Pescia Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Tuscany, Italy
Is Airbnb profitable in Pescia in 2025? Explore comprehensive Airbnb analytics for Pescia, Tuscany, Italy to uncover income potential. This 2025 STR market report for Pescia, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 150 active listings.
Whether you're considering an Airbnb investment in Pescia, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Pescia Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Pescia Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Pescia (2025)
Understanding the monthly revenue variations for Airbnb listings in Pescia is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Pescia is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Pescia across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,161+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,463 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,382 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $641, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Pescia
Pescia Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Pescia STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Pescia:
- Best-in-class properties (Top 10%) achieve 77%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 56% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 32%.
- Entry-level properties (Bottom 25%) average 16% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Pescia
Average Daily Rate (ADR) Airbnb Trends in Pescia (2025)
Effective short term rental pricing strategy in Pescia involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Pescia typically peaks in July and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $285+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $181 or more.
- Typical properties (Median) charge around $118 per night.
- Entry-level properties (Bottom 25%) earn around $88 per night.
Average Daily Rate (ADR) Trend by Month in Pescia
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Airbnb Seasonality Analysis & Trends in Pescia (2025)
Peak Season (August, July, September)
- Revenue averages $3,081 per month
- Occupancy rates average 56.2%
- Daily rates average $155
Shoulder Season
- Revenue averages $1,834 per month
- Occupancy maintains around 34.9%
- Daily rates hold near $152
Low Season (January, February, March)
- Revenue drops to average $836 per month
- Occupancy decreases to average 23.9%
- Daily rates adjust to average $151
Seasonality Insights for Pescia
- The Airbnb seasonality in Pescia shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Pescia's highest earning potential, with monthly revenues capable of climbing to $3,533, occupancy reaching a high of 62.0%, and ADRs peaking at $159.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $771, occupancy could drop to 22.0%, and ADRs may adjust down to $147.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Pescia.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Pescia seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Pescia (2025)
Exploring the top neighborhoods for short-term rentals in Pescia? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centro Storico | The historic center of Pescia, offering charming streets, medieval architecture, and proximity to local attractions. Ideal for visitors looking to explore the rich history and culture of the town. | Pescia Cathedral, Palazzo del Podestà, Piazza Mazzini, Pineta di Pescia, Museo Civico di Pescia |
| Collodi | Famous for the Pinocchio Park, this picturesque village is a great spot for families and children, appealing to those interested in fairy tales and outdoor activities. | Pinocchio Park, Villa Garzoni, Grove of Collodi, Pieve di San Bartolomeo, Ancient Oresteia |
| Montecatini Terme | A famous spa town located nearby, attracting health-conscious travelers seeking relaxation and wellness treatments in beautiful surroundings. | Thermal Baths, Viale Giuseppe Verdi, Montecatini Alto, Funicolare di Montecatini, Parco delle Terme |
| Valdinievole | A broader area that includes scenic countryside, vineyards, and beautiful landscapes. Ideal for those looking for rural tourism and relaxing getaways. | Wine tours, Nature hikes, Local farmhouses, Sanctuary of La Madonna del Buon Consiglio, Vineyards |
| Buggiano | A small medieval village with stunning views and charming streets. Attractive for tourists seeking a peaceful retreat with a touch of history. | Buggiano Castle, Piazza della Liberta, Villa di Buggiano, Chiesa di San Francesco, Local olive oil farms |
| San Baronto | A quaint hillside village known for its beautiful views of the valley. Popular with outdoor enthusiasts and those looking for a quiet escape. | Hiking trails, San Baronto viewpoint, Local wineries, Chiesa di San Bartolomeo, Natural parks |
| Pieve a Nievole | A lovely small town with local restaurants and parks. Good for families and those looking for a residential feel close to tourist attractions. | Parks, Local eateries, Nearby shops, Church of St. James, Cultural festivals |
| Pescia's Garden | Known for its beautiful gardens and floriculture, attracting nature lovers and tourists interested in local gardens and landscapes. | Botanical gardens, Flower markets, Nature trails, Villa di Cetinale, Local floriculturists |
Understanding Airbnb License Requirements & STR Laws in Pescia (2025)
Yes, Pescia, Tuscany, Italy enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Pescia to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 53% licensed listings)
Top Performing Airbnb Properties in Pescia (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Pesciabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
TUSCANY BUTTERFLY - Privacy, pool, amazing views
Entire Place • 8 bedrooms
Beautiful house, private pool Vacavilla Exclusive
Entire Place • 6 bedrooms
Villa laying on Tuscany hill
Entire Place • 5 bedrooms
Romantic old Tuscan stone house
Entire Place • 4 bedrooms
Villa Tenca.. live differently
Entire Place • 2 bedrooms
Aurora by Interhome
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Pescia (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Pescia based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Yvonne - Interhome Group | 12 | $233,749 | 170 | 3.98/5.0 |
| Lucca Apartments And Villas S. | 2 | $92,781 | 74 | 4.86/5.0 |
| Daniela | 5 | $91,900 | 93 | 4.76/5.0 |
| John | 1 | $73,694 | 38 | 4.95/5.0 |
| Susi | 1 | $70,471 | 17 | 4.24/5.0 |
| Giulio | 1 | $69,792 | 61 | 4.92/5.0 |
| Helle Louise | 1 | $65,893 | 130 | 4.87/5.0 |
| Tenca | 1 | $54,248 | 10 | 5.00/5.0 |
| Paola | 1 | $49,629 | 48 | 4.94/5.0 |
| Fattoria Di Pietrabuona | 7 | $48,792 | 49 | 4.63/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Pescia.
Dive Deeper: Advanced Pescia STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Pescia. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsPescia Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Pescia
- The Pescia Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 98.7% of the 150 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Pescia, House properties are the most common (54%), reflecting the local real estate landscape.
- Houses represent a significant 54% portion, catering likely to families or larger groups.
Pescia Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Pescia
- The dominant room capacity in Pescia is 2 bedrooms listings, making up 38.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 67.4% of the active Airbnb listings in Pescia, indicating a high concentration in these sizes.
- A significant 32.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Pescia.
Pescia Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Pescia
- The most common guest capacity trend in Pescia vacation rentals is listings accommodating 4 guests (35.3%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Pescia STR market, accounting for 56.0% of listings.
- 38.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Pescia.
- On average, properties in Pescia are equipped to host 4.9 guests.
Pescia Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Pescia
- The most common availability pattern in Pescia falls within the 271-366 days range, representing 54% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 85.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Pescia (32.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 14.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Pescia Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
33 listings
23.6% of total
2 Nights
20 listings
14.3% of total
3 Nights
26 listings
18.6% of total
4-6 Nights
22 listings
15.7% of total
7-29 Nights
24 listings
17.1% of total
30+ Nights
15 listings
10.7% of total
Key Insights
- The most prevalent minimum stay requirement in Pescia is 1 Night, adopted by 23.6% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (10.7%) caters to monthly stays (30+ nights) in Pescia, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 23.6% of Pescia hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 23.6% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 10.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Pescia.
Pescia Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
21 listings
16.3% of total
Super Strict 60 Days
2 listings
1.6% of total
Flexible
38 listings
29.5% of total
Moderate
42 listings
32.6% of total
Strict
26 listings
20.2% of total
Cancellation Policy Insights for Pescia
- The prevailing Airbnb cancellation policy trend in Pescia is Moderate, used by 32.6% of listings.
- There's a relatively balanced mix between guest-friendly (62.1%) and stricter (20.2%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 32.6% market standard in Pescia.
- Regularly review your cancellation policy against competitors and market demand shifts in Pescia.
Pescia STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Pescia
- The overall average booking lead time for vacation rentals in Pescia is 76 days.
- Guests book furthest in advance for stays during October (average 116 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 29 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (105 days avg.) sees the longest lead times, while Winter (38 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (76 days) as a baseline for your pricing and availability strategy in Pescia.
- For October stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 116 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 105 days) to capture early planners.
- Monitor your own booking lead times against these Pescia averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Pescia (2025)
Amenity Prevalence
Amenity Insights for Pescia
- Essential amenities in Pescia that guests expect include: Kitchen. Lacking these (this) could significantly impact bookings.
- Popular amenities like Hot water, Wifi, Dishes and silverware are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Pescia: Kitchen.
- Prioritize adding missing essentials: Kitchen.
- Consider adding popular differentiators like Hot water or Wifi to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Pescia to stay competitive.
Pescia Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Pescia
- The typical guest profile for Airbnb in Pescia consists of predominantly international visitors (84%), with top international origins including Italy, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 16.4% of guests.
- Key international markets include Germany (17.6%) and Italy (16.4%).
- Top languages spoken are English (41.8%) followed by German (13.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Italy.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Pescia Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Portofino | 68 | $4,086 | $454.35 | 44% |
| Crespina | 16 | $3,526 | $493.64 | 48% |
| Tignano | 10 | $3,391 | $500.31 | 36% |
| Luni Mare | 11 | $3,102 | $169.59 | 40% |
| Buonconvento | 59 | $3,068 | $456.70 | 46% |
| Monterosso al Mare | 350 | $2,958 | $248.25 | 57% |
| Castelfranco di Sotto | 47 | $2,881 | $294.54 | 38% |
| Florence | 9,598 | $2,833 | $208.48 | 52% |
| Riomaggiore | 640 | $2,789 | $196.57 | 57% |
| Marcialla | 25 | $2,788 | $236.61 | 54% |