant room capacity in Volterra is 2 bedrooms listings, making up 31.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 2 bedrooms and 1 bedroom properties represent 61.6% of the active Airbnb listings in Volterra, indicating a high concentration in these sizes.
  • A significant 29.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Volterra.

Volterra Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Volterra

  • The most common guest capacity trend in Volterra vacation rentals is listings accommodating 4 guests (26.5%). This suggests the primary traveler segment is likely small families or groups.
  • Properties designed for 4 guests and 8+ guests dominate the Volterra STR market, accounting for 43.0% of listings.
  • 33.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Volterra.
  • On average, properties in Volterra are equipped to host 4.4 guests.

Volterra Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Volterra

  • The most common availability pattern in Volterra falls within the 271-366 days range, representing 62.4% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 90.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 31-90 days range is most frequent in Volterra (30.5%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 10.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Volterra Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (14.7%)

1 Night

41 listings

14.7% of total

2 Nights (9.3%)

2 Nights

26 listings

9.3% of total

3 Nights (8.6%)

3 Nights

24 listings

8.6% of total

4-6 Nights (16.1%)

4-6 Nights

45 listings

16.1% of total

7-29 Nights (10%)

7-29 Nights

28 listings

10% of total

30+ Nights (41.2%)

30+ Nights

115 listings

41.2% of total

Key Insights

  • The most prevalent minimum stay requirement in Volterra is 30+ Nights, adopted by 41.2% of listings. This highlights the market's preference for longer commitments.
  • A significant segment (41.2%) caters to monthly stays (30+ nights) in Volterra, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 30+ Nights minimum stay, as 41.2% of Volterra hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 14.7% currently do.
  • Explore offering discounts for stays of 30+ nights to attract the 41.2% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Volterra.

Volterra Airbnb Cancellation Policy Trends Analysis (2025)

Super Strict 30 Days (8.8%)

Super Strict 30 Days

24 listings

8.8% of total

Super Strict 60 Days (5.8%)

Super Strict 60 Days

16 listings

5.8% of total

Flexible (19.3%)

Flexible

53 listings

19.3% of total

Moderate (29.6%)

Moderate

81 listings

29.6% of total

Strict (36.5%)

Strict

100 listings

36.5% of total

Cancellation Policy Insights for Volterra

  • The prevailing Airbnb cancellation policy trend in Volterra is Strict, used by 36.5% of listings.
  • There's a relatively balanced mix between guest-friendly (48.9%) and stricter (36.5%) policies, offering choices for different guest needs.

Recommendations for Hosts

  • Consider adopting a Strict policy to align with the 36.5% market standard in Volterra.
  • With 36.5% using Strict terms, this is a viable option in Volterra, particularly for high-value properties or during peak demand periods.
  • Regularly review your cancellation policy against competitors and market demand shifts in Volterra.

Volterra STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Volterra

  • The overall average booking lead time for vacation rentals in Volterra is 84 days.
  • Guests book furthest in advance for stays during August (average 106 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in January (average 25 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (103 days avg.) sees the longest lead times, while Winter (31 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (84 days) as a baseline for your pricing and availability strategy in Volterra.
  • For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 106 days out to capitalize on advance planning.
  • Target marketing efforts for the Summer season well in advance (at least 103 days) to capture early planners.
  • Monitor your own booking lead times against these Volterra averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Volterra (2025)

Amenity Prevalence

Amenity Insights for Volterra

  • Essential amenities in Volterra that guests expect include: Wifi. Lacking these (this) could significantly impact bookings.
  • Popular amenities like Hot water, Heating, Kitchen are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Volterra: Wifi.
  • Prioritize adding missing essentials: Wifi.
  • Consider adding popular differentiators like Hot water or Heating to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Volterra to stay competitive.

Volterra Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Volterra

  • The typical guest profile for Airbnb in Volterra consists of predominantly international visitors (88%), with top international origins including Germany, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
  • Domestic travelers account for 12.5% of guests.
  • Key international markets include United States (15.4%) and Germany (15.3%).
  • Top languages spoken are English (42.6%) followed by German (12.5%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Focus marketing internationally, particularly towards travelers from Germany.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Volterra Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Portofino73$3,687$506.8940%
Marciano della Chiana17$3,650$501.7835%
Tignano11$3,518$362.0341%
Castelfranco di Sotto51$3,399$347.4634%
Monterosso al Mare361$2,869$253.6553%
Allerona10$2,844$461.3540%
Florence10,138$2,730$218.4851%
Marcialla27$2,721$252.5250%
Impruneta144$2,675$285.0339%
Monte San Savino96$2,667$346.6937%

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