Massa Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Tuscany, Italy
Is Airbnb profitable in Massa in 2025? Explore comprehensive Airbnb analytics for Massa, Tuscany, Italy to uncover income potential. This 2025 STR market report for Massa, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 379 active listings.
Whether you're considering an Airbnb investment in Massa, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Massa Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Massa Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Massa (2025)
Understanding the monthly revenue variations for Airbnb listings in Massa is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Massa is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Massa across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,713+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,297 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,297 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $639, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Massa
Massa Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Massa STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Massa:
- Best-in-class properties (Top 10%) achieve 70%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 52% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 31%.
- Entry-level properties (Bottom 25%) average 15% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Massa
Average Daily Rate (ADR) Airbnb Trends in Massa (2025)
Effective short term rental pricing strategy in Massa involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Massa typically peaks in August and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $254+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $161 or more.
- Typical properties (Median) charge around $116 per night.
- Entry-level properties (Bottom 25%) earn around $84 per night.
Average Daily Rate (ADR) Trend by Month in Massa
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Airbnb Seasonality Analysis & Trends in Massa (2025)
Peak Season (August, July, May)
- Revenue averages $3,035 per month
- Occupancy rates average 52.8%
- Daily rates average $171
Shoulder Season
- Revenue averages $1,688 per month
- Occupancy maintains around 33.5%
- Daily rates hold near $159
Low Season (January, February, March)
- Revenue drops to average $797 per month
- Occupancy decreases to average 21.1%
- Daily rates adjust to average $156
Seasonality Insights for Massa
- The Airbnb seasonality in Massa shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Massa's highest earning potential, with monthly revenues capable of climbing to $3,377, occupancy reaching a high of 61.4%, and ADRs peaking at $175.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $718, occupancy could drop to 17.8%, and ADRs may adjust down to $152.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Massa.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Massa seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Massa (2025)
Exploring the top neighborhoods for short-term rentals in Massa? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Massa Centro | The historical center of Massa, known for its beautiful architecture, charming streets, and local shops. A great place for visitors who want to experience authentic Italian culture and cuisine. | Malaspina Castle, Piazza Aranci, Museo di Storia Naturale, Duomo di Massa, Local trattorias |
| Marina di Massa | A popular coastal area with beautiful beaches, perfect for summer tourists looking for sun and sea. Great for families and beachgoers. | Marina di Massa Beach, Bagno Viani, Parco Gomma Piuma, Lungomare di Marina di Massa, Restaurants along the coast |
| Carrara | Famous for its white marble quarries and rich history, Carrara attracts tourists interested in art and history. A unique location for those looking to explore Tuscany's artistic heritage. | Carrara Marble Quarries, Cattedrale di Carrara, Museo del Marble, Piazza Alberica, Nearby hiking trails |
| Forte dei Marmi | An upscale seaside resort town known for its luxury shopping and beautiful beaches. Attracts a wealthy clientele seeking a luxurious holiday experience. | Forte dei Marmi Beach, Shopping at Via Carducci, Versiliana Park, Marble Himalayas, Cultural events in the summer |
| Pietrasanta | Known as the 'Little Athens', Pietrasanta is famous for its artist community and marble sculptures. It attracts art lovers and those seeking a quaint Italian town atmosphere. | Piazza del Duomo, Museo dei Bozzetti, Frescoed churches, Art galleries, Nearby marble quarries |
| Montignoso | A picturesque village near the coast and close to the Apuan Alps, perfect for nature lovers and those seeking outdoor activities, yet close to beach amenities. | Castello di Montignoso, Parco delle Alpi Apuane, Walking trails, Local wineries, Stunning views of the coast |
| Seravezza | An area rich in history and natural beauty, Seravezza is known for its marble quarries and is a quieter alternative for travelers looking to explore the region. | Museo dell'Intarsio, Castello di Cerreto, Artisan shops, Nature trails, Beautiful landscapes |
| Cinquale | A lesser-known coastal area that offers tranquility and pristine beaches. Attractive for those who prefer a quieter beach experience away from the crowds. | Cinquale Beach, Local seafood restaurants, Seaside walks, Nature reserves, Proximity to Forte dei Marmi |
Understanding Airbnb License Requirements & STR Laws in Massa (2025)
Yes, Massa, Tuscany, Italy enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Massa to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 54% licensed listings)
Top Performing Airbnb Properties in Massa (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Massabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
VILLA NEAR THE SEA OF VERSILIA
Entire Place • 6 bedrooms
Esagoni, terrazza , wi-fi gratis, 600mt dal mare
Entire Place • 2 bedrooms
Summer House - Villa by the Sea in Marina di Massa
Entire Place • 3 bedrooms
Villa Victor 100m from sea - Happy.Rentals
Entire Place • 5 bedrooms
Brunese
Entire Place • 3 bedrooms
Villa Sibel with pool in Versilia
Entire Place • 6 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Massa (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Massa based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Giuseppe-Tuscany Holiday Rent | 9 | $190,646 | 153 | 4.83/5.0 |
| Ian | 9 | $169,236 | 82 | 3.44/5.0 |
| Ciro | 1 | $113,429 | 62 | 4.87/5.0 |
| Host #484118876 | 1 | $109,482 | 2 | 0.00/5.0 |
| Leonardo | 2 | $106,389 | 11 | 4.78/5.0 |
| Domenico | 10 | $105,005 | 61 | 3.96/5.0 |
| Alexa | 1 | $101,585 | 19 | 4.89/5.0 |
| Massimo | 2 | $78,540 | 216 | 5.00/5.0 |
| Giorgio | 6 | $68,886 | 81 | 0.79/5.0 |
| Novasol | 1 | $66,367 | 7 | 4.29/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Massa.
Dive Deeper: Advanced Massa STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Massa. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMassa Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Massa
- The Massa Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 93.7% of the 379 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Massa, Apartment/Condo properties are the most common (54.6%), reflecting the local real estate landscape.
- Houses represent a significant 41.7% portion, catering likely to families or larger groups.
- Smaller segments like outdoor/unique, hotel/boutique, others (combined 3.7%) offer potential for unique stay experiences.
Massa Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Massa
- The dominant room capacity in Massa is 2 bedrooms listings, making up 47.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 78.1% of the active Airbnb listings in Massa, indicating a high concentration in these sizes.
Massa Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Massa
- The most common guest capacity trend in Massa vacation rentals is listings accommodating 4 guests (32.5%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Massa STR market, accounting for 50.7% of listings.
- 29.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Massa.
- On average, properties in Massa are equipped to host 4.5 guests.
Massa Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Massa
- The most common availability pattern in Massa falls within the 271-366 days range, representing 55.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 91.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Massa (35.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 10.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Massa Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
60 listings
17% of total
2 Nights
66 listings
18.8% of total
3 Nights
57 listings
16.2% of total
4-6 Nights
69 listings
19.6% of total
7-29 Nights
71 listings
20.2% of total
30+ Nights
29 listings
8.2% of total
Key Insights
- The most prevalent minimum stay requirement in Massa is 7-29 Nights, adopted by 20.2% of listings. This highlights the market's preference for shorter, flexible bookings.
Recommendations
- Align with the market by considering a 7-29 Nights minimum stay, as 20.2% of Massa hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 17% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 8.2% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Massa.
Massa Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
12 listings
4% of total
Super Strict 30 Days
25 listings
8.4% of total
Flexible
59 listings
19.8% of total
Moderate
117 listings
39.3% of total
Strict
85 listings
28.5% of total
Cancellation Policy Insights for Massa
- The prevailing Airbnb cancellation policy trend in Massa is Moderate, used by 39.3% of listings.
- There's a relatively balanced mix between guest-friendly (59.1%) and stricter (28.5%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 39.3% market standard in Massa.
- Regularly review your cancellation policy against competitors and market demand shifts in Massa.
Massa STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Massa
- The overall average booking lead time for vacation rentals in Massa is 63 days.
- Guests book furthest in advance for stays during July (average 90 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 28 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (84 days avg.) sees the longest lead times, while Winter (45 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (63 days) as a baseline for your pricing and availability strategy in Massa.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 90 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 84 days) to capture early planners.
- Monitor your own booking lead times against these Massa averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Massa (2025)
Amenity Prevalence
Amenity Insights for Massa
- Essential amenities in Massa that guests expect include: Kitchen. Lacking these (this) could significantly impact bookings.
- Popular amenities like TV, Washer, Hot water are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Massa: Kitchen.
- Prioritize adding missing essentials: Kitchen.
- Consider adding popular differentiators like TV or Washer to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Massa to stay competitive.
Massa Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Massa
- The typical guest profile for Airbnb in Massa consists of predominantly international visitors (65%), with top international origins including Germany, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Italian.
- Domestic travelers account for 34.6% of guests.
- Key international markets include Italy (34.6%) and Germany (20%).
- Top languages spoken are English (37.4%) followed by Italian (16.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Germany.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Massa Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Laglio | 64 | $4,873 | $463.61 | 47% |
| Brenzone sul Garda | 19 | $4,128 | $335.25 | 52% |
| Portofino | 68 | $4,086 | $454.35 | 44% |
| Sala Comacina | 64 | $3,794 | $400.27 | 50% |
| Bellagio | 373 | $3,630 | $328.26 | 55% |
| Crespina | 16 | $3,526 | $493.64 | 48% |
| Oliveto Lario | 99 | $3,509 | $327.42 | 55% |
| Tignano | 10 | $3,391 | $500.31 | 36% |
| Carate Urio | 71 | $3,379 | $331.90 | 44% |
| Brienno | 39 | $3,327 | $337.92 | 45% |