Vecchiano Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Tuscany, Italy

Source: AirROI
Last updated: 2025-09-01

Is Airbnb profitable in Vecchiano in 2025? Explore comprehensive Airbnb analytics for Vecchiano, Tuscany, Italy to uncover income potential. This 2025 STR market report for Vecchiano, based on AirROI data from September 2024 to August 2025, reveals key trends in the niche market of 47 active listings.

Whether you're considering an Airbnb investment in Vecchiano, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Vecchiano Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Vecchiano Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$197
The average rental revenue earned for an occupied room per day in Vecchiano.
Occupancy Rate(?)
31.2%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$14,701
Typical annual income for an Airbnb listing in Vecchiano. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
12.7%
Strong growth (12.7%) vs. last year.
Peak Revenue Month(?)
July
The month with the highest average earnings, indicating peak season in Vecchiano.
Lowest Revenue Month(?)
November
The month with the lowest average earnings, indicating the low season in Vecchiano.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
47
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Vecchiano (2025)

Understanding the monthly revenue variations for Airbnb listings in Vecchiano is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Vecchiano is typically July, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Vecchiano across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $4,280+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $2,295 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $1,201 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $593, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Vecchiano

Vecchiano Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Vecchiano STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Vecchiano:

  • Best-in-class properties (Top 10%) achieve 65%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 50% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 27%.
  • Entry-level properties (Bottom 25%) average 14% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Vecchiano

Average Daily Rate (ADR) Airbnb Trends in Vecchiano (2025)

Effective short term rental pricing strategy in Vecchiano involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Vecchiano typically peaks in August and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $354+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $226 or more.
  • Typical properties (Median) charge around $138 per night.
  • Entry-level properties (Bottom 25%) earn around $98 per night.

Average Daily Rate (ADR) Trend by Month in Vecchiano

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Airbnb Seasonality Analysis & Trends in Vecchiano (2025)

Peak Season (July, September, August)
  • Revenue averages $2,981 per month
  • Occupancy rates average 44.0%
  • Daily rates average $206
Shoulder Season
  • Revenue averages $1,918 per month
  • Occupancy maintains around 34.4%
  • Daily rates hold near $190
Low Season (January, February, November)
  • Revenue drops to average $1,053 per month
  • Occupancy decreases to average 20.7%
  • Daily rates adjust to average $185

Seasonality Insights for Vecchiano

  • The Airbnb seasonality in Vecchiano shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Vecchiano's highest earning potential, with monthly revenues capable of climbing to $3,338, occupancy reaching a high of 47.6%, and ADRs peaking at $216.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $963, occupancy could drop to 16.4%, and ADRs may adjust down to $183.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Vecchiano.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Vecchiano seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Vecchiano (2025)

Exploring the top neighborhoods for short-term rentals in Vecchiano? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Vecchiano Historical Center
Charming historic village known for its traditional Tuscan architecture and scenic landscapes. Ideal for travelers seeking an authentic Tuscan experience with close proximity to Pisa.
Church of San Giovanni Evangelista, Palazzo del Pretore, Via Vecchia, Local wineries, Scenic hiking trails
San Giuliano Terme
Located just a short drive from Vecchiano, it's known for its natural hot springs and beautiful parks. Attracts wellness tourists and families looking for relaxation.
Thermal baths, Nature parks, Historic villas, Local markets, Walking paths
Torre del Lago
Famed for its beautiful beaches along Lake Massaciuccoli and proximity to the Puccini Festival. Great for beach lovers and art enthusiasts.
Lake Massaciuccoli, Puccini Festival, San Bartolomeo Church, Local seafood restaurants, Beaches
Pisa
A major tourist destination known for the Leaning Tower and vibrant university culture. Offers a mix of historical sightseeing and lively student life.
Leaning Tower of Pisa, Piazza dei Miracoli, Pisa Cathedral, Botanical Garden, Museo dell'Opera del Duomo
Lucca
A picturesque walled city known for its medieval architecture and relaxed atmosphere. Attracts tourists seeking culture and history.
Lucca's walls, Piazza dell'Anfiteatro, Lucca Cathedral, Bicycle paths, Historic towers
Viareggio
Famous for its stunning beaches and vibrant carnival celebrations. Great for those looking for a seaside vacation experience.
Viareggio Beach, Carnival of Viareggio, Promenade, Marina, Local seafood cuisine
Collodi
Home to the Pinocchio Park and a charming atmosphere, this small village is perfect for families and those interested in Italian literature.
Pinocchio Park, Villa Garzoni, Botanical Garden, Historic village center, Local artisan shops
Castelnuovo di Garfagnana
Nestled in the Garfagnana valley, this area offers breathtaking landscapes and opportunities for outdoor activities like hiking and climbing.
The Apuan Alps, Historic castles, Local food festivals, Hiking trails, Traditional Fairs

Understanding Airbnb License Requirements & STR Laws in Vecchiano (2025)

While Vecchiano, Tuscany, Italy currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Vecchiano to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Vecchiano (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Vecchianobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Villa Il Castellaccio

Villa Il Castellaccio

Entire Place • 10 bedrooms

$108,085
Revenue
28.9%
Occupancy
$1196.25
Daily Rate
Sya Villa with private pool

Sya Villa with private pool

Entire Place • 2 bedrooms

$48,813
Revenue
80.4%
Occupancy
$396.36
Daily Rate
Historical House in Tuscany's heart, Pisa-Lucca 1

Historical House in Tuscany's heart, Pisa-Lucca 1

Entire Place • 5 bedrooms

$48,008
Revenue
59.8%
Occupancy
$199.92
Daily Rate
Holidays in Tuscany Pisa and Lucca Air cond/ pool

Holidays in Tuscany Pisa and Lucca Air cond/ pool

Entire Place • 6 bedrooms

$45,946
Revenue
33.8%
Occupancy
$369.15
Daily Rate
Historical House in Tuscany's heart, Pisa-Lucca

Historical House in Tuscany's heart, Pisa-Lucca

Entire Place • 3 bedrooms

$40,910
Revenue
59.8%
Occupancy
$171.31
Daily Rate
Casale Pino in the Park, sea and city of art

Casale Pino in the Park, sea and city of art

Entire Place • 2 bedrooms

$39,883
Revenue
43.4%
Occupancy
$211.93
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Vecchiano (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Vecchiano based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Federigo4$119,5597314.63/5.0
Fabio1$108,085144.36/5.0
Maria Grazia2$72,5451394.89/5.0
Patrisia1$48,81385.00/5.0
Mariarosa1$45,9462054.91/5.0
Jasmine2$35,225414.73/5.0
Luca1$31,773574.98/5.0
Lidia5$27,255344.38/5.0
Catia1$20,166394.87/5.0
Marco3$18,855244.87/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Vecchiano.

Dive Deeper: Advanced Vecchiano STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Vecchiano. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Vecchiano Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Vecchiano

  • The Vecchiano Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 85.1% of the 47 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Vecchiano, House properties are the most common (48.9%), reflecting the local real estate landscape.
  • Houses represent a significant 48.9% portion, catering likely to families or larger groups.
  • The presence of 6.4% Hotel/Boutique listings indicates integration with traditional hospitality.
  • Smaller segments like unique stays, others (combined 4.2%) offer potential for unique stay experiences.

Vecchiano Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Vecchiano

  • The dominant room capacity in Vecchiano is 2 bedrooms listings, making up 36.2% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 2 bedrooms and 1 bedroom properties represent 59.6% of the active Airbnb listings in Vecchiano, indicating a high concentration in these sizes.
  • A significant 21.3% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Vecchiano.

Vecchiano Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Vecchiano

  • The most common guest capacity trend in Vecchiano vacation rentals is listings accommodating 8+ guests (19.1%). This suggests the primary traveler segment is likely larger groups.
  • Properties designed for 8+ guests and 4 guests dominate the Vecchiano STR market, accounting for 38.2% of listings.
  • 36.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Vecchiano.
  • On average, properties in Vecchiano are equipped to host 4.5 guests.

Vecchiano Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Vecchiano

  • The most common availability pattern in Vecchiano falls within the 271-366 days range, representing 68.1% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 91.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 1-30 days range is most frequent in Vecchiano (36.2%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 8.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Vecchiano Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (38.6%)

1 Night

17 listings

38.6% of total

2 Nights (13.6%)

2 Nights

6 listings

13.6% of total

3 Nights (20.5%)

3 Nights

9 listings

20.5% of total

4-6 Nights (6.8%)

4-6 Nights

3 listings

6.8% of total

7-29 Nights (6.8%)

7-29 Nights

3 listings

6.8% of total

30+ Nights (13.6%)

30+ Nights

6 listings

13.6% of total

Key Insights

  • The most prevalent minimum stay requirement in Vecchiano is 1 Night, adopted by 38.6% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A significant segment (13.6%) caters to monthly stays (30+ nights) in Vecchiano, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 1 Night minimum stay, as 38.6% of Vecchiano hosts use this setting.
  • Explore offering discounts for stays of 30+ nights to attract the 13.6% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Vecchiano.

Vecchiano Airbnb Cancellation Policy Trends Analysis (2025)

Super Strict 30 Days

2 listings

4.3% of total

Super Strict 60 Days

1 listings

2.2% of total

Flexible (15.2%)

Flexible

7 listings

15.2% of total

Moderate (43.5%)

Moderate

20 listings

43.5% of total

Strict (34.8%)

Strict

16 listings

34.8% of total

Cancellation Policy Insights for Vecchiano

  • The prevailing Airbnb cancellation policy trend in Vecchiano is Moderate, used by 43.5% of listings.
  • There's a relatively balanced mix between guest-friendly (58.7%) and stricter (34.8%) policies, offering choices for different guest needs.

Recommendations for Hosts

  • Consider adopting a Moderate policy to align with the 43.5% market standard in Vecchiano.
  • With 34.8% using Strict terms, this is a viable option in Vecchiano, particularly for high-value properties or during peak demand periods.
  • Regularly review your cancellation policy against competitors and market demand shifts in Vecchiano.

Vecchiano STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Vecchiano

  • The overall average booking lead time for vacation rentals in Vecchiano is 58 days.
  • Guests book furthest in advance for stays during August (average 96 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in January (average 40 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (76 days avg.) sees the longest lead times, while Winter (42 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (58 days) as a baseline for your pricing and availability strategy in Vecchiano.
  • For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 96 days out to capitalize on advance planning.
  • Target marketing efforts for the Summer season well in advance (at least 76 days) to capture early planners.
  • Monitor your own booking lead times against these Vecchiano averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Vecchiano (2025)

Amenity Prevalence

Amenity Insights for Vecchiano

  • Essential amenities in Vecchiano that guests expect include: Wifi, Heating. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Hangers, Hot water, Hair dryer are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Vecchiano: Wifi, Heating.
  • Prioritize adding missing essentials: Wifi, Heating.
  • Consider adding popular differentiators like Hangers or Hot water to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Vecchiano to stay competitive.

Vecchiano Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Vecchiano

  • The typical guest profile for Airbnb in Vecchiano consists of predominantly international visitors (69%), with top international origins including France, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Italian.
  • Domestic travelers account for 30.9% of guests.
  • Key international markets include Italy (30.9%) and France (18.1%).
  • Top languages spoken are English (39.7%) followed by Italian (22.7%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Focus marketing internationally, particularly towards travelers from France.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Vecchiano Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Portofino73$3,687$506.8940%
Marciano della Chiana17$3,650$501.7835%
Tignano11$3,518$362.0341%
Castelfranco di Sotto51$3,399$347.4634%
Monterosso al Mare361$2,869$253.6553%
Allerona10$2,844$461.3540%
Florence10,138$2,730$218.4851%
Marcialla27$2,721$252.5250%
Impruneta144$2,675$285.0339%
Monte San Savino96$2,667$346.6937%

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