Pomarance Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Tuscany, Italy
Is Airbnb profitable in Pomarance in 2025? Explore comprehensive Airbnb analytics for Pomarance, Tuscany, Italy to uncover income potential. This 2025 STR market report for Pomarance, based on AirROI data from October 2024 to September 2025, reveals key trends in the niche market of 74 active listings.
Whether you're considering an Airbnb investment in Pomarance, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Pomarance Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Pomarance Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Pomarance (2025)
Understanding the monthly revenue variations for Airbnb listings in Pomarance is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Pomarance is typically July, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Pomarance across different performance tiers:
- Best-in-class properties (Top 10%) achieve $8,606+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,685 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,341 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $568, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Pomarance
Pomarance Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Pomarance STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Pomarance:
- Best-in-class properties (Top 10%) achieve 66%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 47% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 27%.
- Entry-level properties (Bottom 25%) average 11% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Pomarance
Average Daily Rate (ADR) Airbnb Trends in Pomarance (2025)
Effective short term rental pricing strategy in Pomarance involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Pomarance typically peaks in August and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $701+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $284 or more.
- Typical properties (Median) charge around $150 per night.
- Entry-level properties (Bottom 25%) earn around $105 per night.
Average Daily Rate (ADR) Trend by Month in Pomarance
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Airbnb Seasonality Analysis & Trends in Pomarance (2025)
Peak Season (July, August, June)
- Revenue averages $4,601 per month
- Occupancy rates average 49.2%
- Daily rates average $335
Shoulder Season
- Revenue averages $2,555 per month
- Occupancy maintains around 27.0%
- Daily rates hold near $266
Low Season (January, October, November)
- Revenue drops to average $1,961 per month
- Occupancy decreases to average 22.9%
- Daily rates adjust to average $248
Seasonality Insights for Pomarance
- The Airbnb seasonality in Pomarance shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Pomarance's highest earning potential, with monthly revenues capable of climbing to $5,799, occupancy reaching a high of 59.2%, and ADRs peaking at $342.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,867, occupancy could drop to 16.6%, and ADRs may adjust down to $238.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Pomarance.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Pomarance seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Pomarance (2025)
Exploring the top neighborhoods for short-term rentals in Pomarance? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Center of Pomarance | The heart of the town with charming architecture and a local vibe. Close to cafés, shops, and historical sites, making it ideal for tourists wanting an authentic experience. | Pomarance Cathedral, Palazzo dei Priori, Local markets, Piazza Rocco |
| Casciana Terme | Famous for its thermal baths and wellness centers. Attracts visitors looking for relaxation and health treatments amid beautiful Tuscan countryside. | Casciana Terme Spa, Parco dei Pinete, Local vineyards |
| Volterra | Nearby medieval town known for its Etruscan history and stunning vistas. A prime spot for history enthusiasts and cultural tourism. | Roman Theatre, Etruscan Museum, Palazzo dei Priori, Volterra's city walls |
| San Gimignano | Famous for its medieval towers and UNESCO World Heritage Site status. Attracts tourists for its history, art, and local traditional foods. | San Gimignano Towers, Collegiate Church of Santa Maria Assunta, Local gelato shops |
| Castagneto Carducci | Known for its scenic coastal views and wine production. Popular for beach lovers and wine tourism within a rural setting. | Bolgheri Wine Route, Marina di Castagneto, Castagneto Carducci Town |
| Montecatini Val di Cecina | A picturesque village with natural beauty and proximity to hiking areas. Great for tourists wishing to explore the Tuscan landscape. | Parco Avventura, San Giovanni Battista Church, Artisan shops |
| Sassetta | A serene hilltown known for its lush forests and olive groves. Attracts nature lovers and those seeking tranquility away from the hustle. | Sassetta Forest, Historical ruins, Local agriturismos |
| Lajatico | Famous for being the birthplace of Andrea Bocelli and its stunning landscapes. Hosts various cultural events and festivals throughout the year. | Teatro del Silenzio, Historical vineyards, Local cultural festivals |
Understanding Airbnb License Requirements & STR Laws in Pomarance (2025)
Yes, Pomarance, Tuscany, Italy enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Pomarance to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 65% licensed listings)
Top Performing Airbnb Properties in Pomarance (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Pomarancebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Casolare San Martino 16+1, Emma Villas
Entire Place • 8 bedrooms
Villa il Pozzo 14, Emma Villas
Entire Place • 7 bedrooms
Cosciano 12, Emma Villas
Entire Place • 6 bedrooms
La Toscavera
Entire Place • 8 bedrooms
Historic villa in the heart of Tuscan countryside
Entire Place • 9 bedrooms
Stylish Tuscan farmhouse with heated pool
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Pomarance (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Pomarance based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Emma | 6 | $450,229 | 12 | 5.00/5.0 |
| Sergio | 9 | $197,446 | 256 | 4.75/5.0 |
| Paola | 8 | $73,104 | 35 | 4.96/5.0 |
| Petra | 1 | $65,762 | 3 | 5.00/5.0 |
| Clemente | 1 | $65,711 | 22 | 4.95/5.0 |
| Eva | 1 | $55,479 | 16 | 4.94/5.0 |
| Susanne | 2 | $47,366 | 22 | 4.59/5.0 |
| Monica | 4 | $44,974 | 18 | 4.53/5.0 |
| Dagmar - Interhome | 3 | $32,422 | 26 | 4.91/5.0 |
| Franca | 4 | $29,776 | 35 | 4.67/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Pomarance.
Dive Deeper: Advanced Pomarance STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Pomarance. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsPomarance Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Pomarance
- The Pomarance Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 97.3% of the 74 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Pomarance, Apartment/Condo properties are the most common (39.2%), reflecting the local real estate landscape.
- Houses represent a significant 37.8% portion, catering likely to families or larger groups.
- Smaller segments like others, hotel/boutique (combined 2.8%) offer potential for unique stay experiences.
Pomarance Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Pomarance
- The dominant room capacity in Pomarance is 2 bedrooms listings, making up 35.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 58.1% of the active Airbnb listings in Pomarance, indicating a high concentration in these sizes.
- A significant 39.3% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Pomarance.
Pomarance Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Pomarance
- The most common guest capacity trend in Pomarance vacation rentals is listings accommodating 8+ guests (25.7%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 4 guests dominate the Pomarance STR market, accounting for 48.7% of listings.
- 43.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Pomarance.
- On average, properties in Pomarance are equipped to host 5.3 guests.
Pomarance Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Pomarance
- The most common availability pattern in Pomarance falls within the 271-366 days range, representing 74.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 95.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Pomarance (37.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 4.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Pomarance Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
13 listings
17.6% of total
2 Nights
7 listings
9.5% of total
3 Nights
7 listings
9.5% of total
4-6 Nights
11 listings
14.9% of total
7-29 Nights
2 listings
2.7% of total
30+ Nights
34 listings
45.9% of total
Key Insights
- The most prevalent minimum stay requirement in Pomarance is 30+ Nights, adopted by 45.9% of listings. This highlights the market's preference for longer commitments.
- A significant segment (45.9%) caters to monthly stays (30+ nights) in Pomarance, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 45.9% of Pomarance hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 17.6% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 45.9% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Pomarance.
Pomarance Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
8 listings
10.8% of total
Super Strict 30 Days
19 listings
25.7% of total
Flexible
15 listings
20.3% of total
Moderate
20 listings
27% of total
Firm
4 listings
5.4% of total
Strict
8 listings
10.8% of total
Cancellation Policy Insights for Pomarance
- The prevailing Airbnb cancellation policy trend in Pomarance is Moderate, used by 27% of listings.
- There's a relatively balanced mix between guest-friendly (47.3%) and stricter (16.2%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 27% market standard in Pomarance.
- Using a Strict policy might deter some guests, as only 10.8% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Pomarance.
Pomarance STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Pomarance
- The overall average booking lead time for vacation rentals in Pomarance is 73 days.
- Guests book furthest in advance for stays during August (average 104 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 7 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (90 days avg.) sees the longest lead times, while Winter (10 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (73 days) as a baseline for your pricing and availability strategy in Pomarance.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 104 days out to capitalize on advance planning.
- During February, focus on last-minute booking availability and promotions, as guests book with very short notice (7 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 90 days) to capture early planners.
- Monitor your own booking lead times against these Pomarance averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Pomarance (2025)
Amenity Prevalence
Amenity Insights for Pomarance
- Popular amenities like Wifi, Kitchen, Refrigerator are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Consider adding popular differentiators like Wifi or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Pomarance to stay competitive.
Pomarance Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Pomarance
- The typical guest profile for Airbnb in Pomarance consists of predominantly international visitors (80%), with top international origins including Italy, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 19.8% of guests.
- Key international markets include Germany (19.8%) and Italy (19.8%).
- Top languages spoken are English (38.5%) followed by French (16.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Italy.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Pomarance Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Tignano | 11 | $3,884 | $359.81 | 43% |
| Marciano della Chiana | 18 | $3,566 | $504.64 | 33% |
| Portofino | 73 | $3,556 | $510.45 | 38% |
| Castelfranco di Sotto | 53 | $3,366 | $338.07 | 36% |
| Monterosso al Mare | 355 | $2,872 | $256.72 | 51% |
| Impruneta | 141 | $2,814 | $293.16 | 39% |
| Allerona | 10 | $2,803 | $457.58 | 39% |
| Marcialla | 28 | $2,778 | $257.49 | 50% |
| Florence | 10,004 | $2,734 | $222.56 | 49% |
| Lastra a Signa | 92 | $2,675 | $319.19 | 43% |