Sassetta Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Tuscany, Italy
Is Airbnb profitable in Sassetta in 2025? Explore comprehensive Airbnb analytics for Sassetta, Tuscany, Italy to uncover income potential. This 2025 STR market report for Sassetta, based on AirROI data from October 2024 to September 2025, reveals key trends in the niche market of 62 active listings.
Whether you're considering an Airbnb investment in Sassetta, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Sassetta Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Sassetta Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Sassetta (2025)
Understanding the monthly revenue variations for Airbnb listings in Sassetta is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Sassetta is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Sassetta across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,277+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,111 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $984 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $418, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Sassetta
Sassetta Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Sassetta STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Sassetta:
- Best-in-class properties (Top 10%) achieve 66%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 51% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 27%.
- Entry-level properties (Bottom 25%) average 12% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Sassetta
Average Daily Rate (ADR) Airbnb Trends in Sassetta (2025)
Effective short term rental pricing strategy in Sassetta involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Sassetta typically peaks in August and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $244+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $179 or more.
- Typical properties (Median) charge around $121 per night.
- Entry-level properties (Bottom 25%) earn around $90 per night.
Average Daily Rate (ADR) Trend by Month in Sassetta
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Airbnb Seasonality Analysis & Trends in Sassetta (2025)
Peak Season (August, July, June)
- Revenue averages $2,765 per month
- Occupancy rates average 45.8%
- Daily rates average $169
Shoulder Season
- Revenue averages $1,283 per month
- Occupancy maintains around 32.0%
- Daily rates hold near $143
Low Season (January, February, November)
- Revenue drops to average $739 per month
- Occupancy decreases to average 21.9%
- Daily rates adjust to average $142
Seasonality Insights for Sassetta
- The Airbnb seasonality in Sassetta shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Sassetta's highest earning potential, with monthly revenues capable of climbing to $3,442, occupancy reaching a high of 53.3%, and ADRs peaking at $177.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $693, occupancy could drop to 19.6%, and ADRs may adjust down to $138.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Sassetta.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Sassetta seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Sassetta (2025)
Exploring the top neighborhoods for short-term rentals in Sassetta? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Sassetta Village | A picturesque medieval village surrounded by lush forests and rolling hills. Perfect for travelers looking for tranquility and nature, as well as local wineries and delicious Tuscan cuisine. | San Lorenzo Church, Wine Tasting at Local Vineyards, Hiking Trails, Historic Stone Houses, Local Festivals |
| Casciana Terme | Famous for its hot springs and wellness resorts, ideal for spa lovers and those seeking relaxation. The quaint town offers a mix of culture and leisure. | Casciana Thermal Baths, Parco delle Terme, Historic Center, Local Craft Shops, Restaurants with Traditional Tuscan Cuisine |
| Castagneto Carducci | Close to the coastline and part of the Bolgheri wine region. Attracts guests interested in beach vacations and wine tours. | Bolgheri Vineyards, Cavalleggeri Beach, Duna Verde Beach, Castagneto Carducci Castle, San Guido Chapel |
| Volterra | Rich in Etruscan history and Renaissance architecture. A popular destination for history buffs and cultural tourism. | Roman Theatre, Etruscan Museum, Palazzo dei Priori, Church of San Michele, Medieval Streets |
| San Vincenzo | A coastal town known for its beaches and clear waters. Great for families and those who enjoy summer vacations by the sea. | San Vincenzo Beach, Pine Forest of Rimigliano, Marina di San Vincenzo, Biking Trails, Water Sports Activities |
| Bolgheri | Famous for its scenic cypress-lined avenue and prestigious vineyards. Known for high-end wine tasting experiences, appealing to luxury travelers. | Cypress Avenue of Bolgheri, Wine Cellars of Bolgheri, Bolgheri Castle, Local Olive Oil Shops, Beautiful Countryside Views |
| Petroio | A charming hilltop village offering stunning views of the Val d'Orcia region. Perfect for those interested in authentic Tuscan rural life. | Ancient Stone Walls, Local Artisans, Hiking Paths, Traditional Festivals, Scenic Views |
| Cooldown Valley | A serene valley close to Sassetta, ideal for nature lovers and hikers. Offers access to beautiful landscapes and outdoor activities. | Peaceful Nature Trails, Bird Watching, Picnic Areas, Stargazing Spots, Flora and Fauna Exploration |
Understanding Airbnb License Requirements & STR Laws in Sassetta (2025)
Yes, Sassetta, Tuscany, Italy enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Sassetta to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 50% licensed listings)
Top Performing Airbnb Properties in Sassetta (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Sassettabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
"Lo Stollo" Farm (Stollo 1) - Sassetta - Tuscany
Entire Place • 3 bedrooms
Brancorsi
Entire Place • 7 bedrooms
Delightful House in the Woods, with fenced garden
Entire Place • 2 bedrooms
PODERE "LO STOLLO" (Stollo 2) Sassetta - Tuscany
Entire Place • 1 bedroom
Apartment Alex-Tuscany Charme
Entire Place • 1 bedroom
Locanda degli Alberi – Ulivo
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Sassetta (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Sassetta based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Lucia | 10 | $132,274 | 250 | 4.75/5.0 |
| Stefania | 2 | $65,203 | 108 | 4.97/5.0 |
| Lucia | 5 | $43,900 | 53 | 4.74/5.0 |
| Il Palazzo Le Fornaci | 3 | $37,764 | 46 | 5.00/5.0 |
| Salvatore | 2 | $37,005 | 304 | 4.92/5.0 |
| Novasol | 2 | $34,155 | 11 | 4.20/5.0 |
| Ilaria | 5 | $32,234 | 70 | 4.99/5.0 |
| Debora | 4 | $27,378 | 85 | 4.89/5.0 |
| Andrea | 2 | $17,659 | 19 | 4.79/5.0 |
| Jurgen | 1 | $16,045 | 80 | 4.81/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Sassetta.
Dive Deeper: Advanced Sassetta STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Sassetta. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSassetta Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Sassetta
- The Sassetta Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 90.3% of the 62 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Sassetta, Apartment/Condo properties are the most common (61.3%), reflecting the local real estate landscape.
- Houses represent a significant 27.4% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique (combined 3.2%) offer potential for unique stay experiences.
Sassetta Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Sassetta
- The dominant room capacity in Sassetta is 1 bedroom listings, making up 51.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 72.6% of the active Airbnb listings in Sassetta, indicating a high concentration in these sizes.
- With over half the market (51.6%) consisting of studios or 1-bedroom units, Sassetta is particularly well-suited for individuals or couples.
- A significant 21.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Sassetta.
Sassetta Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Sassetta
- The most common guest capacity trend in Sassetta vacation rentals is listings accommodating 4 guests (35.5%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Sassetta STR market, accounting for 54.9% of listings.
- 21.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Sassetta.
- On average, properties in Sassetta are equipped to host 4.0 guests.
Sassetta Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Sassetta
- The most common availability pattern in Sassetta falls within the 271-366 days range, representing 74.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 96.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Sassetta (43.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 3.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Sassetta Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
10 listings
16.4% of total
2 Nights
5 listings
8.2% of total
3 Nights
7 listings
11.5% of total
4-6 Nights
10 listings
16.4% of total
7-29 Nights
7 listings
11.5% of total
30+ Nights
22 listings
36.1% of total
Key Insights
- The most prevalent minimum stay requirement in Sassetta is 30+ Nights, adopted by 36.1% of listings. This highlights the market's preference for longer commitments.
- A significant segment (36.1%) caters to monthly stays (30+ nights) in Sassetta, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 36.1% of Sassetta hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 16.4% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 36.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Sassetta.
Sassetta Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
6 listings
9.8% of total
Flexible
25 listings
41% of total
Moderate
20 listings
32.8% of total
Firm
2 listings
3.3% of total
Strict
8 listings
13.1% of total
Cancellation Policy Insights for Sassetta
- The prevailing Airbnb cancellation policy trend in Sassetta is Flexible, used by 41% of listings.
- The market strongly favors guest-friendly terms, with 73.8% of listings offering Flexible or Moderate policies. This suggests guests in Sassetta may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 41% market standard in Sassetta.
- Using a Strict policy might deter some guests, as only 13.1% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Sassetta.
Sassetta STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Sassetta
- The overall average booking lead time for vacation rentals in Sassetta is 59 days.
- Guests book furthest in advance for stays during August (average 75 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in December (average 8 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (63 days avg.) sees the longest lead times, while Winter (21 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (59 days) as a baseline for your pricing and availability strategy in Sassetta.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 75 days out to capitalize on advance planning.
- During December, focus on last-minute booking availability and promotions, as guests book with very short notice (8 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 63 days) to capture early planners.
- Monitor your own booking lead times against these Sassetta averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Sassetta (2025)
Amenity Prevalence
Amenity Insights for Sassetta
- Popular amenities like Kitchen, Hangers, Hot water are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Consider adding popular differentiators like Kitchen or Hangers to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Sassetta to stay competitive.
Sassetta Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Sassetta
- The typical guest profile for Airbnb in Sassetta consists of predominantly international visitors (66%), with top international origins including Italy, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 33.7% of guests.
- Key international markets include Germany (35.6%) and Italy (33.7%).
- Top languages spoken are English (36.9%) followed by German (19.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Italy.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Sassetta Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Tignano | 11 | $3,884 | $359.81 | 43% |
| Marciano della Chiana | 18 | $3,566 | $504.64 | 33% |
| Portofino | 73 | $3,556 | $510.45 | 38% |
| Castelfranco di Sotto | 53 | $3,366 | $338.07 | 36% |
| Monterosso al Mare | 355 | $2,872 | $256.72 | 51% |
| Impruneta | 141 | $2,814 | $293.16 | 39% |
| Allerona | 10 | $2,803 | $457.58 | 39% |
| Marcialla | 28 | $2,778 | $257.49 | 50% |
| Florence | 10,004 | $2,734 | $222.56 | 49% |
| Lastra a Signa | 92 | $2,675 | $319.19 | 43% |