Siena Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Tuscany, Italy
Is Airbnb profitable in Siena in 2025? Explore comprehensive Airbnb analytics for Siena, Tuscany, Italy to uncover income potential. This 2025 STR market report for Siena, based on AirROI data from October 2024 to September 2025, reveals key trends in the bustling market of 1,044 active listings.
Whether you're considering an Airbnb investment in Siena, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Siena Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Siena Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Siena (2025)
Understanding the monthly revenue variations for Airbnb listings in Siena is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Siena is typically May, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Siena across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,312+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,759 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,616 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $817, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Siena
Siena Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Siena STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Maysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Siena:
- Best-in-class properties (Top 10%) achieve 80%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 63% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 40%.
- Entry-level properties (Bottom 25%) average 18% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Siena
Average Daily Rate (ADR) Airbnb Trends in Siena (2025)
Effective short term rental pricing strategy in Siena involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Siena typically peaks in June and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $300+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $187 or more.
- Typical properties (Median) charge around $134 per night.
- Entry-level properties (Bottom 25%) earn around $98 per night.
Average Daily Rate (ADR) Trend by Month in Siena
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Airbnb Seasonality Analysis & Trends in Siena (2025)
Peak Season (May, June, August)
- Revenue averages $3,140 per month
- Occupancy rates average 51.7%
- Daily rates average $196
Shoulder Season
- Revenue averages $2,312 per month
- Occupancy maintains around 43.5%
- Daily rates hold near $179
Low Season (January, February, March)
- Revenue drops to average $1,243 per month
- Occupancy decreases to average 30.2%
- Daily rates adjust to average $164
Seasonality Insights for Siena
- The Airbnb seasonality in Siena shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Siena's highest earning potential, with monthly revenues capable of climbing to $3,259, occupancy reaching a high of 57.9%, and ADRs peaking at $200.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,131, occupancy could drop to 25.9%, and ADRs may adjust down to $161.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Siena.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Siena seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Siena (2025)
Exploring the top neighborhoods for short-term rentals in Siena? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centro Storico | The historic center of Siena is a UNESCO World Heritage site renowned for its medieval architecture and stunning piazzas. It attracts tourists who want to experience the essence of Siena's culture and history. | Piazza del Campo, Siena Cathedral, Torre del Mangia, Palazzo Pubblico, Basilica di San Domenico, Museo Civico |
| San Domenico | This area is known for its picturesque views and historic significance. It's near the Basilica of San Domenico and offers a peaceful atmosphere while still being close to the city center. | Basilica of San Domenico, Orto Botanico, Santa Maria dei Servi, Piazza del Campo, Piazza d'Armi |
| Contrada della Torre | Famous for its Palio, this area is vibrant and deeply connected to Siena's traditions. Guests can enjoy the local festivities and cultural experiences specific to this contrada. | Contrada Torre, Palio di Siena, Museo della Tortura, Piazza del Campo |
| Piazza del Campo | As one of the most famous squares in Italy, it is a focal point for visitors. Staying here provides clients with easy access to various attractions and dining options. | Piazza del Campo, Palazzo Pubblico, Torre del Mangia, fountain of Gaia |
| Via Banchi di Sopra | This lively street is found in the heart of Siena and is lined with shops, cafes, and restaurants. It's a favorite for those wanting to experience local life. | Shopping at local boutiques, Cafes and gelaterias, Teatro dei Rinnovati, Civic Museum |
| Viale Vittorio Emanuele | A more residential area with a variety of services and facilities. It provides a quieter atmosphere while being a short walk from the central attractions. | Parco della Rimembranza, Palazzo Piccolomini, Cimitero Monumentale |
| Sant'Agostino | Known for its beautiful churches and less touristic atmosphere, this area is perfect for guests looking for a more authentic Siena experience. | Chiesa di Sant'Agostino, Local wine shops, Parks and gardens |
| San Francesco | A charming neighborhood with a mix of locals and visitors, offering a look at daily life in Siena and proximity to major sites. | Chiesa di San Francesco, Museo dell'Opera Metropolitana, Botanical Garden |
Understanding Airbnb License Requirements & STR Laws in Siena (2025)
Yes, Siena, Tuscany, Italy enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Siena to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 72% licensed listings)
Top Performing Airbnb Properties in Siena (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Sienabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Exclusive Villa Mami
Entire Place • 6 bedrooms
Panoramic Villa Larniano Private Pool 14 max
Entire Place • 5 bedrooms
Villa Capanna, Private Pool, Breathtaking Views
Entire Place • 6 bedrooms
XIII Century Tower with Private Panoramic Pool
Entire Place • 5 bedrooms
Domus Nannini - Loggia Salimbeni SPA
Entire Place • 3 bedrooms
Il Boschetto, an oasis of peace and nature in Siena
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Siena (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Siena based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Luigi | 46 | $990,951 | 1297 | 4.63/5.0 |
| Anna | 6 | $517,219 | 145 | 4.98/5.0 |
| Erika | 18 | $500,415 | 574 | 4.65/5.0 |
| GuestHost - Welcome To Italy | 22 | $475,227 | 348 | 4.68/5.0 |
| Michele Fignani - Affittibrevi | 9 | $390,561 | 766 | 4.82/5.0 |
| Gio | 1 | $373,920 | 11 | 5.00/5.0 |
| Alessandro | 4 | $368,858 | 943 | 4.75/5.0 |
| Giovanni | 19 | $356,368 | 981 | 4.55/5.0 |
| Niccolò - Siena Concierge | 14 | $337,895 | 295 | 4.65/5.0 |
| Gianluca | 5 | $308,819 | 532 | 4.96/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Siena.
Dive Deeper: Advanced Siena STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Siena. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSiena Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Siena
- The Siena Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 81% of the 1,044 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Siena, Apartment/Condo properties are the most common (74%), reflecting the local real estate landscape.
- Houses represent a significant 15.2% portion, catering likely to families or larger groups.
- The presence of 7.1% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique, others, unique stays (combined 3.6%) offer potential for unique stay experiences.
Siena Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Siena
- The dominant room capacity in Siena is 1 bedroom listings, making up 42.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 73.6% of the active Airbnb listings in Siena, indicating a high concentration in these sizes.
Siena Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Siena
- The most common guest capacity trend in Siena vacation rentals is listings accommodating 4 guests (30.2%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Siena STR market, accounting for 51.9% of listings.
- 16.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Siena.
- On average, properties in Siena are equipped to host 3.5 guests.
Siena Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Siena
- The most common availability pattern in Siena falls within the 271-366 days range, representing 43.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 75.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Siena (31.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 26.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Siena Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
244 listings
23.5% of total
2 Nights
278 listings
26.7% of total
3 Nights
47 listings
4.5% of total
4-6 Nights
52 listings
5% of total
7-29 Nights
55 listings
5.3% of total
30+ Nights
364 listings
35% of total
Key Insights
- The most prevalent minimum stay requirement in Siena is 30+ Nights, adopted by 35% of listings. This highlights the market's preference for longer commitments.
- A significant segment (35%) caters to monthly stays (30+ nights) in Siena, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 35% of Siena hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 23.5% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 35% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Siena.
Siena Airbnb Cancellation Policy Trends Analysis (2025)
Limited
4 listings
0.4% of total
Super Strict 60 Days
13 listings
1.3% of total
Super Strict 30 Days
15 listings
1.5% of total
Flexible
340 listings
32.9% of total
Moderate
561 listings
54.3% of total
Firm
26 listings
2.5% of total
Strict
75 listings
7.3% of total
Cancellation Policy Insights for Siena
- The prevailing Airbnb cancellation policy trend in Siena is Moderate, used by 54.3% of listings.
- The market strongly favors guest-friendly terms, with 87.2% of listings offering Flexible or Moderate policies. This suggests guests in Siena may expect booking flexibility.
- Strict cancellation policies are quite rare (7.3%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 54.3% market standard in Siena.
- Using a Strict policy might deter some guests, as only 7.3% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Siena.
Siena STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Siena
- The overall average booking lead time for vacation rentals in Siena is 66 days.
- Guests book furthest in advance for stays during August (average 85 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in November (average 40 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (76 days avg.) sees the longest lead times, while Winter (44 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (66 days) as a baseline for your pricing and availability strategy in Siena.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 85 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 76 days) to capture early planners.
- Monitor your own booking lead times against these Siena averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Siena (2025)
Amenity Prevalence
Amenity Insights for Siena
- Essential amenities in Siena that guests expect include: Heating, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hair dryer, Hot water, TV are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Siena: Heating, Wifi.
- Prioritize adding missing essentials: Heating, Wifi.
- Consider adding popular differentiators like Hair dryer or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Siena to stay competitive.
Siena Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Siena
- The typical guest profile for Airbnb in Siena consists of predominantly international visitors (88%), with top international origins including Italy, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 12.0% of guests.
- Key international markets include United States (29.2%) and Italy (12%).
- Top languages spoken are English (45.1%) followed by Spanish (11.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Italy.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Siena Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Tignano | 11 | $3,884 | $359.81 | 43% |
| Marciano della Chiana | 18 | $3,566 | $504.64 | 33% |
| Castelfranco di Sotto | 53 | $3,366 | $338.07 | 36% |
| Celleno | 15 | $3,181 | $539.65 | 26% |
| Collevecchio | 14 | $2,851 | $322.32 | 34% |
| Impruneta | 141 | $2,814 | $293.16 | 39% |
| Allerona | 10 | $2,803 | $457.58 | 39% |
| Marcialla | 28 | $2,778 | $257.49 | 50% |
| Florence | 10,004 | $2,734 | $222.56 | 49% |
| Lastra a Signa | 92 | $2,675 | $319.19 | 43% |