Pietrasanta Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Tuscany, Italy
Is Airbnb profitable in Pietrasanta in 2025? Explore comprehensive Airbnb analytics for Pietrasanta, Tuscany, Italy to uncover income potential. This 2025 STR market report for Pietrasanta, based on AirROI data from October 2024 to September 2025, reveals key trends in the market of 415 active listings.
Whether you're considering an Airbnb investment in Pietrasanta, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Pietrasanta Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Pietrasanta Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Pietrasanta (2025)
Understanding the monthly revenue variations for Airbnb listings in Pietrasanta is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Pietrasanta is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Pietrasanta across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,986+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,339 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,708 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $805, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Pietrasanta
Pietrasanta Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Pietrasanta STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Pietrasanta:
- Best-in-class properties (Top 10%) achieve 71%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 52% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 31%.
- Entry-level properties (Bottom 25%) average 14% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Pietrasanta
Average Daily Rate (ADR) Airbnb Trends in Pietrasanta (2025)
Effective short term rental pricing strategy in Pietrasanta involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Pietrasanta typically peaks in August and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $439+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $276 or more.
- Typical properties (Median) charge around $181 per night.
- Entry-level properties (Bottom 25%) earn around $123 per night.
Average Daily Rate (ADR) Trend by Month in Pietrasanta
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Airbnb Seasonality Analysis & Trends in Pietrasanta (2025)
Peak Season (August, July, June)
- Revenue averages $4,949 per month
- Occupancy rates average 51.7%
- Daily rates average $297
Shoulder Season
- Revenue averages $2,282 per month
- Occupancy maintains around 32.6%
- Daily rates hold near $232
Low Season (January, February, November)
- Revenue drops to average $1,240 per month
- Occupancy decreases to average 21.9%
- Daily rates adjust to average $220
Seasonality Insights for Pietrasanta
- The Airbnb seasonality in Pietrasanta shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Pietrasanta's highest earning potential, with monthly revenues capable of climbing to $5,895, occupancy reaching a high of 56.9%, and ADRs peaking at $313.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,174, occupancy could drop to 19.5%, and ADRs may adjust down to $216.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Pietrasanta.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Pietrasanta seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Pietrasanta (2025)
Exploring the top neighborhoods for short-term rentals in Pietrasanta? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centro Storico | The historic center of Pietrasanta, known for its stunning architecture and vibrant artistic community. It's a must-visit for tourists who want to experience the charm of Tuscany, surrounded by galleries and ateliers. | Piazza Duomo, Church of Sant'Agostino, Museo dei Bozzetti, Il Battistero, Palazzo Mediceo |
| Marina di Pietrasanta | A beautiful seaside area that is popular with tourists looking for beach access and summer activities. Offers a range of restaurants, bars, and beach clubs appealing to families and beach lovers. | Forte dei Marmi beach, Bagno Teresa, La Versiliana Park, Walking paths along the shore, Seaside restaurants |
| Ripa | A charming neighborhood known for its tranquility and proximity to the town center, appealing to those who want a peaceful retreat while being close to attractions and amenities. | Local markets, Peaceful parks, Scenic views of the surrounding hills, Art studios, Cafés and pastry shops |
| Montignoso | A nearby mountainous area offering stunning views and a taste of rural Tuscany. Ideal for tourists looking for a blend of nature and culture, with hiking routes and local wineries. | Castello Malaspina, Hiking trails, Tuscany Wine Tours, Casoli, Local eateries |
| Marina di Pietrasanta - Focette | A quieter coastal area with beautiful beaches and family-friendly environments. Great for families looking for a beach holiday away from the busier areas. | Family-friendly beaches, Playgrounds, Restaurants with sea views, Bike paths, Local markets |
| Versilia | A broader region encompassing some of the most famous beach resorts in Tuscany, attracting tourists from all over. Offers vibrant nightlife and cultural events. | Forte dei Marmi, Viareggio's Carnival, Coastal promenades, Shopping boutiques, Beach clubs |
| Valdicastello | A historic village just outside of Pietrasanta, offering a glimpse into the traditional Tuscan lifestyle. Perfect for visitors interested in exploring less touristy areas. | Pieve di Valdicastello, Local vineyards, Nature walks, Artisan shops, Cultural festivals |
| Pietrasanta Hill | An area on the hills surrounding the town, offering breathtaking views and lots of opportunities for outdoor activities. Attractive for tourists looking for nature and hiking. | Panoramic viewpoints, Hiking trails, Nature reserves, Local farms, Breathtaking landscapes |
Understanding Airbnb License Requirements & STR Laws in Pietrasanta (2025)
Yes, Pietrasanta, Tuscany, Italy enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Pietrasanta to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 66% licensed listings)
Top Performing Airbnb Properties in Pietrasanta (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Pietrasantabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Nonna Sà's Mill
Entire Place • 3 bedrooms
Il Mulino di Nonna Sà (Exclusive Villa)
Entire Place • 6 bedrooms
Villa Italy
Entire Place • 5 bedrooms
Villa Italia Luxury Home
Entire Place • 4 bedrooms
Stylish townhouse in the historic Pietrasanta
Entire Place • 4 bedrooms
exclusive villa with swimming pool
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Pietrasanta (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Pietrasanta based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Benedetta Amendola | 8 | $500,750 | 294 | 4.83/5.0 |
| Locanda Del Geco | 15 | $423,395 | 302 | 4.57/5.0 |
| Alessandra - Interhome | 21 | $326,360 | 142 | 4.13/5.0 |
| Roberta | 2 | $312,667 | 23 | 4.95/5.0 |
| Golden Luxe | 6 | $186,338 | 114 | 4.49/5.0 |
| TuscanyInStyle | 4 | $172,163 | 85 | 4.78/5.0 |
| Lesley Dolores Jasmine | 7 | $153,516 | 19 | 4.72/5.0 |
| Barbara | 2 | $135,017 | 151 | 4.89/5.0 |
| Emma | 1 | $124,333 | 12 | 4.92/5.0 |
| Casa Galletto | 1 | $110,072 | 17 | 4.53/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Pietrasanta.
Dive Deeper: Advanced Pietrasanta STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Pietrasanta. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsPietrasanta Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Pietrasanta
- The Pietrasanta Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 87.7% of the 415 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Pietrasanta, House properties are the most common (51.1%), reflecting the local real estate landscape.
- Houses represent a significant 51.1% portion, catering likely to families or larger groups.
- The presence of 7.5% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique, others (combined 2.7%) offer potential for unique stay experiences.
Pietrasanta Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Pietrasanta
- The dominant room capacity in Pietrasanta is 2 bedrooms listings, making up 33.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 62.4% of the active Airbnb listings in Pietrasanta, indicating a high concentration in these sizes.
- A significant 32.3% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Pietrasanta.
Pietrasanta Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Pietrasanta
- The most common guest capacity trend in Pietrasanta vacation rentals is listings accommodating 4 guests (30.1%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Pietrasanta STR market, accounting for 47.7% of listings.
- 38.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Pietrasanta.
- On average, properties in Pietrasanta are equipped to host 4.7 guests.
Pietrasanta Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Pietrasanta
- The most common availability pattern in Pietrasanta falls within the 271-366 days range, representing 62.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 94.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Pietrasanta (32.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 5.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Pietrasanta Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
30 listings
7.2% of total
2 Nights
48 listings
11.6% of total
3 Nights
20 listings
4.8% of total
4-6 Nights
52 listings
12.6% of total
7-29 Nights
80 listings
19.3% of total
30+ Nights
184 listings
44.4% of total
Key Insights
- The most prevalent minimum stay requirement in Pietrasanta is 30+ Nights, adopted by 44.4% of listings. This highlights the market's preference for longer commitments.
- Very short stays (1-2 nights) are less common (18.8%), suggesting hosts prefer slightly longer bookings to optimize turnover.
- A significant segment (44.4%) caters to monthly stays (30+ nights) in Pietrasanta, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 44.4% of Pietrasanta hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 7.2% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 44.4% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Pietrasanta.
Pietrasanta Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
49 listings
12.1% of total
Super Strict 60 Days
16 listings
4% of total
Flexible
55 listings
13.6% of total
Moderate
122 listings
30.1% of total
Firm
44 listings
10.9% of total
Strict
119 listings
29.4% of total
Cancellation Policy Insights for Pietrasanta
- The prevailing Airbnb cancellation policy trend in Pietrasanta is Moderate, used by 30.1% of listings.
- There's a relatively balanced mix between guest-friendly (43.7%) and stricter (40.3%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 30.1% market standard in Pietrasanta.
- Regularly review your cancellation policy against competitors and market demand shifts in Pietrasanta.
Pietrasanta STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Pietrasanta
- The overall average booking lead time for vacation rentals in Pietrasanta is 56 days.
- Guests book furthest in advance for stays during August (average 96 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 10 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (80 days avg.) sees the longest lead times, while Winter (19 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (56 days) as a baseline for your pricing and availability strategy in Pietrasanta.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 96 days out to capitalize on advance planning.
- During January, focus on last-minute booking availability and promotions, as guests book with very short notice (10 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 80 days) to capture early planners.
- Monitor your own booking lead times against these Pietrasanta averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Pietrasanta (2025)
Amenity Prevalence
Amenity Insights for Pietrasanta
- Popular amenities like Heating, TV, Hot water are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Consider adding popular differentiators like Heating or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Pietrasanta to stay competitive.
Pietrasanta Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Pietrasanta
- The typical guest profile for Airbnb in Pietrasanta consists of a mix of domestic (40%) and international guests, with top international origins including Germany, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Italian.
- Domestic travelers account for 39.9% of guests.
- Key international markets include Italy (39.9%) and Germany (10.5%).
- Top languages spoken are English (38.3%) followed by Italian (19.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Germany.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Pietrasanta Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Tignano | 11 | $3,884 | $359.81 | 43% |
| Marciano della Chiana | 18 | $3,566 | $504.64 | 33% |
| Portofino | 73 | $3,556 | $510.45 | 38% |
| Castelfranco di Sotto | 53 | $3,366 | $338.07 | 36% |
| Monterosso al Mare | 355 | $2,872 | $256.72 | 51% |
| Impruneta | 141 | $2,814 | $293.16 | 39% |
| Allerona | 10 | $2,803 | $457.58 | 39% |
| Marcialla | 28 | $2,778 | $257.49 | 50% |
| Florence | 10,004 | $2,734 | $222.56 | 49% |
| Lastra a Signa | 92 | $2,675 | $319.19 | 43% |