Pistoia Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Tuscany, Italy
Is Airbnb profitable in Pistoia in 2025? Explore comprehensive Airbnb analytics for Pistoia, Tuscany, Italy to uncover income potential. This 2025 STR market report for Pistoia, based on AirROI data from August 2024 to July 2025, reveals key trends in the market of 239 active listings.
Whether you're considering an Airbnb investment in Pistoia, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Pistoia Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Pistoia Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Pistoia (2025)
Understanding the monthly revenue variations for Airbnb listings in Pistoia is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Pistoia is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Pistoia across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,079+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,908 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,076 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $558, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Pistoia
Pistoia Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Pistoia STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Pistoia:
- Best-in-class properties (Top 10%) achieve 78%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 57% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 36%.
- Entry-level properties (Bottom 25%) average 18% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Pistoia
Average Daily Rate (ADR) Airbnb Trends in Pistoia (2025)
Effective short term rental pricing strategy in Pistoia involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Pistoia typically peaks in July and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $222+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $138 or more.
- Typical properties (Median) charge around $96 per night.
- Entry-level properties (Bottom 25%) earn around $74 per night.
Average Daily Rate (ADR) Trend by Month in Pistoia
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Airbnb Seasonality Analysis & Trends in Pistoia (2025)
Peak Season (August, July, June)
- Revenue averages $2,406 per month
- Occupancy rates average 45.9%
- Daily rates average $150
Shoulder Season
- Revenue averages $1,622 per month
- Occupancy maintains around 40.8%
- Daily rates hold near $133
Low Season (January, February, November)
- Revenue drops to average $985 per month
- Occupancy decreases to average 30.2%
- Daily rates adjust to average $127
Seasonality Insights for Pistoia
- The Airbnb seasonality in Pistoia shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Pistoia's highest earning potential, with monthly revenues capable of climbing to $3,076, occupancy reaching a high of 60.0%, and ADRs peaking at $158.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $820, occupancy could drop to 29.0%, and ADRs may adjust down to $125.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Pistoia.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Pistoia seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Pistoia (2025)
Exploring the top neighborhoods for short-term rentals in Pistoia? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centro Storico | The historical center of Pistoia, characterized by its medieval buildings, charming squares, and rich cultural heritage. A top choice for visitors looking to explore the authentic Tuscan lifestyle and history. | Piazza della Sala, Pistoia Cathedral, Museo Civico, Baptistery of San Giovanni, Piazza del Duomo, Palazzo della Resistenza |
| San Marcello Pistoiese | Nestled in the Apennine Mountains, this area is perfect for nature lovers and those seeking tranquility. It offers outdoor activities like hiking and skiing in winter. | Orrido di Botri, Rocca di Lucchio, trekking paths, Rea di Croce, historical churches |
| Montecatini Terme | Famous for its thermal spas, this town is a hotspot for wellness tourists looking to unwind and rejuvenate. The town also has a lively atmosphere with shops and restaurants. | Terme di Montecatini, Montecatini Alto, Parco delle Terme, Piazza Italia, Funicolare di Montecatini |
| Piteglio | A quaint village known for its scenic views and rustic charm, Piteglio attracts those interested in hiking and rural tourism. It’s ideal for travelers seeking a peaceful retreat in nature. | Castello di Piteglio, Pieve di San Bartolomeo, hiking trails in the mountains, local festivals, ancient ruins |
| Larciano | A charming town with a rich history and beautiful landscapes, Larciano offers a peaceful atmosphere and is close to numerous hiking routes and vineyards. | Castello di Larciano, Vigneti e oliveti, Pieve di San Silvestro, local wine tours, historical sites |
| Quarrata | Located near Pistoia, Quarrata is known for its furniture manufacturing and scenic countryside. It's a great spot for visitors looking for a local experience and easy access to other attractions in Tuscany. | La Villa Medicea di Montevettolini, local artisan workshops, natural parks, vineyards, historical buildings |
| Casalguidi | A small and peaceful town that offers a taste of rural Tuscan life, ideal for families and travelers looking to escape the tourist crowds. It’s near the beautiful landscapes of the Pistoiese Mountains. | Church of San Bartolomeo, local markets, scenic views of the countryside, trails for walking and biking |
| Chiesina Uzzanese | A local gem that combines agricultural beauty with a tranquil atmosphere, making it perfect for those looking to taste authentic Tuscan culture away from the hustle and bustle. | Vineyards, Olive groves, Church of San Giovanni Battista, striking landscapes, local food festivals |
Understanding Airbnb License Requirements & STR Laws in Pistoia (2025)
While Pistoia, Tuscany, Italy currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Pistoia to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 3% licensed listings)
Top Performing Airbnb Properties in Pistoia (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Pistoiabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Boscaccio Farm
Entire Place • 4 bedrooms
A Bishop's Villa with Private Pool, Garden and SPA
Entire Place • 6 bedrooms
Villa De Fiori 14 by Tuscanhouses
Entire Place • 6 bedrooms
Stylish Villa with Private Pool - 6 or 8 bedrooms
Entire Place • 8 bedrooms
Villa Gamburlaccio, in the Tuscan hills
Entire Place • 3 bedrooms
![Villa Nannini [Villa With Turret Near The Center]](https://a0.muscache.com/im/pictures/miso/Hosting-953608890574568689/original/ba27b555-09b3-4106-8f00-1d0aa4b6b1f7.jpeg?im_w=480&im_format=avif)
Villa Nannini [Villa With Turret Near The Center]
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Pistoia (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Pistoia based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Roberto | 8 | $292,732 | 320 | 4.88/5.0 |
| Davide | 4 | $287,192 | 82 | 4.90/5.0 |
| Elisa | 1 | $108,717 | 17 | 4.94/5.0 |
| Daniele | 5 | $96,562 | 98 | 4.95/5.0 |
| Beatrice | 1 | $75,935 | 12 | 5.00/5.0 |
| Villa | 1 | $68,858 | 19 | 5.00/5.0 |
| Gianna | 3 | $68,292 | 225 | 4.88/5.0 |
| Patrizio | 4 | $63,706 | 63 | 4.86/5.0 |
| Florencia | 4 | $57,965 | 66 | 4.80/5.0 |
| Nicolò | 4 | $54,611 | 30 | 4.76/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Pistoia.
Dive Deeper: Advanced Pistoia STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Pistoia. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsPistoia Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Pistoia
- The Pistoia Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 80.8% of the 239 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Pistoia, Apartment/Condo properties are the most common (51.9%), reflecting the local real estate landscape.
- Houses represent a significant 33.5% portion, catering likely to families or larger groups.
- The presence of 8.4% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others (combined 0.8%) offer potential for unique stay experiences.
Pistoia Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Pistoia
- The dominant room capacity in Pistoia is 1 bedroom listings, making up 41.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 71.5% of the active Airbnb listings in Pistoia, indicating a high concentration in these sizes.
Pistoia Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Pistoia
- The most common guest capacity trend in Pistoia vacation rentals is listings accommodating 4 guests (33.1%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Pistoia STR market, accounting for 49.4% of listings.
- 19.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Pistoia.
- On average, properties in Pistoia are equipped to host 3.7 guests.
Pistoia Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Pistoia
- The most common availability pattern in Pistoia falls within the 271-366 days range, representing 56.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 86.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Pistoia (34.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 14.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Pistoia Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
66 listings
28.1% of total
2 Nights
54 listings
23% of total
3 Nights
27 listings
11.5% of total
4-6 Nights
15 listings
6.4% of total
7-29 Nights
18 listings
7.7% of total
30+ Nights
55 listings
23.4% of total
Key Insights
- The most prevalent minimum stay requirement in Pistoia is 1 Night, adopted by 28.1% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (23.4%) caters to monthly stays (30+ nights) in Pistoia, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 28.1% of Pistoia hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 28.1% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 23.4% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Pistoia.
Pistoia Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
9 listings
3.8% of total
Super Strict 30 Days
6 listings
2.5% of total
Flexible
68 listings
28.8% of total
Moderate
100 listings
42.4% of total
Strict
53 listings
22.5% of total
Cancellation Policy Insights for Pistoia
- The prevailing Airbnb cancellation policy trend in Pistoia is Moderate, used by 42.4% of listings.
- The market strongly favors guest-friendly terms, with 71.2% of listings offering Flexible or Moderate policies. This suggests guests in Pistoia may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 42.4% market standard in Pistoia.
- Regularly review your cancellation policy against competitors and market demand shifts in Pistoia.
Pistoia STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Pistoia
- The overall average booking lead time for vacation rentals in Pistoia is 49 days.
- Guests book furthest in advance for stays during July (average 73 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 20 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (63 days avg.) sees the longest lead times, while Winter (24 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (49 days) as a baseline for your pricing and availability strategy in Pistoia.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 73 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 63 days) to capture early planners.
- Monitor your own booking lead times against these Pistoia averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Pistoia (2025)
Amenity Prevalence
Amenity Insights for Pistoia
- Popular amenities like Wifi, Heating, Hot water are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Consider adding popular differentiators like Wifi or Heating to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Pistoia to stay competitive.
Pistoia Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Pistoia
- The typical guest profile for Airbnb in Pistoia consists of predominantly international visitors (75%), with top international origins including France, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Italian.
- Domestic travelers account for 24.7% of guests.
- Key international markets include Italy (24.7%) and France (12.8%).
- Top languages spoken are English (39.7%) followed by Italian (13.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from France.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Pistoia Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Tignano | 10 | $3,870 | $376.27 | 38% |
| Marciano della Chiana | 17 | $3,626 | $494.78 | 34% |
| Portofino | 74 | $3,321 | $499.07 | 39% |
| Castelfranco di Sotto | 50 | $3,092 | $330.87 | 35% |
| Monterosso al Mare | 351 | $2,900 | $252.21 | 54% |
| Marcialla | 26 | $2,822 | $247.58 | 51% |
| Florence | 10,267 | $2,691 | $215.57 | 51% |
| Monte San Savino | 98 | $2,672 | $344.02 | 39% |
| Impruneta | 144 | $2,644 | $276.31 | 40% |
| Riomaggiore | 675 | $2,530 | $196.75 | 51% |