Montecarlo Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Tuscany, Italy
Is Airbnb profitable in Montecarlo in 2025? Explore comprehensive Airbnb analytics for Montecarlo, Tuscany, Italy to uncover income potential. This 2025 STR market report for Montecarlo, based on AirROI data from October 2024 to September 2025, reveals key trends in the niche market of 44 active listings.
Whether you're considering an Airbnb investment in Montecarlo, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Montecarlo Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Montecarlo Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Montecarlo (2025)
Understanding the monthly revenue variations for Airbnb listings in Montecarlo is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Montecarlo is typically July, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Montecarlo across different performance tiers:
- Best-in-class properties (Top 10%) achieve $12,730+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,350 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,499 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $425, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Montecarlo
Montecarlo Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Montecarlo STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while December experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Montecarlo:
- Best-in-class properties (Top 10%) achieve 73%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 51% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 24%.
- Entry-level properties (Bottom 25%) average 10% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Montecarlo
Average Daily Rate (ADR) Airbnb Trends in Montecarlo (2025)
Effective short term rental pricing strategy in Montecarlo involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Montecarlo typically peaks in August and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $589+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $281 or more.
- Typical properties (Median) charge around $155 per night.
- Entry-level properties (Bottom 25%) earn around $111 per night.
Average Daily Rate (ADR) Trend by Month in Montecarlo
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Airbnb Seasonality Analysis & Trends in Montecarlo (2025)
Peak Season (July, August, June)
- Revenue averages $6,311 per month
- Occupancy rates average 44.0%
- Daily rates average $295
Shoulder Season
- Revenue averages $3,272 per month
- Occupancy maintains around 32.6%
- Daily rates hold near $251
Low Season (January, November, December)
- Revenue drops to average $1,508 per month
- Occupancy decreases to average 19.3%
- Daily rates adjust to average $249
Seasonality Insights for Montecarlo
- The Airbnb seasonality in Montecarlo shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Montecarlo's highest earning potential, with monthly revenues capable of climbing to $7,144, occupancy reaching a high of 50.8%, and ADRs peaking at $297.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,285, occupancy could drop to 18.8%, and ADRs may adjust down to $230.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Montecarlo.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Montecarlo seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Montecarlo (2025)
Exploring the top neighborhoods for short-term rentals in Montecarlo? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Montecarlo Centro | Charming old town with narrow streets and historic buildings. Attracts tourists interested in Tuscany's unique charm and local culture, ideal for visitors exploring the region. | Montecarlo Castle, Piazza degli Avelli, San Salvatore Church, Wine tasting tours, Local artisan shops |
| Collodi | Famous for its connection to 'Pinocchio', this village offers a whimsical experience with gardens and attractions dedicated to the beloved character. Great for families and cultural enthusiasts. | Pinocchio Park, Villa Garzoni, Historic gardens, Collodi Butterfly House |
| Lucca | Nearby historic city with well-preserved Renaissance walls and a vibrant atmosphere. Ideal for guests seeking rich history, culture, and stunning architecture. | Lucca's City Walls, Piazza dell'Anfiteatro, Lucca Cathedral, Torre Guinigi, Puccini Museum |
| Pietrasanta | Known as 'little Athens' for its art offerings, this town attracts artists and tourists seeking a blend of culture, beaches, and beautiful landscapes. | Pietrasanta Cathedral, Art galleries, Marble workshops, Versilia beaches, Festival of Versilia |
| Barga | Picturesque medieval town known for its scenic views and rich history. A hidden gem appealing to travelers looking for authentic Tuscan experiences. | Barga Cathedral, Piazza Salvi, Scenic views from the fortress, Local crafts shops, Culinary tours |
| Viareggio | Popular beach destination with a lively promenade, known for its Art Nouveau architecture and vibrant carnival celebrations. Excellent for beach-goers and nightlife. | Viareggio Beach, Promenade of Viareggio, Carnival Museum, Marina di Torre del Lago, Pine Forest of Ponente |
| San Miniato | Historic town famous for its truffles and charming streets, appealing to food lovers and those seeking a serene stay in Tuscany. | San Miniato Cathedral, Truffle fairs, Historic towers, Local truffle hunting experiences |
| Cascina | Conveniently located near Pisa and Lucca, this area offers a mix of local charm and access to larger cities, attracting a mix of tourists and business travelers. | Parker Villa, Historic farms, Local markets, Biking routes, Nearby vineyards |
Understanding Airbnb License Requirements & STR Laws in Montecarlo (2025)
Yes, Montecarlo, Tuscany, Italy enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Montecarlo to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 73% licensed listings)
Top Performing Airbnb Properties in Montecarlo (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Montecarlobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Villa Flora Luxury 3 bedrooms Farmhouse with Pool
Entire Place • 3 bedrooms
Villa Sunkiss: Luxury Farmhouse with Tuscan Flair
Entire Place • 3 bedrooms
Villa with pool in Tuscany
Entire Place • 7 bedrooms
*Villa with Pool* Surrounded by Nature -Montecarlo
Entire Place • 3 bedrooms
Villa Il Gufo in Montecarlo
Entire Place • 2 bedrooms
Villa Dodici - Tuscan Villa Immersed in Nature
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Montecarlo (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Montecarlo based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Lucca Apartments And Villas S | 4 | $418,967 | 70 | 4.90/5.0 |
| Stefano | 3 | $123,871 | 75 | 4.89/5.0 |
| Valente | 1 | $119,818 | 25 | 4.92/5.0 |
| Valentina | 3 | $87,623 | 21 | 4.75/5.0 |
| Diana And Jonny | 1 | $67,549 | 24 | 4.88/5.0 |
| Anna | 2 | $55,174 | 33 | 4.83/5.0 |
| Barbara | 1 | $41,065 | 17 | 4.94/5.0 |
| Fabrizio | 3 | $27,204 | 35 | 4.94/5.0 |
| Sonia | 1 | $18,741 | 15 | 5.00/5.0 |
| Monica | 1 | $15,615 | 64 | 4.97/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Montecarlo.
Dive Deeper: Advanced Montecarlo STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Montecarlo. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMontecarlo Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Montecarlo
- The Montecarlo Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 90.9% of the 44 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Montecarlo, House properties are the most common (52.3%), reflecting the local real estate landscape.
- Houses represent a significant 52.3% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique (combined 4.5%) offer potential for unique stay experiences.
Montecarlo Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Montecarlo
- The dominant room capacity in Montecarlo is 2 bedrooms listings, making up 38.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 63.6% of the active Airbnb listings in Montecarlo, indicating a high concentration in these sizes.
- A significant 38.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Montecarlo.
Montecarlo Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Montecarlo
- The most common guest capacity trend in Montecarlo vacation rentals is listings accommodating 4 guests (36.4%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 8+ guests dominate the Montecarlo STR market, accounting for 56.9% of listings.
- 47.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Montecarlo.
- On average, properties in Montecarlo are equipped to host 5.1 guests.
Montecarlo Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Montecarlo
- The most common availability pattern in Montecarlo falls within the 271-366 days range, representing 70.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 91.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Montecarlo (40.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 9.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Montecarlo Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
10 listings
22.7% of total
2 Nights
3 listings
6.8% of total
3 Nights
4 listings
9.1% of total
4-6 Nights
9 listings
20.5% of total
7-29 Nights
5 listings
11.4% of total
30+ Nights
13 listings
29.5% of total
Key Insights
- The most prevalent minimum stay requirement in Montecarlo is 30+ Nights, adopted by 29.5% of listings. This highlights the market's preference for longer commitments.
- A significant segment (29.5%) caters to monthly stays (30+ nights) in Montecarlo, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 29.5% of Montecarlo hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 22.7% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 29.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Montecarlo.
Montecarlo Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
7 listings
16.7% of total
Super Strict 60 Days
2 listings
4.8% of total
Flexible
16 listings
38.1% of total
Moderate
10 listings
23.8% of total
Firm
4 listings
9.5% of total
Strict
3 listings
7.1% of total
Cancellation Policy Insights for Montecarlo
- The prevailing Airbnb cancellation policy trend in Montecarlo is Flexible, used by 38.1% of listings.
- There's a relatively balanced mix between guest-friendly (61.9%) and stricter (16.6%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (7.1%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 38.1% market standard in Montecarlo.
- Using a Strict policy might deter some guests, as only 7.1% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Montecarlo.
Montecarlo STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Montecarlo
- The overall average booking lead time for vacation rentals in Montecarlo is 65 days.
- Guests book furthest in advance for stays during August (average 112 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 13 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (88 days avg.) sees the longest lead times, while Winter (23 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (65 days) as a baseline for your pricing and availability strategy in Montecarlo.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 112 days out to capitalize on advance planning.
- During February, focus on last-minute booking availability and promotions, as guests book with very short notice (13 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 88 days) to capture early planners.
- Monitor your own booking lead times against these Montecarlo averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Montecarlo (2025)
Amenity Prevalence
Amenity Insights for Montecarlo
- Essential amenities in Montecarlo that guests expect include: Wifi, Kitchen, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Free parking on premises, Washer, Heating are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Montecarlo: Wifi, Kitchen, TV.
- Prioritize adding missing essentials: Wifi, Kitchen, TV.
- Consider adding popular differentiators like Free parking on premises or Washer to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Montecarlo to stay competitive.
Montecarlo Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Montecarlo
- The typical guest profile for Airbnb in Montecarlo consists of predominantly international visitors (86%), with top international origins including United States, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 14.3% of guests.
- Key international markets include Germany (16.3%) and United States (16.3%).
- Top languages spoken are English (41.3%) followed by German (14.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from United States.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Montecarlo Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Tignano | 11 | $3,884 | $359.81 | 43% |
| Marciano della Chiana | 18 | $3,566 | $504.64 | 33% |
| Portofino | 73 | $3,556 | $510.45 | 38% |
| Castelfranco di Sotto | 53 | $3,366 | $338.07 | 36% |
| Monterosso al Mare | 355 | $2,872 | $256.72 | 51% |
| Impruneta | 141 | $2,814 | $293.16 | 39% |
| Allerona | 10 | $2,803 | $457.58 | 39% |
| Marcialla | 28 | $2,778 | $257.49 | 50% |
| Florence | 10,004 | $2,734 | $222.56 | 49% |
| Lastra a Signa | 92 | $2,675 | $319.19 | 43% |