Pistoia Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Tuscany, Italy

Source: AirROI
Last updated: 2025-07-01

Is Airbnb profitable in Pistoia in 2025? Explore comprehensive Airbnb analytics for Pistoia, Tuscany, Italy to uncover income potential. This 2025 STR market report for Pistoia, based on AirROI data from July 2024 to June 2025, reveals key trends in the market of 240 active listings.

Whether you're considering an Airbnb investment in Pistoia, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Pistoia Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Pistoia Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$139
The average rental revenue earned for an occupied room per day in Pistoia.
Occupancy Rate(?)
37.9%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$13,231
Typical annual income for an Airbnb listing in Pistoia. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
0.8%
Positive growth (0.8%) vs. last year.
Peak Revenue Month(?)
August
The month with the highest average earnings, indicating peak season in Pistoia.
Lowest Revenue Month(?)
February
The month with the lowest average earnings, indicating the low season in Pistoia.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
240
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Pistoia (2025)

Understanding the monthly revenue variations for Airbnb listings in Pistoia is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Pistoia is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Pistoia across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $3,218+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $1,899 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $1,086 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $566, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Pistoia

Pistoia Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Pistoia STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Pistoia:

  • Best-in-class properties (Top 10%) achieve 78%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 56% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 37%.
  • Entry-level properties (Bottom 25%) average 18% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Pistoia

Average Daily Rate (ADR) Airbnb Trends in Pistoia (2025)

Effective short term rental pricing strategy in Pistoia involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Pistoia typically peaks in June and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $222+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $137 or more.
  • Typical properties (Median) charge around $95 per night.
  • Entry-level properties (Bottom 25%) earn around $74 per night.

Average Daily Rate (ADR) Trend by Month in Pistoia

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Airbnb Seasonality Analysis & Trends in Pistoia (2025)

Peak Season (August, July, September)
  • Revenue averages $2,575 per month
  • Occupancy rates average 53.1%
  • Daily rates average $133
Shoulder Season
  • Revenue averages $1,576 per month
  • Occupancy maintains around 37.9%
  • Daily rates hold near $137
Low Season (January, February, November)
  • Revenue drops to average $997 per month
  • Occupancy decreases to average 29.9%
  • Daily rates adjust to average $129

Seasonality Insights for Pistoia

  • The Airbnb seasonality in Pistoia shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Pistoia's highest earning potential, with monthly revenues capable of climbing to $3,012, occupancy reaching a high of 60.0%, and ADRs peaking at $153.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $858, occupancy could drop to 28.4%, and ADRs may adjust down to $125.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Pistoia.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Pistoia seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Pistoia (2025)

Exploring the top neighborhoods for short-term rentals in Pistoia? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Centro Storico
The historical center of Pistoia, characterized by its medieval buildings, charming squares, and rich cultural heritage. A top choice for visitors looking to explore the authentic Tuscan lifestyle and history.
Piazza della Sala, Pistoia Cathedral, Museo Civico, Baptistery of San Giovanni, Piazza del Duomo, Palazzo della Resistenza
San Marcello Pistoiese
Nestled in the Apennine Mountains, this area is perfect for nature lovers and those seeking tranquility. It offers outdoor activities like hiking and skiing in winter.
Orrido di Botri, Rocca di Lucchio, trekking paths, Rea di Croce, historical churches
Montecatini Terme
Famous for its thermal spas, this town is a hotspot for wellness tourists looking to unwind and rejuvenate. The town also has a lively atmosphere with shops and restaurants.
Terme di Montecatini, Montecatini Alto, Parco delle Terme, Piazza Italia, Funicolare di Montecatini
Piteglio
A quaint village known for its scenic views and rustic charm, Piteglio attracts those interested in hiking and rural tourism. It’s ideal for travelers seeking a peaceful retreat in nature.
Castello di Piteglio, Pieve di San Bartolomeo, hiking trails in the mountains, local festivals, ancient ruins
Larciano
A charming town with a rich history and beautiful landscapes, Larciano offers a peaceful atmosphere and is close to numerous hiking routes and vineyards.
Castello di Larciano, Vigneti e oliveti, Pieve di San Silvestro, local wine tours, historical sites
Quarrata
Located near Pistoia, Quarrata is known for its furniture manufacturing and scenic countryside. It's a great spot for visitors looking for a local experience and easy access to other attractions in Tuscany.
La Villa Medicea di Montevettolini, local artisan workshops, natural parks, vineyards, historical buildings
Casalguidi
A small and peaceful town that offers a taste of rural Tuscan life, ideal for families and travelers looking to escape the tourist crowds. It’s near the beautiful landscapes of the Pistoiese Mountains.
Church of San Bartolomeo, local markets, scenic views of the countryside, trails for walking and biking
Chiesina Uzzanese
A local gem that combines agricultural beauty with a tranquil atmosphere, making it perfect for those looking to taste authentic Tuscan culture away from the hustle and bustle.
Vineyards, Olive groves, Church of San Giovanni Battista, striking landscapes, local food festivals

Understanding Airbnb License Requirements & STR Laws in Pistoia (2025)

While Pistoia, Tuscany, Italy currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Pistoia to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 4% licensed listings)

Top Performing Airbnb Properties in Pistoia (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Pistoiabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Boscaccio Farm

Boscaccio Farm

Entire Place • 4 bedrooms

$160,393
Revenue
53.3%
Occupancy
$1054.48
Daily Rate
A Bishop's Villa with Private Pool, Garden and SPA

A Bishop's Villa with Private Pool, Garden and SPA

Entire Place • 6 bedrooms

$149,750
Revenue
66.9%
Occupancy
$535.60
Daily Rate
Stylish Villa with Private Pool - 6 or 8 bedrooms

Stylish Villa with Private Pool - 6 or 8 bedrooms

Entire Place • 8 bedrooms

$110,849
Revenue
57.7%
Occupancy
$550.21
Daily Rate
Villa De Fiori 14 by Tuscanhouses

Villa De Fiori 14 by Tuscanhouses

Entire Place • 6 bedrooms

$74,703
Revenue
51.7%
Occupancy
$716.38
Daily Rate
Villa Gamburlaccio, in the Tuscan hills

Villa Gamburlaccio, in the Tuscan hills

Entire Place • 3 bedrooms

$68,692
Revenue
75.5%
Occupancy
$406.01
Daily Rate
Villa Nannini [Villa With Turret Near The Center]

Villa Nannini [Villa With Turret Near The Center]

Entire Place • 5 bedrooms

$63,310
Revenue
51.6%
Occupancy
$359.98
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Pistoia (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Pistoia based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Davide4$309,879814.90/5.0
Roberto8$284,0023154.88/5.0
Daniele5$85,241964.95/5.0
Elisa1$74,703164.94/5.0
Beatrice1$68,692115.00/5.0
Gianna3$67,4462194.88/5.0
Patrizio4$66,333634.86/5.0
Emma2$64,493124.05/5.0
Villa1$63,310195.00/5.0
Vittoria1$55,434904.84/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Pistoia.

Dive Deeper: Advanced Pistoia STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Pistoia. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Pistoia Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Pistoia

  • The Pistoia Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 80.4% of the 240 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Pistoia, Apartment/Condo properties are the most common (52.1%), reflecting the local real estate landscape.
  • Houses represent a significant 33.3% portion, catering likely to families or larger groups.
  • The presence of 8.3% Hotel/Boutique listings indicates integration with traditional hospitality.
  • Smaller segments like others (combined 0.8%) offer potential for unique stay experiences.

Pistoia Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Pistoia

  • The dominant room capacity in Pistoia is 1 bedroom listings, making up 42.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 2 bedrooms properties represent 72.1% of the active Airbnb listings in Pistoia, indicating a high concentration in these sizes.

Pistoia Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Pistoia

  • The most common guest capacity trend in Pistoia vacation rentals is listings accommodating 4 guests (33.3%). This suggests the primary traveler segment is likely small families or groups.
  • Properties designed for 4 guests and 2 guests dominate the Pistoia STR market, accounting for 50.0% of listings.
  • 19.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Pistoia.
  • On average, properties in Pistoia are equipped to host 3.7 guests.

Pistoia Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Pistoia

  • The most common availability pattern in Pistoia falls within the 271-366 days range, representing 56.7% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 85.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 31-90 days range is most frequent in Pistoia (34.2%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 15.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Pistoia Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (27.2%)

1 Night

61 listings

27.2% of total

2 Nights (26.8%)

2 Nights

60 listings

26.8% of total

3 Nights (12.5%)

3 Nights

28 listings

12.5% of total

4-6 Nights (7.1%)

4-6 Nights

16 listings

7.1% of total

7-29 Nights (8%)

7-29 Nights

18 listings

8% of total

30+ Nights (18.3%)

30+ Nights

41 listings

18.3% of total

Key Insights

  • The most prevalent minimum stay requirement in Pistoia is 1 Night, adopted by 27.2% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A significant segment (18.3%) caters to monthly stays (30+ nights) in Pistoia, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 1 Night minimum stay, as 27.2% of Pistoia hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 27.2% currently do.
  • Explore offering discounts for stays of 30+ nights to attract the 18.3% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Pistoia.

Pistoia Airbnb Cancellation Policy Trends Analysis (2025)

Super Strict 60 Days

9 listings

3.8% of total

Super Strict 30 Days

6 listings

2.5% of total

Flexible (30.5%)

Flexible

72 listings

30.5% of total

Moderate (41.1%)

Moderate

97 listings

41.1% of total

Strict (22%)

Strict

52 listings

22% of total

Cancellation Policy Insights for Pistoia

  • The prevailing Airbnb cancellation policy trend in Pistoia is Moderate, used by 41.1% of listings.
  • The market strongly favors guest-friendly terms, with 71.6% of listings offering Flexible or Moderate policies. This suggests guests in Pistoia may expect booking flexibility.

Recommendations for Hosts

  • Consider adopting a Moderate policy to align with the 41.1% market standard in Pistoia.
  • Regularly review your cancellation policy against competitors and market demand shifts in Pistoia.

Pistoia STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Pistoia

  • The overall average booking lead time for vacation rentals in Pistoia is 47 days.
  • Guests book furthest in advance for stays during May (average 66 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in January (average 20 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (57 days avg.) sees the longest lead times, while Winter (24 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (47 days) as a baseline for your pricing and availability strategy in Pistoia.
  • For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 66 days out to capitalize on advance planning.
  • Target marketing efforts for the Summer season well in advance (at least 57 days) to capture early planners.
  • Monitor your own booking lead times against these Pistoia averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Pistoia (2025)

Amenity data is currently unavailable for Pistoia.

Pistoia Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Pistoia

  • The typical guest profile for Airbnb in Pistoia consists of predominantly international visitors (76%), with top international origins including France, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Italian.
  • Domestic travelers account for 23.7% of guests.
  • Key international markets include Italy (23.7%) and France (13.4%).
  • Top languages spoken are English (39.9%) followed by Italian (13.4%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Focus marketing internationally, particularly towards travelers from France.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Pistoia Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Marciano della Chiana17$3,452$494.1635%
Portofino72$3,442$493.8840%
Castelfranco di Sotto52$3,041$317.4737%
Monterosso al Mare355$2,871$252.8554%
Marcialla26$2,754$241.6752%
Florence10,275$2,680$218.1451%
Radda in Chianti99$2,602$331.1338%
Riomaggiore675$2,567$198.7152%
Monte San Savino104$2,565$329.6639%
Impruneta147$2,555$268.4340%

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