Marliana Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Tuscany, Italy
Is Airbnb profitable in Marliana in 2025? Explore comprehensive Airbnb analytics for Marliana, Tuscany, Italy to uncover income potential. This 2025 STR market report for Marliana, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 39 active listings.
Whether you're considering an Airbnb investment in Marliana, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Marliana Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Marliana Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Marliana (2025)
Understanding the monthly revenue variations for Airbnb listings in Marliana is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Marliana is typically July, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Marliana across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,419+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,514 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,254 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $508, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Marliana
Marliana Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Marliana STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Marliana:
- Best-in-class properties (Top 10%) achieve 70%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 50% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 26%.
- Entry-level properties (Bottom 25%) average 12% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Marliana
Average Daily Rate (ADR) Airbnb Trends in Marliana (2025)
Effective short term rental pricing strategy in Marliana involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Marliana typically peaks in December and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $328+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $203 or more.
- Typical properties (Median) charge around $122 per night.
- Entry-level properties (Bottom 25%) earn around $79 per night.
Average Daily Rate (ADR) Trend by Month in Marliana
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Airbnb Seasonality Analysis & Trends in Marliana (2025)
Peak Season (July, August, May)
- Revenue averages $3,221 per month
- Occupancy rates average 46.5%
- Daily rates average $162
Shoulder Season
- Revenue averages $1,950 per month
- Occupancy maintains around 32.4%
- Daily rates hold near $166
Low Season (January, February, March)
- Revenue drops to average $929 per month
- Occupancy decreases to average 19.3%
- Daily rates adjust to average $193
Seasonality Insights for Marliana
- The Airbnb seasonality in Marliana shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Marliana's highest earning potential, with monthly revenues capable of climbing to $3,482, occupancy reaching a high of 50.1%, and ADRs peaking at $204.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $834, occupancy could drop to 13.5%, and ADRs may adjust down to $145.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Marliana.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Marliana seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Marliana (2025)
Exploring the top neighborhoods for short-term rentals in Marliana? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Marliana Centro | Charming village center with historical significance and local amenities. Attracts visitors looking for an authentic Tuscan experience and easy access to local shops and restaurants. | Local restaurants, Historic church of San Niccolò, Piazza della Libertà, Scenic views of the surrounding hills |
| Montecatini Terme | Nearby spa town known for its thermal baths and wellness tourism. Popular with visitors seeking relaxation and health retreats in a beautiful setting. | Thermal spas, Parco delle Terme, Montecatini Alto, Shopping in Montecatini |
| Pieve a Nievole | A small but picturesque hamlet close to Marliana, ideal for guests looking for peace and tranquility while still being close to larger towns. | Historic villa, Beautiful hiking trails, Local vineyards, Panoramic views |
| Monsummano Terme | Well-known for its thermal baths and wellness facilities, attracting a diverse range of tourists. | Grotta Giusti Spa, Monsummano Alto, Thermal parks, Restaurants and cafés |
| Vivaio | A tranquil countryside area just outside Marliana, ideal for nature lovers and those seeking a relaxing getaway. | Beautiful landscapes, Hiking trails, Local farms, Wine tasting experiences |
| Montecatini Alto | Historic hilltop town offering stunning views and a taste of medieval history that attracts many tourists looking for day trips. | Belvedere, Castle ruins, Historic architecture, Local artisan shops |
| Buggiano | Charming medieval village with beautiful views and historic buildings, it captures the essence of Tuscany that attracts visitors. | Buggiano Castello, Old town streets, Local eateries, Cultural festivals |
| Cutigliano | Nestled in the mountains, it is ideal for those wanting outdoor activities such as hiking and skiing, appealing to adventure seekers. | Ski slopes, Hiking trails, Botanical gardens, Historic churches |
Understanding Airbnb License Requirements & STR Laws in Marliana (2025)
Yes, Marliana, Tuscany, Italy enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Marliana to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 51% licensed listings)
Top Performing Airbnb Properties in Marliana (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Marlianabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Casa Danese
Entire Place • 5 bedrooms
Casa Lecceta
Entire Place • 7 bedrooms
Tuscan country house between Lucca and Florence
Entire Place • 5 bedrooms
The Tuscany of Tuscan people, isolated and green
Entire Place • 4 bedrooms
Podere il Poggio
Entire Place • 4 bedrooms
Awesome home in Marliana with kitchenette
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Marliana (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Marliana based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Bo | 2 | $124,578 | 60 | 4.63/5.0 |
| Frank | 1 | $57,824 | 19 | 4.95/5.0 |
| Francoise | 1 | $49,991 | 146 | 4.70/5.0 |
| Lorenzo | 1 | $47,452 | 10 | 5.00/5.0 |
| David | 3 | $44,542 | 330 | 4.99/5.0 |
| Novasol | 1 | $30,935 | 5 | 4.40/5.0 |
| Host #205491770 | 1 | $29,054 | 0 | 0.00/5.0 |
| Abitare Holiday Homes | 1 | $26,502 | 7 | 4.57/5.0 |
| Novasol | 1 | $25,800 | 13 | 4.54/5.0 |
| Host #385077235 | 2 | $25,767 | 0 | 0.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Marliana.
Dive Deeper: Advanced Marliana STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Marliana. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMarliana Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Marliana
- The Marliana Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 87.2% of the 39 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Marliana, House properties are the most common (71.8%), reflecting the local real estate landscape.
- Houses represent a significant 71.8% portion, catering likely to families or larger groups.
- The presence of 5.1% Hotel/Boutique listings indicates integration with traditional hospitality.
Marliana Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Marliana
- The dominant room capacity in Marliana is 2 bedrooms listings, making up 35.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 59.0% of the active Airbnb listings in Marliana, indicating a high concentration in these sizes.
- A significant 46.2% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Marliana.
Marliana Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Marliana
- The most common guest capacity trend in Marliana vacation rentals is listings accommodating 8+ guests (23.1%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Marliana STR market, accounting for 46.2% of listings.
- 53.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Marliana.
- On average, properties in Marliana are equipped to host 5.3 guests.
Marliana Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Marliana
- The most common availability pattern in Marliana falls within the 271-366 days range, representing 66.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 89.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Marliana (35.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 10.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Marliana Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
9 listings
23.7% of total
2 Nights
9 listings
23.7% of total
3 Nights
5 listings
13.2% of total
4-6 Nights
7 listings
18.4% of total
7-29 Nights
4 listings
10.5% of total
30+ Nights
4 listings
10.5% of total
Key Insights
- The most prevalent minimum stay requirement in Marliana is 1 Night, adopted by 23.7% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (10.5%) caters to monthly stays (30+ nights) in Marliana, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 23.7% of Marliana hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 23.7% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 10.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Marliana.
Marliana Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
3 listings
11.5% of total
Super Strict 60 Days
4 listings
15.4% of total
Flexible
5 listings
19.2% of total
Moderate
11 listings
42.3% of total
Strict
3 listings
11.5% of total
Cancellation Policy Insights for Marliana
- The prevailing Airbnb cancellation policy trend in Marliana is Moderate, used by 42.3% of listings.
- There's a relatively balanced mix between guest-friendly (61.5%) and stricter (11.5%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 42.3% market standard in Marliana.
- Using a Strict policy might deter some guests, as only 11.5% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Marliana.
Marliana STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Marliana
- The overall average booking lead time for vacation rentals in Marliana is 82 days.
- Guests book furthest in advance for stays during July (average 121 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 3 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (114 days avg.) sees the longest lead times, while Winter (21 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (82 days) as a baseline for your pricing and availability strategy in Marliana.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 121 days out to capitalize on advance planning.
- During February, focus on last-minute booking availability and promotions, as guests book with very short notice (3 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 114 days) to capture early planners.
- Monitor your own booking lead times against these Marliana averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Marliana (2025)
Amenity Prevalence
Amenity Insights for Marliana
- Essential amenities in Marliana that guests expect include: Heating. Lacking these (this) could significantly impact bookings.
- Popular amenities like Wifi, TV, Washer are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Marliana: Heating.
- Prioritize adding missing essentials: Heating.
- Consider adding popular differentiators like Wifi or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Marliana to stay competitive.
Marliana Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Marliana
- The typical guest profile for Airbnb in Marliana consists of predominantly international visitors (88%), with top international origins including Italy, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 12.5% of guests.
- Key international markets include Germany (18%) and Italy (12.5%).
- Top languages spoken are English (43.4%) followed by German (11%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Italy.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Marliana Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Portofino | 68 | $4,086 | $454.35 | 44% |
| Crespina | 16 | $3,526 | $493.64 | 48% |
| Tignano | 10 | $3,391 | $500.31 | 36% |
| Luni Mare | 11 | $3,102 | $169.59 | 40% |
| Buonconvento | 59 | $3,068 | $456.70 | 46% |
| Monterosso al Mare | 350 | $2,958 | $248.25 | 57% |
| Castelfranco di Sotto | 47 | $2,881 | $294.54 | 38% |
| Florence | 9,598 | $2,833 | $208.48 | 52% |
| Riomaggiore | 640 | $2,789 | $196.57 | 57% |
| Marcialla | 25 | $2,788 | $236.61 | 54% |